Tuesday May 26, 2015

Mobile – it is all about the user journey

By Ian Wallis – issue 3

Can you recall your first experience of early smartphone apps? Where they based on trivial, or informational use cases? The first iPhone 3 app I witnessed was a beer-drinking app, which would mimic a glass of beer being drunk empty as the user tilted the phone over to much hilarity in the office.

Fast-forward to today and we are in the midst of a mobile digital age where apps understand the context of what we are doing. Whatsapp knows which friends are online, Spotify suggests playlists, Netflix recommends films, Tripcase knows my next flight and Waze can get me home fast with two finger presses.

Every time I run one of our Talk Mobile workshops, I ask the audience what is their favourite app. Most people mention two, one they use frequently and one they love to use. And every time, I learn about a new app that does fantastically useful stuff for us.

This has involved a significant shift beyond information and transactions to user experiences where context and advice make our life easier, encompassed in what is being termed the Digital journey. And at the heart of this journey are mobile apps that know what you want to do next.

Nevertheless time and again we encounter mobile apps that come up short. Our banking apps should be warning us if we over spend this week. Our supermarket apps should flag up what we are likely to need or more importantly what we will not need in our cart almost like an inventory management service. We most certainly should not be receiving the load of outbound notifications and marketing clutter we get through poorly conceived push notifications or email.

Considering how mobile can enhance this experience is key: consider my entire user journey, allow me to upload a photo if it saves me time, use my location to guide me, if I complain get back to me immediately with what I require, push me stuff I really need to know and drop the rest. You don’t have to ask me my customer number, address, post-code, birthday and mother’s maiden name every time, you have access to my finger print.

By linking mobile, business process, data and customer insight these great Digital experiences are possible and they do not need to take years to implement. By using mobile cloud services, organizations can get started immediately, providing fantastic user experiences, driving loyalty, attracting business, achieving efficiency and gaining significant advantage over the competition.

To download our eBook on Oracle’s Mobile Cloud Service, click here.


Wednesday Nov 05, 2014

Don't Miss: Northumbrian Water to Discuss Their Mobile Application

Northumbrian Water Mobilizes E-Business Suite

Northumbrian Water Delivers Superior Customer Service with Mobile Enablement

Northumbrian Water provides water and sewage services to 2.7 million customers in northeastern England, and water services to another 1.8 million people in the southeastern region trading as Essex & Suffolk Water. The company's challenge? Enable an anytime, anywhere model for its remote workforce to minimize water service disruptions.

Join this live webcast for an in-depth look at how this leading UK water services company built its mobile operations. Learn what Northumbrian Water did to:
  • Improve service delivery and employee productivity by mobile-enabling its workforce
  • Extend the iProcurement application to mobile devices
  • Establish economies of scale with a scalable mobile development, integration, and deployment architecture to build business-relevant mobile applications
Register today for this webcast.

Register Now

November 18, 2014
10:00 AM PT / 1:00 PM ET
Speakers

James Robbins
Chief Information Officer, Northumbrian Water

David Sadler
Strategy and Development Manager, Northumbrian Water

Graham McMillan
Senior Director, Enterprise Architect, Oracle

Grant Ronald
Director of Product Management, Oracle Mobile Solutions, EMEA, Oracle
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Wednesday Sep 24, 2014

Jump Start Your Digital Strategy at Oracle OpenWorld

GEN8238: Enable Applications for the Cloud, Mobile and Beyond
Tuesday, September 30, 3:45 p.m. - 4:30 p.m.
Moscone West 3018

Mark the session in your schedule builder today.

At Oracle OpenWorld next week, Oracle Group Vice President will be discussing how to get your applications infrastructure ready to tackle digital disruption. Digital is all the buzz this year and our customer organizations are building digital strategies. Here, we bring to you a recent interview with Oracle's Group Vice President, Amit Zavery to provide additional context to his AppAdvantage Keynote session at Oracle OpenWorld.

As published in September edition of Oracle Fusion Middleware newsletter. Subscribe today.

Twenty five percent of businesses will lose competitive ranking by 2017 as a result of digital business incompetence. Digital disruption has changed customer expectations of business-to-business and business-to-consumer enterprises. Organizations are using the cloud and mobile and social technologies to drive innovation and outsell their competition.

