Monday Aug 10, 2015

Oracle Mobile & PaaS @ Gartner Catalyst, San Diego

Even by Silicon Valley standards, the weather down here in San Diego is always amazing. If you're fortunate to be here attending Gartner Catalyst, and thinking about your cloud & mobile strategy, you should attend Oracle's presentation noted below, presented by Oracle VP, Siddartha Agarwal on Tues, Aug 11 @ 10:05AM, Seaport A, Second Level. 

And during the break around noon, stop by our booth where you can learn more about Oracle's lasted offering where cloud meets mobile, Oracle Mobile Cloud Service

Accelerate Your Digital Transformation with Oracle Mobile & Platform as a Service

Siddartha Agarwal on Tues, Aug 11 @ 10:05AM, Seaport A, Second Level.  

By year-end 2015, half the world’s population will have a powerful computer in their pockets - their mobile phone. To engage with these always-on consumers, organizations must deliver efficiencies that include scalable development & deployment, fast delivery of enterprise class cloud & mobile apps with seamless integration and rapid workload portability of cloud & on premise investments. Start your digital journey with the Oracle Cloud Platform and achieve eye-popping results in record time.

Monday Aug 03, 2015

Oracle Integrates Mobile Security into Identity and Access Management Platform

Crossposting from Greg Jensen's original post here

Oracle released a Press Release announcing the availability of Identity Management 11gR2 PS3 (Patchset 3). This update to the IDM 11gR2 solution brings forth some groundbreaking new capabilities for our customers to enable organizations to realize success in the areas of new digital business and unifying identities across applications. This greatly simplifies the on-boarding of new users, applications and services such as mobile and cloud.  

Some of the new aspects of the PS3 update include a new "Business Friendly" user interface which provides a single console view of your provisioning, approval workflows, entitlement management, and more.

The update also introduces new capabilities around mobile security with the expansion of Oracle's Mobile Security offering to include Enterprise Mobility Management. This is achieved through the inclusion of Mobile Device Management capabilities as well as a consolidated policy management framework for simplified provisioning of devices, applications and access.

New materials that have been created to help you evaluate this new update include:

Stay tuned to the Oracle Identity Management product page for the latest information on how Oracle is able to solve today's business challenges, and stay on top of the latest information with Oracle's Twitter and Facebook pages.

Follow @OracleMobile 

Monday Jul 27, 2015

Mobile, Fast and Simple with Oracle and Xamarin!

Dear Customers and Partners:

Did you watch the Oracle Mobile Cloud Service Launch?  In case you missed our webcast:


Introducing Oracle Mobile Cloud Service

Part 1: Keeping Mobile Simple
Part 2: Pella Creating a Better View
Part 3 Go Native Fast with Xamarin

WATCH IT NOW, CLICK HERE
 WATCH IT NOW, CLICK HERE

Visit cloud.oracle.com/mobile learn more.

MARK YOUR CALENDAR ... On July 29 at 9:00 AM (PST), Tune in to the next Xamarin and Oracle webcast:

LIVE WEBCAST:

Enterprise Mobile Success with Xamarin and Oracle

Hear From: 

  • Michael Facemire, Principal Analyst, Forrester Research

  • Suhas Uliyar, Oracle VP of Mobile Strategy Product Management
  • Steve Hall, Xamarin Director of Enterprise Mobility

Join Oracle and Xamarin technical executives, and leading Forrester Analyst Michael Facemire as they discuss the Xamarin and Oracle partnership, its impact on enterprise mobility, demo the Oracle MCS SDK in action, and close with audience questions.

Xamarin and Oracle have partnered to give enterprises a fully native, end-to-end mobile development solution. Now, developers can add the Xamarin SDK for Oracle Mobile Cloud Service to their native Xamarin apps, easily integrating with Oracle MCS for robust backend access, including enterprise security, push notifications, authentication, backend integrations, data storage, diagnostics, and analytics.

CLICK HERE TO REGISTER
CLICK HERE TO REGISTER
CLICK HERE TO REGISTER


Visit xamarin.com/oracle to learn more.

