Tuesday Dec 01, 2015

Integration On-Premises and in the Cloud: Recap of Oracle OpenWorld 2015

At Oracle OpenWorld 2015, integration was yet again a popular track for many attendees. It is not surprising at all, especially considering that number 2 challenge in cloud adoption is interoperability and integration, following security concerns. We heard this sentiment loud and clear in last Spring’s survey with Oracle users. You can read more about that survey report here

As we have shown in press announcements leading to OpenWorld and during OpenWorld, Oracle is making strong investments that is changing this technology space. Thus, the Integration track at OpenWorld had in-depth coverage not only for SOA Suite 12c’s new release but also Oracle’s integration platform as a service (iPaaS) offering. I would like to highlight a few of them here for you.

First one to note is “Oracle Integration Strategy: Cloud, Mobile, Events, and API Management [CON8056]” session delivered by Vikas Anand, who leads the product management for Integration & SOA. In his session Vikas talked about the 3 key strategic components of Oracle’s Integration offering: API Management, Streaming Analytics, and Core Integration. Vikas talked about Oracle’s investment in and new capabilities for API management, which he followed with a demo of the new cloud service Oracle API Manager Cloud. You can see Vikas's presentation here: CON8056: Oracle Integration Strategy: Cloud, Mobile, Events, and API Management

For those that are considering cloud-based integration solutions, Cloud Integration Best Practices—Customer Panel [CON6373] was the right place to be. With Bruce Tierney from the Oracle Integration product marketing team leading the panel discussion, Calix, Land O’Lakes, Avaya talked about how they addressed cloud integration challenges and what types of benefits they have seen using Oracle Integration Cloud Service (ICS). My favorite quote from this panel was when Ravi Gade from Calix shared that "ICS delivered 6 times faster integration compared to their traditional integration tools". And with ICS they have been able to consolidate multiple integration vendors down to just Oracle. Land O’Lakes’ Scott Nieman shared that they also enjoy "50% faster time to market" due to simplified integration with ICS. Avaya’s Swamy Kuppuswamy mentioned that ICS helped Avaya to "migrate thousands of partner users to Oracle Sales Cloud while keeping legacy system running for CRM functionality". ICS’s real-time synchronization between legacy system and Oracle Sales Cloud made this migration seamless for end users. You can review this session's slides here: CON6373: Cloud Integration Best Practices—Customer Panel

Another popular session on cloud integration was the customer panel focusing on Oracle SOA Cloud Service and Hybrid Integration [CON6377]. In this panel, Oracle Integration customers Sherwin Williams, Hub Group, GE Corporate, and Emerson Climate Technologies talked about cloud-based integration and what impressed them most about Oracle SOA Cloud Service. A clear agreement was around rapid provisioning. Sherwin Williams said SOA Cloud Service provides the ability “to reduce provisioning turnaround times by over 500%”. Customers also mentioned that center of gravity for integration changes dynamically in their business environment. Oracle’s on-premises SOA Suite and new SOA Cloud Service allow them to easily adopt. For slides of this session please check out: CON6377: Oracle SOA Suite Cloud Service and Hybrid Integration—Customer Panel

If you missed any of the Oracle OpenWorld 2015’s Integration sessions I invite you to review their presentations here. You will learn the latest and greatest on Oracle's integration offering.

Stay tuned for more news from the Integration team and new content on our iPaaS offerings.

Sunday Jul 19, 2015

Mobile App Integration Trends

By Ian Wallis, Director Mobile PaaS Business Development, Oracle EMEA 

The first half of 2015 has seen big advances in mobile app, development, integration and mobile enterprise IT and these culminated for me at the Gartner AADI conference we took part in towards the end of May (see photo above).  

There was a lot of talk about how IT is becoming a toxic brand inside the enterprise, holding back innovation and blocking progress in initiatives desperately needed by the business. Almost 40% of IT spend is now being decided on by teams outside of IT and according to Gartner this will rise to 50% by 2017.

We need to transform IT into an enabler rather than a blocker of change. This means layering IT with systems of innovation, which are fluid, adaptable and innovative on top of the core systems, which need to be safe and steady. These systems of innovation should allow the organization to take risk without jeopardising the core systems.

So when considering a mobile app integration strategy, two new considerations play out for CIOs and IT organizations:

  • Executing Two Speed IT, which is part solid and part fluid delivery, referred to by Gartner as Bimodal IT and is key to allowing IT to work at business speed.
  • Enabling DevOps, which is integral to allowing for a rapid innovation cycle, working at pace, embracing failure, but failing fast and iterating quickly.

Enterprises also need to evolve away from trying to enforce Mobile Device Management (MDM) through to managing Digital Risk. Given the low adoption of MDM of between 25% and 50%, enterprises need to start to trust the untrustworthy, as we move to more usage on personal mobile devices and “things”.

