Thursday Jul 03, 2014

Register for OpenWorld 2014: Early Bird Pricing Still Available

Have you registered for Oracle OpenWorld 2014? If not, it's certainly not too late, but you should take advantage of registration discounts.  Oracle's early bird pricing for the conference continues till July 18, 2014.  A full conference pass is $2,150 vs buying an all conference pass on site is $2,650. OpenWorld is a great opportunity to learn about the latest technology and network with other peers and attend sessions, Hands on Labs and General Sessions from Oracle executives.  See you the big show that's just around the corner.   

Thursday Jun 19, 2014

ONLY 24 Hours Left: Win a Free Pass to OpenWorld 2014 !!

Win a FREE Pass to Oracle Open World 2014 in San Francisco!

Are you using Oracle Fusion Middleware to deliver unique business value? If so, submit your nomination in the next 24 hours for the 2014 Innovation Awards for Oracle Fusion Middleware Innovation for your chance to win a FREE pass to Oracle OpenWorld in San Francisco, California on September 28 - October 2nd, 2014.

The Oracle Innovation Awards honor organizations using Oracle Fusion Middleware to deliver unique business value. Top customers will be hosted at OpenWorld 2014 , where you can mingle with Oracle executives, network with your peers and be featured in Oracle publications.  Oracle will honor winners at an Oscars-style awards ceremony that you won't want to miss.  The first step -- turn in your nominations -- only 24 hours left! 

Go to here for more details.

Contact: Innovation-Middleware_us@oracle.com for more information

Friday Jun 13, 2014

IT Insourcing: The New Normal

Written By: Rick Beers, Senior Director - Product Managmeent, Oracle Fusion Middleware

I was doing a little research last week on some of Oracle’s customers who best exemplify the architecture of AppAdvantage and stumbled upon something unexpected when I checked up on Melbourne, Australia’s Yarra Valley Water. They have recently begun insourcing IT, bringing previously outsourced IT services back in house, as explained by last year’s itnews article entitled “Insourcing, the New Black”. Reading it got some creative juices flowing.

The trend towards IT insourcing (or ‘back-sourcing’, as it is also known) has been widely reported over the past two years. Much of the analysis has been anecdotal and tied to high profile examples such as General Motors (‘GM will slash IT Outsourcing’) and Delta Airlines (‘Delta Airlines to Take Control of its Data Systems). IT spend is notoriously difficult to track consistently so short term trends are unreliable, but there is clearly something going on that is beginning to reverse a 25 year trend.

IT outsourcing virtually exploded during the mid-late 1990’s, the result of the industry-wide success in standardizing business processes and business data and the ERP systems driving them. Until that time, IT outsourcing was largely limited to hardware and infrastructure within a hosting model. With the broad adoption of ERP, business process and data standardization, both real and perceived, produced the business case necessary for platform-wide outsourcing to succeed. As ERP matured and began to commoditize during the 2000’s, the trend accelerated. Lately the trend lines flattened and by some measures have actually begun to reverse. Deloitte recently published an extensive analysis of this developing trend (From Bangalore to Boston, the trend of bringing IT back in-house’). 

And it is certainly part of a broader trend of operational insourcing over the past 4 years, led by high profile cases such as Starbucks, Caterpillar and GE. Most often cited as core reasons for the shift are (1) the need to get closer to the customer, (2) the pace of business change and (3) escalating wages in countries such as India and China as their economies mature. But the more I think about it, the more it appears that something else may be driving IT insourcing; something more impactful. The underreported driver of IT insourcing may very well be the role that enterprise technology is playing in what might be the beginning of a disruptive cycle in the traditional IT outsourcing model.

IT is becoming a strategic capability again after a 20 year cycle of commoditization and cost cutting. The Big 4 of Innovation, Social, Mobile, Cloud and Big Data, are elevating IT to a leadership role in the development of enterprise strategy rather than in just implementing a strategy already established. IT operational skills, particularly those of enterprise, process and technology architecture, are becoming core strategic assets that belong in house.

Enterprise technology is disintermediating away from the ERP centric models of the past 25 years to a hybrid of ERP and Best of Breed, interoperating in real time thanks to maturing Integration and Identity Management capabilities. Layered enterprise systems frameworks, such as Oracle’s AppAdvantage below right, are allowing enterprises to decouple processes that should be agile, such as Talent Management t from those that should be standardized (such as core HR). This in turn allows outsourcing to accommodate standardized processes (aka ERP) while keeping control of technologies and agile processes in house. 