See you soon!



Thursday Jul 23, 2015

Middleware Newsletter on PaaS Launch, Mobile, Process and Integration Cloud

The July edition of Oracle Fusion Middleware newsletter is now out. Coming on the heels of our big PaaS launch where Oracle Executive Chairman of the Board and CTO Larry Ellison announced over 24 new Cloud services, as new additions to the Oracle Cloud Platform, this newsletter is chock full of information on Oracle's recently announced PaaS services and the broader portfolio. This newsletter edition focuses on Oracle PaaS solutions -  a comprehensive, integrated suite of services that make it easier for developers, IT professionals, business users, and analysts to build, extend, and integrate cloud applications.

Get to know our recently announced Oracle Mobile Cloud, Oracle Integration Cloud and Oracle Process Cloud Services in more detail and find out how these complement our complete portfolio of PaaS solutions that include Oracle Java Cloud, Oracle Developer Cloud and Oracle Documents Cloud Services, among others.

And as always, we have a whole set of news resources, product and solution materials, information on upcoming web and physical events, training and more so get your cup of coffee and get reading. We recommend that you subscribe to our bi-monthly newsletter so you are always in the know.

Happy reading!


Sunday Jul 19, 2015

Mobile App Integration Trends

By Ian Wallis, Director Mobile PaaS Business Development, Oracle EMEA 

The first half of 2015 has seen big advances in mobile app, development, integration and mobile enterprise IT and these culminated for me at the Gartner AADI conference we took part in towards the end of May (see photo above).  

There was a lot of talk about how IT is becoming a toxic brand inside the enterprise, holding back innovation and blocking progress in initiatives desperately needed by the business. Almost 40% of IT spend is now being decided on by teams outside of IT and according to Gartner this will rise to 50% by 2017.

We need to transform IT into an enabler rather than a blocker of change. This means layering IT with systems of innovation, which are fluid, adaptable and innovative on top of the core systems, which need to be safe and steady. These systems of innovation should allow the organization to take risk without jeopardising the core systems.

So when considering a mobile app integration strategy, two new considerations play out for CIOs and IT organizations:

  • Executing Two Speed IT, which is part solid and part fluid delivery, referred to by Gartner as Bimodal IT and is key to allowing IT to work at business speed.
  • Enabling DevOps, which is integral to allowing for a rapid innovation cycle, working at pace, embracing failure, but failing fast and iterating quickly.

Enterprises also need to evolve away from trying to enforce Mobile Device Management (MDM) through to managing Digital Risk. Given the low adoption of MDM of between 25% and 50%, enterprises need to start to trust the untrustworthy, as we move to more usage on personal mobile devices and “things”.

Businesses also need to expect unintended consequences as mobile throws up unexpected outcomes and need to be aware of amplification given the huge reach of mobile and social.

Businesses should look to surround themselves with digital assets and remove the physical constraints of doing business. This includes tapping in to Business Moments, where transient opportunities can be exploited dynamically. To do this we see more demand for Micro apps, where one app does one thing really well, most likely on a watch or mobile phone.

To support these business moments via micro apps, there are a number of key trends impacting how we use mobile app platforms. Richard Marshall outlined the following shifts happening in mobile application development:

  • Growth of open source tools (e.g. node.js, Angular)
  • Cross compilation tools delivering native binaries (e.g. Xamarin)
  • Big suites evolving (e.g. Oracle, MSFT, IBM…)
  • Rapid Mobile App Development (RMAD) tools emerging

It is very reassuring to see that Oracle’s Mobile Cloud Service aligns closely with these trends:

  1. Oracle’s embrace of open source tools such as Node.js, Ionic, Angular, Knockout, Cordova and other tools
  2. Oracle’s recent partnership with Xamarin and Oracle’s own Mobile Application Framework providing cross compilation tools
  3. The evolution of Mobile Cloud Service as part of a much broader Platform as a Service offering, supporting big Digital initiatives
  4. The incredible speed of implementation of mobile apps using the combination of tools mentioned above as well upcoming Mobile Cloud Service releases further adding to RMAD capability in the Oracle PaaS platform
All in all these are very exciting times for us at Oracle. For more information on Oracle’s Mobile Cloud Service, click here.