Businesses also need to expect unintended consequences as mobile throws up unexpected outcomes and need to be aware of amplification given the huge reach of mobile and social.

Businesses should look to surround themselves with digital assets and remove the physical constraints of doing business. This includes tapping in to Business Moments, where transient opportunities can be exploited dynamically. To do this we see more demand for Micro apps, where one app does one thing really well, most likely on a watch or mobile phone.

To support these business moments via micro apps, there are a number of key trends impacting how we use mobile app platforms. Richard Marshall outlined the following shifts happening in mobile application development:

  • Growth of open source tools (e.g. node.js, Angular)
  • Cross compilation tools delivering native binaries (e.g. Xamarin)
  • Big suites evolving (e.g. Oracle, MSFT, IBM…)
  • Rapid Mobile App Development (RMAD) tools emerging

It is very reassuring to see that Oracle’s Mobile Cloud Service aligns closely with these trends:

  1. Oracle’s embrace of open source tools such as Node.js, Ionic, Angular, Knockout, Cordova and other tools
  2. Oracle’s recent partnership with Xamarin and Oracle’s own Mobile Application Framework providing cross compilation tools
  3. The evolution of Mobile Cloud Service as part of a much broader Platform as a Service offering, supporting big Digital initiatives
  4. The incredible speed of implementation of mobile apps using the combination of tools mentioned above as well upcoming Mobile Cloud Service releases further adding to RMAD capability in the Oracle PaaS platform
All in all these are very exciting times for us at Oracle. For more information on Oracle’s Mobile Cloud Service, click here.

Friday Feb 06, 2015

Oracle SVP on Top Tech Trends in 2015

Originally Published in Oracle Fusion Middleware Newsletter, January Edition

Oracle's Senior Vice President of Integration Products Amit Zavery spends a lot of time talking to both customers and developers, and that gives him a bird's-eye view of evolving trends driving digital transformation at companies worldwide. We recently had the opportunity to get his take on the top technology trends to look out for in 2015. Here is what he had to say.

Q: Almost every organization is in some stage of the journey to becoming a digital business. What do you think is the top trend in tech adoption for companies undergoing a digital transformation?
A: Regardless of whether it's a B2B or B2C company, the general trend I see is that businesses are trying to use data more efficiently. For example, they want to use real-time data to drive better decision-making and informed interactions with customers. This involves a huge volume of information and requires integration across various applications, systems, devices, processes, users, etc.

Integration is not a new trend, but the conversation is a little different now as the amount of disparate information silos has ballooned, particularly with software as a service (SaaS)–based apps. Early SaaS deployments were often not centralized. Departments generally bought and implemented SaaS-based apps in silos, simply because they were looking for function-specific usage. However, now they want to connect these apps with back-end processes and business requirements to better connect with the customer. A significant aspect of integration is how well you can automate certain business processes to support it.

Q: It sounds as though you are talking about more than just technical integration—correct?
A: Absolutely. Digital transformation has changed our understanding of integration. Integration is no longer just about tying together cloud apps and on-premises apps, but rather all the different customer touchpoints that make up a digital business. You need to know how to use the latest information to interact with customers in an experiential manner. Being a digital business means connecting these different pieces together in a way that makes sense, and is also standardized, fast, and scalable.

All this has led to integration being one of the biggest trends, as different heterogeneous systems need standardized integration—not just for apps, but for devices, users, identities of users, and different business processes.

Q: Where do you see mobile technology heading in 2015?
A: We've been talking about the convergence of the big four technologies—social, mobile, cloud, and information for years. The reality is that these technologies are maturing and being adopted at different rates. For mobile technology, adoption is undoubtedly well-along in terms of mobile-based devices and apps to interact with enterprise systems. Workers are now using mobile devices as the medium of choice, so it is critical that apps on the back end can deliver to mobile-based platforms. An associated trend is to modernize legacy apps for the mobile platform, as well as take newer technologies such as the Internet of Things (IoT) and make them part of the mobile ecosystem. For this to happen, you need a platform that makes it easy to convert and converge both new and old technologies into the mobile ecosystem.

Q: Speaking of platforms, where do you see platform as a service (PaaS) falling on the tech adoption curve?
A: I think that mobile technology and big data initiatives are further along in the maturity cycle, but that next year will be particularly big for PaaS and IoT. There are several reasons why. First, the maturity cycle is much faster now, and these technologies have evolved to the point that enterprise interest is piqued. Second, PaaS plays into the integration trend that I think will be huge next year. Companies want to run integrated applications as well as build system management apps in the cloud, and will need a standards-based infrastructure to support it. And finally, as companies move applications to the cloud or add cloud-based instances of on-premises apps, they need a platform that extends their ability to use technology that they are already familiar with. I think this adds up to critical mass for PaaS adoption.

