Monday May 18, 2015

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. To follow the Modern Marketing blog, click here.

When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.”

That’s because mobile is so pervasive—doing nearly everything everywhere—that it’s become passé and cliché to make such statements. According to research from Nielsen, 87% of US smartphone and tablet owners are using their mobile devices for shopping and that consumers check their mobile devices 150 times a day.

Mobile is big. We all get it.

But while today’s marketers and advertisers realize that mobile marketing should be a key component of their overall marketing mix and cross-channel strategy, they face significant hurdles to do it right.

One issue is around identity. As consumers use a mobile device, they create different identifiers depending on whether they log into an app or browse more anonymously on the mobile web.

The data they create—whether it’s behaviors, preferences, or attributes—can end up in silos across channels. In fact, 85% of digital marketers say the biggest challenge to cross-channel marketing is customer data that’s spread across multiple channels.

But help is on the way. New mobile marketing innovations can help marketers and advertisers target their ideal customer and orchestrate a mobile experience that’s coordinated with other marketing channels. Mobile touches different areas of the customer lifecycle—from acquisition to retention to advocacy. Let’s walk through these innovations with that in mind.

1. Enhance Mobile Advertising and Acquisition with Smarter Data Strategy  

Now you can connect identities across disparate mobile channels and devices to one person while easily building mobile audience segments using your owned proprietary data and third-party data. To target those customers with relevant advertising, you can use hundreds of pre-integrated media and ad providers so you can serve up a mobile ad on your preferred paid media providers.

2. Increase Retention and Customer Lifetime Value (CLV) with Mobile Marketing Orchestration

Too often, mobile messages don’t take into account other cross-channel interactions, especially when marketers try to reach consumers with new promotions, cross-sell offers, or in-store messages. Now mobile enhancements for B2C Marketers can be orchestrated alongside email, social, display, and other key marketing channels. 

These include:

  • SMS Campaign Management. You should be able to use a variety of campaign templates to support various SMS use cases within easy-to-use frameworks for building two-way customer interactions. Customers could then text in a coupon code to redeem at a store, or receive notifications when their favorite products are in store.
  • Link Tracking for SMS. Go ahead and embed branded short URLs in your SMS messages to get deeper insights into how well campaigns perform by monitoring SMS click through rates, conversions, and click recency. SMS click recency behavior is recorded at the individual level and can be used for advanced targeting.
  • SMS Keyword Listening. You can now listen for customers who text in keywords to short or long codes. When you receive a keyword, you can trigger a marketing program and an orchestrated response.
  • Multimedia Messaging Service (MMS). How about delivering rich MMS to mobile devices as part of your cross-channel orchestration strategy? What’s an example? You could use mobile coupons and promotions that include images, audio, color, and animation.
  • Push Picture Notifications. On Android devices, push picture notifications can now incorporate images such as coupons. Images sent as part of a mobile message entices recipients into taking a follow-up action. This could encourage users to open the notification and further engage with a mobile app.
  • Push Campaign Management. Campaign marketers need push capabilities that are fully integrated into their cross-channel marketing solution. Now you can design, configure, and manage all push campaigns with greater personalization with data tied to your contact profile table. 
  • Dynamic Deep Links in Push & Email Messages. Bring customers back to their mobile app by embedding dynamic deep links in push and email messages. When customers click on these dynamic links, it will open offers directly inside the mobile app, creating a more seamless mobile experience. 

3. Improve the Mobile Experience for Business Buyers and Sales Teams with Better Connections

B2B marketers need mobile connections that help marketing and and sales teams support better customer interactions with their product or services while they’re on the go.

  • Mobile Profile Access. Sales executives can now use their mobile device to access customer profile and Digital Body Language information such as customer web, email, and social activity. This puts rich contact data literally in the hands of a sales rep, wherever the rep is working. 
  • Visualizing Responsive Design. Make it easy to see how an email or landing page will scale across devices, including to a mobile or tablet experience.
  • Engagement Tracking. Business marketers can include trackable links in either SMS or push messages orchestrated within their campaigns to better understand engagement with their content.
  • Connected Vendor Functionality. Marketers can now connect to their mobile technology vendors of choice for SMS and MMS messaging, including sending images, managing short and long codes, and sending QR codes to their customers.

