Wednesday Sep 18, 2013

Hands-on-Lab at OOW: Build Mobile Apps for E-Business Suite with ADF Mobile and SOA Suite

Author: Srikant Subramaniam, Senior Principal Product Manager, Oracle

HOL 9720: Build Mobile Apps for E-Business Suite with ADF Mobile and SOA Suite
Tuesday, Sep 24, 10:30 AM - 11:30 AM
Marriott Marquis - Nob Hill AB

Attend this hands-on workshop to learn how to build mobile solutions for Oracle Applications using Oracle Fusion Middleware. Participants will use Oracle ADF Mobile and Oracle SOA Suite to build a mobile expense approval app that integrates with Oracle E-Business Suite (although E-Business Suite is used for the labs, the lessons learned apply to PeopleSoft, JD Edwards, Siebel or any backend application). Participants will also see how the same code base can be used to deliver both iOS and Android applications.

For more information on Mobility and AppAdvantage (the aggregated value of using Oracle Fusion Middleware technologies to maximize the value of Oracle Applications) sessions at Open World 2013, refer to Focus on Mobile and Focus on AppAdvantage.

Monday Sep 16, 2013

AppAdvantage Customers Take the Stage

As you build your schedule for OpenWorld, be sure to attend the Oracle AppAdvantage General Session, Transform the Enterprise: Optimize Applications Investment with Middleware, at 12 p.m. on Tuesday, September 24. Amit Zavery, Group Vice President, Oracle Fusion Middleware will host the General Session and he will be accompanied on stage by executives from leading organizations. Amit will share his observations on organizations that are achieving incremental value from their existing investment in Oracle Applications with the addition of Fusion Middleware. As a testament to this, customer executives will share their real world experience achieving business benefits with Oracle AppAdvantage.

Underscoring the Simplify IT with Oracle AppAdvantage theme, Ron McCutchen, VP IT Solution Delivery & Enterprise Architecture at McAfee will share his own experience creating a highly available 24/7 platform accessible across all geographic regions for order processing.

World Fuel Services’ CIO, Massoud Sedigh will awe attendees with his organization’s plans to Differentiate and lead the industry by providing aviators with a Fuel Finder application tailored for mobile devices. The solution will provide fuel price comparison, order and purchase capability, all from one device and the comfort of the cockpit. Imagine that!

Exemplifying Innovation, Rick Hassman, Director of Corporate Applications with Pella Corporation, will describe how the leading designer, manufacturer and installer of windows and doors is capturing market share with a superior customer experience and engagement strategy.

Finally, Sendur Kathir, CIO and Head of Infrastructure at the University of Melbourne plans to speak about his organization’s business transformation that has enabled the #1 University in Australia to deliver IT as a Service to individual departments.

But that’s just a preview of things to catch at this session. Join us Tuesday, September 24 at 12pm to learn how organizations are solving business challenges of today by leveraging Oracle Fusion Middleware technologies with Oracle Applications:

General Session: Transform the Enterprise—Optimize Applications Investment with Middleware [GEN9301]
Date: Tuesday, Sept. 24, 2013; Time: 12:00 PM – 1:00 PM; Location: Moscone West – 2002/2004

I will see you there!

For more details on this and other sessions that explore how Fusion Middleware can enhance and extend the value of Oracle Applications download the Focus On Oracle AppAdvantage document.

Friday Aug 30, 2013

The Best Of...

...Oracle AppAdvantage August posts.

Here are the highlights from August on Oracle AppAdvantage. Hope you find the compilation useful.

Partnering With Your Applications. The Oracle AppAdvantage Story.