Monday Jul 13, 2015

Dev Tools for Oracle Mobile Cloud Service

You've undoubtedly read about Oracle  latest cloud service, Oracle Mobile Cloud Service (node.js, built in mobile services, mobile analytics, life cycle management, server side elopement) If not, go to cloud.oracle.com/mobile and check out the introductory videos and more.

What about the mobile clients you ask? What about tool support? Eclipse, one of the most popular IDEs on the planet? Well, yes, as a matter of fact, Oracle Enterprise Pack for Eclipse recently announced support for Oracle Mobile Cloud Service, along with its already established support for Oracle Mobile Application Framework - which by the way, the apps can be deployed to iOS and Android.  That's right, Eclipse, development to iOS and Android, with integrated support for Oracle Mobile Cloud Service.  You can read Greg Stachnick's post here.

But wait! You ask, what about me?  In a .NET shop...coding in C#. What about me? Well, our friends at Xamarin recently announced their new Xamarin SDK for Oracle Mobile Cloud Service. Apparently they've got some cool technology for developing native mobile apps of iOS and Android, with C#.  How cool is that?  And doesn't that sound familiar?

Quick links:

We're just getting started. You know, it's more than just technology... it's really about the enterprise ecosystem that Oracle has been working on for some time.  I'd say - the whole enchilada tastes so much better than the individual ingredients....I just made that up, so I'must be hungry. Nuff said, there's more coming down the line, so stay tuned.

Follow @OracleMobile

Sunday Jul 05, 2015

From the Cloud Launch - Focusing on Mobile, the Other Side of the Proverbial Coin

No doubt you tuned into the recent Oracle Cloud Platform as a Service (PaaS) launch. Lots of new and exciting cloud based offerings including:

  • Oracle Database Cloud - Exadata Service
  • Oracle Archive Storage Cloud Service
  • Oracle Big Data Cloud Service and Big Data SQL Cloud Service
  • Oracle Integration Cloud Service
  • Oracle Process Cloud Service

And last but certainly not least Oracle Mobile Cloud Service! The Cloud is touching every facet of IT infrastructure - and the other side of the coin, that's Mobile, which is changing the interfaces to all those systems.  Mobile is the new first screen, overtaking television and growing. The web browser reached hundreds of millions of people, but yet somehow, Mobile has taken it 10X, a magnitude greater than before, reaching billions of people. It's predicted that by 2020, 80% of the world, will have a smartphone.


Get a quick intro into Oracle Mobile Cloud Service in the following easy on the eyes, mind sharpening assets:

  1. Watch the overview video here (< 3min), it's the main video on the page
  2. Watch the subsequent videos (< 1 min each) in the Learn More tab
  3. Read the eBook, the big eBook button on the page ;-)

Then get down to business in strengthening your mobile strategy by simplifying mobility.

Follow @OracleMobile 

Tuesday Jun 02, 2015

Sofbang Launches Oracle Public Sector Mobile Showcase Applications

Sofbang, an Oracle Platinum Partner, recently launched the Oracle Public Sector Mobile Showcase Applications on Apple's AppStore and Google Play. Sofbang's clearly recognized the tremendous growth in mobility and is taking advantage of where customers are congregating, the new "first screen" of modern society. And by "first screen" I mean mobile has surpassed the almighty television as the most watched platform. 

Built on Oracle Mobile App Framework (MAF), the Oracle Public Sector Mobile Showcase Applications demonstrate the value of utilizing mobility in government, healthcare and higher education enterprises. To learn more, click here and here.

