Monday Apr 20, 2015

Mobile Cloud Service - Avoiding Apphazard Mobile Delivery

By Ian Wallis, Moble Technical Director, Oracle EMEA

IT organizations are reporting that their traditional three tier architectures are straining to support the needs of mobile users both for customers and employees. And why is this you ask? Well I believe there are many factors causing mobile to stretch and stress traditional IT, a few are listed below:

  • Change – the rate of change in mobile is high with a continuous stream of new devices, features, form factors, operating systems and updates.
  • Innovation – mobile devices can do unique activities such as measure, hear, smell, respond to movement, touch and gesture and many more
  • Connection –the need to handle less reliable connections such as 3G, Edge, GPRS and public WIFI networks
  • Personalisation – mobile devices are personal and apps need the right info at the right place at the right time to avoid being highly intrusive
  • Communication – a trend towards smart endpoints and simple messaging rather than centralized systems and orchestration models
  • Speed of continuous delivery – with the move to Agile development and DevOps, picking the right tool and technology for the job is crucial to be able to work quickly and effectively
  • Processing and battery life - mobile applications work best with simple REST based services rather than more heavy weight XML Web Services which are processor intensive
  • Scale – successful mobile apps can scale very quickly to a global audience of billions of smartphone users
  • Security – a completely new security model with different operating systems and devices, as well as controlling access to data and systems

This struggle has heralded the emergence of new IT delivery models to address the need for scalable mobile services. Services that can support a fragmented set of web and enterprise systems and technologies. Services that can be mashed up to form great mobile apps. One new category of technology is Mobile Backend as a Service (mBaaS). Not an ideal name, as an analyst recently pointed out at an event in Stockholm, asking: “Mobile Backend as a Service, is that even legal?”

Personally I prefer the term Mobile Cloud Services, which combines cloud and service integration with mobile-specific services such as offline functionality, data synchronization, push notifications, location and many others. These Services typically are built with cloud and mobile first in mind, and they leverage node.js infrastructure to provide mobile friendly services sometimes referred to as micro services or micro APIs.

Mobile Cloud Services need to cater for the diverse set of personas involved in developing mobile applications. New roles like Mobile Experience Designer, Producer, Mobile App Developer, Micro Service DeveloperData Scientist and DevOps Engineer have emerged, and these roles need to collaborate, working in parallel rather than sequentially. This includes the ability to create re-usable libraries of mobile services to fast track app development.

Over time I predict that the capabilities supported by  Mobile Cloud Services expanding to include a range of devices an "things" that are well beyond our current understanding of mobile.

Start considering Mobile Cloud Services to avoid the risk of haphazard mobile delivery. To download our eBook on Oracle Mobile Cloud Service, click here.

Follow us @OracleMobile 

Wednesday Apr 08, 2015

Reduce your commute, mobile apps make for efficient motoring

Posting on behalf of Ian Wallis, Mobile Technical Director EMEA

Posting on behalf of Ian Wallis, Mobile Technical Director EMEA

For an entire week I would wake up in a sweat, feeling disconnected from the world, rush into work, disorientated, feeling like I had lost my bearings, turning up to meetings late or going to the wrong locations, missing calls and emails and finally heading to bed at the end of the day frustrated and exhausted. You are probably wondering whether I am suffering from some form of mid-life crisis? Alas, this was something far more ominous, as for one week I experienced the panic of not having a smartphone to hand while I waited for the delivery of a new iPhone.

The biggest impact was felt on my commute into work. Normally my commute takes an hour during peak traffic. Usually I would have the benefit of a mobile app called Waze to guide and advise me through the maze of back routes in Surrey and Berkshire to get to Oracle’s Thames Valley Park. You can imagine my frustration as I spent an average of 1h 35 minutes commuting into work last week. At each traffic jam my blood pressure would rise as I imagined my alter-ego sailing past these points of congestion using the wonderful navigational recommendations provided by Google and Waze.

