Wednesday Sep 11, 2013

Inside the OOW Session: Optimize Cross-Channel Marketing with Oracle Fusion Middleware

Author: Christie Flanagan, Principal Product Marketing Director, Oracle

In the last several years, the online universe has expanded and evolved across multiple channels. As a result, the digital customer journey has become increasingly complex. It is now common for customers to rely on multiple channels of interaction with a brand when making their purchasing decisions.

The problem is that most companies are having difficulty keeping up with this new cross-channel reality. In fact, very few organizations are doing a good job meeting customers’ expectations in this area. Companies realize that in order to be effective now, marketing campaigns must deliver a seamless customer experience across all touch points from email to the web to mobile. At the same time, this cross-channel experience must remain relevant to the customer throughout by presenting the right content or information to him or her at the right time. Ultimately, the goal is to influence behavior to drive conversions, but how do you get there?

Find out by joining us at Oracle OpenWorld for the session:

Oracle AppAdvantage: Optimize Cross-Channel Marketing with Oracle Fusion Middleware [CON9271]
Wednesday, September 25, 2013 from 1:15 p.m. - 2:15 p.m.
Moscone West - 2014


During this session, you’ll hear from our web experience management expert and Oracle WebCenter Sites Principal Product Manager, Srinivasan Sankaran, and me on how integrating a marketing automation system such as Oracle Eloqua with Oracle Fusion Middleware technology for web experience management and predictive targeting provides a cross-channel marketing solution that streamlines marketing content creation, integrates customer data stored in disparate systems for more-effective targeting, and harmonizes behavioral data across touch points to provide campaign wide insight and optimization.

Learn about other Oracle AppAdvantage sessions at OpenWorld in the Focus on AppAdvantage Guide.

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