Tuesday May 26, 2015

Mobile – it is all about the user journey

By Ian Wallis – issue 3

Can you recall your first experience of early smartphone apps? Where they based on trivial, or informational use cases? The first iPhone 3 app I witnessed was a beer-drinking app, which would mimic a glass of beer being drunk empty as the user tilted the phone over to much hilarity in the office.

Fast-forward to today and we are in the midst of a mobile digital age where apps understand the context of what we are doing. Whatsapp knows which friends are online, Spotify suggests playlists, Netflix recommends films, Tripcase knows my next flight and Waze can get me home fast with two finger presses.

Every time I run one of our Talk Mobile workshops, I ask the audience what is their favourite app. Most people mention two, one they use frequently and one they love to use. And every time, I learn about a new app that does fantastically useful stuff for us.

This has involved a significant shift beyond information and transactions to user experiences where context and advice make our life easier, encompassed in what is being termed the Digital journey. And at the heart of this journey are mobile apps that know what you want to do next.

Nevertheless time and again we encounter mobile apps that come up short. Our banking apps should be warning us if we over spend this week. Our supermarket apps should flag up what we are likely to need or more importantly what we will not need in our cart almost like an inventory management service. We most certainly should not be receiving the load of outbound notifications and marketing clutter we get through poorly conceived push notifications or email.

Considering how mobile can enhance this experience is key: consider my entire user journey, allow me to upload a photo if it saves me time, use my location to guide me, if I complain get back to me immediately with what I require, push me stuff I really need to know and drop the rest. You don’t have to ask me my customer number, address, post-code, birthday and mother’s maiden name every time, you have access to my finger print.

By linking mobile, business process, data and customer insight these great Digital experiences are possible and they do not need to take years to implement. By using mobile cloud services, organizations can get started immediately, providing fantastic user experiences, driving loyalty, attracting business, achieving efficiency and gaining significant advantage over the competition.

To download our eBook on Oracle’s Mobile Cloud Service, click here.

Thursday May 21, 2015

Why I'm Excited About Oracle Integration Cloud Service - New Video

By Bruce Tierney Oracle February 26, 2015 

Having worked with Service Oriented Architecture (SOA) products for many years, I have come to the conclusion that,

in the early days, SOA was a solution looking for a problem.  

Businesses deployed standalone CRM, ERP, and other applications that were closed off from easy integration and had few if any small services that could be assembled as part of a composite application, thereby limiting the value of SOA.

Pre-integration Video LinkFast forward to today and “services“ are everywhere providing easy justification for SOA. If you want to deliver new offerings on your web site for your customers quickly, you don’t start from scratch. You leverage internal and external services (ex: GetCustomerRecord, GetCreditScore, etc.) and your project is already partially completed. That’s great progress but it took over 20 years for the concept of SOA (coined in 1994) to become the accepted standard in most medium-to-large enterprises.

Integration complexity

In contrast, Oracle Integration Cloud Service marks a dramatic shift in how we approach integration… equal to the shift from EAI to SOA but with one major difference. Instead of requiring a new learning curve on how to integrate with loosely coupled SOA, Oracle Integration Cloud Service goes in the opposite direction with a focus on ease of use. And instead of integration from scratch, its pre-integration; instead of your best guess, its crowdsourced recommendation ratings. In the past, it was a shame that the application developers who knew their respective CRM, ERP, service, marketing, etc. applications best didn’t embed the integrations themselves into the integration platforms. With Oracle Cloud Integration Service and the Oracle Cloud Adapters…that’s what happened.

And so I wrote the script for this video to graphically convey the ease of use and dramatic shift that Oracle Cloud is bringing to integration into a story of how Oracle Integration Cloud Service can connect a disconnected business.

It’s not very often that a solution to a long-standing problem is such a major shift in the right direction. It’s my belief this has happened with Oracle Integration Cloud Service.Built by Oracle

Watch the new video now to see for yourself.  I expect it will be 3 minutes of time well used. 

