Friday Feb 15, 2013

Ready, Set, Go! Learn about “The New Business Imperative: Social, Mobile, Cloud”

And we’re off … over the next 5 months, you will learn about New Business Imperative: Social, Mobile, Cloud and how you can help transform your enterprise, your industry.

On Tuesday, we had our screencast, “The New Business Imperative: Social, Mobile Cloud” (you can catch the replay here).

Did you know?

80% of Fortune 500 executives say enterprise-wide collaboration is the key to success

By 2014, 90% of companies will support their applications on personal mobile devices

56% of surveyed executives believe the cloud will make their organizations more agile and competitive

For the next 5 months, we will be featuring a new topic each week, exploring the key trends that are impacting businesses today, You will gain new insights as to how Oracle Fusion Middleware can help transform your enterprise by taking advantage of today’s business imperatives.

For more information, download the latest white paper, “The Enterprise Imperatives: Social, Mobile, Cloud” (download here).

Join us next week, to learn more about creating a social business culture that engages employees, customers and partners with Oracle WebCenter.

Engage with Us

Thursday Feb 14, 2013

Learn More about Social, Mobile, Cloud in White Paper

Did you enjoy our first feature: “The New Business Imperative: Social, Mobile, Cloud.” If you missed the screencast, you can catch the replay here.

We have written a new white paper, “The Enterprise Imperatives: Social, Mobile, Cloud” to provide valuable insights as to how Oracle Fusion Middleware provides:

  • An engagement platform for their employees, customers, and partners
  • A mobile computing strategy that enables developers to easily and securely extend enterprise applications to mobile devices
  • Unified BPM that delivers faster time-to-value, reduces complexity and risk, and enables strategic advantage while delivering the tactical results enterprises need today.
  • Open, standards-based middleware technologies that let organizations create, modify, maintain and upgrade to next-generation applications easily.

Download the paper now and to learn more about how your enterprise can embrace social, mobile, cloud technologies and transform into the market leaders of tomorrow.

Engage with Us

Tuesday Feb 12, 2013

Introducing “The New Business Imperative: Social, Mobile, Cloud”

We are very excited to kick off our new social program called, The New Business Imperative: Social, Mobile, Cloud. For the next 5 months, we will discuss the key trends that are impacting businesses today and how Oracle Fusion Middleware is helping to transform enterprises by taking advantage of them. 

Watch our keynote this week, featuring Howard Beader, Senior Director, Product Marketing, Fusion Middleware, to learn:

  • About the impact of social, mobile, cloud technologies to your organization
  • How companies embracing these technologies are transforming their industries
  • How your organization can not only prepare, but embrace these technologies

Engage with Us

Thursday Feb 07, 2013

Ready to Launch!

Author: Howard Beader, Senior Director, Product Marketing, Technology Business Group


One of the coolest parts of my day here at Oracle is being able to watch the various marketing programs launch and run all over the world with you all consuming the content.  This only happens following months of effort designing the program, creating the content and then of course coordinating the various launch and execution activities.  Today’s post as you might imagine is focused on a new type program we are driving called “The New Business Imperative: Social, Mobile, Cloud” and this one is rather different than what you may have seen in the past from us. This program is running only through our social channels, so you won’t get an Evite, email or direct mail asking you to sign up for yet another Oracle Webcast. 

This program is also one that that will run over an almost 5-month period segmented with weekly topics that are highlighted by a video or screencast.  We are making available related additional content and of course there will be lots of social activity and promotions.  All of these videos are short and to the point, no more than 5-8 minutes in length.