Learn more about technology trends for this year and the future. Register now for a free Oracle Day event near you and find out how you can make digital disruption an opportunity for innovation.

Friday Nov 21, 2014

Oracle at Gartner Application Architecture, Development & Integration Summit

Author: Eric Jacobsen, Senior Principal Product Marketing Director, Oracle

Did you miss Oracle Open World?  If so, here is your chance to meet Oracle Product Experts and hear about some of the new Mobile and Platform as a Service announcements at Open World.  Oracle is a Platinum sponsor of the Gartner Application Architecture, Development & Integration Summit this December 8 – 10, 2014, in Las Vegas. 

The Gartner Application Architecture, Development & Integration Summit is the single most important presentation of Gartner insight across applications priorities each year, bringing together 40 Gartner analysts and hundreds of application professionals. Nearly 50 analyst sessions, plus a robust agenda of keynotes, tutorials, end–user case studies, workshops and analyst–user roundtables, deliver the insight you need to modernize, innovate and transform the business.  Over 1700 attendees are expected to attend this year’s conference titled “Innovate, Transform, Accelerate: Powering the Digital Future”

Find links to the latest Oracle videos and whitepapers that will be showcased at the Gartner Summit on the Oracle Gartner AADI Highlights website

Here are the Top 3 Reasons you should attend:

1. Face-to-Face Meetings with Oracle Experts

Get in front of Oracle Product Management and Marketing Experts in PaaS and Mobile!   If you would like to meet with an Oracle Product Expert, please use the Gartner Events Navigator tool or on-site Gartner concierge for more information on how to set up an attendee Face-to-Face meeting.  

2. Learn about Oracle’s latest “Platform as a Service” Offering

Hear Siddhartha Agarwal, Vice President of Product Development present “Accelerate Your Digital Transformation with Platform as a Service.”  The digital revolution demands a proven cloud backbone, driving 72% adoption of Platform as a Service in the next five years.  Customer efficiencies include scalable development &testing, delivery of enterprise class cloud & mobile apps and rapid integration and seamless workload portability of cloud & on premise investments. Join us to get firsthand knowledge from an Oracle customer’s digital journey with The Oracle Cloud Platform and learn how they achieved eye-popping results in record time.

Tuesday, December 9th 9:30-10:15 AM, Octavious 16

As you find you way to innovation, don’t leave anything important behind. The first 100 attendees will have a 1 in 5 chance to win a Tile device—the smart companion for all the things you can’t stand to lose.

3. Stop by the Oracle booth for live demos of Oracle PaaS and Mobile capabilities for your clients’ Digital Transformation

a. Latest Cloud Service demos: Java Cloud Service, Database Cloud Service, Developer Cloud Service, Mobile Cloud Service

b. Client Whiteboard sessions with Product experts.

c. Private after hours sessions are available upon request

d. Didn’t find your fortune at the casino?  Come pick up your fortune cookie at the Oracle booth for an additional chance to win a Tile device. 

Conference Logistics


Caesars Palace
3570 Las Vegas Blvd South
Las Vegas, NV 89109
Phone: 1 866 227 5938
Caesars Palace

Special Gartner Hotel Room Rate
$169 USD (plus tax) for single or double occupancy. Plus an optional resort daily resort fee of $25 plus 12% tax.

To find out more about the Gartner Application Architecture, Development & Integration Summit click here.  To view the agenda click here.

Wednesday Nov 19, 2014

Middleware Strategy Recap, New Cloud Services, And More

The November edition of Oracle Fusion Middleware is now out. This post Oracle OpenWorld 2014 issue spotlights Oracle Executive Vice president, Thomas Kurian's middleware keynote where he outlined the company's strategy and middleware roadmap. His session also featured some key announcements and discussed new innovations in Oracle Fusion Middleware products spanning the areas of Service-Oriented Architecture (SOA), Business Process Management (BPM), Identity Management, Content Management and Sites, Data Integration, Java and Developer tools, Application Infrastructure and more. If you missed the OpenWorld keynote or are looking to catch up on all the latest in Oracle Fusion Middleware, don't miss this feature.

And offering more details on some of the new cloud services that were announced in Thomas Kurian's keynote, the additional news features include overviews of Document Cloud Service, Java Cloud Service and Integration Cloud Service.

As always, the newsletter has a great compilation of latest news announcements, new product and industry materials, upcoming events and webcasts (including the just released on-demand replay of the Northumbrian Water mobility webcast), training sessions and more. So, don't miss the latest edition of the newsletter. And to make sure you don't miss a beat in the happenings, we recommend you subscribe to the complimentary newsletter. Happy reading!