Mobile Case Study: ACE Cash Express

So what’s an example of a company successfully incorporating some of these mobile tools into their cross-channel marketing strategy? ACE Cash Express, a check cashing business providing payday loans and cash advancing services, is one. The world of lending is highly regulated, making mobile a critical channel to engage and communicate with ACE’s customers.

ACE uses behavioral data to personalize interactions across email and SMS as part of an orchestrated experience. For example, starting at sign up, ACE asked customers to opt-in for email and SMS during their loan applications in order to provide the relevant and timely messages they needed. Then they receive a series of messages personalized to where they are in the lifecycle and based on how they responded to previous messages. Each customer’s path evolves in various ways depending on when they sign up and how they interact along the way.

These campaigns have generated a 2x lift in response rates when SMS was used in conjunction with emails. Furthermore, the company reported that they saved more than 15 hours per month in company resources from this automation.

If you’re an Oracle Marketing Cloud customer, these new mobile innovations are now available and at your service courtesy of Oracle ID Graph, Oracle Data Management Platform (DMP), SMS Campaign Management Tool, Push Campaign Manager, and our mobile DMP.

While we discussed a lot about technology, your strategy is just as important.

Learn more in our upcoming webinar on Maximizing Your Mobile Marketing Strategy on May 27 at 11:00 a.m. PT / 1:00 p.m. ET, where the experts will highlight the value and benefits in using mobile marketing as part of an overall effective marketing strategy and identify the key points you need to achieve mobile marketing success.

Thursday Nov 06, 2014

OOW Recap: Industrial Innovation with IoT, enabled by Oracle Fusion Middleware and JD Edwards

With each Open World we continue to see incredible innovations carried out by our customers and partners. One theme that has gained a lot of traction this year is Internet of Things (IoT). Today we will take a closer look at a session that covered a live IoT story at one of our customers, co-presented with our customer, partner, and product teams. We will look at Oracle’s IoT platform and how Fusion Middleware bridges the gap between device data and enterprise applications.

IoT drives industrial innovations but also presents various challenges. For example, the lack of standardization and the lack of integration prohibit a lot of businesses from benefiting from this industrial trend. Oracle has a complete IoT platform that answers to those challenges in the following ways:
Standardized Java platform to develop & deploy applications across devices and applications
Scalable analytics with Big Data, event processing and Business Intelligence
Integrate processes between people, applications and devices 
Enable security, compliance and data protection across devices and enterprise data center

Middleware especially provides key functionalities such as real-time analysis (through our Fast Data offering), integration (delivered by SOA and BPM), security (through our Identity Management stack), and monitoring (through our WebCenter products and Mobile Application Framework)

Let us take a closer look at our customer, Superior Industries, who presented in this Open World session. Superior implemented an automatic equipment tracking and JDE process automation solution with an Oracle Gold Partner, EmeraldCube Solutions. A Minnesota manufacturing company selling material-handling equipment, Superior Industries is a JDE customer that faced a particular problem: they had no automated way to track machine usage and maintenance. Their manual tracking using paper, vocal communication, and manual work orders produced a number of issues: lack of accuracy, consistency, reliability and scalability. Machines were often either over-maintained or under-maintained.  

superior old trackingsample of a hand-written maintenance schedule that could easily get lost

emerald sensor

To address these problems, Superior reached out to EmeraldCube, an Oracle partner who provides an IoT solution including sensor technology and a Java-embedded platform for JDE users. Their EmeraldSensor was used to track Superior’s equipment utilization and cycles via electric current monitoring; when machines need maintenance, the platform automatically creates work orders in JDE through the Assets & Maintenance module.

Superior benefits from this implementation in numerous ways. 

Safety: Machines maintained based on actual usage equal safer equipment and fewer injuries
Liability: Hard data reflecting actual usage allows Superior to legally prove that maintenance follows manufacturers recommendations
Maintenance: Technicians only do preventive maintenance when needed thus recovering some lost opportunity costs
Trends: Visibility into usage patterns and how they correlate with production. Allows plant managers to detect if machines are over/under utilized

The projected savings amount to over $80,000/year in labor costs alone, and over $100,000/year in maintenance costs.