So you may now be asking, why are we doing this via social, and not just running a set of webcasts or events or providing content for download from the Oracle website. Well, the answer really lies in the name of the program itself, New Business Imperative Social, Mobile and Cloud. The way we all work, the way we consume content and the way we access enterprise applications has significantly evolved over the past few years.   Think about how often we are now always online, whether it’s via the browser on our laptop or via the smartphone we all have with us at all hours of the day.  People, customers, employees all want to access and consume content the easiest way possible and this is relevant for both consumer and enterprise content.  If you look at some of the newest mobile apps that are making news today, apps like Vine where you can record 6 seconds of video to tell a story are gaining huge momentum and are driving eyeballs to check it out.   It provides a simple way for creative folks to tell a story. I believe that it’s this type of digital marketing that is going to drive significant value moving forward for both awareness and demand generation for organizations.  Now every story can’t be told in 6 seconds, but its the short focused content that is easily accessible and easily consumable that will drive the most viewers and hopefully will translate into the most value for the organization. 

I am hopeful that you all agree with our approach and enjoy the content. I hope the content is educational, relevant and interesting. Feel free to comment and engage with us across our social channels to tell us what you think!    

We will be kicking off the program here on the Fusion Middleware Blog next Tuesday and you can engage with us on Twitter (@OracleMiddle) or Facebook.

Additional Information

Wednesday Oct 31, 2012

Top 10 things I Learned this October

Last week, I attended the second largest IT conference. It was Gartner Symposium IT Expo held in Orlando, Florida. Earlier this month, I also had the opportunity to be part of the largest IT conference earlier in the month – Oracle Open World . Both were gatherings for senior IT professionals – CIOs, Senior IT  and Line of Business executives, and Developers. At both events, I learned a great deal about how companies are innovating and leveraging technology.  Here are my top 10 take-aways:

#10.  Everyone is talking about Social, Mobile and Cloud  - Whether listening to Gartner discuss The Nexus of Forces or listening to Oracle’s Executive Vice President Hasan Rizvi deliver Oracle Fusion Middleware General Session  -- everyone is talking about Social, Mobile Cloud, and Information – Gartner, Oracle, our customers, partners, -- everyone. 

 #9. SOA is NOT dead, it is more important than ever before – it is an imperative! 

#8. The big question around IT security is not “what will you do IF?” but “what will you do WHEN?”

#7. General Colin Powell is an IT guy! Aside from having served as National Security Advisor, Chairman of the Joint Chiefs of Staff and as the U.S. Secretary of State. Gen Colin Powell was an inspirational speaker at the Gartner Symposium and it was clear he understands IT and the powerful impact it has on our society and our youth today.

#6. Change will happen, we need to plan for it!

#5. When everything is connected and just works, we have harnessed the power of technology. Middleware is at the heart of social, mobile and cloud.

#4. Innovation is happening everywhere! Attending both IT events I was able to hear from companies of all sizes and across industries – including Tesco, Nike, Electronic Arts, Nintendo, International Speedway--  they all discussed how they are transforming their companies and their industries.

#3. “One size fits all” strategy does not work instead it alienates IT and business. The PACE Layered Application Strategy is a framework that allows IT to have that Nexus of Forces conversation with the business.

#2. To stay relevant, we need to hire the innovation workers, develop for that innovation layer.

#1. My smartphone is the most valuable tool I own! Everyday with it, I am able to communicate via phone, email, text with family, friends, colleagues. I am able to look up directions to my hotel, make reservations at restaurants, view my calendar, take pictures, record messages, check in for flights and so much more…. I can never leave home without it.

Look forward to catching up again soon!

Additional Information

Saturday Mar 24, 2012

The Hunger Games for Aspiring IT Professionals

It seems that no one can escape the buzz around Hunger Games. And who could? Stephen King said it best in his review when he referred to the Collins’ novel as “a violent, jarring speed-rap of a novel that generates nearly constant suspense and may also generate a fair amount of controversy”. So what’s the tie in for IT? Let’s leave the dystopia of District 12 and come back to today’s reality. This is the world of radical IT paradigm shifts that haven’t been seen since Java was introduced in 1995. Everything you learned in school is probably outdated as of Friday. And everything you learned on Friday will probably change when you get to work on Monday. Courtesy of