By using the Waze app I gain a 35% reduction in my commute time. Can you imagine the increase in personal efficiency if every car commute in the UK was cut by say 20%! We are talking about 16m people in the UK saving an average of eleven minutes a day, which equates to almost 3 million hours saved sitting in traffic and burning fuel at a litre per hour! I would have gained over 2.5 hours per week, 140 hours each year. By adopting mobile technology the potential social impact and economic gain in efficiency is utterly remarkable.

This is just one example of how mobile can become a key facet of getting through the day, reducing pressure and increasing overall personal efficiency. It also indicates how we are becoming more dependent on mobile services.

Oracle has recently researched “Millennials and Mobility: how businesses can tap into the app generation” and this research points to how important it is for enterprises to incorporate mobile into their offerings. If you are not engaging and advising customers and employees in the appropriate manner and at the right time, I can assure you that some other app will be.

By using the power of cloud services and drawing on the huge amount of data mobile generates to build engaging experiences, mobile can guide us to be more efficient and effective in our day-to-day activities. All enterprises should focus on how to leverage mobile or risk getting stuck in traffic. 

Monday Oct 27, 2014

Enterprise Mobility – Time to take the lead or perish

Enterprise Mobility – Time to take the lead or perish
Suhas Uliyar, VP Mobile Strategy, Product Management, Oracle


Eric Schmidt, executive chairman of Google, once said: “If you don’t have a mobile strategy, you don’t have a strategy of growth”

I agree. The gap continues to grow between organizations that have embraced mobility as a way of life and those that maintain a tactical business approach and continue to resist the inevitable. The latter find themselves increasingly struggling to play catch-up and stay relevant. Those that have taken a “mobile first” approach, on the other hand, have disrupted the status quo and achieved unprecedented levels of success in a very short period of time.

Consider Uber, for example; launched in March 2009, the ridesharing service quickly tapped into customers’ enthusiasm for ‘everything mobile’ and is now valued at more than US$15 billion. The company completely destabilized the traditional taxi model, which cannot match the agility of a fully mobile business. The implication is clear: Change or perish.

Mobile technology really has worked its way into virtually every aspect of our lives, so it is surprising to see that many organizations are still trying to hold back the tide when it comes to enterprise mobility. Only 24 percent of employers actively encourage the use of mobile devices for work, with one-fifth actually limiting the applications and data that employees can access on these devices[1].

In reality, this strategy serves neither them nor their employees. Our reflex to check our push notifications every few minutes has become almost as ingrained in our psyches as our impulse to drink water when we’re thirsty – and we probably do it more often, to be honest – so why fight the natural progression of things, especially when it can work in our favor?

A mobile approach can transform the way a business operates at its core. It allows people to make the most of their connected devices so they can collaborate more effectively and work in a more flexible way. It also encourages innovation through the use of pioneering apps and services, and perhaps most importantly offers businesses a better way to engage with their customers, their employees, and their partners.

To add to this, businesses have little hope of holding back what has become an unstoppable tide of enthusiasm for “everything mobile”. Only 18 percent of people think their employers can effectively control how they use their personal devices, while many have found ways to use them for work despite businesses’ policies to the contrary[2].

It’s understandable that companies have some concerns around enterprise mobility, particularly when it comes to security and integration, but they should by no means let their apprehension stifle innovation.

The trick for organizations today is to implement their own end-to-end mobile platforms, and to keep things simple. In my experience, simplicity is crucial to the rapid and effective integration of business data with user-friendly mobile applications. The cloud in particular offers businesses an excellent back-end platform to support their mobility solutions in a simple and cost effective manner.

The technology needed to fuel the mobile business is here and the appetite among people in the workforce for “everything mobile” is only getting more voracious. Rather than viewing the rise of enterprise mobility as a potential threat and it letting it blow by them, companies should be capitalizing on the opportunity in front of them.