Link to video

Monday May 11, 2015

Creating Data Control in Jdeveloper from REST Service in Oracle Database

Cross posting from original post by Gökhan Göksu-Oracle

In this post I will be showing you how to create data controls for a mobile application in Jdeveloper to consume a REST service deployed as a RESTful Service Module on Oracle Database Cloud.

Oracle REST Data Services (formerly known as APEX Listener) is a JavaEE based implementation that offers increased functionality, enhanced security and file caching for REST resources.

For the mobile application we will use the A-Team Mobile Persistence Accelerator which is a lightweight mobile framework that enables data synchronization and persistence. This comes as a plugin that we can install in Jdeveloper (Help>Check for Updates)  At the backend, we will use the RESTful Service Module 'oracle.example.hr'  which is already deployed as an example service in an Oracle Database Cloud instance that exposes methods to select from employees table.

In Jdeveloper, start by creating a simple MAF Application called HR_REST. Then right-click the ApplicationController project and choose Business Tier > Mobile Application Framework > MAF Business Objects from REST Web Service in,,,continue to orig post.

Follow @OracleMobile 

Thursday May 07, 2015

Why is Cloud File Sharing a PaaS Solution?

Oracle Documents Cloud Service (DOCS) is an enterprise grade cloud file sync and share solution that allows enterprise users to collaborate internally and externally anytime, anywhere and from any device. With its ease of use and the benefits it provides around frictionless collaboration and mobile productivity soon as the service is switched on, we often get asked why Oracle DOCS is not considered a Software-as-a-Service (SaaS) solution but rather a Platform-as-a-Service (PaaS) solution? The reasons are multi-fold. One, because more than simple file sharing, Oracle DOCS enables all Lines of Businesses (LoBs) to leverage cloud document sharing with the same ease of consumer grade solutions but with the security and controls that the IT team approves. Second, because we consider cloud file sharing a strategic investment rather than a point solution for one-off document sharing. But most importantly, because it ties into your enterprise, your business.

Learn more about this and get your other questions answered at our Wednesday, May 13 live webcast on "Introducing Documents Cloud Service" at 10 am PT/1 pm ET. join the conversation using #OracleDOCS and don't forget to register today. Your evite awaits.

Webcast: Introducing Oracle Documents Cloud Service

Driving Improved Productivity and Collaboration for Sales, Marketing, Customer Experience and Operations

A recent survey shows that 89 percent of business managers believe their employees need 24/7 access to core business systems to implement their business strategy. But are current file sync and share solutions up to the mark?

Join Oracle Chief Information Officer and SVP, Mark Sunday, Senior Oracle Product Management and customer executives for a live webcast on Documents Cloud Service – an enterprise-grade, secure and integrated cloud-based content sharing and collaboration offering from Oracle. Find out how your organization can standardize on a corporate/IT-approved cloud solution while meeting the varying business needs of Marketing, Sales, Customer Service, HR, Operations and other departments.

Learn how Oracle Documents Cloud Service is uniquely positioned to:
  • Power anytime, anywhere secure access across Web, mobile and desktop
  • Mobilize enterprise content without creating information silos
  • Drive enterprise-wide collaboration with IT-sanctioned security and controls
Register Now for this webcast.
Register Now

May 13, 2015
10:00 AM PT
/ 1:00 PM ET
Featured Speakers:

Mark Sunday
Chief Information Officer and Senior Vice President, Oracle

Judd Robins
Executive Vice President, TekStream Solutions

Melissa Webster
Program Vice President Content and Digital Media Technologies, IDC
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Monday May 04, 2015

Cloud and Mobile, Two Sides of the Same Coin

There’s a tremendous amount of interest in cloud computing. The interest is certainly well deserved - but let’s not lose sight of mobile, IMHO, the other side of the the same coin that that is affecting every facet of IT and our daily lives.  