Finally, the Cloud itself is a type of IT outsourcing. With the emergence of Platform as a Service and Infrastructure as a Service to add to the maturing SaaS market, IT organizations can effectively outsource parts of their operation while retaining control of how they are architected and operated. This is probably the most disruptive of all forces driving IT insourcing and it will continue to accelerate, perhaps exponentially.

To be sure, IT outsourcing is not going away, rather it is evolving away from al all-in, platform model to one designed to accommodate a variety of business models, providing CIO’s levers to pull in influencing and executing their enterprise strategy. Above all else are the 2 C’s most valued by IT leaders: Control and Choice. Such leaders can finally be bound by the requirements of the enterprise, not by restrictive technologies.

Tuesday Jun 10, 2014

Oracle Unveils Breakthrough Technology: Database In-Memory

Missed Larry Ellison's big announcement yesterday? Oracle announced the Database In-Memory for Oracle Database12c  which  transparently extends the power of the database to enable organizations to discover business insights in real-time while simultaneously increasing transactional performance. Here's why this is important  - this new breakthrough technology enables enterprises to get faster answers to business questions ultimately leading to faster business action. Oracle Database In-Memory delivers leading-edge in-memory performance without the need to restrict functionality or accept compromises, complexity and risk. For more information on Oracle Database In-Memory go to http://www.oracle.com/us/corporate/press/2215795

Thursday May 29, 2014

Understanding the Value of SOA

Written By: Debra Lilley, ACE Director, Fusion Applications

Again I want to talk from my area of expertise of Fusion Applications and talk about their design fundamentals. If you look at the table below and start at the bottom Oracle have defined all of the business objects e.g. accounts, people, customers, invoices etc. used by Fusion Applications; each of these objects contain all of the information required and can be expanded if necessary.

 That Oracle have created for each of these business objects every action that is needed for the applications e.g. all the actions to create a new customer, checking to see if it exists, credit checking with D&B (Dun & Bradstreet < http://www.dnb.co.uk/> ) , creating the record, notifying those required etc. Each of these actions is a stand-alone web service. Again you can create a new actions or subscribe to an external provided web service e.g. the D&B check.

The diagram also shows that all of development of Fusion Applications is from their Fusion Middleware offerings.

Then the Intelligent Business Process is the order in which you run these actions, this is Service Orientated Architecture, SOA. Not only is SOA used to orchestrate actions within Fusion Applications it is also used in the integration of Fusion Applications with the rest of the Oracle stable of applications such as EBS, PeopleSoft, JDE and Siebel. The other applications are written with propriety development tools so how do they work with SOA? It’s a very simple answer, with the introduction of the Oracle SOA platform each process within these applications was made available to be called as a web service. I won’t go into technically how that is done but what’s known as a wrapper to allow each of them to act in this way was added.

Finally at the top of the diagram are the questions that each Fusion Application process must answer, and this is the ‘special’ sauce that makes them so good, the User Experience, but that is a topic for another day, or you can read about it in my blog http://debrasoracle.blogspot.co.uk/2014/04/going-on-record-about-fusion-apps-cloud.html or Oracle’s own UX blog https://blogs.oracle.com/usableapps/

The concept behind AppAdvantage is not new the idea that Oracle technology can add value to your Oracle applications investments is pretty fundamental. Nishit Rao who is in AppAdvantage team provided myself and other ACE Directors with demo kits so that we could demonstrate SOA running with the applications. The example I learnt to build was that of the EBS inventory open interface. The simple concept is that request records can be added to a table and an import run that creates these as transactions in inventory. What’s SOA allows you to do is to add to the table from any source and then run this process automatically whereas traditionally you had to run the process at regular intervals because you didn’t know if the table was empty or not. This may just sound like a different way of doing the same thing but if the process is critical for your business then the interval was very small and the process run potentially many times unnecessarily. Using SOA it only happened when necessary without any delay.

So in my post today I’ve talked about how SOA is used with Fusion Applications and in the linking with more traditional applications but that is only the tip of the iceberg of potential, your applications are just part of your IT systems and SOA can orchestrate your data across all of them; the beauty of open standards.