Monday Nov 10, 2014

OOW Recap: Simplify SaaS and On-Premises Integration by Using Oracle Fusion Middleware

With the increasing popularity of software as a service (SaaS), there is a key imperative to quickly, efficiently, and easily integrate the newer SaaS applications with their existing on-premise counterparts. This has proven to be especially challenging as each SaaS vendor enforces its own mechanisms for security, message delivery, and other integration aspects. As a result, it is not entirely surprising that 1 in 2 companies has abandoned the use of a cloud app in the last 3 years due to integration problems.

As a result, the context for this session was: given these challenges and the sobering statistics, how can customers be better equipped to avoid the pitfalls and endemic problems associated with this integration scenario.

We described how Oracle Fusion Middleware provides a single set of tools to handle all of these integration challenges. With the release of SOA Suite 12c, it is now possible to unify the disparate requirements challenges of mobile, cloud, and IoT into a single integration platform.  Also, the new Cloud Adapters in SOA Suite 12c simplify the task of developing and securing connectivity and enable users to focus on building the business logic for the integration processes.

A successful integration strategy involves much more than simple connectivity. Once the backend applications have been connected, the next step is to implement an access management solution that will allow users to access these applications in a secure manner. Oracle Identity and Access Management provides a single, secure point of entry where the user’s identity can be verified and access to enterprise resources can be managed to provide consistent role management, SSO and governance to cross- application processes and transactions.

The first half of the session concluded with a demo that tied all these concepts together.  Using an incident management/service delivery scenario -- with multiple user personas to reflect a real world use case -- the demo showed how Oracle Fusion Middleware can enable reusable, secure and managed interoperability across Cloud (Oracle Service Cloud) and On Premise (Oracle E-Business Suite) applications.

This was followed by a case study from Ricoh Americas Corporation, a subsidiary of Ricoh Company Ltd., a global technology company specializing in office imaging equipment, production print solutions, document management systems, and IT services.

As part of Ricoh’s business strategy to reinvent itself as primarily an IT services company, Ricoh modernized their IT architecture by first building a reusable integration services layers using Oracle SOA Suite. SaaS applications (Salesforce, Oracle Service Cloud) were then integrated with On Premises applications (E-Business Suite, Oracle Transportation Management) to deliver a cross-enterprise sales automation solution providing online pricing, configuration and delivery commitments.

The payoffs from this modernization were immediate and tangible:

  • Reduced time to market for new innovation by 50-70%
  • Achieved 35% mobility penetration rate within 10 months of launch

Additional details on Ricoh’s Flexible Integration Architecture are in this documentary

Next steps: 

Want to know more about how Oracle Fusion Middleware delivers faster time to SaaS integration? Please contact your Oracle representative in early 2015 to schedule a no-cost workshop where you will learn about recommended best-practices, reference architectures and pitfalls to avoid via hands-on exercises that will walk you through the entire design and development process.

Thursday Nov 06, 2014

OOW Recap: Industrial Innovation with IoT, enabled by Oracle Fusion Middleware and JD Edwards

With each Open World we continue to see incredible innovations carried out by our customers and partners. One theme that has gained a lot of traction this year is Internet of Things (IoT). Today we will take a closer look at a session that covered a live IoT story at one of our customers, co-presented with our customer, partner, and product teams. We will look at Oracle’s IoT platform and how Fusion Middleware bridges the gap between device data and enterprise applications.

IoT drives industrial innovations but also presents various challenges. For example, the lack of standardization and the lack of integration prohibit a lot of businesses from benefiting from this industrial trend. Oracle has a complete IoT platform that answers to those challenges in the following ways:
Standardized Java platform to develop & deploy applications across devices and applications
Scalable analytics with Big Data, event processing and Business Intelligence
Integrate processes between people, applications and devices 
Enable security, compliance and data protection across devices and enterprise data center

Middleware especially provides key functionalities such as real-time analysis (through our Fast Data offering), integration (delivered by SOA and BPM), security (through our Identity Management stack), and monitoring (through our WebCenter products and Mobile Application Framework)

Let us take a closer look at our customer, Superior Industries, who presented in this Open World session. Superior implemented an automatic equipment tracking and JDE process automation solution with an Oracle Gold Partner, EmeraldCube Solutions. A Minnesota manufacturing company selling material-handling equipment, Superior Industries is a JDE customer that faced a particular problem: they had no automated way to track machine usage and maintenance. Their manual tracking using paper, vocal communication, and manual work orders produced a number of issues: lack of accuracy, consistency, reliability and scalability. Machines were often either over-maintained or under-maintained.  

superior old trackingsample of a hand-written maintenance schedule that could easily get lost

emerald sensor

To address these problems, Superior reached out to EmeraldCube, an Oracle partner who provides an IoT solution including sensor technology and a Java-embedded platform for JDE users. Their EmeraldSensor was used to track Superior’s equipment utilization and cycles via electric current monitoring; when machines need maintenance, the platform automatically creates work orders in JDE through the Assets & Maintenance module.

