Monday Sep 28, 2015

Samsung is in the house!

When it comes to making a presence, Samsung knows how to go big. In addition a sizable dedicated booth presence, we're excited to announce that Samsung will be the lead sponsor for the Oracle Mobile Showcase in Moscone South!

Welcome Samsung!  We're looking forward to checking out all the cool mobile phones and tablets - and dare I wonder, will they also bring their recently announced Gear VR (virtual reality headset recently announced, using Oculus software ala Facebook)?  I know it's not out until November, but given how close we are, maybe some early models perhaps?  OpenWorld is an ideal techie community and offers up a perfect audience.

A quick link for mobile - check out the Focus on Mobile list which will help guide you to some key mobile related sessions and events at Oracle OpenWorld 2015.

Follow us @OracleMobile

Monday Sep 21, 2015

Oracle Mobile@Oracle OpenWorld 2015

About a month to go and we're set for another ginormous event - Oracle OpenWorld 2015!

At the center of the tech universe is mobile of course. I mean, what else is transforming our lives more than mobile? What is the one thing you can't leave home without? The first thing you look at in the morning? Do you still use an old fashioned alarm clock to wake you up? Do you check the news, stocks, email, weather, traffic in when you wake up? The last thing you look at in the evening? Did you know the mobile screen has overtaken television? 

We've got a lot of Mobile going on at OpenWorld 2015.  In particular, a few highlights from our Focus on Mobile page

You may notice that last one is with Benedict Evans from Andreessen Horowitz. (Andreessen as in Marc Andreessen, the Mozilla, Netscape, World Wide Web - yeah, that guy).  Benedict is a partner with Andreessen Horowitz covering mobile tech in particular. I've been following the A16Z podcasts and his ideas are pretty insightful. Check out Benedict's Mobile Eating the World presentation and his recent blog asserting that the smartphone is the new sun

Anywhoo - lot's interesting mobile sessions, labs and expert meetings going on.  Definitely checkout the Focus on Mobile and Mobile Central pages.  Oh, and stop by the Mobile Showcase at Moscone South to see mobile demos from Oracle and Partners.

Follow us @OracleMobile

Monday Sep 14, 2015

Cloud And Mobile Services Help Robo Silicon Enter New Market And Crush It

There's a great article on how Cloud and Mobile are helping to transform regular brick/mortar industries to become more efficient in serving their customers.  Specific excerpt relating to Oracle Mobile Cloud Services: 

To sustain its first-mover advantage, Robo Silicon also implemented Oracle Mobile Cloud Service, which lets the company’s tablet-equipped salespeople access customer information, enter orders, and manage approvals—all while working in the field.

“We can now analyze lead quality, rep productivity, and deal-conversion rates for each rep by territory and customer segment,” says CFO Ganesh Kamath.

 You can read the full article at Forbes.

 For the latest Oracle Mobile news, follow us @OracleMobile

Monday Sep 07, 2015

Eclipse support for Oracle Mobile Cloud Service

Oracle Enterprise Pack for Eclipse is now available on OTN Downloads for both Eclipse Luna and Mars. Whether you are developing mobile backend APIs or the mobile client applications themselves, OEPE provides the tools for the full mobile development life cycle.

New Tools for Mobile Cloud Service

Oracle Mobile Cloud Service (MCS) provides robust tool suite to design, manage, monitor, and secure the back end services required for an enterprise mobile strategy. OEPE users can connect to Mobile Cloud Service through the Oracle Cloud view to develop their mobile backends and use them to create mobile applications. MCS tools within OEPE include:

  • Connect to MCS through Oracle Cloud View
  • Browse and analyze API assets including; Mobile Backend Definitions, Mobile APIs, and Connectors
  • Download and analyze RAML API definitions
  • Model and Test mobile service endpoints in the REST Service Editor
  • Create REST Clients from Mobile Backends for use in mobile client applications
  • Build Oracle MAF applications which consume APIs from Mobile Cloud Service

Oracle Mobile Application Framework 2.1.3 Update

OEPE MAF design-time and runtime tools have been updated to support Oracle MAF 2.1.3. All existing mobile development tools have been updated to support the new Oracle MAF release while still continuing to support past Oracle MAF versions.