Cloud is all about infrastructure - whether IaaS, PaaS or SaaS, it’s where a large portion of IT's attention is heading towards.  Sure, cloud based systems have excellent web interfaces, but the new “first screen” is mobile. By "first screen" I mean that mobile is THE interface we spend most of our time on. The recent study from MilwardBrown has shown mobile to have surpassed TV! Think about that - mobile has surpassed TV. Remember the first music video ever played on MTV (you know, that channel that no longer plays music ;-)  the first music video played was Video killed the radio star, by the BugglesGranted that many of us when watching TV are probably also checking our email, Facebook, instant messaging, etc. and thus counted as mobile views butmobile is undeniably the future in terms of interfaces.  Better get on it.

Consider the following:

  • Facebook - the most dominant social media platform today has 1.25 billion mobile monthly users, of which 798 million are daily mobile users and 581 million FB users, and now 581 million only access FB via mobile.
  • Apple, the most valuable company in the world, is nearly $800B market cap, generates 70% of it's revenue via the iPhone
  • Google just announced Project Fi - a program to deliver wireless connectivity thru a combo of WiFi hotspots and partnerships with Sprint and T-Mobile. Interestingly, that's currently only available on their Nexus 6 phone. I guess they need the advantage to make any inroads against the other Android platforms from Samsung, Xiaomi, etc.
And here at the big O ranch with the fastest sailboats on the planet, we’re pushing hard on the mobile apps side as well as infrastructure.  For example, the JD Edwards team is approaching 100 mobile apps, which I suspect they’ll reach before year end.  And in terms of mobile platforms - keep your eyes open for the GA release of Oracle Mobile Cloud Services.  To get a sneak peek as to what MCS is about, check out the new eBook here

So like I said earlier, cloud is all about the infrastructure, but the new “first screen" to all that infrastructure is mobile - two sides of the same coin.

And perhaps soon?... I’ll get my Apple Watch (I ordered it at 12:05AM on the first day! :-\  ) so I can add to this mobile trend.  

Thursday Apr 30, 2015

PaaS Use Cases: Cloud Documents Sharing and Collaboration

In my post yesterday, I had announced the availability of the April Edition of Oracle Fusion Middleware Newsletter. The newsletter was all about how PaaS services are enabling a digital transformation in the workplace. Enterprises are now not just about their employees but the all encompassing ecosystem of employees, partners, suppliers and even customers. Geography and time zones no longer define the workplace. The workforce needs anytime, anywhere access to work content, available off any device. The same content needs to be shared and collaborated on by people both within the organization and outside. In this world, cloud content sharing and collaboration is not a nice to have but a must have. Oracle Documents Cloud Service (DOCS) is an enterprise-grade cloud content sharing and collaboration solution that allows you to store, share and access content from anywhere off Web, desktop and mobile devices securely and with access trails. But more than that,  Oracle DOCS ties the content available to you to context - to the enterprise content, business processes and applications that you rely on to get your work done.

To offer a 360-degree perspective on why Oracle is investing its R&D efforts in cloud sharing and collaboration, be sure to tune into our live executive webcast on Wednesday, May 13 at 10 am PT/1 pm ET where we would have not only our senior Product Management executives but also Oracle CIO, Mark Sunday, VP of Content and Digital Media Technologies at IDC, Melissa Webster, EVP of TekStream Solutions, our customer as well as Oracle VP of Marketing Cloud, Alex Hooshmand discussing the role of enterprise cloud content sharing and collaboration. Save the date and register today for this webcast.

In the meantime, take a look at some of the common use cases we find where enterprise-grade Documents Cloud Service adds value to Lines of Businesses and IT. Here is the feature from our recent April edition of the newsletter featuring our upcoming webcast's host, Scott Howley, Vice President, Product Management at Oracle.

Cloud Computing Use Cases: Oracle Documents Cloud Service

Cloud computing—software as a service, platform as a service, and infrastructure as a service—is an undisputed game-changer in the corporate world. But with so many different cloud options, it can be complicated to align them with possible real-life scenarios. Here’s where use cases come in handy. In this series of articles, the Oracle Fusion Middleware Newsletter will illustrate how various aspects of cloud computing work within a business setting. For this issue, we’re looking at Oracle Documents Cloud Service.