Don't forget, follow us on Twitter @OracleMobile

Tuesday May 26, 2015

Mobile – it is all about the user journey

By Ian Wallis – issue 3

Can you recall your first experience of early smartphone apps? Where they based on trivial, or informational use cases? The first iPhone 3 app I witnessed was a beer-drinking app, which would mimic a glass of beer being drunk empty as the user tilted the phone over to much hilarity in the office.

Fast-forward to today and we are in the midst of a mobile digital age where apps understand the context of what we are doing. Whatsapp knows which friends are online, Spotify suggests playlists, Netflix recommends films, Tripcase knows my next flight and Waze can get me home fast with two finger presses.

Every time I run one of our Talk Mobile workshops, I ask the audience what is their favourite app. Most people mention two, one they use frequently and one they love to use. And every time, I learn about a new app that does fantastically useful stuff for us.

This has involved a significant shift beyond information and transactions to user experiences where context and advice make our life easier, encompassed in what is being termed the Digital journey. And at the heart of this journey are mobile apps that know what you want to do next.

Nevertheless time and again we encounter mobile apps that come up short. Our banking apps should be warning us if we over spend this week. Our supermarket apps should flag up what we are likely to need or more importantly what we will not need in our cart almost like an inventory management service. We most certainly should not be receiving the load of outbound notifications and marketing clutter we get through poorly conceived push notifications or email.

Considering how mobile can enhance this experience is key: consider my entire user journey, allow me to upload a photo if it saves me time, use my location to guide me, if I complain get back to me immediately with what I require, push me stuff I really need to know and drop the rest. You don’t have to ask me my customer number, address, post-code, birthday and mother’s maiden name every time, you have access to my finger print.

By linking mobile, business process, data and customer insight these great Digital experiences are possible and they do not need to take years to implement. By using mobile cloud services, organizations can get started immediately, providing fantastic user experiences, driving loyalty, attracting business, achieving efficiency and gaining significant advantage over the competition.

To download our eBook on Oracle’s Mobile Cloud Service, click here.


Monday May 18, 2015

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. To follow the Modern Marketing blog, click here.

When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.”

That’s because mobile is so pervasive—doing nearly everything everywhere—that it’s become passé and cliché to make such statements. According to research from Nielsen, 87% of US smartphone and tablet owners are using their mobile devices for shopping and that consumers check their mobile devices 150 times a day.

Mobile is big. We all get it.

But while today’s marketers and advertisers realize that mobile marketing should be a key component of their overall marketing mix and cross-channel strategy, they face significant hurdles to do it right.

One issue is around identity. As consumers use a mobile device, they create different identifiers depending on whether they log into an app or browse more anonymously on the mobile web.

The data they create—whether it’s behaviors, preferences, or attributes—can end up in silos across channels. In fact, 85% of digital marketers say the biggest challenge to cross-channel marketing is customer data that’s spread across multiple channels.

But help is on the way. New mobile marketing innovations can help marketers and advertisers target their ideal customer and orchestrate a mobile experience that’s coordinated with other marketing channels. Mobile touches different areas of the customer lifecycle—from acquisition to retention to advocacy. Let’s walk through these innovations with that in mind.

1. Enhance Mobile Advertising and Acquisition with Smarter Data Strategy  

Now you can connect identities across disparate mobile channels and devices to one person while easily building mobile audience segments using your owned proprietary data and third-party data. To target those customers with relevant advertising, you can use hundreds of pre-integrated media and ad providers so you can serve up a mobile ad on your preferred paid media providers.

2. Increase Retention and Customer Lifetime Value (CLV) with Mobile Marketing Orchestration

Too often, mobile messages don’t take into account other cross-channel interactions, especially when marketers try to reach consumers with new promotions, cross-sell offers, or in-store messages. Now mobile enhancements for B2C Marketers can be orchestrated alongside email, social, display, and other key marketing channels. 

