Tuesday Apr 22, 2014

Mark Your Calendars: Registration is here for Ricoh Americas webcast

If you  haven't registered already -- then go ahead and register for this customer-led webcast with Ricoh and hear how Oracle AppAdvantage powered by Fusion Middleware is more than just a solution a but a strategy for maximizing your application investment. In this webcast you will learn how Ricoh provided value-added mobile services to their customers and how they developed a services-oriented integration architecture designed to be flexible and drive innovation.  To register for this webcast click on the link below.

Webcast: Ricoh Differentiatest Business with Unified Cloud and On-Premises Business Integration

Date: April 29, 2014

Time: 10 AM PT/1 PM ET

Tuesday Apr 15, 2014

Ricoh Americas Delivers on Anytime, Anywhere Promise with Cloud and On-Premise Integration

 Cloud.  On-Premise.  Mobile.  Integration.  Not just buzz words in the IT industry, but real ways that organizations are deploying and implementing software in the enterprise to drive business value.  Join us on this webcast with the CIO of Ricoh Americas Corporation - Balaji Rangaswamy to hear how they are leveraging Oracle AppAdvantage powered by Oracle Fusion Middleware.  In this webcast you will learn how Ricoh provided value-added mobile services to their customers and how they developed a services-oriented integration architecture designed to be flexible and drive innovation.  To register for this webcast click on the link below.

Webcast: Ricoh Differentiatest Business with Unified Cloud and On-Premises Business Integration

Date: April 29, 2014

Time: 10 AM PT/1 PM ET

Friday Apr 04, 2014

Top 3 Themes to Look for at COLLABORATE Next Week

Originally published on IOUG blog on March 26

IOUG recently sat down with Edward Zou, Vice President, Product Management, Oracle Fusion Middleware, to get his take on what every Oracle technologist should understand about Oracle Fusion Middleware and to hear his thoughts on what sessions are on his must-attend list at COLLABORATE 14

Thanks for spending some time with us, Ed. Let’s get started by talking about mobile development. Right now it seems like everyone is talking about mobile devices and their impact on data and analytics. How does Fusion Middleware play into Oracle’s mobile development plans?

Enterprise mobility is one of the key development objectives of Oracle Fusion Middleware. Oracle’s development team is focused on 5 aspects of enterprise mobility:

1) Development for multi-platform delivery: build once and deploy across iOS, Android devices. Developers only need to maintain 1 code line.

2) Integration into back-end systems. We help you easily expose back-end application into JSON services and RESTful APIs for mobile development.

3) A key aspect of enterprise mobility is security especially in this BYOD environment. We provide perimeter security on server side for API gateways. And we protect applications and data on the device with Mobile Application Management through recent acquisition of Bitzer Mobile.

4) Of course, once you have the applications in place, you need a platform to run it on. That’s why Oracle has made tremendous enhancements in Weblogic Suite – so you can run apps 24x7, with high reliability and availability.

5) Improvements in Oracle Enterprise Manager mean that you can basically manage the whole stack together, and also add on visibility to see how people are accessing mobile and web apps. This allows you to build scenarios, collect statistics and analyze usage in order to define your security policies.

What is exciting for customers coming to COLLABORATE 14 is that what you learn about infrastructure here will apply to mobile. Your existing investment in Oracle infrastructure can be leveraged to build mobile apps. So if you are extending your applications to mobile you can leverage the same development, integration, management and security platform. This means you can also extend traditional on-premises applications.

I’m glad you mentioned COLLABORATE. We’ll have great sessions on middleware and development throughout the week with a strong focus on mobile development. Are there any sessions in particular that you’re excited about?

I would definitely make sure to attend the following sessions:

AppAdvantage: Business Advantage through Fusion Middleware - Tuesday, April 8 from 10:15 a.m. to 11:15 a.m.

The session will discuss how Oracle EBusiness Suite, PeopleSoft, JDEdwards and Siebel customers are extending and enhancing their existing investments in applications with SOA, BPM, IDM, WebCenter, DI, Exa solutions and Mobile Platform technologies to achieve business results.