The session concludes with a demo from Oracle’s Fusion Middleware product management team, showing a facility monitoring scenario that happens to closely resemble the use case from Superior. Equipment temperature data is monitored and analyzed by Java-embedded gateways, which perform first level of processing. Alerts are sent to the Fusion Middleware enterprise back end to go through a second level of event processing. Business processes are driven by these alerts. When a work order needs to be created, Fusion Middleware also performs that automatically through JDE EnterpriseOne’s asset management API. Meanwhile, user interactions are performed in an Oracle MAF application, where business rules on the gateway can also be updated. Because the gateway is smart, it can open up APIs and understand commands coming from outside. The demo flow can be explained in the following chart.
demo flow

The demo architecture reviews an end-to-end view of how the different Oracle technologies work together to deliver the solution. We will release a viewlet of this demo very soon and you will find it on this blog.

This session proves that IoT is no longer a catchphrase. Oracle customers are already benefiting and innovating from this revolution, and Oracle has a complete IoT platform with best-in-class technology in every level, from Java-embedded devices and gateways to middleware and applications – engineered to work together. 

Friday Sep 19, 2014

Oracle OpenWorld: Fusion Middleware Customer Highlights

By: Juliana Button, Director, Oracle with contributions from Erik Zedelmayer, Tanu Sood and Moazzam Chaudry

As one of the biggest IT conferences on the global conference circuit OpenWorld is a great place to hear from global peers, across different industries. Check out these great Customer Panel Sessions at OpenWorld for a first-hand look at how these customers are using Fusion Middleware to transform and automate parts of their business and deliver compelling business results.

Customer Panel Session: Customer Use Cases with Oracle Fusion Middleware [CON8289]

Tuesday, Sept 30, 12:00-12:45, Moscone South 304

Attend this session to hear how several customers are using Fusion Middleware to achieve digital transformation and deliver exciting innovations to their organizations by leveraging middleware to deliver mobile and service integration capabilities.

National Pharmacies is implementing 'My Health My Rules' member portal, that has leveraged a mobile application as its primary engaging channel. Having a mobile channel that is architected to leverage and compliment consumer engagement in a world of multiple channels, including: online, in store, mobile, social, tv/radio, all aim to improve the customer experience for National Pharmacies members.

Ricoh implemented an integration services layer to deliver key new digital business channels – and online portal for dealers and sales people, a mobile portal ‘MyRicoh’ for customers and dealers, and a social collaboration network for the employees.

Faced with aging infrastructure Asiana Airlines constructed a consolidated passenger information infrastructure for reservations, ticketing and boarding, gradually consolidating all passenger data and allowing Asiana Airlines to analyze passenger information based on this to improve their customer service.

Exalogic and Exadata provides an optimized, scalable infrastructure and SOA Suite and Coherence provides integration between Amadeus and Asiana's internal systems

CON7529: Customer Panel: Automate Financial Processes for PeopleSoft and Oracle E-Business Suite

Wednesday, Oct 1, 12:45 PM - 1:30 PM,
Moscone West - 3018

Don’t miss this panel session featuring IT executives from Lend Lease, Australia, National Academy of Sciences, US and National Express Corporation, US, discussing the business imperatives, experiences, success metrics and best practices for automating financial processes like invoice processing and accounts payables in Oracle Applications including E-Business Suite and PeopleSoft. Compare and contrast their implementation strategies, the business discussions preceding the deployment, the role of IT vs. line of business (LoB) and figure out the nuances of leveraging technology to extend and automate processes for and across Oracle E-Business Suite and PeopleSoft.

Learn firsthand how to architect an implementation strategy integrating intelligent document capture and enhanced imaging tools provided by Oracle WebCenter and the orchestration capabilities provided by Oracle Business Process Management (BPM) Suite and Oracle SOA Suite.

[CON7918] Exalogic Customer panel: Customer Innovations on Oracle Engineered Systems

Wednesday, Oct 1, 11:30 AM - 12:15 PM - Moscone South - 304

This interactive customer panel session features three customers discussing the business drivers for their adoption of Oracle Exalogic (in physical and virtual environments), their progress so far, and anticipated benefits. You will learn about

  • The most common use cases for Oracle Exalogic, based on actual completed deals
  • Frequently encountered business problems that lead to Oracle Exalogic opportunities
  • Real-life Oracle Exalogic objection handling
  • What has worked for other customers
  • Sales cycle progression from prospect to closed business

Hear from 7-Eleven who would talk about their Digital Guest Experience solution includes implementation of real-time Enterprise Services Layer (“ESL”), CRM, Loyalty and Voice of the Customer programs producing valuable guest insights. This enables cross channel and cross brand commerce via mobile and connected networks creating a digital marketing network. Solution includes Enterprise Manager managing the Oracle SOA Suite, Oracle WebLogic, Oracle Exalogic and Oracle Exadata.

