Tuesday Aug 05, 2014

5 Things to Know About Oracle OpenWorld 2014

Heading to Oracle OpenWorld this year? Here are a few things that may come in handy:

1. If you haven't registered yet, be sure to do so by September 26 to avail the $200 discount on registration.

2.  As you may know, San Francisco will be truly Red from September 28 - October 2 - the span of the conference. Oracle OpenWorld 2014 housing block is now available and open for booking. Make sure to get your booking in before the lowest conference hotel rates sold out or while the rooms are still available. The conference offers complimentary shuttles to Moscone Center at regular intervals from or near most of these hotels.

3. Content Catalog is now live. You can now take a look at the sessions being planned by products or solutions. For all things middleware, select "All Products and Services" from the left hand side menu and click on "Middleware". For Oracle AppAdvantage (or Oracle Fusion Middleware for Enterprise Applications), do the search per above and then select "Middleware for Enterprise Applications" under the "Middleware" section.

4. Are you active on social media? Don't forget using these hashtags to discuss OpenWorld, Middleware, AppAdvantage, et al: #OOW14, #AppAdvantage, #FMW, . We encourage you to /CC our accounts to amplify your messages. @OracleMiddle looks forward to hearing from you. And join our growing community on Facebook

5. We have a whole host of sessions on Middleware and Oracle AppAdvantage for you. From customer panels to Hands on Labs (HOL) sessions, Birds of a Feather sessions to technical deep dives and strategy sessions, we have attempted to cover the entire gamut to give you a 360 degree view of Oracle AppAdvantage and Oracle Fusion Middleware. You can  hear from customers that are live with their deployments, those who have only just embarked on their implementation journeys, system integrator and other solution partners who work hand-in-hand with Oracle technologists and our customers to make them successful, Oracle technical experts and of course, our management to hear about our vision, product roadmaps, latest product releases, catch live demonstrations and have interactive discussions with experts at hand. 

To make your navigation of Oracle OpenWorld easy(-ier), we have pulled together Focus On documents by solutions. I would recommend looking at:

Best of Middleware @OpenWorld, and

Oracle AppAdvantage for Oracle Applications

Over the course of coming weeks, we'd plan to get you more information on specific sessions and agendas. In the meantime, take a look at these Focus On documents and start planning your OpenWorld itinerary. 

Wednesday Sep 11, 2013

Inside the OOW Session: Optimize Cross-Channel Marketing with Oracle Fusion Middleware

Author: Christie Flanagan, Principal Product Marketing Director, Oracle

In the last several years, the online universe has expanded and evolved across multiple channels. As a result, the digital customer journey has become increasingly complex. It is now common for customers to rely on multiple channels of interaction with a brand when making their purchasing decisions.

The problem is that most companies are having difficulty keeping up with this new cross-channel reality. In fact, very few organizations are doing a good job meeting customers’ expectations in this area. Companies realize that in order to be effective now, marketing campaigns must deliver a seamless customer experience across all touch points from email to the web to mobile. At the same time, this cross-channel experience must remain relevant to the customer throughout by presenting the right content or information to him or her at the right time. Ultimately, the goal is to influence behavior to drive conversions, but how do you get there?

Find out by joining us at Oracle OpenWorld for the session:

Oracle AppAdvantage: Optimize Cross-Channel Marketing with Oracle Fusion Middleware [CON9271]
Wednesday, September 25, 2013 from 1:15 p.m. - 2:15 p.m.
Moscone West - 2014


During this session, you’ll hear from our web experience management expert and Oracle WebCenter Sites Principal Product Manager, Srinivasan Sankaran, and me on how integrating a marketing automation system such as Oracle Eloqua with Oracle Fusion Middleware technology for web experience management and predictive targeting provides a cross-channel marketing solution that streamlines marketing content creation, integrates customer data stored in disparate systems for more-effective targeting, and harmonizes behavioral data across touch points to provide campaign wide insight and optimization.

Learn about other Oracle AppAdvantage sessions at OpenWorld in the Focus on AppAdvantage Guide.

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