Author: Lance Shaw, Senior Principal Product Director, Oracle
way that your organization delivers information has become an increasingly
important aspect of how you engage with customers, partners and employees. It
also reflects significantly on your corporate brand and how you are viewed in
the marketplace. Oracle AppAdvantage is Oracle's approach to maximizing the value of
Oracle Applications with Oracle Fusion Middleware as it helps you leverage your
existing investments while standardizing on core enterprise applications. Naturally, most organizations rely on
multiple business systems to process, track, coordinate and deliver vital
information to customers, partners and employees. Each user expects a personal
experience, but those experiences will vary according to their roles and
The method and style by which information is delivered is
commonly called the Digital
Experience. To keep your customers engaged and satisfied, the Digital
Experience must be consistent across web and mobile delivery channels, with
content presented appropriately within each context.
We have all seen when a company fails at delivering a
quality web experience. Information
delivered to a customer or employee varies depending whether it is accessed
from a tablet device or a browser. Visual branding and the “look and feel” vary widely or sometimes the
information is just wrong as it is not being delivered from a central system. Customers, business partner and employees all
expect a better experience.
In order to provide this type of consistent and
integrated online experience, organizations using Oracle Applications must be
able to integrate web content management systems with enterprise systems of
record and securely deliver this information in a contextual and self-service
fashion. A complete Digital Experience can’t be disconnected from these
critical enterprise applications.
Oracle AppAdvantage is a program powered by Oracle Fusion
Middleware technologies that helps customers strengthen their investments in
Oracle Applications and integrate new technology without adding to the
applications’ development lifecycles. Customers that use Oracle E-Business
Suite or Oracle’s PeopleSoft, JD Edwards, or Siebel solutions—as well as any of
Oracle’s industry solutions or other Oracle Applications—can fulfill customer
expectations with Oracle AppAdvantage solutions for Digital Experience.
Ultimately, the success of the Digital Experience depends
upon the quality and quantity of information available from enterprise
applications and the ease with which it can be accessed and utilized. The
middleware solutions in the Oracle AppAdvantage program enable Oracle
Applications customers to deliver a seamless Digital Experience that maintains
the corporate “look and feel” of your brand while targeting individuals based
on their current context and preferences.
To learn more about the power of
Oracle AppAdvantage for Digital Experience, watch the upcoming webcast where a leading doors and windows manufacturer, Pella discusses how they are leveraging Oracle AppAdvantage for Digital Experience to empower their customers, dealers as well as their sales network and are fueling continuous improvement, in turn.
Oracle AppAdvantage IT Leader Series: Pella Revolutionizes Digital Experience for Customers, Partners and Employees
Wednesday, February 12 at 10 am Pacific/1 pm Eastern.