[1] Oracle Mobile Simply Connected Report, 2014
[2] Oracle Mobile Simply Connected Report, 2014

Monday Jul 21, 2014

Enterprise Mobility - Follow the Data

Author: Craig Mikus, Sr. Director, Enterprise Mobile Solutions

I always enjoy talking to customers about their enterprise mobile strategy.  Unfortunately, all too often, our conversations are about their short term plans to build one or two mobile apps, as opposed to considering a more comprehensive enterprise mobile strategy around one platform to develop, integrate, secure, manage and deploy hundreds of mobile applications. But that’s OK, most companies have to crawl before they can walk, and then walk before they run.

To start our mobile conversations, I usually like to understand the problem being solved, or on the flip side, how mobile applications will help their company innovate and create real competitive differentiation.   Regardless of our discussion entry points, I always end up talking about their backend data, and not just in terms of integration or security.  Enterprise mobility is not just about a vendor’s technology to develop, integrate, and secure mobile applications.  It’s also about their business processes and accessing or generating critical data from a mobile device.  In many cases, if you “follow the data”, you can uncover the root cause of why a company is really building mobile apps, and it may surprise everyone,  especially those who tasked to develop the mobile applications.   

For example, I was speaking with a customer recently that wanted to understand our mobile development products.   I asked why they were building mobile apps and they responded that they wanted a new way to interact with their customers.   After several more questions, it turns out the company really didn’t know their customers.  You see, this company wholesales their products to a big retailer, who in turn sells their products to the ultimate consumer.  The only way this company knows their ultimate customer is when the buyer responds to a support issue or they register the product for its warranty.  As it turns out, this company only knew about 20% of their actual customers.  To make matters worse, their back end systems (i.e. support and warranty systems) were not integrated so they didn’t have one master customer record, which caused massive data quality issues, especially when they tried to analyze their data. 

To solve these data quality issues, the business was determined to build a mobile application to allow customers to easily register their products and simultaneously build a master customer record.  With a single customer master saved, the company could feed the data into other transactional systems.  This knowledge would then help the business proactively interact with their customers by leveraging the new mobile apps to drive promotions, product updates, product feedback, customer loyalty programs, etc.   

Once everyone understood the primary driver of the mobile app, the company execs re-established the objectives of the mobile project and recruited differentfolks from within the company to be involved in this mobile project.  In the end, the company was able to align this mobile project to an overall company goal and just as important, everyone understood and shared the goal.

My lesson learned and advice to others when outlining an enterprise mobile strategy “Follow the data”.  The data willtypically uncover  opportunities, identify potential problems and root causes, help answer questions around integration and security, and expose what will really drive valued enterprise mobile solutions.

Monday Jul 14, 2014

Enterprise Mobility - Follow the Data

Author: Craig Mikus, Sr. Director, Enterprise Mobile Solutions

I always enjoy talking to customers about their enterprise mobile strategy.  Unfortunately, all too often, our conversations are about their short term plans to build one or two mobile apps, as opposed to considering a more comprehensive enterprise mobile strategy around one platform to develop, integrate, secure, manage and deploy hundreds of mobile applications. But that’s OK, most companies have to crawl before they can walk, and then walk before they run.

To start our mobile conversations, I usually like to understand the problem being solved, or on the flip side, how mobile applications will help their company innovate and create real competitive differentiation.   Regardless of our discussion entry points, I always end up talking about their backend data, and not just in terms of integration or security.  Enterprise mobility is not just about a vendor’s technology to develop, integrate, and secure mobile applications.  It’s also about their business processes and accessing or generating critical data from a mobile device.  In many cases, if you “follow the data”, you can uncover the root cause of why a company is really building mobile apps, and it may surprise everyone,  especially those who tasked to develop the mobile applications.   

For example, I was speaking with a customer recently that wanted to understand our mobile development products.   I asked why they were building mobile apps and they responded that they wanted a new way to interact with their customers.   After several more questions, it turns out the company really didn’t know their customers.  You see, this company wholesales their products to a big retailer, who in turn sells their products to the ultimate consumer.  The only way this company knows their ultimate customer is when the buyer responds to a support issue or they register the product for its warranty.  As it turns out, this company only knew about 20% of their actual customers.  To make matters worse, their back end systems (i.e. support and warranty systems) were not integrated so they didn’t have one master customer record, which caused massive data quality issues, especially when they tried to analyze their data. 