Ross Stores would share their challenges around business agility in bringing up new platforms and systems that they solve by deploying a large stack of Oracle middleware and applications on Oracle Exalogic and Oracle Exadata.

Lastly Sherwin Williams solution using Oracle Exalogic, Oracle Exadata, Oracle Exalytics and Fusion Middleware to run a large private Cloud for business applications including applications based on Fusion Middleware technologies to provide optimized performance, stability and scalability.

Wednesday Dec 11, 2013

Overhead Door Enhances Customer Experience with Oracle

Based in Lewisville, Texas, Overhead Door is a 92-year-old, nearly US$1 billion company focused on manufacturing, distributing, installing, and servicing a wide range of openers and doors, from residential and commercial garage doors and revolving, automatic sliding, and pedestrian doors to truck doors and ramps. The company manufactures, installs, and services the doors, and the company’s products are sold through OEMs; dealers; distributors; and retailers such as Lowe’s, Home Depot, and Amazon. Overhead Door is owned by Sanwa Holdings Corporation of Japan and has more than 3,500 employees; 17 manufacturing locations across the United States, Mexico, and the United Kingdom; and about 100 company-owned sales and service centers across North America.

When the company acquired its largest competitor, Wayne-Dalton in 2009, the company needed to rethink its IT strategy to streamline its IT footprint, optimize business processes and maintain industry leadership. Overhead Door selected an Oracle integrated hardware and software solution to help improve customer intimacy with increased performance and support. An Oracle AppAdvantage story with Oracle Fusion Middleware in use with Oracle Applications, alongside Oracle Engineered Systems, Oracle technology provides the foundation that will allow Overhead Door to scale and grow over time.

Catch the brief video to learn how the company used technology to move their business forward.

Friday Nov 22, 2013

Recap of Oracle GoldenGate 12c and Oracle Data Integrator 12c Launch Webcast

Originally Published on Data Integration Blog

Author: Irem Radzik, Senior Principal Product Director, Oracle

Last week we had a great video webcast for Oracle GoldenGate 12c and Oracle Data Integrator 12c. Our development executives, Brad Adelberg and Tim Hall,  talked about the new features and how the new release helps with delivering future-ready data integration solutions with extreme performance and high IT productivity. 

If you missed the webcast you can watch it on demand via the following page:
On-Demand Video Webcast: Introducing 12c for Oracle Data Integration

In previous blogs we have talked about the new features of Oracle GoldenGate 12c and Oracle Data Integrator 12c, so I am not going to repeat them here. But worth repeating are what our customers and partners say about the new 12c release.

SolarWorld’s Senior Database Administrator, Russ Toyama was in the studio with our executives for the launch webcast, and Russ discussed their GoldenGate implementation for SolarWorld's manufacturing process. SolarWorld is the largest U.S. solar panel manufacturer for more than 35 years and needed operational intelligence to continuously improve the quality of its products, while ensuring the systems operate with high performance and stability.

SolarWorld uses GoldenGate to move data from multiple manufacturing databases into a single decision support system (DSS) database in real time, freeing up the OLTP systems for transaction processing, which improves their performance and stability. The DSS database is very flexible in meeting reporting needs, and provides a comprehensive view of multiple manufacturing processes. This provides the traditional roles of reporting and engineering analysis to continuously improve product quality, yield and efficiency, and enables real time monitoring of the production manufacturing process. Using this real-time monitoring capability SolarWorld is able to detect the deviations from the norm right away, and take action to remedy or understand the situation. This not only improves production quality, but also improves cost management. The manufacturing process is a series of steps building upon the previous, so if there is an issue, it needs to be corrected as soon as possible to prevent waste and reduce manufacturing costs.

For GoldenGate 12c we heard from Surren Partabh, CTO for Technology Services for BT. Surren explained the role of Oracle GoldenGate for their private cloud initiative and how they have improved customer experience and availability, while managing costs as well.  Surren highlighted that Oracle's data integration product family is one of the cornerstones for BT"s cloud migration project and enables to migrate to cloud simply, and in an agile manner. BT used GoldenGate to build a replication hub to help with the migration from legacy systems to the cloud with a reliable fallback strategy. Surren also commented on the tighter integration between GoldenGate 12c and Oracle Data Integrator 12c, saying that it is a "step in the right direction" as it simplifies the actual installation, configuration, management, and monitoring of solutions. You can watch the interview with BT's Surren Partabh here.