 Debra Lilley, Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director.  Lilley has 18 years experience with Oracle Applications, with E Business Suite since 9.4.1, moving to Business Intelligence Team Lead and Oracle Alliance Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts

Friday May 23, 2014

Experience the Excitement: Team USA 17 Trimaran Comes to Oracle HQ

We are excited at Oracle headquarters to see Team USA 17's Trimaran at our very own campus in Redwood Shores, CA.  This is the same boat that won the America's Cup in Valencia, Spain in 2010.  It's pretty thrilling  to see the actual boat, that won, come home to Oracle HQ.  Check out this video and see how the boat made its journey from to our corporate campus.  Click here to view this one-of-a-kind video. 

Wednesday May 14, 2014

Plug into the Internet of Things - Webinar

IoT impacts every business. Mobile and the Internet of Things will change the types of devices that connect into a company’s systems. These newly connected devices will produce new types of data. The Internet of Things helps a business gain efficiencies, harness intelligence from a wide range of equipment, improve operations and increase customer satisfaction. Hear how Oracle and its partners are leveraging the Internet of Things to produce real business value.  Register today for this webinar to learn more. View the promotional video at http://medianetwork.oracle.com/video/player/3331878151001.

Thursday May 01, 2014

It's Nominations Time: 2014 Fusion Middleware Innovation Awards

In an economy increasingly marked by the need for speed, companies know they cannot afford to wait on innovative ideas. “These days, time-to-market is critical for innovation projects,” says Amit Zavery, Group Vice-President, Product Management, Oracle Fusion Middleware and Java. “You want to be able to add new features and functionality very quickly and go live.”

Oracle Excellence Awards 2014 banner

Forward-looking companies are doing just that with innovative use of Oracle Fusion Middleware technologies to boost business value. “We see customers apply Oracle Fusion Middleware to reduce costs, create competitive advantages, move quickly to address market opportunities, and improve financial and operational decision-making. We’re particularly proud to be able to honor some of those customers with the Oracle Fusion Middleware Innovation awards that are part of the Oracle Excellence Awards program,” says Amit.

Nominations for the 2014 Oracle Fusion Middleware Innovation awards are now open. Customers, employees, and partners may submit separate nomination forms for multiple categories. The 2014 Oracle Fusion Middleware Innovation awards categories are (subject to change)

Winners receive a free pass to Oracle OpenWorld 2014 in San Francisco, California, from September 28 to October 2, 2014. The deadline to submit all nominations is 5 p.m. PT on June 20, 2014.  So get those nominations in fast!

Friday Apr 25, 2014

Fusion Middleware Newsletter is here!

 Hot off the presses - the April issue of the Fusion Middleware newsletter is now released.  Find out how to register for the new Ricoh webcast and hear how Oracle AppAdvantage can help tranform applcations to make them more modern, relevant and optimal.  Hear from our new Vice-President, Fusion Middleware Product Management and Strategy - Siddhartha Agarwal and what he sees is up and coming in middleware. Full of information you need to know at your fingertips.  All in the Fusion Middleware newsletter .


Thursday Apr 24, 2014

ACE Director Discusses How AppAdvantage Can Help Enterprises

Written By: Debra Lilley, ACE Director, Fusion Applications

I just got back from Collaborate 2014 where I spoke about AppAdvantage with Ed Zou, VP Product Management Oracle who is responsible for the AppAdvantage team. We gave a joint presentation explaining the thought process behind AppAdvantage and the renewed importance of looking at business challenges and how perhaps Fusion Middleware may help.

Our audience was small, something that I noticed in a of sessions at collaborate, perhaps there is simply just too much choice, but that aside those that did attend believed our content resonated with what they were seeing in their own organisations. In fact this is a topic that I’ve written about in my own blog about how I found the users attending collaborate to be at an exciting point in their own applications journey.

I talked about mobile amongst the other entry points into AppAdvantage. Again as I normally do I used the example of the Fusion expenses app and how that can be used not just with Fusion Applications but also other ERP systems. Ed expanded this with Oracle’s mobile strategy and explained that selecting the app that you want to write or commission is actually the simple part, it is more important and challenging to achieve the security and integration into your ERP systems. Ed gave the example of MYLA311 mobile app available to residents of the LA area. This mobile app looks really cool and it would be great if I could download it and show it when talking about mobile however the security recognises that I am not normally U.S.-based and does not allow me to do so.

So if Ed and I were able to engage our audience and discuss with them how the AppAdvantage concept can help them, which proves the value of the presentation, how do we get more people interested in the first place?

I saw a lot presentations where customers using E Business suite, PeopleSoft, JDE and Siebel were using Fusion Middleware for all sorts of solutions, so the problem is with the marketing of the concept not the idea.