To solve these data quality issues, the business was determined to build a mobile application to allow customers to easily register their products and simultaneously build a master customer record.  With a single customer master saved, the company could feed the data into other transactional systems.  This knowledge would then help the business proactively interact with their customers by leveraging the new mobile apps to drive promotions, product updates, product feedback, customer loyalty programs, etc.   

Once everyone understood the primary driver of the mobile app, the company execs re-established the objectives of the mobile project and recruited differentfolks from within the company to be involved in this mobile project.  In the end, the company was able to align this mobile project to an overall company goal and just as important, everyone understood and shared the goal.

My lesson learned and advice to others when outlining an enterprise mobile strategy “Follow the data”.  The data willtypically uncover  opportunities, identify potential problems and root causes, help answer questions around integration and security, and expose what will really drive valued enterprise mobile solutions.

Monday Jun 23, 2014

A Mobile-First Strategy and Beyond...

Did you watch Messi's goal? On your Mobile device or live? Okay so even I will admit, organizers of 2014 FIFA World Cup may not have had mobile FIRST on their priority list, yet, I am certain they had a Mobile-First strategy as a top priority.

Did you know the Mobile traffic, during the opening match at the World Cup2014 exceeded 1 million connections? So far 2014 FIFA World Cup appears to be the most high-tech football event ever, the opening match at the Arena Corinthians in São Paulo has seen more than one million mobile data communications and 135,000 mobile phone calls. Organizers are already expecting data traffic during the World Cup final next month will reach about 12.6 terabytes - so the organizers definitely had Mobile on their minds when planning out their events. 

Recently Oracle’s CIO, Mark Sunday had a candid discussion with Oracle Vice President of Mobile Strategy, Suhas Uliyar, around the trends, opportunities and challenges when it comes to enterprise mobility. “I encourage CIOs to develop a mobile-first strategy and then look beyond. Mobile apps set expectations for usability, appearance, and behavior… It is important to have a multichannel and multi-device strategy, “ Suhas explained. CIOs and IT have an opportunity to sit in the drivers seat in defining the corporate enterprise mobility strategy.

Companies and industries alike are going through what Suhas refers to as, “mobile transformations.” He continues, “Consuming data and being able to act upon events and alerts from these devices will become progressively more important. We are seeing a classic convergence of mobile, IoT, cloud, and big data analytics in healthcare.” Be sure to read more in this two part interview: CIO Drives Innovation: A Mobile-First Strategy  and Mobile and Internet of Things.

Now I hope you catch a bit of World Cup fever!! Stay connected to FIFA 2014 World Cup, perhaps download their much acclaimed Mobile App! And of course visit www.oracle.com/mobile!

Thursday Apr 24, 2014

ACE Director Discusses How AppAdvantage Can Help Enterprises

Written By: Debra Lilley, ACE Director, Fusion Applications

I just got back from Collaborate 2014 where I spoke about AppAdvantage with Ed Zou, VP Product Management Oracle who is responsible for the AppAdvantage team. We gave a joint presentation explaining the thought process behind AppAdvantage and the renewed importance of looking at business challenges and how perhaps Fusion Middleware may help.

Our audience was small, something that I noticed in a of sessions at collaborate, perhaps there is simply just too much choice, but that aside those that did attend believed our content resonated with what they were seeing in their own organisations. In fact this is a topic that I’ve written about in my own blog about how I found the users attending collaborate to be at an exciting point in their own applications journey.