In the launch webcast we also heard from Mark Rittman, CTO of Rittman Mead Consulting. Mark talked about the Oracle Data Integrator 12c new features in great depth, given that he was closely involved with the Beta testing program. Mark shared his opinion that the new flow-based design interface is the most critical feature of this 12c release and will bring major productivity gains for developers. He added that interoperability with OWB for easier migration and tight integration with Oracle GoldenGate are very valuable for customers. Mark also discussed the new release of Oracle BI Applications and how its use of Oracle Data Integrator for data movement and transformations simplifies life for Oracle BI Apps customers.  The complete interview with Mark Rittman is available for you as well.

If you missed the launch webcast last week, I hope you take the time to watch it on demand and discover how Oracle has changed the data integration and replication technology space with Oracle Data Integrator 12c and Oracle GoldenGate 12c. For more information, including white papers and podcasts, you can also download free resources.

Tuesday Nov 19, 2013

The Business of Growing: Oracle Magazine Feature on Land O'Lakes

An iconic brand, Land O’Lakes has grown far beyond its roots as a small cooperative of dairy farmers with forward-thinking ideas about producing and packaging butter.This is a perfect showcase of technology enabling business. And a perfect example of Oracle AppAdvantage, leveraging strategically Oracle Fusion Middleware technologies with their Oracle Applications including Oracle JD Edwards EnterpriseOne, Oracle Transportation Management, Oracle Endeca Applications, and more.

Here's an Oracle magazine feature that was recently published on Land O'Lakes phenomenal business transformation journey, a journey powered by technologies including Oracle Fusion Middleware, Oracle AppAdvantage. Do take a read.

Thursday Nov 14, 2013

Oracle Fusion Middleware Pays Its Tribute to the Victims of Typhoon Haiyan

Author: Claire Dessaux, Vice President, Oracle Fusion Middleware

The Oracle Fusion Middleware team would like to pay its tribute to the victims of Typhoon Haiyan by showcasing one of our customers in the Philippines, Globe Telecom. If you'd like to help, please visit the Red Cross website.

Globe Telecom (Globe) is a leading full service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services. Globe has more than 32 million subscribers in the country.

For many years Globe had been facing a range of business and IT challenges such as lack of flexibility to adapt to the changing business requirements and keep pace with rapid business growth, and inability to scale up systems performance to address large and unexpected spikes in workload demand.

In May 2012, Globe decided to move away from the existing IBM-based middleware infrastructure and choose Oracle Fusion Middleware (specifically Oracle SOA Suite and Oracle Service Bus) and Oracle Exalogic solutions to modernize its IT infrastructure in order to speed time to market, improve system resilience and increase business agility at lower total cost of ownership (TCO).

The new system is now live and provides the backbone infrastructure and underlying connectivity required for the carrier’s Business Support Systems (BSS) and Operations Support Systems (OSS).

You can find more details about Globe’s implementation of Oracle Fusion Middleware and Oracle Exalogic in the Oracle Exalogic Customer Reference Booklet available here.

Friday Oct 04, 2013

For Australian National University, Oracle AppAdvantage Pays Off

Check out this fantastic video recorded with Australian National University on how they leverage Oracle AppAdvantage. The University is using Oracle Fusion Middleware solutions with their PeopleSoft implementation for business-critical policy, content and document management as well as to streamline user access to its systems to bolster security, improve reliability and boost user productivity. Hear about their use of Oracle WebCenter and Oracle Identity Management solutions to meet their specific business needs.

For more information on how Oracle AppAdvantage can help your organization, visit us on or simply reach out to us.