Oracle Fusion Middleware newsletter sat down with Amit Zavery, group vice president, Oracle Fusion Middleware, to get details on how digital business is influencing Oracle's middleware portfolio and learn about customers' key business drivers for adapting to digital business.

Q: In the wake of the digital revolution, what are some of the strategic goals for Oracle Fusion Middleware?
A: The customers we've talked to are going through the process of modernizing their infrastructure to get the most out of cloud computing and mobile initiatives, so we have invested heavily and added a lot of functionality around cloud computing, mobile technology, and engineered systems, particularly around big data and fast data, the Internet of Things, Oracle AppAdvantage for Oracle Applications customers, and digital business.

With this in mind, our most recent product releases in Oracle Fusion Middleware have been architected to help our customers modernize their IT architectures—not only to allow them to build, extend, and deploy mobile applications more quickly, but also to enable them to more easily deliver information across different digital channels.

Q: What are the top three areas of focus for Oracle Fusion Middleware when it comes to mobile innovation?
A: Mobile technology continues to be top-of-mind for consumers and enterprises, and middleware is a big part of a successful mobility implementation. Our customers are deep into building and deploying mobile applications. The big goal here is to simplify enterprise mobility and enable our customers to build, integrate, secure, and deploy mobile applications across multiple operating systems and form factors without having to update each application whenever something changes on the mobile side. In a recent global survey published by CIO Strategic Marketing Services and Triangle Publishing Services, IT leaders cited that more than 70 percent of their time is spent on integration, security, quality assurance testing, and design work.

In an ongoing effort to simplify enterprise mobility, Oracle Mobile Suite has brought together Oracle's mobile application framework and integration capabilities into one packaged solution. Many vendors offer siloed products or different technologies for mobile versus cloud versus the on-premises systems that customers then have to tie together themselves. Oracle provides end-to-end development, deployment, and security for mobile applications that leverage the same industry-leading business innovation platform—Oracle Fusion Middleware.

Oracle is continuing to deepen its mobile offerings. For example, last year it acquired mobile containerization technology through the Bitzer Mobile acquisition, which is now integrated and offered as part of Oracle Mobile Security Suite. Today, Oracle's mobile security solution contains core components that support mobile application management, access management, and security.

Q: Cloud computing is also huge for many companies. Can you tell us about Oracle's vision to help CIOs with integration and platform optimization?
A: The big challenge we are seeing here is how to integrate cloud-based applications with on-premises applications. The integration functionality that Oracle SOA Suite 12c offers helps integrate applications, business processes, and information flow across on-premises and cloud services, whether it's Oracle applications and services, third-party cloud services, or third-party applications. As an aside, it is the same integration infrastructure you will leverage for mobile too.

Additionally, our middleware is available itself as a platform as a service, either as a public or private cloud. You can even run both—and you don't have to rewrite a single line of code. Oracle is the only company that can provide such transportability and flexibility between public and private cloud deployments.

Oracle's cloud platform-as-a-service (PaaS) offerings help enterprise IT and independent software vendor developers rapidly build and deploy rich applications or extend Oracle Cloud software-as-a-service apps using an enterprise-grade cloud platform based on the industry's #1 database and application server.

Q: Another aspect of the cloud lies in companies' ability to leverage middleware components as a hosted service. What can you tell us about new middleware-as-a-service capabilities from Oracle?
A: What we hear is all about the need for speed—companies really want to get their applications out quickly. PaaS offerings such as Oracle Java Cloud Service let you spin up an instance in less than five minutes, while full-blown application-server-as-a-service offerings extend that with full administration and control. Expect to hear more from Oracle on cloud services over the next few months and at Oracle OpenWorld.

Want to learn more about the role of Oracle Fusion Middleware in enabling digital business? Register today for Oracle OpenWorld, taking place in San Francisco, California from September 28 to October 2, 2014. Read the Focus On documents to get full details about Oracle Fusion Middleware keynotes, sessions, demos, and more.

Looking for more information about Oracle product strategy? Be sure to check out the Oracle Day global event series coming to a city near you.

This content is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle.

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