“One of the reasons that cloud-based file-sharing services are so popular is that they address a universal challenge. Every employee, regardless of their role, needs a secure way to share files for work collaboration,” says Oracle Vice President of Oracle Fusion Middleware Product Management Scott Howley. “In addition, today’s digital workplace requires a 24/7 access to work content from anywhere on any device.”

Use Case 1: Coordinating with Business Partners
Today, internal business functions work with a variety of outside partners—think, for example, of a project in which marketing collaborates with an outside agency on deliverables. “You need to be able to collaborate and share files in real time, but without jeopardizing confidential information such as a press release that could impact stock prices,” says Howley. With Oracle Documents Cloud Service, you have the convenience of collaborative access without the risk associated with consumer products. Enterprise encryption, auditing, tracking, permission controls, and automatic backups keep your information safe.

Use Case 2: Fostering Sales Collaboration
Sales teams often work under deadline, such as when creating a detailed customer request for proposal, a process that involves quickly changing versions that must be instantly shared with both internal and external parties. Additionally, the final output likely needs to be tied back to an opportunity ID in the organization’s CRM system. With Oracle Documents Cloud Service, automatic versioning and syncing ensures version integrity, and its ability to integrate with other Oracle Cloud services such as Oracle Sales Cloud means CRM opportunities won’t get lost.

Use Case 3: Support for Mobile Field Workers
Companies must ensure that mobile or field-site workers can easily and safely access documents—even those with sensitive company information—via a wide variety of devices, from smart phones to tablets and laptops. Oracle Documents Cloud Service provides that flexibility with native support for iPhones, iPads, and Android mobile devices, along with desktop sync for both Mac and Windows computers. Moreover, the ability to embed a user interface in applications, portals, or sites ensures that content can have limitless expressions as work dictates.

“As these use cases show, smart organizations want more than just a standalone file sync and share solution,” says Howley. “They want enterprise-grade security, control, and integration for cloud content sharing.”

To learn more about Oracle Documents Cloud Service, register today for the Oracle Documents Cloud Service executive webcast featuring Oracle CIO Mark Sunday and visit cloud.oracle.com/documents for more information.

Wednesday Apr 29, 2015

On PaaS, Mobile Security, Cloud Content Sharing: April Newsletter is Out

The April edition of the Fusion Middleware newsletter is now out. This edition is all about Digital Transformation. Find out how Platform as a Service (PaaS) is driving the digital revolution and get access to the latest IDC report on the PaaS market, business drivers, benefits and more. As personal and work boundaries blur in the digital age, organizations are getting increasingly concerned about security. The challenges is more acute with trends like Bring Your Own Devices (BYOD)and even Bring Your Own Applications (BYOA). How do you open your company without incurring the security risks? Find out how Mobile Security can help protect your IP, your brand reputation while still enabling a digital trend. And, we continue our ongoing series of Cloud Computing use cases. In this edition, we take a closer look at cloud content sharing and collaboration. Oracle Documents Cloud Service (OracleDOCS)  is an enterprise grade solution that not only offers the intuitive features of cloud file sync and share but to support the various use cases drives a PaaS for SaaS solution allowing you to unlock your company potential. be sure to give it a read to understand how enterprises today are leveraging OracleDOCS.

The newsletter comes complete with news, recent press announcements, information about upcoming events both regional and online, latest market and product materials, and more so don't miss it. And we recommend you subscribe to the newsletter today.

Friday Apr 24, 2015

Test Drive Oracle’s Application Platform as a Service Solution

By Yoav Eilat-Oracle on Apr 22, 2015

We've just launched a new set of workshops in several U.S. cities: Oracle Platform as a Service for Application Development.

It’s another opportunity to test drive new Oracle Enterprise Manager capabilities, but it goes far beyond Enterprise Manager. This time we focus on Java development and testing in the private and public cloud, and the cloud operations needed to support them.

So bring your laptop, connect to our live environment and try it for yourself!

The day begins with an overview of APaaS benefits and the architectural choices for building your enterprise private or public cloud (or both). You then use step-by-step workbooks that guide you through creating an application platform / middleware cloud environment. The event is perfect for application developers, IT managers and anyone developing, testing and deploying Java applications.