Tuesday Sep 17, 2013

Oracle Excellence Awards: Announcing Oracle Fusion Middleware Innovation

Author: Neela Chaudhari & Michael Snow

Every year at OpenWorld, Oracle announces the winners to its most prestigious awards in Middleware, the Oracle Fusion Middleware Innovation. This year, we’ll be announcing the winners and highlighting a few of their original implementations during this key session in the Middleware stream:

Excellence Awards Ceremony:

Oracle Fusion Middleware: Meet This Year’s Most Impressive Innovators
Yerba Buena Center for the Arts
Lam Research Theater

Monday, Sep 23, 4:45 pm – 5:45 pm

What kinds of customers win the Fusion Middleware Innovation Awards? Winners are selected based on the uniqueness of their business case, business benefits, level of impact relative to the size of the organization, complexity and magnitude of implementation, and the originality of architecture. The winners are selected by a panel of judges that score each entry across multiple different scoring categories. This year, the following categories included: Customers may submit nominations for multiple categories:

Don’t miss this opportunity to meet the winners of the Oracle Excellence Awards for Fusion Middleware Innovation. Last year at OpenWorld 2012 we had standing room only in our session, so come early!  We had close to 30 winners that won the award, including companies like Nike, Qualcomm, Underwriter Labs, Mazda, University of Louisville and many others!

Did you miss your chance this year to nominate your company? Come join us in the awards session to get an edge in your next year’s submission and watch for the next opportunity for 2014 on our blog. There are other awards as part of Oracle’s Excellence awards program or subscribe to our regular Fusion Middleware newsletter to get the latest reminders.

Oracle OpenWorld Badges are required for admittance. Not attending Oracle OpenWorld but would like to attend the ceremony? If you live in the area or are an Oracle Partner with only an Expo pass – simply register via the RSVP link here or in the banner above and we will provide a complementary code for a Discovery Pass that will allow you to attend the Award Ceremony.

See you there!

Friday Aug 30, 2013

The Best Of...

...Oracle AppAdvantage August posts.

Here are the highlights from August on Oracle AppAdvantage. Hope you find the compilation useful.

Partnering With Your Applications. The Oracle AppAdvantage Story.

Howard Beader, Vice President at Oracle sits down to discuss Oracle AppAdvantage and the need for such a solution focused program in today’s IT

Embracing Situational IT

Rick Beers, Senior Director and IT Leader discusses the need for continuous innovation in his monthly IT Leaders Editorial column

Keste Blog Series: Cloud Integration Success: Aramark Deploys Oracle Cloud Integration to Reduce Process Time from Days to Minutes

The third-parter in Keste blog series on Cloud and On-Premise Integration, Aramark’s CIO, Michael Beattie discusses the AppAdvantage use case at Aramark Uniform Services and the benefits derived

Global Perspective: Oracle AppAdvantage at Work Down Under

Juliana Button from Australia chimes in on how Oracle AppAdvantage is resonating down under and showcases some customer examples

Oracle AppAdvantage Customer Stories

A compilation of Oracle AppAdvantage use cases and customer stories by business focus areas, keep the link to the customer reference booklet handy

Focus on AppAdvantage at Oracle OpenWorld

Equip yourself with all the information on all things Oracle AppAdvantage at Oracle OpenWorld. The post contains the link to the Focus on AppAdvantage doc, key sessions to attend and more

Tuesday Aug 06, 2013

Oracle AppAdvantage Customer Stories

In my last post, I had shared the excerpts from my interview with Howard Beader, senior director for Oracle Fusion Middleware. Howard shared some insights into the genesis of Oracle AppAdvantage. Oracle AppAdvantage discusses different approaches Oracle Applications customers can take to extend and enhance the value of their existing investments.

In Oracle AppAdvantage, we have started with nine of the most common business value approaches for Oracle Applications customers. Whether the business need is to simplify IT infrastructure and reduce operational costs with the use of engineered systems, centralized access control or ensure zero downtime during applications migrations and upgrades, or if the business goal is to differentiate from competition by building agile business processes, build composite applications with ease or integrating applications across enterprise and cloud deployments, or if the organizations are on the innovation track looking to enrich customer experience and build enhanced online or mobile engagement, Oracle AppAdvantage recommends guided paths for each of these strategies.

And these paths are not concocted by a solution vendor. These are proven, real-world use cases we have seen across industry in recent years. You see, Oracle is in a unique position with an end-to-end offering starting from systems to database, middleware and applications. With that, at Oracle, we have the privilege to partner with our customer organizations and understand deployment use cases. This, in turn, allows us to better anticipate and understand the needs of the organizations moving forward. And, Oracle AppAdvantage is a direct result of those findings. Oracle AppAdvantage captures how organizations today are extending their use of Oracle Applications with IT.