I talked about mobile amongst the other entry points into AppAdvantage. Again as I normally do I used the example of the Fusion expenses app and how that can be used not just with Fusion Applications but also other ERP systems. Ed expanded this with Oracle’s mobile strategy and explained that selecting the app that you want to write or commission is actually the simple part, it is more important and challenging to achieve the security and integration into your ERP systems. Ed gave the example of MYLA311 mobile app available to residents of the LA area. This mobile app looks really cool and it would be great if I could download it and show it when talking about mobile however the security recognises that I am not normally U.S.-based and does not allow me to do so.

So if Ed and I were able to engage our audience and discuss with them how the AppAdvantage concept can help them, which proves the value of the presentation, how do we get more people interested in the first place?

I saw a lot presentations where customers using E Business suite, PeopleSoft, JDE and Siebel were using Fusion Middleware for all sorts of solutions, so the problem is with the marketing of the concept not the idea.

As I write this posting today it is the last day of the Oracle Open World call for papers and I’m pleased to see that there is a stream dedicated to AppAdvantage, which means that hopefully there will be good content and a successful dedicated track for delegates to attend. The other thing at Oracle Open World is the Fusion Middleware Innovation Awards which showcase customers who have gone down this route. My advice Oracle is to talk both about this track and these awards with more emphasis on the AppAdvantage name.

If your organisation has used Fusion Middleware to extend the reach of your ERP systems then submit your story for the Fusion Middleware Innovation Awards not only for the opportunity to be showcased at Oracle Open World but it also comes with a free ticket.

Debra Lilley, Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director.  Lilley has 18 years experience with Oracle Applications, with E Business Suite since 9.4.1, moving to Business Intelligence Team Lead and Oracle Alliance Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts

Wednesday Apr 23, 2014

Oracle Mobile Platform Breakfast Seminar Series - Australia

Written By: Juliana Button, Director - Fusion Middleware 

With the escalating usage of smart phones, we are already seeing mobile phones replacing cameras, cash, maps, remote controls, boarding passes and more.  Smartphone and tablet sales continue to accelerate. IT has a clear opportunity to work with line-of-business leaders to establish enterprise, cross-channel mobile strategies

With keen interest in Mobility from the Australian market, we recently hosted Breakfast Seminars in Sydney and Melbourne with 60+ attendees in each location, to provide an update on the Oracle Mobile Platform, and showcase some of the mobile innovations from local Australian customers and partners.


With a highly engaged and interactive audience in both Sydney and Melbourne, Chris Muir, Senior Principal Mobile Product Manager at Oracle, and Ruben Garcia Mohedano, ‏Business Integration & Mobility Advisor at Oracle provided an excellent overview of the Oracle Mobile Platform – Keynote Presentation, addressing many questions on Mobile Security.

The Oracle Mobile Platform delivers one single platform for our customer’s multi channel needs, supporting any device, any application, any data and secured with the leading enterprise security solution. The mobile platform has all the components and tools required to build cross platform device-resident hybrid apps that share the same code base across mobile OS and form factors, tools to integrate with backend data and services, comply with existing enterprise security policies and extend for mobile specific security requirements and provide enterprise grade deployment. 


Oracle Gold Partner Colab Managing Director, James Stocks and Echo Entertainment Portfolio Manager Hospitality, Sarah Robinson discussed Cel+ Mobile implemented at Echo Entertainment.  Colab was tasked to mobilize key Oracle E-Business Suite (EBS) processes and integrate third party applications through the provision of a single access point and enterprise mobility platform. Colab delivered the Cel+ Mobile application which provided key business processes via smartphones, tablets and desktop with seamless integration to their Virtual Roster application.

The key challenge faced at Echo was to architect a solution that allowed data and services from highly restricted and secured internal systems, that were currently available only to those connected within the corporate network, by either being onsite or connected through a VPN. Oracle WebLogic Server was utilized with a standards-based security approach. Web Services were written using the REST protocol to expose E-Business Suite functionality which provided the performance required for the mobile application. Oracle E-Business  Suite SDK for JAAS authentication was used to authenticate and authorize users. 