Monday Aug 31, 2015

New Features : Oracle Mobile Security Suite Integration in Oracle MAF 2.1.3

Originally posted by Kundan Vyas-Oracle


MAF 2.1.3 provides a tighter integration with Oracle Mobile Security Suite (OMSS) integration offers capabilities like, Android Containerization, Data Leak Protection, Data Encryption, Application Tunneling, Container Authentication and Single Sign-On. Features like Containerization, Data Leak Protection and Data Encryption are already supported on iOS from previous MAF releases.

New Features

1. Support for Android Containerization

Mobile app containerization allows customers to add a standardized security layer to native mobile apps. 

The containerization process is simple, and developers do not need to change a line of code. MAF developers just need to deploy the application to OMSS, in JDeveloper or Eclipse. During the deployment, the app is first compiled and an unsigned version of the app is generated that is intended to be signed with an enterprise distribution certificate for distribution within the company. After deployment, a wrapped APK file is generated which is signed with the signing certificates which are configured in the MAF JDeveloper / Eclipse Preferences, in the Android platform section.

Enable OMSS deployment in JDeveloper 

Enable OMSS deployment in Eclipse 

2. Data Leak Protection on Android

Once a MAF app is containerized with OMSS, IT administrators can apply various data leak protection policies and restrict how and if users can share data within the app

  • Email allowed can restrict the ability to send email from an app.

  • Instant Message allowed can restrict the ability to send Instant Message from an app.

  • Video chat allowed restricts the ability to share information via services such as FaceTime.

  • Social Share allowed restricts the ability to share information via services such as Facebook or Twitter.

  • Print allowed restricts the ability of the user to print.

  • Restrict file sharing restricts the ability of the user to share files outside the secure enterprise workspace.

  • Restrict copy/paste allows copy/paste inside the secure container, containerized apps or between containerized apps, but not to apps outside the secure enterprise workspace.

  • Redirects to container allowed prevents any app outside the Mobile Security Container workspace from redirecting a URL into the container.

  • Save to media gallery allowed prevents images, videos and audio files from being saved to media gallery and photo stores.

  • Save to local contacts allowed prevents contacts inside secure enterprise workspace apps from being saved down to native device contacts app.

  • Redirects from container allowed prevents any vApp from the Mobile Security Container workspace or containerized app from redirecting a URL outside the Mobile Security Container workspace or containerized app.

3. Data Encryption on Android

OMSS Containerization provides the ability to encrypt the data stored offline within MAF android applications. Starting with 2.1.3 this functionality is available for MAF applications as well. Encrypted data storage includes application data, including files, databases, application cache, and user preferences. Developers can use MAF encryption with OMSS containerization without having to worry about double encryption. Within a containerized application, MAF frameworks delegates encryption to the container this ensures that there are no code changes needed based on whether an app is Containerized or not. 

4. Application Tunneling

MAF 2.1.3 release provides support for application tunneling through Oracle Mobile Security Suite on both Android & iOS. Application tunneling provides a secure way to access the corporate resources behind the firewall, within a mobile client, without the need of device level VPN. Tunneling functionality allows administrators to intercept, and manage, all the requests coming from a specific MAF application. Administrators can configure the requests coming from a specific URL to go through a proxy on MSAS server. They can also either completely block the requests, or redirect the requests directly to the internet.You can find more details on how to configure application tunneling in the Web Settings section of Administrative Console Guide for Oracle Mobile Security Suite.