Superior benefits from this implementation in numerous ways. 

Safety: Machines maintained based on actual usage equal safer equipment and fewer injuries
Liability: Hard data reflecting actual usage allows Superior to legally prove that maintenance follows manufacturers recommendations
Maintenance: Technicians only do preventive maintenance when needed thus recovering some lost opportunity costs
Trends: Visibility into usage patterns and how they correlate with production. Allows plant managers to detect if machines are over/under utilized

The projected savings amount to over $80,000/year in labor costs alone, and over $100,000/year in maintenance costs.

The session concludes with a demo from Oracle’s Fusion Middleware product management team, showing a facility monitoring scenario that happens to closely resemble the use case from Superior. Equipment temperature data is monitored and analyzed by Java-embedded gateways, which perform first level of processing. Alerts are sent to the Fusion Middleware enterprise back end to go through a second level of event processing. Business processes are driven by these alerts. When a work order needs to be created, Fusion Middleware also performs that automatically through JDE EnterpriseOne’s asset management API. Meanwhile, user interactions are performed in an Oracle MAF application, where business rules on the gateway can also be updated. Because the gateway is smart, it can open up APIs and understand commands coming from outside. The demo flow can be explained in the following chart.
demo flow

The demo architecture reviews an end-to-end view of how the different Oracle technologies work together to deliver the solution. We will release a viewlet of this demo very soon and you will find it on this blog.

This session proves that IoT is no longer a catchphrase. Oracle customers are already benefiting and innovating from this revolution, and Oracle has a complete IoT platform with best-in-class technology in every level, from Java-embedded devices and gateways to middleware and applications – engineered to work together. 

Friday Oct 24, 2014

Recap of the Data Integration Track at Oracle OpenWorld 2014

Data Integration track at OpenWorld 2014 contained important product announcements, many content-rich presentations, demonstrations, and hands-on-labs around big data analytics, data governance, and cloud.

On Monday, Jeff Pollock, VP of Product Management for Oracle Data Integration presented the session "Unlocking Big Data Silos in the Cloud", where he gave an overview of Oracle’s data integration offering and explained several best practices and architectural approaches to implement a full or partial cloud solutions. He presented real life example such as the UK Conservatory using Oracle Data Integration in the cloud. Following Jeff's session came product feature updates for Oracle Data Integrator and Oracle GoldenGate. Our PM team demonstrated that in addition to integrating the products tightly and expanding products’ heterogeneous capabilities, there are several key features supporting cloud environments and big data analytics solutions. Customer testimonials from various well known brands like DIRECTV, Canon and LinkedIn further demonstrated Oracle’s success in the data integration market.

On Tuesday, product updates continued with Oracle Enterprise Data Quality. Audience learned how Oracle is now extending its capabilities considerably into the metadata management space to help govern and bring transparency to data within the organization. Which brings us to the new product announcement I mentioned earlier: Oracle Enterprise Metadata Management, is a new addition to the Oracle Data Integration product family. We launched it at the beginning of this week but many lucky OpenWorld attendees were able to learn about it in the data integration sessions and demo grounds. This new product helps organization looking to seriously tackle data governance, productivity improvement and lifecycle management challenges. To learn more about it, I invite you to attend our upcoming webcast: Big Data Governance and Metadata Management on Thursday, October 30th at 10am PT.

On Wednesday "Tapping into the Big Data Reservoir with all Data" session with Jeff Pollock was a big hit for big data market followers. Jeff presented how customers can implement a big data reservoir using Oracle GoldenGate for real-time transactional data feed into the reservoir and Oracle Data Integrator for data transformations within the reservoir.

We kicked off the last day of OpenWorld with the cloud topic. In the Oracle Data Integration: A Crucial Ingredient for Cloud Integration’ session Julien Testut from Data Integration product management team presented with Sumit Sarkar from Progress DataDirect. Julien provided an overview of the various data integration solutions for cloud deployments, including integration between databases and applications hosted on cloud,  as well as loading cloud BI infrastructures. Sumit followed Julien with a live demo using Oracle Data Integrator and the Progress DataDirect JDBC drivers for loading and transforming data on Amazon Redshift, and extracting data from Salesforce.com. All of us in the audience were amazed that the demo worked seamlessly using only the OpenWorld wi-fi network.