The time is evenly split between private and public cloud labs. These are the workbooks we’ll go through:

· Middleware as a Service

· SOA as a Service

· Fusion Middleware Provisioning

· Creating and Exploring Java Cloud Service

· Building and Deploying an Application with Java Cloud Service

· Managing Java Cloud Service Operations

Looks interesting? Register for an event near you.

Tuesday Apr 21, 2015

Webcast: Develop in the Cloud, For the Cloud

As part of the Oracle Cloud Developer Webcast Series, an upcoming session on April 30 will showcase Oracle's new Developer Cloud Service [DCS]. DCS provides you with a turnkey, secure development platform hosted in the cloud. This session will show you how you can have a complete DevOps solution spun-up within seconds, providing you everything you need to design, develop, build and deploy your applications in the cloud with team collaboration at the heart of it all.

Register Now!
April 30, 9am PT
The Developer Cloud Service product team has just delivered it's latest version, 15.2.2, delivering a feature rich DevOps solution including a New Web UI with support for responsive design. This session consists of both slides and a product demonstration covering the latest release of DCS. For all the specific details of this new release please check out the recent blog post.

Monday Apr 20, 2015

Mobile Cloud Service - Avoiding Apphazard Mobile Delivery

By Ian Wallis, Moble Technical Director, Oracle EMEA

IT organizations are reporting that their traditional three tier architectures are straining to support the needs of mobile users both for customers and employees. And why is this you ask? Well I believe there are many factors causing mobile to stretch and stress traditional IT, a few are listed below:

  • Change – the rate of change in mobile is high with a continuous stream of new devices, features, form factors, operating systems and updates.
  • Innovation – mobile devices can do unique activities such as measure, hear, smell, respond to movement, touch and gesture and many more
  • Connection –the need to handle less reliable connections such as 3G, Edge, GPRS and public WIFI networks
  • Personalisation – mobile devices are personal and apps need the right info at the right place at the right time to avoid being highly intrusive
  • Communication – a trend towards smart endpoints and simple messaging rather than centralized systems and orchestration models
  • Speed of continuous delivery – with the move to Agile development and DevOps, picking the right tool and technology for the job is crucial to be able to work quickly and effectively
  • Processing and battery life - mobile applications work best with simple REST based services rather than more heavy weight XML Web Services which are processor intensive
  • Scale – successful mobile apps can scale very quickly to a global audience of billions of smartphone users
  • Security – a completely new security model with different operating systems and devices, as well as controlling access to data and systems

This struggle has heralded the emergence of new IT delivery models to address the need for scalable mobile services. Services that can support a fragmented set of web and enterprise systems and technologies. Services that can be mashed up to form great mobile apps. One new category of technology is Mobile Backend as a Service (mBaaS). Not an ideal name, as an analyst recently pointed out at an event in Stockholm, asking: “Mobile Backend as a Service, is that even legal?”

Personally I prefer the term Mobile Cloud Services, which combines cloud and service integration with mobile-specific services such as offline functionality, data synchronization, push notifications, location and many others. These Services typically are built with cloud and mobile first in mind, and they leverage node.js infrastructure to provide mobile friendly services sometimes referred to as micro services or micro APIs.

Mobile Cloud Services need to cater for the diverse set of personas involved in developing mobile applications. New roles like Mobile Experience Designer, Producer, Mobile App Developer, Micro Service DeveloperData Scientist and DevOps Engineer have emerged, and these roles need to collaborate, working in parallel rather than sequentially. This includes the ability to create re-usable libraries of mobile services to fast track app development.

Over time I predict that the capabilities supported by  Mobile Cloud Services expanding to include a range of devices an "things" that are well beyond our current understanding of mobile.

Start considering Mobile Cloud Services to avoid the risk of haphazard mobile delivery. To download our eBook on Oracle Mobile Cloud Service, click here.

Follow us @OracleMobile 

Thursday Apr 16, 2015

5 Reasons to Register for Oracle CloudWorld Today

By Ancy Dow

Coming to a city near you is a series of truly exciting, groundbreaking events on how to leverage a modern cloud to become a modern business. In an increasingly hyper-connected world, those who are the first to successfully embrace the cloud will be the first to market, and the first to win.