5. Container Authentication & Single Sign-On

When Web SSO authentication type is used in MAF apps with Oracle Access Manager and Oracle WebGate used in the back-end for authentication, the end user is not challenged for credentials in the application after Container authentication. The user identity from the Container is propagated to the App and the back-end services. SSO across multiple apps in the Container is also supported, i.e. user can login once to the Container and access all the apps in the Container with out additional authentication challenges. 


Here is a quick demo which shows all three features (Android Containerization, Data Leak Protection, and File Encryption) 

Monday Aug 10, 2015

Oracle Mobile & PaaS @ Gartner Catalyst, San Diego

Even by Silicon Valley standards, the weather down here in San Diego is always amazing. If you're fortunate to be here attending Gartner Catalyst, and thinking about your cloud & mobile strategy, you should attend Oracle's presentation noted below, presented by Oracle VP, Siddartha Agarwal on Tues, Aug 11 @ 10:05AM, Seaport A, Second Level. 

And during the break around noon, stop by our booth where you can learn more about Oracle's lasted offering where cloud meets mobile, Oracle Mobile Cloud Service

Accelerate Your Digital Transformation with Oracle Mobile & Platform as a Service

Siddartha Agarwal on Tues, Aug 11 @ 10:05AM, Seaport A, Second Level.  

By year-end 2015, half the world’s population will have a powerful computer in their pockets - their mobile phone. To engage with these always-on consumers, organizations must deliver efficiencies that include scalable development & deployment, fast delivery of enterprise class cloud & mobile apps with seamless integration and rapid workload portability of cloud & on premise investments. Start your digital journey with the Oracle Cloud Platform and achieve eye-popping results in record time.

Monday Aug 03, 2015

Oracle Integrates Mobile Security into Identity and Access Management Platform

Crossposting from Greg Jensen's original post here

Oracle released a Press Release announcing the availability of Identity Management 11gR2 PS3 (Patchset 3). This update to the IDM 11gR2 solution brings forth some groundbreaking new capabilities for our customers to enable organizations to realize success in the areas of new digital business and unifying identities across applications. This greatly simplifies the on-boarding of new users, applications and services such as mobile and cloud.  

Some of the new aspects of the PS3 update include a new "Business Friendly" user interface which provides a single console view of your provisioning, approval workflows, entitlement management, and more.

The update also introduces new capabilities around mobile security with the expansion of Oracle's Mobile Security offering to include Enterprise Mobility Management. This is achieved through the inclusion of Mobile Device Management capabilities as well as a consolidated policy management framework for simplified provisioning of devices, applications and access.

New materials that have been created to help you evaluate this new update include:

Stay tuned to the Oracle Identity Management product page for the latest information on how Oracle is able to solve today's business challenges, and stay on top of the latest information with Oracle's Twitter and Facebook pages.

Follow @OracleMobile 

Monday Jul 27, 2015

Mobile, Fast and Simple with Oracle and Xamarin!

Dear Customers and Partners:

Did you watch the Oracle Mobile Cloud Service Launch?  In case you missed our webcast:

Introducing Oracle Mobile Cloud Service

Part 1: Keeping Mobile Simple
Part 2: Pella Creating a Better View
Part 3 Go Native Fast with Xamarin


Visit learn more.

MARK YOUR CALENDAR ... On July 29 at 9:00 AM (PST), Tune in to the next Xamarin and Oracle webcast:


Enterprise Mobile Success with Xamarin and Oracle

Hear From: 

  • Michael Facemire, Principal Analyst, Forrester Research

  • Suhas Uliyar, Oracle VP of Mobile Strategy Product Management
  • Steve Hall, Xamarin Director of Enterprise Mobility

Join Oracle and Xamarin technical executives, and leading Forrester Analyst Michael Facemire as they discuss the Xamarin and Oracle partnership, its impact on enterprise mobility, demo the Oracle MCS SDK in action, and close with audience questions.

Xamarin and Oracle have partnered to give enterprises a fully native, end-to-end mobile development solution. Now, developers can add the Xamarin SDK for Oracle Mobile Cloud Service to their native Xamarin apps, easily integrating with Oracle MCS for robust backend access, including enterprise security, push notifications, authentication, backend integrations, data storage, diagnostics, and analytics.