Build Mobile Apps, Extend Fusion Apps and Integrate Cloud Apps with Fusion Middleware - Tuesday, April 8 from 1:45 p.m. to 2:45 p.m.

The focus of the session will be a discussion on where we are investing in Oracle Fusion Middleware. We’ll also be discussing the cloud, particularly how to leverage your current and planned investments in Oracle database, applications or other middleware technologies.

Simplify Enterprise Mobility: Extend Oracle Applications to Mobile - Tuesday, April 8 from 4:15 p.m. to 5:15 p.m.

Experts from the Oracle Mobile Strategy team will discuss the Oracle Mobile Platform and Oracle Mobile Security Suite and how these are being used by Oracle E-Business Suite, Peoplesoft, JD Edwards, Siebel & Fusion Applications customers to easily & securely extend their applications to mobile.

Be sure to check the complete line-up of Oracle Fusion Middleware sessions that provide a solution-driven perspective on how customers are using specific Fusion Middleware technologies to build platforms and extend services.

Sounds like a great selection. You mentioned cloud computing, which is a hot topic for basically everyone these days. How do you see Fusion Middleware impacting customers who are considering or using a cloud solution?

Oracle is investing heavily from a Fusion Middleware perspective in cloud computing. With the release of Oracle Fusion Middleware 12c (and the “c” standing for “cloud”), Oracle is building cloud capability into all Fusion Middleware products and giving customers modern application infrastructure and full deployment choice of private cloud, Oracle public cloud or third party cloud. In all cases, you’ll be able to consistently manage app provisioning, elastically change capacity, and manage the lifecycle of apps and services dynamically. We have also announced enhancements in SOA, BPM, and WebCenter so the products will run better in the cloud and will be much easier for end users to consume these as services. We are also focusing on cloud integration. Recently, we announced the release of Salesforce adapter that allows you to easily integrate Salesforce.com with on-premises applications. We will continue to make enhancements and additions to our products to continuously improve our support for cloud and SaaS platform.

Ed, thanks so much for sharing this insight with us. We’re looking forward to seeing you at the Fusion Middleware Roadmap at COLLABORATE 14!

Wednesday Mar 19, 2014

Zero to SOA in Minutes! Announcing the SOA/BPM 11g 11.1.1.7.0 Virtual Machine appliance

I am pleased to announce the availability of Oracle's SOA/BPM/OSB 11g 11.1.1.7.0 Virtual Machine appliance. This VirtualBox virtual machine is meant for testing and evaluation purposes only. It is not certified, nor licensed for any production use. It is our most comprehensive virtual machine to date, with the following Oracle products installed, configured and functionally integrated within the appliance:

  •     Oracle Linux 6 Update 4 (64-bit)
  •     Oracle Database Express Edition 11g Release 2
  •     Oracle SOA Suite 11.1.1.7.0 (includes Service Bus)
  •     Oracle Event Processing 11.1.1.7.0
  •     Oracle BPM Suite 11.1.1.7.1
  •     Oracle Webcenter Content (Enterprise Content Management) 11.1.1.7.0
  •     Oracle Webcenter Suite 11.1.1.7.0
  •     Oracle Webcenter Portal 11.1.1.7.0
  •     Oracle JDeveloper 11.1.1.7.0
  •     Oracle JRockit
  •     Java SE Development Kit

Refer to the README document for full details on the appliance features, installation guide, memory configurations, URLs, credentials and other recommended software.

FREQUENTLY ASKED QUESTIONS

Why do we need a SOA Developer Virtual Machine?

Virtual Machines (VM) play an important role in increasing developer productivity; saving hours, if not days, of provisioning effort in standing up a fully functional, configured Fusion Middleware platform for testing and evaluation. Think of it as your very own Platform as a Service (PaaS) on your laptop/desktop!

What can I use the VM for?