These include:

  • SMS Campaign Management. You should be able to use a variety of campaign templates to support various SMS use cases within easy-to-use frameworks for building two-way customer interactions. Customers could then text in a coupon code to redeem at a store, or receive notifications when their favorite products are in store.
  • Link Tracking for SMS. Go ahead and embed branded short URLs in your SMS messages to get deeper insights into how well campaigns perform by monitoring SMS click through rates, conversions, and click recency. SMS click recency behavior is recorded at the individual level and can be used for advanced targeting.
  • SMS Keyword Listening. You can now listen for customers who text in keywords to short or long codes. When you receive a keyword, you can trigger a marketing program and an orchestrated response.
  • Multimedia Messaging Service (MMS). How about delivering rich MMS to mobile devices as part of your cross-channel orchestration strategy? What’s an example? You could use mobile coupons and promotions that include images, audio, color, and animation.
  • Push Picture Notifications. On Android devices, push picture notifications can now incorporate images such as coupons. Images sent as part of a mobile message entices recipients into taking a follow-up action. This could encourage users to open the notification and further engage with a mobile app.
  • Push Campaign Management. Campaign marketers need push capabilities that are fully integrated into their cross-channel marketing solution. Now you can design, configure, and manage all push campaigns with greater personalization with data tied to your contact profile table. 
  • Dynamic Deep Links in Push & Email Messages. Bring customers back to their mobile app by embedding dynamic deep links in push and email messages. When customers click on these dynamic links, it will open offers directly inside the mobile app, creating a more seamless mobile experience. 

3. Improve the Mobile Experience for Business Buyers and Sales Teams with Better Connections

B2B marketers need mobile connections that help marketing and and sales teams support better customer interactions with their product or services while they’re on the go.

  • Mobile Profile Access. Sales executives can now use their mobile device to access customer profile and Digital Body Language information such as customer web, email, and social activity. This puts rich contact data literally in the hands of a sales rep, wherever the rep is working. 
  • Visualizing Responsive Design. Make it easy to see how an email or landing page will scale across devices, including to a mobile or tablet experience.
  • Engagement Tracking. Business marketers can include trackable links in either SMS or push messages orchestrated within their campaigns to better understand engagement with their content.
  • Connected Vendor Functionality. Marketers can now connect to their mobile technology vendors of choice for SMS and MMS messaging, including sending images, managing short and long codes, and sending QR codes to their customers.

Mobile Case Study: ACE Cash Express

So what’s an example of a company successfully incorporating some of these mobile tools into their cross-channel marketing strategy? ACE Cash Express, a check cashing business providing payday loans and cash advancing services, is one. The world of lending is highly regulated, making mobile a critical channel to engage and communicate with ACE’s customers.

ACE uses behavioral data to personalize interactions across email and SMS as part of an orchestrated experience. For example, starting at sign up, ACE asked customers to opt-in for email and SMS during their loan applications in order to provide the relevant and timely messages they needed. Then they receive a series of messages personalized to where they are in the lifecycle and based on how they responded to previous messages. Each customer’s path evolves in various ways depending on when they sign up and how they interact along the way.

These campaigns have generated a 2x lift in response rates when SMS was used in conjunction with emails. Furthermore, the company reported that they saved more than 15 hours per month in company resources from this automation.

If you’re an Oracle Marketing Cloud customer, these new mobile innovations are now available and at your service courtesy of Oracle ID Graph, Oracle Data Management Platform (DMP), SMS Campaign Management Tool, Push Campaign Manager, and our mobile DMP.

While we discussed a lot about technology, your strategy is just as important.

Learn more in our upcoming webinar on Maximizing Your Mobile Marketing Strategy on May 27 at 11:00 a.m. PT / 1:00 p.m. ET, where the experts will highlight the value and benefits in using mobile marketing as part of an overall effective marketing strategy and identify the key points you need to achieve mobile marketing success.


Monday May 11, 2015

Creating Data Control in Jdeveloper from REST Service in Oracle Database

Cross posting from original post by Gökhan Göksu-Oracle

In this post I will be showing you how to create data controls for a mobile application in Jdeveloper to consume a REST service deployed as a RESTful Service Module on Oracle Database Cloud.