Visit to learn more.

See you soon!

Thursday Jul 23, 2015

Middleware Newsletter on PaaS Launch, Mobile, Process and Integration Cloud

The July edition of Oracle Fusion Middleware newsletter is now out. Coming on the heels of our big PaaS launch where Oracle Executive Chairman of the Board and CTO Larry Ellison announced over 24 new Cloud services, as new additions to the Oracle Cloud Platform, this newsletter is chock full of information on Oracle's recently announced PaaS services and the broader portfolio. This newsletter edition focuses on Oracle PaaS solutions -  a comprehensive, integrated suite of services that make it easier for developers, IT professionals, business users, and analysts to build, extend, and integrate cloud applications.

Get to know our recently announced Oracle Mobile Cloud, Oracle Integration Cloud and Oracle Process Cloud Services in more detail and find out how these complement our complete portfolio of PaaS solutions that include Oracle Java Cloud, Oracle Developer Cloud and Oracle Documents Cloud Services, among others.

And as always, we have a whole set of news resources, product and solution materials, information on upcoming web and physical events, training and more so get your cup of coffee and get reading. We recommend that you subscribe to our bi-monthly newsletter so you are always in the know.

Happy reading!

Sunday Jul 19, 2015

Mobile App Integration Trends

By Ian Wallis, Director Mobile PaaS Business Development, Oracle EMEA 

The first half of 2015 has seen big advances in mobile app, development, integration and mobile enterprise IT and these culminated for me at the Gartner AADI conference we took part in towards the end of May (see photo above).  

There was a lot of talk about how IT is becoming a toxic brand inside the enterprise, holding back innovation and blocking progress in initiatives desperately needed by the business. Almost 40% of IT spend is now being decided on by teams outside of IT and according to Gartner this will rise to 50% by 2017.

We need to transform IT into an enabler rather than a blocker of change. This means layering IT with systems of innovation, which are fluid, adaptable and innovative on top of the core systems, which need to be safe and steady. These systems of innovation should allow the organization to take risk without jeopardising the core systems.

So when considering a mobile app integration strategy, two new considerations play out for CIOs and IT organizations:

  • Executing Two Speed IT, which is part solid and part fluid delivery, referred to by Gartner as Bimodal IT and is key to allowing IT to work at business speed.
  • Enabling DevOps, which is integral to allowing for a rapid innovation cycle, working at pace, embracing failure, but failing fast and iterating quickly.

Enterprises also need to evolve away from trying to enforce Mobile Device Management (MDM) through to managing Digital Risk. Given the low adoption of MDM of between 25% and 50%, enterprises need to start to trust the untrustworthy, as we move to more usage on personal mobile devices and “things”.

Businesses also need to expect unintended consequences as mobile throws up unexpected outcomes and need to be aware of amplification given the huge reach of mobile and social.

Businesses should look to surround themselves with digital assets and remove the physical constraints of doing business. This includes tapping in to Business Moments, where transient opportunities can be exploited dynamically. To do this we see more demand for Micro apps, where one app does one thing really well, most likely on a watch or mobile phone.

To support these business moments via micro apps, there are a number of key trends impacting how we use mobile app platforms. Richard Marshall outlined the following shifts happening in mobile application development:

  • Growth of open source tools (e.g. node.js, Angular)
  • Cross compilation tools delivering native binaries (e.g. Xamarin)
  • Big suites evolving (e.g. Oracle, MSFT, IBM…)
  • Rapid Mobile App Development (RMAD) tools emerging

It is very reassuring to see that Oracle’s Mobile Cloud Service aligns closely with these trends:

  1. Oracle’s embrace of open source tools such as Node.js, Ionic, Angular, Knockout, Cordova and other tools
  2. Oracle’s recent partnership with Xamarin and Oracle’s own Mobile Application Framework providing cross compilation tools
  3. The evolution of Mobile Cloud Service as part of a much broader Platform as a Service offering, supporting big Digital initiatives
  4. The incredible speed of implementation of mobile apps using the combination of tools mentioned above as well upcoming Mobile Cloud Service releases further adding to RMAD capability in the Oracle PaaS platform
All in all these are very exciting times for us at Oracle. For more information on Oracle’s Mobile Cloud Service, click here.