Nevertheless, we’re eager, we’re aspiring, we’re hungry to learn. While the challenges upon us may not rival the venomous bees (or ‘tracker jackers’) seen in this blockbuster, there are certainly obstacles to be found. In preparation, I leave you two pieces of advice - aside from avoiding werewolves…

Learn the Cloud

If you had asked me what to learn in 1995, I would have said, “Go learn Java”. But now my advice is “Go learn Java and then learn Cloud”. Cloud computing and Java go hand in hand. This is especially true for Oracle’s own Public Cloud which uses Java (via WebLogic 12c) as well as Oracle Database at its core foundation. Understanding the connotations of elasticity, scale, virtualization, and multi-tenancy, (to name just a few) requires a strong foundation in computer science and especially Java to get it right. Without Java, the Cloud is nothing more than a brittle application meagerly deployed on the internet.

Get Social and Actively Participate

And at all levels. Socializing your ideas internally is dreadfully important. And this means socializing and communicating your good ideas to lines of business, to architects, business analysts, developers, DBAs and Operations. But don’t forget to go external. Stay current by being on the lookout for blogs, tweets, webcasts, papers, podcasts and videos for your technology area. Be not just a subscriber but a participant in these channels as well. Attend industry and vendor sponsored events to learn from the experts – and seek out opportunities to stay connected with those that are smarter than you. You’ll gain more understanding if you participate actively. At the same time you’ll make friends (and allies) and you’ll be glad you did.

Tell help you get social and actively participate [while learning the Cloud] here are a couple of pointers for you:

Meanwhile, happy IT hunger games!

Monday Dec 26, 2011

Oracle Fusion Middleware Newsletter - November Edition

Haven't had a chance to check out the latest copy of the Oracle Fusion Middleware newsletter?  We have some exciting content in the Nov/Dec. edition, covering a range of topics starting with Big Data, Cloud and last but not least the Oracle Social Network.  That's just the beginning.  We've added new features to this edition including a Blogosphere section and a Featured Video for you to take a look at.  As always, customer wins, product announcements are part of this edition, but we've highlighted the recent Oracle Weblogic Server 12c launch (December 1st).  Wondering what's new in Oracle Fusion Middleware? Read all about it in the latest issue available at:

Oracle Fusion Middleware Newsletter
Oracle Corp
November 2011 Stay Connected: Blog Facebook Twitter Youtube

Wednesday Oct 05, 2011

Introducing Oracle Public Cloud at Oracle Open World 2011

By Sandeep Banerjie, Oct 5, 2011

Larry Ellison announced the Oracle Public Cloud today! For those of you who missed this exciting announcement live, let me quickly summarize it for you:

The Oracle Public Cloud is a suite of Oracle applications, middleware and database offerings delivered in a self-service, subscription-based, elastically scalable, reliable, highly available and secure manner. Oracle provides hosting, management, software updates, and world-class support for these offerings.

The Oracle Public Cloud includes the following services:

Application Services

  • Oracle Fusion CRM Cloud Service
  • Oracle Fusion HCM Cloud Service
  • Oracle Social Network Cloud Service

Platform Services

  • Oracle Database Cloud Service
  • Oracle Java Cloud Service

So what’s unique about Oracle Public Cloud?

It is an enterprise cloud for business. It is an integrated suite of services spanning Oracle's complete portfolio based on open Java and SQL standards offering flexible cloud and on-premise deployment. The services offered in the cloud are based upon Oracle's complete portfolio of best-in-class solutions. They are fully integrated together so IT departments do not have to unify the solutions they buy, and the cloud provides an extensive array of timely and relevant 3rd party content to enrich applications. Applications can be built or extended using standards-based technology such as full Java EE applications and SQL. Organizations can deploy Java applications with no changes onto our cloud, customize Fusion Applications, and develop new custom applications. There is easy instant provisioning with a transparent, predictable pricing model that is based upon monthly subscriptions and consolidated billing. Additionally, applications and end users can move from Oracle Public Cloud to on premise and back. Finally, the cloud is based upon Exalogic and Exadata, offering superior reliability, performance, and elastic capacity.