We have compiled a list of actual customer examples to highlight the use cases we have come across most often and those that have become the building blocks for the oracle AppAdvantage program.

Do check the customer brochure out and explore where your organization fits in the Simplify, Differentiate, Innovate spectrum. Find out which business use case you most identify with and can leverage. Let us know if we can help with the use case assessment. There is also more information on

And, like always, we look forward to hearing from you.

Thursday Jun 27, 2013

Faster Trip to Innovation with Simplified Data Integration: Sabre Holdings Case Study

Author: Irem Radzik, Director of Product Marketing, Data Integration, Oracle

In today’s fast-paced, competitive environment, IT teams are under pressure to deliver technology solutions for many critical business initiatives as fast as possible. When the focus is on speed, it can be easy to continue to use old style, point-to-point custom scripts that grow organically to the point where they are unmanageable and too costly to maintain. As data volumes, data sources, and end users grow, uncoordinated data integration efforts create significant inefficiencies for both IT and business users. In addition to losing IT productivity due to maintaining spaghetti architecture, data integrity becomes a concern as well. Errors caused by inconsistent, data and manual data entry can prove very costly for companies and disrupt business activities.

Many industry leaders recognize now that data should be moved in an automated and reliable manner across all platforms to have one version of the truth. By simplifying their data integration architecture and standardizing on a centralized approach, IT teams now accelerate time to market. Especially, using a centralized, shared-service approach brings agility, increases IT productivity, and frees up resources for innovation.

One such industry leader that simplified its data integration architecture is Sabre Holdings. Sabre Holdings provides distribution and technology solutions for the travel industry, and is a winner of Oracle Excellence Awards for Fusion Middleware in 2011 in the data integration category. I had the pleasure to host Sabre Holdings on a public webcast and discuss their data integration best practices for data warehousing. In this webcast Sabre’s Amjad Saeed, presented how the company reduced complexity by consolidating systems and standardizing development on Oracle Data Integrator and Oracle GoldenGate for its global data warehouse development team. With Oracle’s complete real-time data integration solution, Sabre also streamlined support and maintenance operations, achieved real-time view in the execution of the integration processes, and can manage the data warehouse and business intelligence solution performance on demand. By reducing complexity and leveraging timely market insights, the company was able to decrease time to market by 40%.

You can now listen to the webcast on demand: Sabre Holdings Case Study: Accelerating Innovation using Oracle Data Integration

I invite you to hear directly from Sabre how to use advanced data integration capabilities to enable accelerated innovation. To learn more about Oracle’s data integration offering you can download our free resources.

Thursday Oct 04, 2012

Recap: Oracle Fusion Middleware Strategies Driving Business Innovation

Hasan Rizvi, Executive Vice President of Oracle Fusion Middleware & Java took the stage on Tuesday to discuss how Oracle Fusion Middleware helps enable business innovation. Through a series of product demos and customer showcases, Hassan demonstrated how Oracle Fusion Middleware is a complete platform to harness the latest technological innovations (cloud, mobile, social and Fast Data) throughout the application lifecycle.

Fig 1: Oracle Fusion Middleware is the foundation of business innovation

This Session included 4 demonstrations to illustrate these strategies:

1. Build and deploy native mobile applications using Oracle ADF Mobile
2. Empower business user to model processes, design user interface and have rich mobile experience for process interaction using Oracle BPM Suite PS6.
3. Create collaborative user experience and integrate social sign-on using Oracle WebCenter Portal, Oracle WebCenter Content, Oracle Social Network & Oracle Identity Management 11g R2
4. Deploy and manage business applications on Oracle Exalogic
Nike, LA Department of Water & Power and Nintendo joined Hasan on stage to share how their organizations are leveraging Oracle Fusion Middleware to enable business innovation.

Managing Performance in the Wrld of Social and Mobile

How do you provide predictable scalability and performance for an application that monitors active lifestyle of 8 million users on a daily basis? Nike’s answer is Oracle Coherence, a component of Oracle Fusion Middleware and Oracle Exadata.

Fig 2: Oracle Coherence enabled data grid improves performance of Nike+ Digital Sports Platform

Nicole Otto, Sr. Director of Consumer Digital Technology discussed the vision of the Nike+ platform, a platform which represents a shift for NIKE from a  "product"  to  a "product +" experience.  There are currently nearly 8 million users in the Nike+ system who are using digitally-enabled Nike+ devices.  Once data from the Nike+ device is transmitted to Nike+ application, users access the Nike+ website or via the Nike mobile applicatoin, seeing metrics around their daily active lifestyle and even engage in socially compelling experiences to compare, compete or collaborate their data with their friends. Nike expects the number of users to grow significantly this year which will drive an explosion of data and potential new experiences.

