Thursday Apr 17, 2014

Master Data Management: How to Avoid Big Mistakes in Big Data

Written By: Neela Chaudhari, Principal Product Marketing Director - Master Data Management & Fusion Middleware

The paradigm-changing potential benefits of big data can't be overstated—but big changes can deliver big risks as well. For example, exploding data volumes naturally create a corresponding increase in data correlations, but as leading experts warn, correlations should not be mistaken for causes.

To avoid drawing the wrong conclusions from big data, organizations first need a way to assemble reliable master data to analyze. Then they need a way to put those conclusions and that data to work operationally, in the systems that govern and facilitate their day-to-day operations.

Master data management (MDM) helps deliver insightful information in context to aid decision-making. It can be used to filter big data, isolating and identifying key entities and shrinking the dataset to a manageable size for parsing, tagging, and associating with operational system records. And it provides the key intersecting point that enables organizations to map big data results to operational systems that are built on relational databases and structured information.

Adopting master data management capabilities helps organizations create consolidated, consistent, and authoritative master data across the enterprise, enabling the distribution of master information to all operational and analytical applications, including those that contain customer, product, supplier, site, and financial information.

Oracle Master Data Management drives results by delivering the ability to cleanse, govern, and manage the quality and lifecycle of master data.

To learn more about the importance of MDM as an underlying technology that facilitates big data initiatives, read an in-depth Oracle C-Central article, "Masters of the Data: CIOs Tune into the Importance of Data Quality, Data Governance, and Master Data Management."

And don't miss the new Oracle MDM resource center. Visit today to download white papers, read customer stories, view videos, and learn more about the full range of features for ensuring data quality and mastering data in the key domains of customer, product, supplier, site and financial data.

Wednesday Apr 17, 2013

Leveraging Master Data to the Max

MDM Product Marketing Team Blog

We hoped you enjoyed our recent screencast, “Master Your Data. Master the Enterprise”, and got to learn about how enterprises are bombarded by data both internally and externally and how Oracle MDM can help. In case you missed the screencast, you can catch the replay here.

You can now download our latest article from CRM Magazine about how CIOs are tuning in to MDM and Data Quality and read about:

  • How Master Data Management and Data Quality make a powerful combination for consolidated trusted data
  • How MDM is critical to creating a single view of the customer, product, supplier or site while identifying data relationships for better governance
  • How data quality is composed of key capabilities that combine to form an enterprise solution

Download the paper here.

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Monday Apr 15, 2013

Master Data Management Reaches Far and Wide in the Enterprise

MDM Product Marketing Team Blog

Mastering Data has never been easy. Here’s why it matters – it provides a process and clear path for consolidating relevant information across data domains. Multiple, inconsistent sources of data lead to embarrassing reports to management, inaccuracies in external reporting and poor decision-making based on low-quality data. Mastering data is key to getting a handle on the customer, product, supplier, partner and contact information which are all vital for customer management, new product introduction and daily business operations.

Tune into this screencast titled New Business Imperative: Social, Mobile, Cloud Series and hear how Oracle MDM is an initiative that spans beyond IT and across multiple lines of business because mastering your data means mastering the enterprise.

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