To learn more about Oracle Public Cloud and get a first hand view of the different cloud services, be sure to attend the “Oracle Powers the Cloud” day at Oracle OpenWorld on Oct 6 (Thursday). It’s going to be an action packed day with keynotes, 25+ cloud sessions, and 15+ demos. And off course you don’t want to miss “It’s a Wrap” closing party that day, featuring Berlin and the Five Hundreds! So if you are not already registered for this special day at Oracle OpenWorld, do that right away at:

Be sure to attend the Oracle Public Cloud General Session repeated 3 times on Oct 6:

“Power Your Cloud: An Enterprise Cloud for your Business Critical Applications”

  • 10:30 – 11:30am at Moscone South 307
  • 12:00 – 1:00pm at Moscone West 2005
  • 1:30 – 2:30pm at Moscone West 3022

See you tomorrow and in the meantime, check out Oracle Public Cloud at

Monday Oct 03, 2011

OpenWorld Recap Day 1: Innovations in Oracle Fusion Middleware, Exalogic, Cloud Application Foundation

So much buzz in a single day. I have to say I was quite blown away with the starting videos by Mark Hurd outlining our success thus far, and then ending with Thomas Kurian in the morning detailing a number of key advancements around Enterprise Manager 12c, Big Data, and Exalytics. The theme of Oracle OpenWorld (if you haven’t been paying attention to our banners) is all about Engineered for Innovation.

Hasan Rizvi during his General Session today discussed such innovations in Fusion Middleware highlighting Oracle Exalogic Elastic Cloud and Oracle Cloud Application Foundation which help provide a foundation for Cloud applications, make IT more efficient and business users more productive.

Rizvi outlined how Oracle is the leader in Fusion Middleware, with the #1 position in the market –with over 120,000 existing customers having added 9,500 new customers in the last 12 months.

In fact, Oracle runs on Oracle; running its own applications on Oracle Fusion Middleware, Oracle invests heavily in integrating its products together into cohesive solutions, reducing professional services costs compared to competition while reducing time-to-market for on-boarding new services from 3 months to 2 weeks.

Oracle also runs its most innovative business software, Fusion Applications, on Oracle Fusion Middleware - leveraging its modern user interface, in context Business Intelligence, integrated SOA, centralized security, and built for on-premise and on-Cloud.

Rizvi also discussed in detail the advantages of Oracle Exalogic,

  • Exalogic provides up to 5X processor utilization advantage for applications: Java EE, 25% processor utilization advantage for standard Linux or Solaris applications.
  • Unmatched throughput, responsiveness and efficiency on Oracle Exalogic: Oracle SOA runs 9X faster, Oracle ADF runs 10X faster.
  • For Business Applications it means better throughput, lower response times, more TPS, more users.

Ultimately that means: Oracle Exalogic provides customers a solution which relies on less hardware and software, is easier to deploy, manage, maintain, while at the same time runs faster.

In fact many Exalogic customers experienced dramatic gains. Rizvi quoted a few important customer examples:

  • Haier: 7X faster than IBM P750/AIX at ½ the cost.
  • Square Two: 9X improved response time with 5X gain in concurrent users
  • Deutsche Post DHL: ¼ rack of Exalogic 360X faster than 600 existing servers
  • Xi’an Software Pak: 22X faster performance than existing systems
  • Banco de Chile: 4X better performance over the competing solution.