To deal with this challenge, Nike envisioned building a shared platform that would drive a consumer-centric model for the company. Nike built this new platform using Oracle Coherence and Oracle Exadata. Using Coherence, Nike built a data grid tier as a distributed cache, thereby provide low-latency access to most recent and relevant data to consumers. Nicole discussed how Nike+ Digital Sports Platform is unique in the way that it utilizes the Coherence Grid.  Nike takes advantage of Coherence as a traditional cache using both cache-aside and cache-through patterns.  This new tier has enabled Nike to create a horizontally scalable distributed event-driven processing architecture. Current data grid volume is approximately 150,000 request per minute with about 40 million objects at any given time on the grid.

Improving Customer Experience Across Multiple Channels

Customer experience is on top of every CIO's mind. Customer Experience needs to be consistent and secure across multiple devices consumers may use.  This is the challenge Matt Lampe, CIO of Los Angeles Department of Water & Power (LADWP) was faced with. Despite being the largest utilities company in the country, LADWP had been relying on a 38 year old customer information system for serving its customers. Their prior system  had been unable to keep up with growing customer demands.

Last year, LADWP embarked on a journey to improve customer experience for 1.6million LA DWP customers using Oracle WebCenter platform.

Figure 3: Multi channel & Multi lingual built using Oracle WebCenter & Oracle Identity Management platform

Matt shed light on his efforts to drive customer self-service across 3 dimensions – new website, new IVR platform and new bill payment service. LADWP has built a new portal to increase customer self-service while reducing the transactions via IVR. LADWP's website is powered Oracle WebCenter Portal and is accessible by desktop and mobile devices. By leveraging Oracle WebCenter, LADWP eliminated the need to build, format, and maintain individual mobile applications or websites for different devices. Their entire content is managed using Oracle WebCenter Content and secured using Oracle Identity Management. This new portal automated their paper based processes to web based workflows for customers. This includes automation of Self Service implemented through My Account -  like Bill Pay, Payment History, Bill History and Usage Analysis. LADWP's solution went live in April 2012.

Matt indicated that LADWP's Self-Service Portal has greatly improved customer satisfaction.  In a JD Power Associates website satisfaction survey, results indicate rankings have climbed by 25+ points, marking a remarkable increase in user experience.

Bolstering Performance and Simplifying Manageability of Business Applications

Ingvar Petursson, Senior Vice Preisdent of IT at Nintendo America joined Hasan on-stage to discuss their choice of Exalogic. Nintendo had significant new requirements coming their way for business systems, both internal and external, in the years to come, especially with new products like the WiiU on the horizon this holiday season. Nintendo needed a platform that could give them performance, availability and ease of management as they deploy business systems.

Ingvar selected Engineered Systems for two reasons:

1. High performance 
2. Ease of management

Figure 4: Nintendo relies on Oracle Exalogic to run ATG eCommerce, Oracle e-Business Suite and several business applications

Nintendo made a decision to run their business applications (ATG eCommerce, E-Business Suite) and several Fusion Middleware components on the Exalogic platform. What impressed Ingvar was the "stress” testing results during evaluation. Oracle Exalogic could handle their 3-year load estimates for many functions, which was better than Nintendo expected without any hardware expansion.

Faster Processing of Big Data

Middleware plays an increasingly important role in Big Data. Last year, we announced at OpenWorld the introduction of Oracle Data Integrator for Hadoop and Oracle Loader for Hadoop which helps in the ability to move, transform, load data to and from Big Data Appliance to Exadata.  This year, we’ve added new capabilities to find, filter, and focus data using Oracle Event Processing. This product can natively integrate with Big Data Appliance or runs standalone.

Hasan briefly discussed how NTT Docomo, largest mobile operator in Japan, leverages Oracle Event Processing & Oracle Coherence to process mobile data (from 13 million smartphone users) at a speed of 700K events per second before feeding it Hadoop for distributed processing of big data.

Figure 5: Mobile traffic data processing at NTT Docomo with Oracle Event Processing & Oracle Coherence




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« July 2016