Monday Jul 13, 2015

Dev Tools for Oracle Mobile Cloud Service

You've undoubtedly read about Oracle  latest cloud service, Oracle Mobile Cloud Service (node.js, built in mobile services, mobile analytics, life cycle management, server side elopement) If not, go to and check out the introductory videos and more.

What about the mobile clients you ask? What about tool support? Eclipse, one of the most popular IDEs on the planet? Well, yes, as a matter of fact, Oracle Enterprise Pack for Eclipse recently announced support for Oracle Mobile Cloud Service, along with its already established support for Oracle Mobile Application Framework - which by the way, the apps can be deployed to iOS and Android.  That's right, Eclipse, development to iOS and Android, with integrated support for Oracle Mobile Cloud Service.  You can read Greg Stachnick's post here.

But wait! You ask, what about me?  In a .NET shop...coding in C#. What about me? Well, our friends at Xamarin recently announced their new Xamarin SDK for Oracle Mobile Cloud Service. Apparently they've got some cool technology for developing native mobile apps of iOS and Android, with C#.  How cool is that?  And doesn't that sound familiar?

Quick links:

We're just getting started. You know, it's more than just technology... it's really about the enterprise ecosystem that Oracle has been working on for some time.  I'd say - the whole enchilada tastes so much better than the individual ingredients....I just made that up, so I'must be hungry. Nuff said, there's more coming down the line, so stay tuned.

Follow @OracleMobile

Sunday Jul 05, 2015

From the Cloud Launch - Focusing on Mobile, the Other Side of the Proverbial Coin

No doubt you tuned into the recent Oracle Cloud Platform as a Service (PaaS) launch. Lots of new and exciting cloud based offerings including:

  • Oracle Database Cloud - Exadata Service
  • Oracle Archive Storage Cloud Service
  • Oracle Big Data Cloud Service and Big Data SQL Cloud Service
  • Oracle Integration Cloud Service
  • Oracle Process Cloud Service

And last but certainly not least Oracle Mobile Cloud Service! The Cloud is touching every facet of IT infrastructure - and the other side of the coin, that's Mobile, which is changing the interfaces to all those systems.  Mobile is the new first screen, overtaking television and growing. The web browser reached hundreds of millions of people, but yet somehow, Mobile has taken it 10X, a magnitude greater than before, reaching billions of people. It's predicted that by 2020, 80% of the world, will have a smartphone.

Get a quick intro into Oracle Mobile Cloud Service in the following easy on the eyes, mind sharpening assets:

  1. Watch the overview video here (< 3min), it's the main video on the page
  2. Watch the subsequent videos (< 1 min each) in the Learn More tab
  3. Read the eBook, the big eBook button on the page ;-)

Then get down to business in strengthening your mobile strategy by simplifying mobility.

Follow @OracleMobile 

Tuesday Jun 02, 2015

Sofbang Launches Oracle Public Sector Mobile Showcase Applications

Sofbang, an Oracle Platinum Partner, recently launched the Oracle Public Sector Mobile Showcase Applications on Apple's AppStore and Google Play. Sofbang's clearly recognized the tremendous growth in mobility and is taking advantage of where customers are congregating, the new "first screen" of modern society. And by "first screen" I mean mobile has surpassed the almighty television as the most watched platform. 

Built on Oracle Mobile App Framework (MAF), the Oracle Public Sector Mobile Showcase Applications demonstrate the value of utilizing mobility in government, healthcare and higher education enterprises. To learn more, click here and here.