Oracle REST Data Services (formerly known as APEX Listener) is a JavaEE based implementation that offers increased functionality, enhanced security and file caching for REST resources.

For the mobile application we will use the A-Team Mobile Persistence Accelerator which is a lightweight mobile framework that enables data synchronization and persistence. This comes as a plugin that we can install in Jdeveloper (Help>Check for Updates)  At the backend, we will use the RESTful Service Module 'oracle.example.hr'  which is already deployed as an example service in an Oracle Database Cloud instance that exposes methods to select from employees table.

In Jdeveloper, start by creating a simple MAF Application called HR_REST. Then right-click the ApplicationController project and choose Business Tier > Mobile Application Framework > MAF Business Objects from REST Web Service in,,,continue to orig post.

Follow @OracleMobile 

Monday May 04, 2015

Cloud and Mobile, Two Sides of the Same Coin


There’s a tremendous amount of interest in cloud computing. The interest is certainly well deserved - but let’s not lose sight of mobile, IMHO, the other side of the the same coin that that is affecting every facet of IT and our daily lives.  

Cloud is all about infrastructure - whether IaaS, PaaS or SaaS, it’s where a large portion of IT's attention is heading towards.  Sure, cloud based systems have excellent web interfaces, but the new “first screen” is mobile. By "first screen" I mean that mobile is THE interface we spend most of our time on. The recent study from MilwardBrown has shown mobile to have surpassed TV! Think about that - mobile has surpassed TV. Remember the first music video ever played on MTV (you know, that channel that no longer plays music ;-)  the first music video played was Video killed the radio star, by the BugglesGranted that many of us when watching TV are probably also checking our email, Facebook, instant messaging, etc. and thus counted as mobile views butmobile is undeniably the future in terms of interfaces.  Better get on it.

Consider the following:

  • Facebook - the most dominant social media platform today has 1.25 billion mobile monthly users, of which 798 million are daily mobile users and 581 million FB users, and now 581 million only access FB via mobile.
  • Apple, the most valuable company in the world, is nearly $800B market cap, generates 70% of it's revenue via the iPhone
  • Google just announced Project Fi - a program to deliver wireless connectivity thru a combo of WiFi hotspots and partnerships with Sprint and T-Mobile. Interestingly, that's currently only available on their Nexus 6 phone. I guess they need the advantage to make any inroads against the other Android platforms from Samsung, Xiaomi, etc.
And here at the big O ranch with the fastest sailboats on the planet, we’re pushing hard on the mobile apps side as well as infrastructure.  For example, the JD Edwards team is approaching 100 mobile apps, which I suspect they’ll reach before year end.  And in terms of mobile platforms - keep your eyes open for the GA release of Oracle Mobile Cloud Services.  To get a sneak peek as to what MCS is about, check out the new eBook here

So like I said earlier, cloud is all about the infrastructure, but the new “first screen" to all that infrastructure is mobile - two sides of the same coin.

And perhaps soon?... I’ll get my Apple Watch (I ordered it at 12:05AM on the first day! :-\  ) so I can add to this mobile trend.  


Wednesday Apr 29, 2015

On PaaS, Mobile Security, Cloud Content Sharing: April Newsletter is Out

The April edition of the Fusion Middleware newsletter is now out. This edition is all about Digital Transformation. Find out how Platform as a Service (PaaS) is driving the digital revolution and get access to the latest IDC report on the PaaS market, business drivers, benefits and more. As personal and work boundaries blur in the digital age, organizations are getting increasingly concerned about security. The challenges is more acute with trends like Bring Your Own Devices (BYOD)and even Bring Your Own Applications (BYOA). How do you open your company without incurring the security risks? Find out how Mobile Security can help protect your IP, your brand reputation while still enabling a digital trend. And, we continue our ongoing series of Cloud Computing use cases. In this edition, we take a closer look at cloud content sharing and collaboration. Oracle Documents Cloud Service (OracleDOCS)  is an enterprise grade solution that not only offers the intuitive features of cloud file sync and share but to support the various use cases drives a PaaS for SaaS solution allowing you to unlock your company potential. be sure to give it a read to understand how enterprises today are leveraging OracleDOCS.