In addition, Rizvi outlined new advancements in Exalogic Elastic Cloud Software which are worth highlighting:

  • Elastic Cloud Software now available on newly announced SPARC SuperCluster thereby bringing its benefits to an even larger audience
  • Virtual Assemblies for Exalogic bring together VM images and deployment configurations in order to reduce the costs of rapidly deploying new applications
  • Cloud Management provides complete cloud lifecycle management with automatic scale-up and scale-down along with metering and chargeback
  • Additionally, Cloud Management benefits from deep integration with hardware, software, and applications management to offer automatic, proactive support that monitors the day to day health of the system, provides patch recommendations, and can even contact support automatically when a problem is detected.
  • Oracle VM 3.0 for Exalogic offers the lowest overhead in the market combine with the greatest scalability for x86 architectures
  • Oracle Exabus offers high speed network virtualization, providing direct memory I/O for Java and C++ applications that results in 400% increase in process to process throughput
  • Example Exalogic Benefits for Fusion Middleware Customers: SOA 11g experiences a 9X improvement in response time, improves Tuxedo response time by 7X, and increases throughput of Oracle Universal Content Management by 300%
  • Resulting improvement in response time of sample business processes in Oracle Applications: E-Business Suite 300-800%, PeopleSoft 300%, Siebel 800%, JD Edwards 300%, Utilities Master Data Management 200%, and ATG 300%.

Looking forward to Tuesday? See the Keynote delivered by Dell: 8:00 a.m. - 9:45 a.m., Moscone North, Hall D

Stay with us on twitter if you aren’t already. Follow #OOW11 and #Middleware to be apprised of all the latest news when it happens. Join us in sessions in the Middleware stream by going to our Fusion Middleware Focus on Document.

Sunday Oct 02, 2011

Oracle Powers the Cloud, Middleware Edition: Buckle-up for Thursday

With all the energy and buzz around Cloud at OpenWorld on Oracle Powers the Cloud for Thursday, I thought I’d outline what would be good to focus on around Middleware to make sure you’re live for some of the important sessions that disclose our new Cloud roadmap. More details are not to be missed on the Focus On Cloud Computing

Get the inside scoop about Oracle's comprehensive cloud roadmap. Register now* for your Oracle Powers the Cloud Pass and be there as Oracle reveals breakthrough cloud news during Oracle OpenWorld on Thursday, October 6

[Read More]

Monday Sep 12, 2011

3 Podcasts: Middleware Meets Cloud

Microphone Pic Courtesy of Tranchis on FlickrThere are still a few more Fusion Middleware Forums yet to go before we land on our feet at Oracle Openworld in San Francisco. But before we reach San Francisco on October 2nd, we’ve begun to consolidate many of the topics in our forum event on the importance of Cloud computing in today’s IT, and specifically Middleware’s pivotal role in making Cloud a reality.

Below are 3 important podcasts that you should download today. And definitely stay tuned for more like these on our Fusion Middleware Podcast channel.

  1. Cloud and SOA: Avoiding the Accidental Hybrid Cloud Architecture - As enterprises expand their formerly internal infrastructures into a hybrid cloud mix of internal and external cloud (SaaS, PaaS, IaaS), IT departments have increased pressure to ensure their cloud partners do not put their infrastructure at risk since these partners are now effectively part of the 'internal' infrastructure. Hear Maneesh Joshi (Director of Oracle SOA & BPM) and Bruce Tierney (Director of Oracle SOA Suite) discuss these challenges and 3 key solutions to ensure IT doesn't lose control by repeating a hybrid cloud version of the pre-SOA era 'accidental architectures'.
  1. Applications in the Cloud: A Development Paradigm Shift in Collaboration - Hear Oracle Sr. Director of Product Marketing Howard Beader discuss how Oracle WebCenter delivers the next generation of collaboration and enables application building and assembly in the Cloud computing era. Cloud computing is changing the way enterprises build applications. An effective Platform-as-a-Service (PaaS) implementation includes a Shared Services layer which provides a rich array of reusable components and services for the enterprise to assemble into composite applications. Populating an effective Shared Services layer with the appropriate services and components and assembling them into valuable applications requires unprecedented collaboration and cooperation across the whole enterprise.
  1. Cloud Performance, Scalability, and Elasticity with WebLogic and Coherence - Listen in with Ruma Sanyal (Director of Oracle WebLogic and Coherence) and Yogesh Rami (Director of Oracle Exalogic) discuss the importance of Oracle WebLogic and Oracle Coherence as part of the Cloud application foundation. The foundational software for today's mission critical private clouds needs to provide enterprises with virtually unlimited scale, unbeatable performance, previously unimagined management simplicity, and guaranteed reliability. It needs to be at the forefront of innovative cloud capabilities, such as usage management, isolation and security, self-healing and more.