Here are the top 5 reasons why CloudWorld is crucial for any and all technical or line of business decision-makers who want to drive transformational change, enterprise performance, and innovation by taking advantage of the world’s most cutting-edge technology.

1. Insightful Keynotes with the top Industry Leaders. Listen to Oracle President of Product Development Thomas Kurian discuss Oracle’s overall Cloud strategy, as well as a whole host of the industry’s most respected leaders and analysts in Cloud architecture.

2. Thought Leadership Translated into Real-world Case Studies. Hear from customers and industry experts on why Oracle is the leader in supporting Cloud applications, hear how others have leveraged Oracle Cloud solutions to maximize IT efficiency and business agility, and understand actual use cases and implementations.

3. Hands-On Demos. Experience 8+ Onsite Demos around our latest PaaS cloud services from Oracle, including Database, Java, Mobile, Integration, Process, Documents, BI and more. 

4. Dedicated Tracks Tailored to Your Line of Business. Experience dedicated PaaS Solution Tracks, focused on Senior IT leaders, Development leaders, partners, and Line of Business users, supporting Database, Java, Mobile, Integration, Process, Documents, BI and more. These are transformative deep-dive sessions that are dedicated to highly specific personas and thus extremely relevant, specific to customers’ day-to-days, and full of immediately applicable strategies.

5. Network with Industry Experts and Fellow Professionals. Build your network with some of the top leaders and peers in your industry.

These exciting events have already taken place in Chicago, Beijing, Frankfurt, Moscow, Melbourne, NYC, New Delhi, Mumbai, Tokyo, Buenos Aires and more. The next CloudWorld’s are coming up rapidly—and also with immense global reach. Look for additional locations to be announced soon here. Be sure to reserve your spot today as seats are filling up quickly:

San Jose, US April 30, 2015 Register Now

Mexico City, Mexico July 9, 2015 Register Now

These are definitely a events you won’t want to miss, so see you there!

· Paris, April 14

Friday Feb 20, 2015

Partner Column: Extending Your SaaS Applications with PaaS

by Debra Lilley, ACE Director, VP, Certus Cloud Services

In my first PaaS column I talked about the Oracle User Experience team and their Rapid Development Kit which I was recommending as a blueprint for your own development. 

In my organisation we are looking at PaaS to extend Cloud apps; PaaS4SaaS and at the end of last month were given the opportunity to spend 3 days with Oracle Development’s UX and work through this kit.

I have seen a few blogs and heard people talk about how easy it is to build apps with PaaS and as I explained last month in my post,  there are many ways to do that, Java, APEX etc, however we need something different.

We are looking to extend Oracle’s Cloud Applications which have a specific Simplified UI as part of their enhance user experience, we need to use the same development tools as are used by the Cloud Applications.

There were about 10 of us in the workshop and we worked through a use case we had from start to finish to build a PaaS extension. The Rapid Development Kit is actually a collection of ADF artefacts that allowed us to start coding as soon as we knew what we wanted. It gave us sample code that delivered the Simplified UI patterns and we left the workshop able to demonstrate our use case. If you want to see it we will be showing it twice at Collaborate. Session #10290 and #101090

What we were able to validate was that we can extend cloud applications, and have those extensions look and work the same way. We also want to use SOA for some more complex processing and so we eagerly await the release of Process Cloud Service. Now if you write your extensions for your existing applications the same way then you are future proofing them, and get that modern UX your end users want.

You can learn more about what the UX team do on their blog.

About the Author:

Debra Lilley, VP Certus Cloud Services, Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director.

Lilley has 18 years experience with Oracle Applications, with E Business Suite since 9.4.1, moving to Business Intelligence Team Lead and Oracle Alliance Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts 

Wednesday Feb 18, 2015

PaaS Use Case Series Part 1: Using Java Cloud Service

In case you missed it, we have recently started a series on our bi-monthly Middleware Newsletter where we have started to discuss in detail the use cases we are seeing for our Platform as a Service (PaaS) offerings. We kicked off the series in our January edition by taking a look at use cases for Java Cloud Service. Here is the feature in case you missed it or needed a refresher.