Achieving Zero Downtime During Oracle Applications Upgrades and System Migrations was in the Fusion Middleware AppAdvantage track and featured Oracle GoldenGate’s zero downtime upgrades and migration solution with customer Symantec and partner Pythian. In this session, Doug Reid from the PM team presented GoldenGate's 3 different deployment models for zero downtime application upgrades.  In his slides, Doug highlighted GoldenGate’s certified solution for Siebel CRM, and mentioned the support for zero downtime application upgrade for JD Edwards and Billing and Revenue Management (BRM) as well. Following Doug, Symantec’s Rohit Muttepawar, came to stage and talked about their database migration project for their critical licensing database. And Pythian’s  Gleb Otochkin and Luke Davies presented how using Oracle GoldenGate in a 6-node active-active replication environment helped Western Union in achieving application releases with zero downtime, database patches and upgrades with zero downtime, and a real-time reporting database with no impact to online users.

The other key GoldenGate session on Thursday was Managing and Monitoring Oracle GoldenGate. Joe deBuzna in the GoldenGate product management team provided an overview of the new monitoring and management capabilities included in the Oracle GoldenGate Plug-in for Enterprise Manager, and Oracle GoldenGate Monitor. The Data Integration track at OpenWorld closed with " Insight into Action: Business Intelligence Applications and Oracle Data Integrator". Jayant Mahto from ODI Development team, and Gurcan Orhan from Wipro Technologies focused  on the Oracle BI Applications latest release that embeds Oracle Data Integrator for data loading and transformations, and provides the option to use Oracle GoldenGate for real-time data feeds into the reporting environment.

In case you missed it, I'd like to remind you on the press announcement that went out on September 29th and gives a summary of the key developments in the Fusion Middleware product family and Oracle's data integration offering. And again, you can find the Oracle Enterprise Metadata Management press release here

Wednesday Jul 09, 2014

Oracle Fusion Middleware Newsletter is Now Out

The July edition of Oracle Fusion Middleware is now out! The newsletter covers our latest news announcements, product and solution features, technical resources, upcoming events and more.

As you know, we have had a busy couple of months here in middleware. This edition of the newsletter covers our recent announcement of Oracle SOA Suite 12c and outlines the list of resources available to you for more information on the latest release. We have also had significant updates on the mobility front since our last feature on Oracle Mobile Platform in the December edition. Catch up on the very latest on Oracle Mobile Suite and Oracle Mobile Security Suite and learn how Oracle Fusion Middleware now offers a comprehensive solution for enterprise mobility.

Oracle Fusion Middleware is as much about products as it is about people behind those products. The July edition puts the spotlight on Suhas Uliyar, Vice President of Mobile Strategy and Product Management at Oracle. Find out about his team's charter, his mission and passions in life.

And  don't miss our compilations of news, events, latest technical resources, webcasts, and more.

We recommend you subscribe to the newsletter for your bi-monthly dose of all things middleware. 

Friday Jun 27, 2014

Oracle Unveils Oracle SOA Suite 12c

Oracle Banner

Oracle announced the availability of Oracle SOA Suite 12c, a major release that dramatically simplifies integration across today's larger application infrastructure spanning on-premises, cloud, mobile, and Internet of Things (IoT) devices.

New in this release are enhancements to the Oracle Cloud Adapters for SaaS applications, which eliminate the complexity and security challenges associated with custom coded Web services integration. Mobile integration is also simplified with support for the REST/JSON standards as well as easy to use transformation tools to translate between traditional enterprise SOAP interactions and REST.

Oracle SOA Suite 12cOracle Managed File Transfer 12c was also released to enable secure file exchange and management with internal departments and external partners. Oracle Managed File Transfer, which is tightly integrated with Oracle SOA Suite 12c, protects against inadvertent access to unsecured files at every step in the end-to-end transfer of files.

Prior to the release of Oracle SOA Suite 12c, some existing Oracle SOA Suite customers and partners had the opportunity to test 12c and provide feedback. In these videos, customers and partners share why they are excited about the 12c release due to the enhancements in cloud integration, mobile integration, managed file transfer, templates to jumpstart integration, ease of use improvements and more.Video Images

After you have checked out the videos, register for the upcoming Oracle SOA Suite 12c webcast with Oracle Group Vice President Amit Zavery describing the highlights of Oracle SOA Suite 12c including the business benefits as well as leading a panel of integration experts from Dell, JDSU, and Keste on how they use Oracle SOA Suite to improve their business.   Next, view the brand new data sheets, white papers, podcasts and more.  Here is your guide:

New to Oracle SOA Suite:

Existing Oracle SOA Suite customer:

Clear your calendar to drink in all of the enhancements in this major update to Oracle SOA Suite:

Yes, there is a lot in this release!  Stay tuned for more Oracle SOA Suite 12c assets in future blogs including highlights from the 6 new Podcasts with Oracle SOA Suite Product Management.  In each of these podcasts, I interview Demed, Simone, Robert, Dave, and Vikas (2) on their respective areas within Oracle SOA Suite 12c for their insights into what's new and exciting.  An overview of this release is covered in the Oracle Press Release "Oracle Unveils Oracle SOA Suite 12c"

Wednesday Jun 25, 2014

Got Cloud? Get Mobile Too!