Don't forget, follow us on Twitter @OracleMobile

Tuesday May 26, 2015

Mobile – it is all about the user journey

By Ian Wallis – issue 3

Can you recall your first experience of early smartphone apps? Where they based on trivial, or informational use cases? The first iPhone 3 app I witnessed was a beer-drinking app, which would mimic a glass of beer being drunk empty as the user tilted the phone over to much hilarity in the office.

Fast-forward to today and we are in the midst of a mobile digital age where apps understand the context of what we are doing. Whatsapp knows which friends are online, Spotify suggests playlists, Netflix recommends films, Tripcase knows my next flight and Waze can get me home fast with two finger presses.

Every time I run one of our Talk Mobile workshops, I ask the audience what is their favourite app. Most people mention two, one they use frequently and one they love to use. And every time, I learn about a new app that does fantastically useful stuff for us.

This has involved a significant shift beyond information and transactions to user experiences where context and advice make our life easier, encompassed in what is being termed the Digital journey. And at the heart of this journey are mobile apps that know what you want to do next.

Nevertheless time and again we encounter mobile apps that come up short. Our banking apps should be warning us if we over spend this week. Our supermarket apps should flag up what we are likely to need or more importantly what we will not need in our cart almost like an inventory management service. We most certainly should not be receiving the load of outbound notifications and marketing clutter we get through poorly conceived push notifications or email.

Considering how mobile can enhance this experience is key: consider my entire user journey, allow me to upload a photo if it saves me time, use my location to guide me, if I complain get back to me immediately with what I require, push me stuff I really need to know and drop the rest. You don’t have to ask me my customer number, address, post-code, birthday and mother’s maiden name every time, you have access to my finger print.

By linking mobile, business process, data and customer insight these great Digital experiences are possible and they do not need to take years to implement. By using mobile cloud services, organizations can get started immediately, providing fantastic user experiences, driving loyalty, attracting business, achieving efficiency and gaining significant advantage over the competition.

To download our eBook on Oracle’s Mobile Cloud Service, click here.

Monday May 18, 2015

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. To follow the Modern Marketing blog, click here.

When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.”

That’s because mobile is so pervasive—doing nearly everything everywhere—that it’s become passé and cliché to make such statements. According to research from Nielsen, 87% of US smartphone and tablet owners are using their mobile devices for shopping and that consumers check their mobile devices 150 times a day.

Mobile is big. We all get it.

But while today’s marketers and advertisers realize that mobile marketing should be a key component of their overall marketing mix and cross-channel strategy, they face significant hurdles to do it right.

One issue is around identity. As consumers use a mobile device, they create different identifiers depending on whether they log into an app or browse more anonymously on the mobile web.

The data they create—whether it’s behaviors, preferences, or attributes—can end up in silos across channels. In fact, 85% of digital marketers say the biggest challenge to cross-channel marketing is customer data that’s spread across multiple channels.

But help is on the way. New mobile marketing innovations can help marketers and advertisers target their ideal customer and orchestrate a mobile experience that’s coordinated with other marketing channels. Mobile touches different areas of the customer lifecycle—from acquisition to retention to advocacy. Let’s walk through these innovations with that in mind.

1. Enhance Mobile Advertising and Acquisition with Smarter Data Strategy  

Now you can connect identities across disparate mobile channels and devices to one person while easily building mobile audience segments using your owned proprietary data and third-party data. To target those customers with relevant advertising, you can use hundreds of pre-integrated media and ad providers so you can serve up a mobile ad on your preferred paid media providers.

2. Increase Retention and Customer Lifetime Value (CLV) with Mobile Marketing Orchestration

Too often, mobile messages don’t take into account other cross-channel interactions, especially when marketers try to reach consumers with new promotions, cross-sell offers, or in-store messages. Now mobile enhancements for B2C Marketers can be orchestrated alongside email, social, display, and other key marketing channels. 