Use Cases: Oracle Java Cloud Service—The Most Advanced, Complete Platform as a Service for Your Apps

Cloud computing—software as a service, platform as a service, and infrastructure as a service—is an undisputed game-changer in the corporate world. But with so many different cloud options, it can be complicated to align them with possible real-world scenarios. In a new series of articles, the Oracle Fusion Middleware newsletter will present use cases that illustrate how various aspects of cloud computing work within a business setting. We'll start with a look at Oracle Java Cloud Service. 

Use Case 1: Accelerate Application Development
"One of the underlying business drivers behind digital transformation is the increasing need to produce targeted applications at a rapid rate," says Oracle's Vice President of product management Mike Lehmann. "Instead of apps that run for 10 years, companies want apps that run for a month, or the duration of a marketing campaign." 

Oracle Java Cloud Service satisfies this need for speed with fast, effective development and a testing environment that lets developers rapidly develop and operationalize Java apps with cloud-based testing and quality assurance, built-in high-availability options, and rapid change management. 

Full integration with Oracle Developer Cloud Service further strengthens its value by providing an integrated enterprise Java development toolset. "You can build a development environment in Oracle Developer Cloud Service and it will be completely integrated with Oracle Java Cloud Service," says Lehmann. This enables developers to provision and use capacity on demand. He cites one organization that needs apps set up to coincide with weekly events spanning a season. "The idea of having an instantly available Java infrastructure that lets them build in days, if not minutes, is hugely valuable." 

Use Case 2: Move to Cloud to Gain Operational Efficiency
The need to cut IT complexity is highlighted in IT operations' ongoing quest to cut costs by simplifying the management of the application lifecycle. Take, for example, a use case involving one organization's need to manage a large installation of Oracle WebLogic servers, a complex environment where maintenance patches and security updates must be administered consistently. With Oracle Java Cloud Service, instant patching and backup and restore are built in. "It can be as simple as one click of a button," says Lehmann. "It's attractive for customers that want to simplify maintenance of their existing environment." 

Use Case 3: Run Java Workloads in the Cloud with Minimal Risk
In this scenario, Oracle Java Cloud Service's preintegrated stack of cloud services simplifies architectural complexities while also helping companies easily extend existing IT investments into the cloud via the same platform used on premises. For example, one enterprise with an Oracle WebLogic server was able to run departmental workloads in the cloud without any interruption to the users. "It's an identical environment, but with a dramatically simplified architecture around it," says Lehmann.

Attend one of Oracle's signature cloud events to get more details and learn about real-world scenarios, customer successes, and the future of cloud computing. The Cloud Platform Online Forum slated for January 28, 2015 at 10 a.m. PT features presentations from IDC Program Vice President for SaaS and Cloud Services Robert P. Mahowald and Oracle's Vice President of Product Marketing for Technology Software Rex Wang. And be sure to look for an Oracle CloudWorld event coming to a city near you. Reimagine your business in one day with tracks that focus on marketing, human resources, sales, customer service, back-office, development, customer experience, the public sector, and other special topics.

Don't miss another feature or news. Subscribe today to receive the newsletter. 

Thursday Feb 12, 2015

Is Your IT Private PaaS Ready? Take This 10-minute Assessment to Find Out

by Ruma Sanyal, Senior Principal Product Director, Oracle

By the end of 2015, end-user spending on cloud services is expected to exceed $180 billion[1]. The shift toward cloud is undeniable, as is the need for hybrid cloud. Driven by legal, political, security, control, historical, cultural [add more reasons here] needs, organizations will continue to run some of their applications inside their firewall (in addition to running many of their applications on a public cloud), which will ultimately drive the need to create a private cloud infrastructure.