From an organizational perspective, there were varied technical capabilities across the organization. Many users did not have English as their first language, and many users could not access or did not have smart phones or tablets and were unfamiliar with the general concepts, navigation and the user interface. This demanded that the Cel+ Mobile user experience be highly intuitive with an easy to use interface that adopts common design patterns found in consumer applications. Additionally, Cel+ Mobile was rendered for desktop so that those users that did not have a smartphone or tablet could still access the system from a home computer.

Oracle ADF, with its MVC architecture, was the framework selected for the web-based application and this made the transition to ADF Mobile a seamless process where the experienced developers were able to reuse their existing Oracle ADF skills and apply them to Oracle ADF Mobile development. Check out the presentation or read the full case-study here.

Oracle Gold Partner Intelligent Pathways Founder and Lead Architect, Gary Crosby, discussed Jetstream, implemented as application system “RED” at Qantas. Jetstream is a mobile solution that enables rapid guest recognition, fast customer recovery and electronic operational reporting in the air.  Jetstream has three applications, Cabin, Forms and Ground, which connect to the Jetstream Ground Server.

Jetstream Cabin integrates with reservation and departure systems, as well as CRM, operations and crewing systems to bring current data into the cabin. Jetstream Cabin enables electronic capture of passenger and operations data in the air, and sends this back to ground systems on completion of the flight. Jetstream Forms enables users to gather and share data via an electronic form on a mobile device. Completed forms are submitted back to the airline for operational reporting. Jetstream Ground is a mobile application used by staff within the airport. It provides users with real time flight and passenger information at the kerb side, lounge, check-in and gate.

The solution uses Oracle SOA Suite to implement the Jetstream services, running on Oracle WebLogic Server, and empowers cabin crew to deliver seamless one-on-one customer service. Check out the presentation or watch one of the Qantas customer testimonial videos – YouTube | YouTube.

Friday Apr 04, 2014

It's All Systems Go: Fusion Middleware @ COLLABORATE14 Next Week

 Air travel reservations confirmed - CHECK.  Hotel reservations confirmed - CHECK.  Powerpoint presentation ready for COLLABORATE14 - CHECK.  Now, all you need to do is plan which sessions you don't want to miss.  The Fusion Middleware team is out in full force at this year's COLLABORATE and we want to make it easy for you to come, attend, learn and network at sessions.  Below is a short list of sessions you won't want  to miss and hear Edward Zou, Vice-President, Product Management speak about Oracle AppAdvantage, Mobility and Fusion Middleware's future objectives: 

  • AppAdvantage: Business Advantage through Fusion Middleware - Tuesday, April 8 from 10:15 a.m. to 11:15 a.m.

The session will discuss how Oracle EBusiness Suite, PeopleSoft, JDEdwards and Siebel customers are extending and enhancing their existing investments in applications with SOA, BPM, IDM, WebCenter, DI, Exa solutions and Mobile Platform technologies to achieve business results.

  • Build Mobile Apps, Extend Fusion Apps and Integrate Cloud Apps with Fusion Middleware - Tuesday, April 8 from 1:45 p.m. to 2:45 p.m.

The focus of the session will be a discussion on where we are investing in Oracle Fusion Middleware. We’ll also be discussing the cloud, particularly how to leverage your current and planned investments in Oracle database, applications or other middleware technologies.

  • Simplify Enterprise Mobility: Extend Oracle Applications to Mobile - Tuesday, April 8 from 4:15 p.m. to 5:15 p.m.

Read up on Edward Zou's interview with IOUG's Dan McDonnel, right here, and learn what's coming up at the show and how AppAdvantage and Enteprise Mobility are key Middleware objectives you should know about. 

We have even more sessions at the show across other lines of Fusion Middleware that you shouldn't miss - here's a listing: 

  • Real World Cloud and On-Premise ERP Integration Simplified with Oracle SOA Suite - April 9 from 1:00-2:00 PM, Level 3 Murano 3206
  • Reducing Data Center Cost and Complexity with Oracle Exalogic - April 11 from 8:30-9:30 AM, Level 3 San Polo 3403
  • ADF Mobile with Oracle Java Cloud - April 9 from 12:15-12:45 PM, Level 3 Murano 3206
  • Oracle Exalogic Security Best Practices and PCI Compliance - April 8 from 8:30-9:30 AM, Level 1 Galileo 1005

Have a great week at COLLABORATE14 - See you at the show!