A developer VM can prove useful for a variety of reasons: quick internal demos, proof of concepts, testing etc. For those new to Oracle SOA or BPM Suite, it can serve as a powerful tool to learn these technologies, which is why it is very popular for developer learning and training sessions. In fact, the VM includes pre-configured lab artifacts - "PO Processing" and "Sales Quote" - that are used in Oracle instructor-led training sessions and in the "Getting Started" books on Oracle SOA Suite and Oracle BPM Suite.  

What benefits does the VM provide beyond simply installing the Oracle SOA Suite?

For enterprise development, installation of Oracle SOA Suite (or any single piece of software for that matter) is only a fraction of the overall effort needed to build an end-to-end configured development environment. Typical effort in standing up an integrated software stack on a "bare-metal" would involve the following provisioning tasks:

  • Create base image: Install supported version of the Linux OS e.g. Oracle Linux, Ubuntu, EC2 AMIs etc.
  • Setup base image: Security policies, firewalls, port forwarding rules, hard drive partitions on block storage
  • Install pre-requisite software: Java, Database
  • Install Fusion Middleware: SOA Suite, BPM Suite, Web Center and any other modules, run RCU with correct schema names and passwords
  • Setup Fusion Middleware: WLS domain with correct templates needed for SOA+BPM+BAM+Service Bus+WebCenter
  • Configure Modules: Association between BPM and WebCenter Content/Portal with the correct security setup 
  • Install additional tools/software: JDeveloper IDE, extensions
  • Optimize the environment: WLS console properties, front-end host, external listen address etc. for your network topology
  • Create accounts: Seed demo user accounts with email addresses (or other user accounts)

While you can always automate the above-mentioned steps, having a pre-provisioned DevOps style machine image can help you reduce development costs. It can get you from zero to a fully working SOA environment in minutes, on any developer's laptop. The benefits go beyond simply time to provision, it allows you to do more with less resources. For example, the VM allows developers to quickly switch between multiple running instances, each testing a new feature or version without the need for additional hardware.

We sincerely hope you enjoy using this VM and would love to hear your feedback!

Rajesh Raheja

Rajesh Raheja is senior director of development in Oracle's Fusion Middleware SOA Integration team, driving cross-functional architecture initiatives on application integration and cloud iPaaS technologies. In his 17 years at Oracle, he has held various engineering, product management and consulting positions; bringing complex applications and platform products to market. He has extensive experience with Oracle CRM, E-Business Suite and Fusion Applications; and related integration technologies. He is an ardent advocate of agile development processes and design thinking. You can follow him on Twitter and his personal blog.

Tuesday Feb 04, 2014

Oracle CloudWorld: The Recap

There was a buzz in the air at Oracle CloudWorld in San Francisco last week at the Westin on Market Street.  It was a great opportunity to hear Oracle's strategy for the Cloud across Applications such as ERP, HCM, Eloqua and other as well as Oracle's strategy for Mobile.  There was something for everyone with a floor dedicated to demos and numerous sessions for all interested.  CloudWorld in San Francisco is just one of several locations worldwide where this event is being held.  CloudWorld is slated to take place in Melbourne, Moscow, Beijing and Chicago - so if you missed last week, not to worry, it's coming to a city near you!

CEO, Larry Ellison delivered an energizing keynote in the afternoon to a packed audience.  He focused on Oracle's investment in HCM and why it sees this is an important initiative and one that requires additional staff resources and greater innovation in order for us to maintain our leadership position in the market.  Following his keynote, there was a good amount of time set aside for Q & A from the audience.  Among the many sessions, the one not to be missed was delivered by Ray Wang, Principal atConstellation Research. He had a very well attended session that covered what a sales cloud-related product should entail (feature, function and address which business needs) . 

Still want to attend CloudWorld?  To register for a CloudWorld near you, click here.