Howard Beader, Vice President at Oracle sits down to discuss Oracle AppAdvantage and the need for such a solution focused program in today’s IT

Embracing Situational IT

Rick Beers, Senior Director and IT Leader discusses the need for continuous innovation in his monthly IT Leaders Editorial column

Keste Blog Series: Cloud Integration Success: Aramark Deploys Oracle Cloud Integration to Reduce Process Time from Days to Minutes

The third-parter in Keste blog series on Cloud and On-Premise Integration, Aramark’s CIO, Michael Beattie discusses the AppAdvantage use case at Aramark Uniform Services and the benefits derived

Global Perspective: Oracle AppAdvantage at Work Down Under

Juliana Button from Australia chimes in on how Oracle AppAdvantage is resonating down under and showcases some customer examples

Oracle AppAdvantage Customer Stories

A compilation of Oracle AppAdvantage use cases and customer stories by business focus areas, keep the link to the customer reference booklet handy

Focus on AppAdvantage at Oracle OpenWorld

Equip yourself with all the information on all things Oracle AppAdvantage at Oracle OpenWorld. The post contains the link to the Focus on AppAdvantage doc, key sessions to attend and more

Friday Sep 30, 2011

Fusion Middleware Countdown to #OOW11

The countdown has begun….Oracle OpenWorld 2011 is just around the corner and you might be wondering what sessions can’t you miss in the Fusion Middleware stream , what’s happening in the Oracle Technical Network Lounge at Howard Street Tent and how do I keep up with all the goings-on?  Here’s a look at some of key sessions, activities and places you won’t want to miss:

Keynotes  or General Sessions Not to Be Missed:

Sunday, October 2, 2011  5:30-7:00 PM:

 Oracle OpenWorld Opening Keynote:  Larry Ellison, CEO, Oracle - Moscone North Hall D

Monday, October 3, 2011:

8:00-9:45 AM: Oracle OpenWorld Keynote: Mark Hurd, President, Oracle and Thomas Kurian – Executive Vice-President, Development, Oracle and Joseph M. Tucci, Chairman, President and CEO, EMC  - Moscone North Hall D

11:00-12:00 PM: General Session: Oracle Fusion Middleware – Foundation for Innovation, Hasan Rizvi, SVP, Oracle – Moscone West – Rm 3014

2:00-3:00 PM: General Session: An Inside Look into Oracle Fusion Applications and Oracle Fusion Middleware, Markus Zirn, VP, Oracle – Moscone West 2002/2004

2:00-3:00 PM: General Session: Extreme Data Management – Are You Ready? , Andrew Mendelsohn, SVP, Oracle,Moscone North Hall D

Tuesday, October 4, 2011:

8:00-9:45 AM:  Oracle OpenWorld Keynote: Michael Dell, Chairman and CEO, Dell , John Fowler, Executive Vice-President, Systems and Edward Screven, Chief Corporate Architect, Oracle – Moscone North Hall D

10:15-11:15 AM: General Session: Oracle Applications – Steve Miranda, SVP, Oracle – Moscone North – Hall D

11:45-12:45 PM: General Session: Oracle is the Technology  That Powers the Cloud, Robert Shimp, Group Vice-President, Oracle – Moscone South – Rm 103

11:45-12:45 PM: Innovation Awards: Oracle Fusion Middleware: Meet This Year’s Most Impressive Customer Projects – Moscone West – 3007

Wednesday October 5, 2011:

8:00-9:45 AM:  Oracle OpenWorld Keynote: Steven Miranda – Senior Vice-President, Oracle Applications, Oracle and John Chambers, Chairman and CEO, Cisco – Moscone North Hall D

2:30-4:45 PM: Oracle OpenWorld Keynote: Larry Ellison, CEO, Oracle – Moscone North Hall D

Thursday October 6, 2011

 9:00-10:00 AM: Oracle Cloud Computing Keynote: Foundation for Public and Private Clouds, Robert Shimp, Group Vice-President, Product Marketing – Novellus Theater, Yerba Buena Center

OTN Lounge:

Come join us at the Oracle Technical Network Lounge (Howard St. Tent) for Oracle Fusion Middleware’s Power Hours on Tuesday, October 4th from 4-6 PM.  Meet experts, learn about what’s on the horizon for Middleware products or just hang out and learn a thing or two from our product experts. 

Social Media:

Check out our Simulive updates on Twitter to keep you up-to-date on sessions that are coming up and feedback and commentary from sessions – live as they happen. Plus, follow us on Twitter at #Middleware and #OOW11 for the latest goings-on in Fusion Middleware. 

Visit us on the Internet at:



It’s going to be a great show this year and we look forward to seeing you at the sessions, keynotes, demogrounds and HOLs.  

For more information see the Fusion Middleware Focus on document                                                                  


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