Wednesday Oct 05, 2011

Introducing Oracle Public Cloud at Oracle Open World 2011

By Sandeep Banerjie, Oct 5, 2011

Larry Ellison announced the Oracle Public Cloud today! For those of you who missed this exciting announcement live, let me quickly summarize it for you:

The Oracle Public Cloud is a suite of Oracle applications, middleware and database offerings delivered in a self-service, subscription-based, elastically scalable, reliable, highly available and secure manner. Oracle provides hosting, management, software updates, and world-class support for these offerings.

The Oracle Public Cloud includes the following services:

Application Services

  • Oracle Fusion CRM Cloud Service
  • Oracle Fusion HCM Cloud Service
  • Oracle Social Network Cloud Service

Platform Services

  • Oracle Database Cloud Service
  • Oracle Java Cloud Service

So what’s unique about Oracle Public Cloud?

It is an enterprise cloud for business. It is an integrated suite of services spanning Oracle's complete portfolio based on open Java and SQL standards offering flexible cloud and on-premise deployment. The services offered in the cloud are based upon Oracle's complete portfolio of best-in-class solutions. They are fully integrated together so IT departments do not have to unify the solutions they buy, and the cloud provides an extensive array of timely and relevant 3rd party content to enrich applications. Applications can be built or extended using standards-based technology such as full Java EE applications and SQL. Organizations can deploy Java applications with no changes onto our cloud, customize Fusion Applications, and develop new custom applications. There is easy instant provisioning with a transparent, predictable pricing model that is based upon monthly subscriptions and consolidated billing. Additionally, applications and end users can move from Oracle Public Cloud to on premise and back. Finally, the cloud is based upon Exalogic and Exadata, offering superior reliability, performance, and elastic capacity.

To learn more about Oracle Public Cloud and get a first hand view of the different cloud services, be sure to attend the “Oracle Powers the Cloud” day at Oracle OpenWorld on Oct 6 (Thursday). It’s going to be an action packed day with keynotes, 25+ cloud sessions, and 15+ demos. And off course you don’t want to miss “It’s a Wrap” closing party that day, featuring Berlin and the Five Hundreds! So if you are not already registered for this special day at Oracle OpenWorld, do that right away at:

Be sure to attend the Oracle Public Cloud General Session repeated 3 times on Oct 6:

“Power Your Cloud: An Enterprise Cloud for your Business Critical Applications”

  • 10:30 – 11:30am at Moscone South 307
  • 12:00 – 1:00pm at Moscone West 2005
  • 1:30 – 2:30pm at Moscone West 3022

See you tomorrow and in the meantime, check out Oracle Public Cloud at

Friday Sep 30, 2011

Fusion Middleware Countdown to #OOW11

The countdown has begun….Oracle OpenWorld 2011 is just around the corner and you might be wondering what sessions can’t you miss in the Fusion Middleware stream , what’s happening in the Oracle Technical Network Lounge at Howard Street Tent and how do I keep up with all the goings-on? Here’s a look at some of key sessions, activities and places you won’t want to miss:

Keynotes or General Sessions Not to Be Missed:

Sunday, October 2, 2011 5:30-7:00 PM:

Oracle OpenWorld Opening Keynote: Larry Ellison, CEO, Oracle - Moscone North Hall D

Monday, October 3, 2011:

8:00-9:45 AM: Oracle OpenWorld Keynote: Mark Hurd, President, Oracle and Thomas Kurian – Executive Vice-President, Development, Oracle and Joseph M. Tucci, Chairman, President and CEO, EMC - Moscone North Hall D

11:00-12:00 PM: General Session: Oracle Fusion Middleware – Foundation for Innovation, Hasan Rizvi, SVP, Oracle – Moscone West – Rm 3014

2:00-3:00 PM: General Session: An Inside Look into Oracle Fusion Applications and Oracle Fusion Middleware, Markus Zirn, VP, Oracle – Moscone West 2002/2004

2:00-3:00 PM: General Session: Extreme Data Management – Are You Ready? , Andrew Mendelsohn, SVP, Oracle,Moscone North Hall D

Tuesday, October 4, 2011:

8:00-9:45 AM: Oracle OpenWorld Keynote: Michael Dell, Chairman and CEO, Dell , John Fowler, Executive Vice-President, Systems and Edward Screven, Chief Corporate Architect, Oracle – Moscone North Hall D

10:15-11:15 AM: General Session: Oracle Applications – Steve Miranda, SVP, Oracle – Moscone North – Hall D