These include:

  • SMS Campaign Management. You should be able to use a variety of campaign templates to support various SMS use cases within easy-to-use frameworks for building two-way customer interactions. Customers could then text in a coupon code to redeem at a store, or receive notifications when their favorite products are in store.
  • Link Tracking for SMS. Go ahead and embed branded short URLs in your SMS messages to get deeper insights into how well campaigns perform by monitoring SMS click through rates, conversions, and click recency. SMS click recency behavior is recorded at the individual level and can be used for advanced targeting.
  • SMS Keyword Listening. You can now listen for customers who text in keywords to short or long codes. When you receive a keyword, you can trigger a marketing program and an orchestrated response.
  • Multimedia Messaging Service (MMS). How about delivering rich MMS to mobile devices as part of your cross-channel orchestration strategy? What’s an example? You could use mobile coupons and promotions that include images, audio, color, and animation.
  • Push Picture Notifications. On Android devices, push picture notifications can now incorporate images such as coupons. Images sent as part of a mobile message entices recipients into taking a follow-up action. This could encourage users to open the notification and further engage with a mobile app.
  • Push Campaign Management. Campaign marketers need push capabilities that are fully integrated into their cross-channel marketing solution. Now you can design, configure, and manage all push campaigns with greater personalization with data tied to your contact profile table. 
  • Dynamic Deep Links in Push & Email Messages. Bring customers back to their mobile app by embedding dynamic deep links in push and email messages. When customers click on these dynamic links, it will open offers directly inside the mobile app, creating a more seamless mobile experience. 

3. Improve the Mobile Experience for Business Buyers and Sales Teams with Better Connections

B2B marketers need mobile connections that help marketing and and sales teams support better customer interactions with their product or services while they’re on the go.

  • Mobile Profile Access. Sales executives can now use their mobile device to access customer profile and Digital Body Language information such as customer web, email, and social activity. This puts rich contact data literally in the hands of a sales rep, wherever the rep is working. 
  • Visualizing Responsive Design. Make it easy to see how an email or landing page will scale across devices, including to a mobile or tablet experience.
  • Engagement Tracking. Business marketers can include trackable links in either SMS or push messages orchestrated within their campaigns to better understand engagement with their content.
  • Connected Vendor Functionality. Marketers can now connect to their mobile technology vendors of choice for SMS and MMS messaging, including sending images, managing short and long codes, and sending QR codes to their customers.

Mobile Case Study: ACE Cash Express

So what’s an example of a company successfully incorporating some of these mobile tools into their cross-channel marketing strategy? ACE Cash Express, a check cashing business providing payday loans and cash advancing services, is one. The world of lending is highly regulated, making mobile a critical channel to engage and communicate with ACE’s customers.

ACE uses behavioral data to personalize interactions across email and SMS as part of an orchestrated experience. For example, starting at sign up, ACE asked customers to opt-in for email and SMS during their loan applications in order to provide the relevant and timely messages they needed. Then they receive a series of messages personalized to where they are in the lifecycle and based on how they responded to previous messages. Each customer’s path evolves in various ways depending on when they sign up and how they interact along the way.

These campaigns have generated a 2x lift in response rates when SMS was used in conjunction with emails. Furthermore, the company reported that they saved more than 15 hours per month in company resources from this automation.

If you’re an Oracle Marketing Cloud customer, these new mobile innovations are now available and at your service courtesy of Oracle ID Graph, Oracle Data Management Platform (DMP), SMS Campaign Management Tool, Push Campaign Manager, and our mobile DMP.

While we discussed a lot about technology, your strategy is just as important.

Learn more in our upcoming webinar on Maximizing Your Mobile Marketing Strategy on May 27 at 11:00 a.m. PT / 1:00 p.m. ET, where the experts will highlight the value and benefits in using mobile marketing as part of an overall effective marketing strategy and identify the key points you need to achieve mobile marketing success.


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