As I write this posting today it is the last day of the Oracle Open World call for papers and I’m pleased to see that there is a stream dedicated to AppAdvantage, which means that hopefully there will be good content and a successful dedicated track for delegates to attend. The other thing at Oracle Open World is the Fusion Middleware Innovation Awards which showcase customers who have gone down this route. My advice Oracle is to talk both about this track and these awards with more emphasis on the AppAdvantage name.

If your organisation has used Fusion Middleware to extend the reach of your ERP systems then submit your story for the Fusion Middleware Innovation Awards not only for the opportunity to be showcased at Oracle Open World but it also comes with a free ticket.

Debra Lilley, Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director.  Lilley has 18 years experience with Oracle Applications, with E Business Suite since 9.4.1, moving to Business Intelligence Team Lead and Oracle Alliance Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts

Wednesday Apr 23, 2014

Oracle Mobile Platform Breakfast Seminar Series - Australia

Written By: Juliana Button, Director - Fusion Middleware 

With the escalating usage of smart phones, we are already seeing mobile phones replacing cameras, cash, maps, remote controls, boarding passes and more.  Smartphone and tablet sales continue to accelerate. IT has a clear opportunity to work with line-of-business leaders to establish enterprise, cross-channel mobile strategies

With keen interest in Mobility from the Australian market, we recently hosted Breakfast Seminars in Sydney and Melbourne with 60+ attendees in each location, to provide an update on the Oracle Mobile Platform, and showcase some of the mobile innovations from local Australian customers and partners.


With a highly engaged and interactive audience in both Sydney and Melbourne, Chris Muir, Senior Principal Mobile Product Manager at Oracle, and Ruben Garcia Mohedano, ‏Business Integration & Mobility Advisor at Oracle provided an excellent overview of the Oracle Mobile Platform – Keynote Presentation, addressing many questions on Mobile Security.

The Oracle Mobile Platform delivers one single platform for our customer’s multi channel needs, supporting any device, any application, any data and secured with the leading enterprise security solution. The mobile platform has all the components and tools required to build cross platform device-resident hybrid apps that share the same code base across mobile OS and form factors, tools to integrate with backend data and services, comply with existing enterprise security policies and extend for mobile specific security requirements and provide enterprise grade deployment. 


Oracle Gold Partner Colab Managing Director, James Stocks and Echo Entertainment Portfolio Manager Hospitality, Sarah Robinson discussed Cel+ Mobile implemented at Echo Entertainment.  Colab was tasked to mobilize key Oracle E-Business Suite (EBS) processes and integrate third party applications through the provision of a single access point and enterprise mobility platform. Colab delivered the Cel+ Mobile application which provided key business processes via smartphones, tablets and desktop with seamless integration to their Virtual Roster application.

The key challenge faced at Echo was to architect a solution that allowed data and services from highly restricted and secured internal systems, that were currently available only to those connected within the corporate network, by either being onsite or connected through a VPN. Oracle WebLogic Server was utilized with a standards-based security approach. Web Services were written using the REST protocol to expose E-Business Suite functionality which provided the performance required for the mobile application. Oracle E-Business  Suite SDK for JAAS authentication was used to authenticate and authorize users. 

From an organizational perspective, there were varied technical capabilities across the organization. Many users did not have English as their first language, and many users could not access or did not have smart phones or tablets and were unfamiliar with the general concepts, navigation and the user interface. This demanded that the Cel+ Mobile user experience be highly intuitive with an easy to use interface that adopts common design patterns found in consumer applications. Additionally, Cel+ Mobile was rendered for desktop so that those users that did not have a smartphone or tablet could still access the system from a home computer.

Oracle ADF, with its MVC architecture, was the framework selected for the web-based application and this made the transition to ADF Mobile a seamless process where the experienced developers were able to reuse their existing Oracle ADF skills and apply them to Oracle ADF Mobile development. Check out the presentation or read the full case-study here.

Oracle Gold Partner Intelligent Pathways Founder and Lead Architect, Gary Crosby, discussed Jetstream, implemented as application system “RED” at Qantas. Jetstream is a mobile solution that enables rapid guest recognition, fast customer recovery and electronic operational reporting in the air.  Jetstream has three applications, Cabin, Forms and Ground, which connect to the Jetstream Ground Server.