Now here's a recipe - have some applications, sprinkle in a mix of cloud applications and then top it with mobile enabled applications and you have got yourself a digital enterprise! So long as your applications are "talking" to each other or are able to connect with user-friendly portals, sites or can be extended to mobile interfaces, you have got a winning recipe.

And the key ingredient in all of this - integration.

Take a cue from Ricoh Americas Corporation, a subsidiary of Ricoh Company Ltd, a global technology company specializing in office imaging equipment, production print solutions, document management systems, and IT services. They have been implementing on a social, mobile, cloud strategy since 2010. Ricoh leveraged a SOA-based integration services layer across its entire enterprise to connect - Oracle and non-Oracle applications, front-end to back-end applications and on-premise to cloud applications. What's more, Ricoh is leveraging the same integration infrastructure to extend their Oracle EBS application to mobile devices too. Plus, the company has built a social collaboration forum that is integrated with their RightNow knowledge database to build an "ideation" platform that not only sparks innovative ideas but sometimes serves as the first line of troubleshooting support for its customers. 

And we have got it all on camera! Don't miss this one-on-one interview with Ricoh's CIO, Balaji Rangaswamy and a detailed architecture walk-through and discussion with an Oracle architect. Here's a sneak preview of what you are in store for.

Friday Jun 20, 2014

Oracle AppAdvantage: A Tale Of Mobile Phones and Toothbrushes

The word “Digital” is all the rage. But like most things in the world, the term means different things to different people. To customer facing enterprises, it means enabling customer interactions across multiple channels – online, mobile, social, et al. To others, it may mean leveraging technology to bring efficiency into a workplace – leveraging cloud, introducing BYOD for employees, building self-service portal, among other examples. Fore a few among us it means a painful reality that the world is changing and we must too!

To me, “Digital” means “Evolution”. I think it means having a modern, time-relevant perspective to meeting customers’ needs and solving business challenges. In my view, “Digital” is a call to action to leverage the latest technology or a combination of it to improving your bottom line – reducing time and cost overheads while building (and exploiting) new opportunities. Technology is no longer about automating IT tasks and processes, it is about delivering tangible value to the business ecosystem – its customers, partners, vendors and suppliers, and employees.

A small business can, for example, leverage social media marketing to do some effective but low-or even no-cost marketing. A manufacturing company can integrate their knowledge base with front end applications to enable self-support and troubleshooting, or perhaps build a collaboration forum for support solutions by peer customers. A high tech company can eliminate IT overhead by moving to cloud and perhaps use information security technology to secure end to end access. A credit card company can enable intuitive self service portal to enable customers and offer mobile alerts. “Digital” means taking advantage of the opportunity afforded by available technology.

And that’s what Oracle AppAdvantage is all about: leverage your existing investments in your business applications while allowing you to extend your capabilities, adopt new technology trends and enhance the value you provide to your ecosystem in a pace layered architecture.

And do you know why that matters in today’s world? Because we are living in a world where more people own a mobile phone than a toothbrush. (Source: Mobile Marketing of Asia and corroborated since)

Monday May 19, 2014

SOA's Role in Simplifying Mobile Integration

This article formerly posted at the Oracle SOA Suite team blog. To follow SOA directly, go to blogs.oracle.com/SOA

Author: Mala Ramakrishan

For many years web browsers and desktop computers were the primary way to access information from enterprise applications. As mobile devices have proliferated, applications are no longer tied to the desktop. Users want to use their smartphones and tablets to access corporate data and business apps, anytime, anywhere. Many IT departments are having a hard time accommodating these mobile interfaces while preserving hard-won enterprise standards. Rather than continuing to develop applications first for the desktop and then making tactical mobile development choices, IT leaders want a consistent architecture that considers all channels. In this screencast, Suhas Uliyar who heads the mobile strategy at Oracle speaks about how customers can bridge this gap to take their existing and new enterprise applications mobile. He introduces Oracle Mobile Suite and SOA's role in this product offering.

Wednesday May 07, 2014

Follow-Up to Oracle AppAdvantage Documentary Webcast on Ricoh Americas

Thank you all for joining our Ricoh Americas documentary webcast last week and making it a successful live event. We are greatly encouraged by your response to the format and the content of these customer documentaries. For those of you who missed it or would like to see it again, the webcast is now available on demand. And as our thanks to you for watching the documentary webcast, we are pleased to offer a detailed Ricoh Americas’ implementation whitepaper. The Ricoh documentary webcast is second in our Oracle AppAdvantage IT Leaders series. The first in the series featured Pella Corporation (replay|blog).