Monday Feb 03, 2014

The Next Frontier: Oracle Mobile

  

Oracle Cloudworld was a rousing success supported by insightful keynotes, hands-on-demos, real world case studies and not to mention ample opportunities to network and make new connections.  The Mobile keynote preceded CEO, Larry Ellison's much awaited keynote and the audience was all ears to hear Oracle's story around this hot space.  Rimi Bewtra, Senior Director-Product Marketing, Mobile and Fusion  Middleware explained Oracle's mobile strategy as having two aspects to it: enabling people to build their own applications or leverge Oracle's mobile applications, all supported by a robust Mobile Platform with Mobile Security.   Oracle Mobile Solution is a complete offering with a choice of out-of-the-box mobile applications or a mobile platform that allows you the flexibility to develop your own mobile applications wrapped around mobile security. Oracle Mobile Solutions has three primary components: Mobile Applications, Mobile Platform and Mobile Security. Mobile Platform provides a common technology framework for building, integrating, securing and managing mobile applications on any device. 

The next frontier for mobile is about much  more, it is about the internet of things and mobile coming together and creating the Connected Enterprise. For more information on Oracle's Mobile offerings click here.

Monday Jan 20, 2014

In the News: Verizon and Oracle Partner for Better Cloud Access with Fusion Middleware

It's exciting to hear that Verizon Enterprise Solutions and Oracle have partnered to allow customers to use Oracle Fusion Middleware and Database on Verizon cloud infrastructure.  Customers can bring their own Oracle licenses to the Verizon cloud platform or buy Verizon cloud services which include Oracle licenses.  What's even more interesting is that with Fusion Middleware on Verizon Cloud, customers can leverage existing assets and pay only for what they need versus having to purchase perpetual licenses.  It's win-win for all parties, more cost effective deployments and taking on-premise software into the cloud. Click here to read all about this new partnership.

Friday Jan 17, 2014

SOA Corner: Oracle Introduces Cloud Adapter to Simplify Salesforce.com Integration

A game changer addition to Oracle…” is how Matt Wright, CTO of Rubicon Red put itMatt Wright

If you have been asking yourself:

“Do I need another integration toolkit separate from my existing platform just for cloud integration?” or “Should I use the limited functionality integration tools within each cloud application I need to integrate?...Won’t that lead to a complex mess of disparate and overlapping integration?” 

If so, take a look at Oracle Cloud Adapters. This release significantly simplifies integration of Salesforce.com and lets companies more easily get a complete and unified view of customer and back-end data spanning cloud and on-premises applications using Oracle SOA Suite and the Oracle Cloud Adapter for Salesforce.com. Check out this Oracle Media Network Video (screenshot on the right) of Matt Wright, Maulik Shah, Technical Lead for Brocade Communications, and Badhri Rajagopalan, Practice Director SOA Integration with Bluenog.

Salesforce.com Integration

To address the questions posed above, this release illustrates Oracle’s integration strategy. Instead of companies having to deploy a cloud integration platform focused on cloud applications and then having a separate integration platform for existing applications, Oracle SOA Suite provides a single solution for integrating applications regardless of deployment location (public cloud, private cloud, or on-premises). This approach is designed to simplify integration and lower total cost of ownership in contrast to managing multiple disparate integration platforms and/or app-embedded integration toolkits, most of which use proprietary languages.

Although Oracle SOA Suite customers have been showcasing their cloud integration success stories for years at Oracle OpenWorld, this release eliminates many of the manual steps, automates session management tasks, and significantly simplifies security. Oracle SOA Suite customers already familiar with Oracle Application Adapters will see that the Oracle Cloud Adapters use the same wizard-based approach to provide visibility into the Salesforce.com business objects directly from within Oracle SOA Suite to simplify integration.

Customers using Oracle Applications such as E-Business Suite, Oracle Fusion Applications, etc. already have simplified integration since Oracle SOA Suite components are integrated or embedded into these applications. Combined with the Oracle Cloud Adapter for Salesforce.com, customers of both Oracle and Salesforce.com applications will have seamless integration spanning applications across the cloud and on-premises.