The newsletter comes complete with news, recent press announcements, information about upcoming events both regional and online, latest market and product materials, and more so don't miss it. And we recommend you subscribe to the newsletter today.


Monday Apr 27, 2015

JD Edwards EnterpriseOne Mobile Enterprise Applications and Learning Oracle MAF

The JD Edwards team has been rocking the mobile scene with numerous mobile applications built on Oracle MAF. There's a new Oracle MAF learning stream here. And noting a quick intro below, a new JD Edwards EnterpriseOne implementation guide.

JD Edwards EnterpriseOne mobile enterprise applications offer users the ability to access and update important business data directly from a mobile tablet or smartphone device. Using Oracle's MAF (Mobile Application Framework) Mobile technology, JD Edwards EnterpriseOne has developed the following mobile applications:

  • Asset Lifecycle Management (ALM)
  • Customer Relationship Management (CRM)
  • Financial Management Solutions (FMS)
  • Health and Safety (HSE)
  • Human Capital Management Fundamentals
  • Project Management
  • Supply Chain Management and Manufacturing
  • Supply Management

Follow @OracleMobile

Monday Apr 20, 2015

Mobile Cloud Service - Avoiding Apphazard Mobile Delivery

By Ian Wallis, Moble Technical Director, Oracle EMEA

IT organizations are reporting that their traditional three tier architectures are straining to support the needs of mobile users both for customers and employees. And why is this you ask? Well I believe there are many factors causing mobile to stretch and stress traditional IT, a few are listed below:

  • Change – the rate of change in mobile is high with a continuous stream of new devices, features, form factors, operating systems and updates.
  • Innovation – mobile devices can do unique activities such as measure, hear, smell, respond to movement, touch and gesture and many more
  • Connection –the need to handle less reliable connections such as 3G, Edge, GPRS and public WIFI networks
  • Personalisation – mobile devices are personal and apps need the right info at the right place at the right time to avoid being highly intrusive
  • Communication – a trend towards smart endpoints and simple messaging rather than centralized systems and orchestration models
  • Speed of continuous delivery – with the move to Agile development and DevOps, picking the right tool and technology for the job is crucial to be able to work quickly and effectively
  • Processing and battery life - mobile applications work best with simple REST based services rather than more heavy weight XML Web Services which are processor intensive
  • Scale – successful mobile apps can scale very quickly to a global audience of billions of smartphone users
  • Security – a completely new security model with different operating systems and devices, as well as controlling access to data and systems

This struggle has heralded the emergence of new IT delivery models to address the need for scalable mobile services. Services that can support a fragmented set of web and enterprise systems and technologies. Services that can be mashed up to form great mobile apps. One new category of technology is Mobile Backend as a Service (mBaaS). Not an ideal name, as an analyst recently pointed out at an event in Stockholm, asking: “Mobile Backend as a Service, is that even legal?”

Personally I prefer the term Mobile Cloud Services, which combines cloud and service integration with mobile-specific services such as offline functionality, data synchronization, push notifications, location and many others. These Services typically are built with cloud and mobile first in mind, and they leverage node.js infrastructure to provide mobile friendly services sometimes referred to as micro services or micro APIs.

Mobile Cloud Services need to cater for the diverse set of personas involved in developing mobile applications. New roles like Mobile Experience Designer, Producer, Mobile App Developer, Micro Service DeveloperData Scientist and DevOps Engineer have emerged, and these roles need to collaborate, working in parallel rather than sequentially. This includes the ability to create re-usable libraries of mobile services to fast track app development.

Over time I predict that the capabilities supported by  Mobile Cloud Services expanding to include a range of devices an "things" that are well beyond our current understanding of mobile.

Start considering Mobile Cloud Services to avoid the risk of haphazard mobile delivery. To download our eBook on Oracle Mobile Cloud Service, click here.

Follow us @OracleMobile 

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