From the extensive insights we’ve compiled as leaders from our product and consulting teams have engaged with customers architecting their cloud infrastructure, we have developed an assessment for you to determine your IT organization’s private PaaS readiness. The tool comes with a 4-tiered dashboard based on the cloud adoption & maturity levels we’ve seen from hundreds of our customers, ranging from “preliminary” to “strategic.” Your organization’s current readiness rating is coupled with specific action items to help you reach the “strategic” level.

Take 10 minutes now to begin your private PaaS journey. Once you go through this assessment, you will receive a comprehensive 12-page report describing your PaaS adoption vis-a-vi your business strategy, governance, organization, integration and more. Not only that, we will compare your maturity with those of your peers, hundreds of whom have already taken the assessment, and include that comparison data in the report so you have a benchmark of your PaaS adoption readiness. Don’t get left behind. Take the assessment now!

[1] Gartner: http://www.informationweek.com/cloud/infrastructure-as-a-service/gartner-tells-outsourcers-embrace-cloud-or-die/d/d-id/1110991

Friday Feb 06, 2015

Oracle SVP on Top Tech Trends in 2015

Originally Published in Oracle Fusion Middleware Newsletter, January Edition

Oracle's Senior Vice President of Integration Products Amit Zavery spends a lot of time talking to both customers and developers, and that gives him a bird's-eye view of evolving trends driving digital transformation at companies worldwide. We recently had the opportunity to get his take on the top technology trends to look out for in 2015. Here is what he had to say.

Q: Almost every organization is in some stage of the journey to becoming a digital business. What do you think is the top trend in tech adoption for companies undergoing a digital transformation?
A: Regardless of whether it's a B2B or B2C company, the general trend I see is that businesses are trying to use data more efficiently. For example, they want to use real-time data to drive better decision-making and informed interactions with customers. This involves a huge volume of information and requires integration across various applications, systems, devices, processes, users, etc.

Integration is not a new trend, but the conversation is a little different now as the amount of disparate information silos has ballooned, particularly with software as a service (SaaS)–based apps. Early SaaS deployments were often not centralized. Departments generally bought and implemented SaaS-based apps in silos, simply because they were looking for function-specific usage. However, now they want to connect these apps with back-end processes and business requirements to better connect with the customer. A significant aspect of integration is how well you can automate certain business processes to support it.

Q: It sounds as though you are talking about more than just technical integration—correct?
A: Absolutely. Digital transformation has changed our understanding of integration. Integration is no longer just about tying together cloud apps and on-premises apps, but rather all the different customer touchpoints that make up a digital business. You need to know how to use the latest information to interact with customers in an experiential manner. Being a digital business means connecting these different pieces together in a way that makes sense, and is also standardized, fast, and scalable.

All this has led to integration being one of the biggest trends, as different heterogeneous systems need standardized integration—not just for apps, but for devices, users, identities of users, and different business processes.

Q: Where do you see mobile technology heading in 2015?
A: We've been talking about the convergence of the big four technologies—social, mobile, cloud, and information for years. The reality is that these technologies are maturing and being adopted at different rates. For mobile technology, adoption is undoubtedly well-along in terms of mobile-based devices and apps to interact with enterprise systems. Workers are now using mobile devices as the medium of choice, so it is critical that apps on the back end can deliver to mobile-based platforms. An associated trend is to modernize legacy apps for the mobile platform, as well as take newer technologies such as the Internet of Things (IoT) and make them part of the mobile ecosystem. For this to happen, you need a platform that makes it easy to convert and converge both new and old technologies into the mobile ecosystem.

Q: Speaking of platforms, where do you see platform as a service (PaaS) falling on the tech adoption curve?
A: I think that mobile technology and big data initiatives are further along in the maturity cycle, but that next year will be particularly big for PaaS and IoT. There are several reasons why. First, the maturity cycle is much faster now, and these technologies have evolved to the point that enterprise interest is piqued. Second, PaaS plays into the integration trend that I think will be huge next year. Companies want to run integrated applications as well as build system management apps in the cloud, and will need a standards-based infrastructure to support it. And finally, as companies move applications to the cloud or add cloud-based instances of on-premises apps, they need a platform that extends their ability to use technology that they are already familiar with. I think this adds up to critical mass for PaaS adoption.

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