Jetstream Cabin integrates with reservation and departure systems, as well as CRM, operations and crewing systems to bring current data into the cabin. Jetstream Cabin enables electronic capture of passenger and operations data in the air, and sends this back to ground systems on completion of the flight. Jetstream Forms enables users to gather and share data via an electronic form on a mobile device. Completed forms are submitted back to the airline for operational reporting. Jetstream Ground is a mobile application used by staff within the airport. It provides users with real time flight and passenger information at the kerb side, lounge, check-in and gate.

The solution uses Oracle SOA Suite to implement the Jetstream services, running on Oracle WebLogic Server, and empowers cabin crew to deliver seamless one-on-one customer service. Check out the presentation or watch one of the Qantas customer testimonial videos – YouTube | YouTube.

Tuesday Apr 22, 2014

Mark Your Calendars: Registration is here for Ricoh Americas webcast

If you  haven't registered already -- then go ahead and register for this customer-led webcast with Ricoh and hear how Oracle AppAdvantage powered by Fusion Middleware is more than just a solution a but a strategy for maximizing your application investment. In this webcast you will learn how Ricoh provided value-added mobile services to their customers and how they developed a services-oriented integration architecture designed to be flexible and drive innovation.  To register for this webcast click on the link below.

Webcast: Ricoh Differentiatest Business with Unified Cloud and On-Premises Business Integration

Date: April 29, 2014

Time: 10 AM PT/1 PM ET

Wednesday Apr 16, 2014

April 2014 FMW Proactive Patches Released

The following Fusion Middleware Productive patches were released April 15, 2014. You can get more information from here.

Bundle Patches :

Bundle patches are collections of controlled, well tested critical bug fixes for a specific product  which may include security contents and occasionally minor enhancements. These are cumulative in nature meaning the latest bundle patch in a particular series includes the contents of the previous bundle patches released.  A suite bundle patch is an aggregation of multiple product  bundle patches that are part of a product suite.

  • Oracle Business Intelligence Enterprise Edition (OBIEE) 11.1.1.7.140415 bundle patch
  • Oracle Directory Server Enterprise Edition (ODSEE) 11.1.1.7.1 bundle patch.
  • Oracle GlassFish Server (OGFS) 2.1.1.23 bundle patch.
  • Oracle Identity Analytics 11.1.1.5.7 bundle patch.
  • Oracle Sun Role Manager (SRM) 5.0.3.3 bundle patch.
  • Oracle Identity Management Suite Bundle Patch 11.1.1.7.1 consisting of 
    • Oracle Identity Manager (OIM) 11.1.1.7.1 bundle patch
    • Oracle Access Manager (OAM) 11.1.1.7.1 bundle patch.
  • Oracle Identity Management Suite Bundle Patch 11.1.2.1.3 consisting of 
    • Oracle Access Manager (OAM) 11.1.2.1.3 bundle patch.
    • Oracle Adaptive Access Manager (OAAM) 11.1.2.1.2 bundle patch.
  • Oracle Identity Management Suite Bundle Patch 11.1.2.2.1 consisting of 
    • Oracle Access Manager (OAM) 11.1.2.2.1 bundle patch.
  • Oracle Identity Manager (OIM) 11.1.2.1.6 bundle patch
  • Oracle OpenSSO Policy Agents 3.0.0.4 bundle patch.
  • Oracle SOA Suite (SOA) 11.1.1.7.3 bundle patch
  • Oracle WebCenter Portal (WCP) 11.1.1.8.3 bundle patch

Patch Set Updates (PSU)

Patch Set Updates (PSU)  are collections of well controlled, well tested critical bug fixes for a specific product  that have been proven in customer environments. PSUs  may include security contents but no  enhancements are included. These are cumulative in nature meaning the latest PSU  in a particular series includes the contents of the previous PSUs  released.  

  • Oracle Exalogic 2.0.3.0.6 (X3-2, X2-2) and 2.0.6.1.1 (X4-2) Physical Linux x86-64 PSUs.
  • Oracle Exalogic 2.0.4.0.6 (X3-2, X2-2) and 2.0.6.1.1 (X4-2) Physical Solaris x86-64 PSUs
  • Oracle Exalogic 2.0.6.0.1 (X3-2, X2-2)  and 2.0.6.1.1 (X4-2) Virtual PSUs.
  • Oracle WebLogic Server 10.3.6.0.8 , 12.1.1.0.7 and 12.1.2.0.1 PSUs. 
Critical Patch Update (CPU) :

The Critical Patch Update program is Oracle's quarterly release of security fixes. 