To learn more about simplifying integration, check out the Oracle white paper “Simplifying Cloud Integration

To download the Oracle Cloud Adapter for Salesforce.com, go to Oracle Technical Network for Oracle Integration Adapters

and join us for the Webcast "Simplify Integration with Oracle Cloud Adapter for Salesforce.com"

Register for Webcast

Wednesday Nov 13, 2013

Cloud to On-Premise Connectivity Patterns

Rajesh RahejaDo you have a requirement to convert an Opportunity in Salesforce.com to an Order/Quote in Oracle E-Business Suite? Or maybe you want the creation of an Oracle RightNow Incident to trigger an on-premise Oracle E-Business Suite Service Request creation for RMA and Field Scheduling? If so, read on.

In a previous blog post, I discussed integrating TO cloud applications, however the use cases above are the reverse i.e. receiving data FROM cloud applications (SaaS) TO on-premise applications/databases that sit behind a firewall. Oracle SOA Suite is assumed to be on-premise with with Oracle Service Bus as the mediation and virtualization layerThe main considerations for the patterns are are security i.e. shielding enterprise resources; and scalability i.e. minimizing firewall latency. Let me use an analogy to help visualize the patterns: the on-premise system is your home - with your most valuable possessions - and the SaaS app is your favorite on-line store which regularly ships (inbound calls) various types of parcels/items (message types/service operations). You need the items at home (on-premise) but want to safe guard against misguided elements of society (internet threats) who may masquerade as postal workers and vandalize property (denial of service?). Let's look at the patterns.

Pattern: Pull from Cloud


The on-premise system polls from the SaaS apps and picks up the message instead of having it delivered. This may be done using Oracle RightNow Object Query Language or SOAP APIs. This is particularly suited for certain integration approaches wherein messages are trickling in, can be centralized and batched e.g. retrieving event notifications on an hourly schedule from the Oracle Messaging Service.

To compare this pattern with the home analogy, you are avoiding any deliveries to your home and instead go to the post office/UPS/Fedex store to pick up your parcel. Every time.

Pros: On-premise assets not exposed to the Internet, firewall issues avoided by only initiating outbound connections

Cons: Polling mechanisms may affect performance, may not satisfy near real-time requirements

Pattern: Open Firewall Ports

The on-premise system exposes the web services that needs to be invoked by the cloud application. This requires opening up firewall ports, routing calls to the appropriate internal services behind the firewall. Fusion Applications uses this pattern, and auto-provisions the services on the various virtual hosts to secure the topology. This works well for service integration, but may not suffice for large volume data integration.

Using the home analogy, you have now decided to receive parcels instead of going to the post office every time. A door mail slot cut out allows the postman can drop small parcels, but there is still concern about cutting new holes for larger packages.

Pros: optimal pattern for near real-time needs, simpler administration once the service is provisioned

Cons: Needs firewall ports to be opened up for new services, may not suffice for batch integration requiring direct database access

Pattern: Virtual Private Networking

The on-premise network is "extended" to the cloud (or an intermediary on-demand / managed service offering) using Virtual Private Networking (VPN) so that messages are delivered to the on-premise system in a trusted channel.

Using the home analogy, you entrust a set of keys with a neighbor or property manager who receives the packages, and then drops it inside your home.

Pros: Individual firewall ports don't need to be opened, more suited for high scalability needs, can support large volume data integration, easier management of one connection vs a multitude of open ports

Cons: VPN setup, specific hardware support, requires cloud provider to support virtual private computing

Pattern: Reverse Proxy / API Gateway

The on-premise system uses a reverse proxy "API gateway" software on the DMZ to receive messages. The reverse proxy can be implemented using various mechanisms e.g. Oracle API Gateway provides firewall and proxy services along with comprehensive security, auditing, throttling benefits. If a firewall already exists, then Oracle Service Bus or Oracle HTTP Server virtual hosts can provide reverse proxy implementations on the DMZ. Custom built implementations are also possible if specific functionality (such as message store-n-forward) is needed.