To hear more information how customers are using Fusion Middleware for their Cloud computing projects, checkout today.

Friday Sep 09, 2011

Oracle Fusion Middleware and Cloud: Perfect Together at OOW 2011

Being “on the cloud” is a familiar cliché, and it can refer to anything ranging from databases, to CRM systems to HR applications. IT has always been looking for: a way to increase capacity or add capabilities on the fly without investing in new infrastructure, training new personnel, or licensing new software.  Enter Cloud Computing.

Oracle Fusion Middleware enables the cloud by playing a critical role in helping IT teams extend their existing investments and enabling on-premise systems and applications to move to the Cloud.   Fusion Middleware plays a pivotal in enabling Platform as a Service (PaaS) and provides an application development and deployment platform delivered as a service. So, what can you expect at Oracle OpenWorld from Fusion Middleware as it pertains to Cloud? Here is a sampling of sessions in the Fusion Middleware track you won’t want to miss:

  • Oracle Exalogic Elastic Cloud Update: What’s New? Monday, October 3, 2011 12:30 PM – 1:30 PM, Moscone South 306
  • Which Cloud Computing Approach is Right for You? Wednesday October 5, 2011 10:15 AM – 11:15 AM, Moscone South 306
  • The  Oracle Fusion Middleware Application Server Roadmap – Building a Cloud Application Foundation Monday October 3, 2011 5:00 PM – 6:00 PM, Moscone South 306
  • Ensuring Success in the Cloud with Shared Services and Application Integration Monday  October 3, 2011 5:30 PM – 6:30 PM, Moscone West – 2018    
  • Unlocking Data in the Cloud with Oracle Data Integration Monday, October 3, 2011 12:30 PM - 1:30 PM, Intercontinental - Intercontinental Ballroom C

Unlike competitors with narrow views of the Cloud, Oracle provides the broadest, most complete, and integrated cloud offerings in the industry.  Check out Oracle Fusion Middleware’s cloud-related sessions right here.  See you at the big show.

Monday Jun 27, 2011

Power Your Cloud with Oracle Fusion Middleware

Introducing the biggest and most strategic event for Fusion Middleware this year: Power your Cloud with Oracle Fusion Middleware. Running in over 50 cities across the globe, this event is aimed at Architects, IT Managers, and technical leaders like you who are using Fusion Middleware or trying to learn more about middleware in the context of Cloud computing. Join us for a special kickoff on Wednesday, June 29th in Chicago for the first event in North America. This event features an exclusive keynote from Rick Schultz, VP of Technology Product Marketing.

[Read More]

Thursday Mar 24, 2011

Crossing the Cloud Chasm: Making it Happen with Oracle Fusion Middleware

Enterprises are adopting cloud-based technologies such as software-as-a-service (SaaS) with greater speed and frequency.  No doubt, this comes with its own set of unique challenges. Some of the questions raised are: how do we populate the cloud application with existing data, provision the app for users, make it easy and seamless to access the app and make sure the data is integrated between multiple types of systems.  Let's not forget that there are numerous business processes in an enterprise - those need to communicate with each other too. 

In this video, Alex Andrianopoulos, Vice President Oracle Fusion Middleware Product Marketing walks you through how Oracle Fusion Middleware has solutions to tackle these challenges and help you cross the cloud chasm. 

To learn more, download the whitepaper on: Bridging the Divide between SaaS and Enterprise Datacenters

View other videos that are part of the Crossing the Cloud Chasm series:

Crossing the Cloud Chasm: Part 2, Bootstrapping Your Data

Crossing the Cloud Chasm: Part 3, Providing User Access to your Cloud App

Crossing the Cloud Chasm: Part 4, Single Sign-On Solutions for your Cloud App


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