Friday Mar 21, 2014

AppAdvantage Webcast Series Rolls On with Mobility and Oracle Applications

Missed our first kickoff Oracle AppAdvantage webcast?  Not a problem -- tune in to the next webcast now available - all about how to innovate and extend Oracle Applications to Mobile. IT needs a consistent way to meet requests to develop new mobile applications quickly and make existing applications, mobile applications.  Oracle AppAdvantage is a program powered by Oracle Fusion Middleware technologies that helps customers strengthen their investments in Oracle Applications. An important part of this program is Oracle Mobile Platform, an integrated set of technologies that enables enterprises to rapidly build, deploy, secure, and integrate mobile applications with Oracle Applications and third-party applications for any device and any data source.  Transforming existing applications (JD Edwards, PeopleSoft, EBS or non Oracle ones) into mobile applications helps take investments further and makes them more accessible anywhere and at anytime.  Register for this webcast and learn how you can Innovate and Extend Oracle Applications to Mobile. 


Monday Mar 17, 2014

Your Enterprise Mobile Strategy

Posting on behalf of Martin Jarvis, Senior Director, Fusion Middleware Market Development

For many enterprises Mobility is rapidly becoming a strategic issue. The way in which you interact with both your customers and you employees via their smart phone or tablet can have dramatic impact on the business. Much has been written about the importance of developing a Mobile Strategy unique to your organizations needs and aspirations, but what exactly does a mobile strategy look like?

Oracle has worked with many customers to help them maximize the benefits from deploying Enterprise Mobile solutions. Through this experience we have developed an 8 point domain model to ensure the customer’s mobile strategy covers the key subject areas: 



Alongside the Mobile Strategy it’s important to plan a roadmap that will take you from where you are now to a point where you are fully exploiting the benefits of enterprise mobility.  We divide the roadmap into three distinct phases, starting at “App Fast” getting the quickest possible returns from implementing the strategy, through being “Mobile Ready” to finally becoming a true “Connected Enterprise”.



Since developing this approach to Mobile Strategy we have worked with a number of customers to help them get started on their own mobile strategy using this model. We generally start the process with a half-day Mobile Strategy Workshop involving the key stakeholders from the customer’s IT, enterprise architects and lines of business management. Together we go through the elements of the strategy, facilitating discussion and capturing key points. We also present Oracle’s Mobile Strategy and look to align it to the customer’s requirements.   Feedback from customers who have been through the workshop has been very positive and all have found it a worthwhile and valuable experience. After the workshop we consolidate all the points captured into a report, which is provided to the customer.

If you are interested in learning more about how we can help you develop your own mobile strategy please get in touch through your usual Oracle sales contact.

Thursday Dec 12, 2013

Going Mobile?...ORACLE is!

If you didn’t hear about it at Oracle Open World, if you didn’t read our Press Releases … if you didn’t see our homepage banner, OR EVEN IF YOU DID .... you definitely need to register for our Oracle Mobile Strategy Update - to get the latest on what Oracle's Mobile Strategy. Mobile is hot and it is here to stay … but today the complexity is no longer just about how to develop mobile apps, it is also about how to integrate, secure, deploy and manage with the backend systems.

In this video webcast, Gartner, leading industry analyst, will provide an overview of the current mobile landscape, the challenges and opportunities for enterprises, then our top Oracle executives will discuss how Oracle is simplifying enterprise mobility and demonstrate how you can easily develop, integrate, secure, deploy and manage .

Let’s chat  or tweet #OracleMobile during the webcast at Dec. 12, 2014 at 10:00AM (PT) and be sure to visit: www.oracle.com/mobile

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