11:45-12:45 PM: General Session: Oracle is the Technology That Powers the Cloud, Robert Shimp, Group Vice-President, Oracle – Moscone South – Rm 103

11:45-12:45 PM: Innovation Awards: Oracle Fusion Middleware: Meet This Year’s Most Impressive Customer Projects – Moscone West – 3007

Wednesday October 5, 2011:

8:00-9:45 AM: Oracle OpenWorld Keynote: Steven Miranda – Senior Vice-President, Oracle Applications, Oracle and John Chambers, Chairman and CEO, Cisco – Moscone North Hall D

2:30-4:45 PM: Oracle OpenWorld Keynote: Larry Ellison, CEO, Oracle – Moscone North Hall D

Thursday October 6, 2011

9:00-10:00 AM: Oracle Cloud Computing Keynote: Foundation for Public and Private Clouds, Robert Shimp, Group Vice-President, Product Marketing – Novellus Theater, Yerba Buena Center

OTN Lounge:

Come join us at the Oracle Technical Network Lounge (Howard St. Tent) for Oracle Fusion Middleware’s Power Hours on Tuesday, October 4th from 4-6 PM. Meet experts, learn about what’s on the horizon for Middleware products or just hang out and learn a thing or two from our product experts.

Social Media:

Check out our Simulive updates on Twitter to keep you up-to-date on sessions that are coming up and feedback and commentary from sessions – live as they happen. Plus, follow us on Twitter at #Middleware and #OOW11 for the latest goings-on in Fusion Middleware.

Visit us on the Internet at:



It’s going to be a great show this year and we look forward to seeing you at the sessions, keynotes, demogrounds and HOLs.

For more information see the Fusion Middleware Focus on document

Wednesday Sep 07, 2011

Focus on Fusion Middleware at Oracle OpenWorld 2011

Oracle OpenWorld 2011 takes over San Francisco in just a few weeks, and it’s time to start planning how to get the most from Oracle Fusion Middleware events and sessions. Attendees can choose from more than 2,000 sessions in all, with more than 400 sessions in the middleware and develop streams.

So what should you look for?

First, be sure to attend the middleware general session, Oracle Fusion Middleware 11g—Foundation for Innovation on Monday, October 3, 11:00 a.m., Moscone—Hall D. Oracle Senior Vice President Hasan Rizvi discusses the latest innovations in Oracle Fusion Middleware involving Oracle Exalogic and Cloud computing.

New this year: The Oracle Develop Stream

Learn about cutting-edge development technologies with dozens of in-depth technical sessions and advanced how-tos on topics such as Oracle Application Development Framework (Oracle ADF), Oracle WebLogic Server, Oracle Database, Oracle Solaris operating system development, and more.

Look for: Cloud Coverage

Cloud computing is bigger than ever, and this hot topic will cross sessions, streams, and demonstrations. From customer stories to general sessions, you’ll hear about visionary new strategies for using Fusion Middleware to innovate through the Cloud.

Learn from: Customer Stories
Leading Oracle customers share their innovative uses of Oracle Fusion Middleware technology. Look for Dell on business intelligence, Sabre Holdings on data integration, Qualcomm on SOA and BPM, and Land O’Lakes on its use of Oracle WebCenter. And don’t miss our biggest customer-oriented session yet. The coveted Oracle Fusion Middleware Innovation Awards will be announced at the session Oracle Fusion Middleware: Meet This Year's Most Impressive Customer Projects on Tuesday, October 4, 11:45 a.m., Moscone West—3007.

Don’t Forget to: Connect
Oracle OpenWorld is about connecting with peers and experts face-to-face. Stroll through the Oracle DEMOgrounds in Moscone South and see exclusive Oracle Fusion Middleware demos highlighting everything from the latest in development tooling and extending business applications to cloud computing. Or visit the OTN Lounge located in the Howard Street Tent to enjoy live Oracle techcasts, giveaways, refreshments, and even a place to charge your laptop. And with live social media coverage throughout the show, this year promises more blogs, Facebook posts, and tweets than you can shake a hashtag at. To join the buzz, follow #OOW11 and #middleware, of course you'll want to subscribe to this Oracle Fusion Middleware blog, or join the other middleware channels on Twitter and Facebook.

Take It with You: Focus on Show Roadmaps
Download these middleware Focus On documents to take with you throughout the show—they highlight what to see and where to go within each stream and track. I’ve also listed several of the key middleware focus on documents here:


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