We are grateful to Balaji Rangaswamy, Chief Information Officer of Ricoh Americas Corporation for spending some time with our Oracle AppAdvantage IT Leaders host, Rick Beers and providing us his insights into successful deployment of integration services to enable cloud, on-premise and mobile integration. As we learned, Ricoh empowered its customers, dealers and own employees by building an integration infrastructure that spans across all applications – Oracle and non-Oracle, cloud and on-premise, front-end and backend, client facing and internal. The interview provided us valuable insight into the advantages of a services oriented architecture (SOA) and the power of leveraging Oracle Fusion Middleware technologies with Oracle and other applications – Oracle AppAdvantage.

The webcast also featured a detailed walkthrough of Ricoh’s IT architecture walkthrough by Shawn Crowley, Senior Director, Middleware Solution Development who worked with Balaji and his team during the solution design phase. Rick and Shawn’s conversation highlights integration use cases and the Oracle AppAdvantage value proposition across industries.

While we made every attempt to answer the questions we received during the live webcast, for completion sake and as promised, here is a compiled list of the Q&A from the webcast.

Q. Can you please elaborate on the advantages of a services based integration versus a point integration?

A: There are four factors to consider in evaluating the value in adopting a service based integration strategy: Flexibility: the need that individual businesses units have to adopt differentiating processes Change:the frequency in which processes or the applications through which they are flowing change. Reusability: The number of integrations that exist that could provide significant cost leverage in a service based integration approach. Opportunties: The number of business opportunities that are expected that require quick process change.

Q. So, with Oracle Salesforce adaptors, you can now connect EBS and Salesforce faster? Can you please explain this adaptor’s interoperability with other applications?

A: The Salesforce.com adapter makes 1/2 of the connection…from Salesforce to SOA Suite. Then from SOA Suite (using Oracle Service Bus or Oracle BPEL orchestration), you then connect using our existing adapters such as to EBS (on-premise) or using industry standard Web services to other SaaS apps.

Yesterday's press release includes a quote from a partner & customer that have used the new Oracle Cloud Adapter for Salesforce.com Oracle SOA Suite Achieves Significant Customer Adoption and Industry Recognition

Q. How do you enable mobile integration again? What role does Oracle SOA play?

A: Oracle SOA Suite can expose just about any underlying service or application, to the mobile channel – independent of the mobile interface. Oracle SOA Suite provides REST/JSON support natively, – the increasingly accepted industry standard for mobile channel enablement. Oracle SOA helps decouple the mobile front end from the underlying service/application layer so the two can change independent of each other. For developing the front-end of the mobile application, Oracle Mobile Application Framework can be leveraged to build out – which helps build once, run in multiple mobile OS.

Q. Shawn, what is a typical design strategy for building a service integration layer?

A: Good question. In my experience, there's no silver bullet. Our team can engage with you to discuss a plan that best suits your need.

Q. How long does it take for a typical SOA deployment?

A: That all depends on the level of complexity. For straight forward use cases the time line can be very short, mere days. For more lengthy use cases with multiple applications that require heavy data transformation, the deployment time line can be longer. However, Oracle works very hard at making the software easy to use and deploy.

Q. What is the advantage of using Oracle SOA Suite here? Do you have pre-built integrations with Oracle Applications – cloud and otherwise?

A: The advantage of using the Oracle SOA Suite is two fold. First, it's a full toolbox of capabilities that align to different integration styles and patterns. So, you aren't looking for a new tool every time a new challenge arises: B2B today, Data Integration tomorrow, Cloud and SaaS next week. Secondly, we have specific connectivity options for Oracle Applications that expose Business functions of the applications, not the underpinnings and wiring. This promotes focus on the "what" you are trying to do, not the "how"... this is also true for Cloud platforms.

Q. Did Ricoh do any integration between on-premise applications?

A: Yes, Ricoh integrated multiple back office applications that created the backbone for everything they did. They integrated Oracle E-Business Suite with Oracle Transportation Management as one example. In all of these situations they leveraged the Oracle SOA Suite.

Have a follow-up question? Would like to share your feedback? Do place your comment here and we will be sure to get back to you soon. Stay tuned for details on the next Oracle AppAdvantage IT leaders webcast…

Tuesday Apr 22, 2014

Mark Your Calendars: Registration is here for Ricoh Americas webcast

If you  haven't registered already -- then go ahead and register for this customer-led webcast with Ricoh and hear how Oracle AppAdvantage powered by Fusion Middleware is more than just a solution a but a strategy for maximizing your application investment. In this webcast you will learn how Ricoh provided value-added mobile services to their customers and how they developed a services-oriented integration architecture designed to be flexible and drive innovation.  To register for this webcast click on the link below.

Webcast: Ricoh Differentiatest Business with Unified Cloud and On-Premises Business Integration

Date: April 29, 2014

Time: 10 AM PT/1 PM ET


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