The following additional patches were released as part of Oracle's Critical Patch Update program:

  • Oracle Access Manager (OAM) 11.1.1.5.0.
  • Oracle Container for Java (OC4J) 10.1.3.5. 
  • Oracle Data Integrator Data Quality 11.1.1.3.0
  • Oracle Endeca Information Discovery 2.2.2 (Formerly Latitude)
  • Oracle Event Processing 11.1.1.7.0
  • Oracle OpenSSO Server 8.0.2.0.
  • Oracle WebCenter Portal 11.1.1.7.0
  • Oracle WebLogic Server 10.0.2.0

About me:

Mustafa Kaya is a Senior Consultant in Oracle Fusion Middleware Team, living in Istanbul. Before coming to Oracle, he worked in teams developing web applications and backend services at a telco company. He is a Java technology enthusiast, software engineer and addicted to learn new technologies,develop new ideas.

Follow Mustafa on Twitter,Connect on LinkedIn, and visit his site for Oracle Fusion Middleware related tips.

Tuesday Apr 15, 2014

Ricoh Americas Delivers on Anytime, Anywhere Promise with Cloud and On-Premise Integration

 Cloud.  On-Premise.  Mobile.  Integration.  Not just buzz words in the IT industry, but real ways that organizations are deploying and implementing software in the enterprise to drive business value.  Join us on this webcast with the CIO of Ricoh Americas Corporation - Balaji Rangaswamy to hear how they are leveraging Oracle AppAdvantage powered by Oracle Fusion Middleware.  In this webcast you will learn how Ricoh provided value-added mobile services to their customers and how they developed a services-oriented integration architecture designed to be flexible and drive innovation.  To register for this webcast click on the link below.

Webcast: Ricoh Differentiatest Business with Unified Cloud and On-Premises Business Integration

Date: April 29, 2014

Time: 10 AM PT/1 PM ET

Friday Apr 11, 2014

Self Service and the Digital Revolution

Written By: Rick Beers - Senior Director, Product Management - Oracle Fusion Middleware 

Gartner’s ‘Taming the Digital Dragon: The 2014 CIO Agenda’ is now available on our AppAdvantage home page. It’s a very insightful look into what’s driving IT Leadership in 2014 and for the second consecutive year it explores the dynamic of two separate yet complimentary goals for CIO’s: Renovating the core of IT and exploiting new (digital) technology and trends.

Gartner: February 2014, Taming the Digital Dragon: The 2014 CIO  Agenda 

Yes, the digital revolution has arrived to enterprise IT and has matured beyond hope and hype. It’s now reality and will drive a competitive advantage for those that embrace it and the reverse for those that do not. That much is certain.

On the other hand, this revolution heralds the end of the client server era after a 30 year run and today’s single instance ERP-centric architectures will need to evolve. To be sure, ERP is still, and will continue to be the dominant transactional platform within an enterprise, either on premise or cloud based. However, too many enterprises are burdened with heavily customized and overly rigid ERP architectures that simply cannot adapt sufficiently on their own. Gartner’s view of Postmodern ERP captures this need perfectly. 

To be sure, the tandem goals of modernization and digitization rely upon one another for success, but how can this be accomplished? Too many organizations are stuck in a holding pattern and don’t need to be. In fact, this has been explored previously in these blogs and is an underpinning of Oracle AppAdvantage, a layered Framework that offers the opportunity to modernize while delivering new digital capabilities. Good in theory perhaps, but how about in practice. What is an example of ways in which an enterprise can ‘re-imagine the core’ while simultaneously exploiting new digital technologies? Something with demonstrable business results and measurable ROI?

For that, look no further than self service, either B2B or B2C. But this isn’t the self service of even 5 years ago, which was still typically limited to those processes and data that were resident within a single application such as ERP. Self Service today, fueled by proven SOA technologies, deliver an automated, managed and fully informed digital experience resulting in significant cost savings as well as the increased customer awareness and satisfaction that comes from a true 360 degree view of the enterprise. With full security and process management. And, of course, mobile enabled. Access Anytime, from Anywhere, by Anyone. The Reference model below provides a blueprint for enterprise-wide self service. Once in place and delivering solid ROI in its own right, enterprises can then leverage the reusable technologies and skills that were created to expand their digital revolution. 

For more information on getting started with the AppAdvantage Framework visit our website (here). For a detailed look at Self Service at work watch our 30 minute documentary Pella Revolutionizes the Digital Experience for Customers, Partners and Employees.

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