Thursday Sep 26, 2013

Fusion Middleware at Oracle OpenWorld 2013 Gazette – Thursday, Sep 26

Highlights from Yesterday

From customer panels for SOA, BPM, WebCenter and Exalogic to a step-by-step on how to build mobile applications for Oracle E-Business Suite Applications to how Oracle Fusion Middleware extends and enhances value for Oracle CX and HCM applications, yesterday was a great showcase of Oracle AppAdvantage use cases and success stories.

Top Five Picks for Today

We recommend you make your way to these sessions today:

CON9284: Five Easy Steps for Modernizing Business Applications with BPM
11:00 AM - 12:00 PM
Moscone West 2014

CON8868: Cloud-Based Services with Oracle Enterprise Data Quality Applications
12:30 PM – 1:30 PM
Moscone West 2020

CON8252: Best Practices for Maintaining Oracle Fusion Middleware
12:30 PM – 1:30 PM
Moscone West – 2014

CON5989: Oracle WebLogic Server System Administration: Top 10 Fundamental Concepts
2:00 PM - 3:00 PM
Moscone West 2014

CON8826: Incur Zero Capital Investment by Leveraging Identity Management as a Service
3:30 P.M. – 4:30 P.M.|
Moscone West 2018

Customer Spotlight

CON8836: Leveraging the Cloud to Simplify Your Identity Management Implementation
Thursday, Sep 26, 11:00 AM - 12:00 PM
Moscone West– 2018

SaskTel is a leading telecommunications company in Canada. Join this session as they discuss the key considerations for a hosted private cloud deployment of Oracle applications integrated with the Oracle Identity Management suite to provide self-service account provisioning and federated single sign-on (SSO) for their internal and external users.

Partner Spotlight

Catch our partner, Cap Gemini in one of our key sessions discussing how leading retailers have reshaped the customer experience by delivering a dazzling and differentiated customer experience with Oracle technology like oracle SOA Suite.

CON9134: Keep Them Coming Back: Leveraging the Power of Oracle’s Complete Customer Experience for Retail
Thursday, Sep 26, 12:00 PM - 1:00 PM
Moscone West– 3000

Test your Fusion Middleware IQ

We thank you for participating in the fusion Middleware trivia. Here are the correct responses to yesterday’s trivia:

1 - A, 2 – D, 3 - B

Thank you for your participation at Oracle OpenWorld. We hope to see you next year!

Wednesday Sep 11, 2013

Inside the OOW Session: Optimize Cross-Channel Marketing with Oracle Fusion Middleware

Author: Christie Flanagan, Principal Product Marketing Director, Oracle

In the last several years, the online universe has expanded and evolved across multiple channels. As a result, the digital customer journey has become increasingly complex. It is now common for customers to rely on multiple channels of interaction with a brand when making their purchasing decisions.

The problem is that most companies are having difficulty keeping up with this new cross-channel reality. In fact, very few organizations are doing a good job meeting customers’ expectations in this area. Companies realize that in order to be effective now, marketing campaigns must deliver a seamless customer experience across all touch points from email to the web to mobile. At the same time, this cross-channel experience must remain relevant to the customer throughout by presenting the right content or information to him or her at the right time. Ultimately, the goal is to influence behavior to drive conversions, but how do you get there?

Find out by joining us at Oracle OpenWorld for the session:

Oracle AppAdvantage: Optimize Cross-Channel Marketing with Oracle Fusion Middleware [CON9271]
Wednesday, September 25, 2013 from 1:15 p.m. - 2:15 p.m.
Moscone West - 2014


During this session, you’ll hear from our web experience management expert and Oracle WebCenter Sites Principal Product Manager, Srinivasan Sankaran, and me on how integrating a marketing automation system such as Oracle Eloqua with Oracle Fusion Middleware technology for web experience management and predictive targeting provides a cross-channel marketing solution that streamlines marketing content creation, integrates customer data stored in disparate systems for more-effective targeting, and harmonizes behavioral data across touch points to provide campaign wide insight and optimization.

Learn about other Oracle AppAdvantage sessions at OpenWorld in the Focus on AppAdvantage Guide.

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