In the home analogy, this pattern sits in between cutting mail slots and handing over keys. Instead, you install (and maintain) a mailbox in your home premises outside your door. The post office delivers the parcels in your mailbox, from where you can securely retrieve it.

Pros: Very secure, very flexible

Cons: Introduces a new software component, needs DMZ deployment and management

Pattern: On-Premise Agent (Tunneling)

A light weight "agent" software sits behind the firewall and initiates the communication with the cloud, thereby avoiding firewall issues. It then maintains a bi-directional connection either with pull or push based approaches using (or abusing, depending on your viewpoint) the HTTP protocol. Programming protocols such as Comet, WebSockets, HTTP CONNECT, HTTP SSH Tunneling etc. are possible implementation options.

In the home analogy, a resident receives the parcel from the postal worker by opening the door, however you still take precautions with chain locks and package inspections.

Pros: Light weight software, IT doesn't need to setup anything

Cons: May bypass critical firewall checks e.g. virus scans, separate software download, proliferation of non-IT managed software

Conclusion

The patterns above are some of the most commonly encountered ones for cloud to on-premise integration. Selecting the right pattern for your project involves looking at your scalability needs, security restrictions, sync vs asynchronous implementation, near real-time vs batch expectations, cloud provider capabilities, budget, and more. In some cases, the basic "Pull from Cloud" may be acceptable, whereas in others, an extensive VPN topology may be well justified.

For more details on the Oracle cloud integration strategy, download this white paper.

Friday Oct 11, 2013

Oracle OpenWorld 2013 - Real-World Cloud Integration Session Highlights

Rajesh Raheja
It was a great week at Oracle OpenWorld 2013 in San Francisco. There are other blog posts that cover the overall themes, general SOA and Cloud sessions, so in this post, I would like to present my thoughts on two of my sessions focused on hybrid cloud integration.

The Monday evening Birds of a Feather session "Using Patterns to Simplify Integration of Cloud Services with On-Premises Applications" was a reminder of how important cloud integration was to real-world practitioners. We had 3/4 of the room filled with attendees at 7:15pm, with more than 80% actively engaged in cloud integration projects. What followed was a lively discussion around various topics of interest, which not only gave us great inputs from the product side, but also allowed attendees to learn from each other. The panel consisted of our product management and architecture team, including myself, Vikas Anand, Simone Geib, Ravi Sankaran; and also a last minute surprise entry by Dave Shaffer (Middleworks), who engaged the attendees with deep, probing questions.

Some insights from the attendees:
  • Number of Integrations: 5 or more cloud apps typically with a variety of SaaS apps including Cornerstone, E2Open, Eloqua, NetSuite, Oracle Fusion Applications, Oracle OnDemand, Salesforce.com, Servicenow. One customer had 19 different SaaS instances (one per country), and another had 30+ cloud based applications!
  • Business Processes: Sales and Marketing (Quote to Cash) and also ERP (Record to Report, Procure to Pay). Interestingly, while most used on-premises systems as "systems of record", in many cases, a a hybrid approach was preferred. Interesting implications for MDM and data governance in the days ahead.
  • Integration Styles: Most used all types of integration including real-time, bulk, batch and files. There was significant interest in Managed File Transfer (MFT) for monitoring file based interactions within the enterprise and to the cloud.
Challenges faced by the attendees in cloud integration:

  • Connectivity: Connection pooling, number of concurrent sessions, timeouts/limitations on usage of API callouts
  • Granularity: Too granular service operations
  • Reliability: Reliable message ordering and sequencing, reliability when cloud apps not available, handling retries automatically, traceability and audit in case of "lost" messages
  • Flexibility: Impact on API changes on point-to-point integration with cloud apps
  • Protocols: Plethora of protocols that don't necessarily simplify cloud integration: as one attendee put it ... "nowadays, everyone with an open HTTP port claims to be a cloud provider"

The session was a great lead-in for the Wed morning cloud integration session "Real-World Cloud Integration Simplified with Oracle SOA Suite" with myself, Vikas Anand and Raghu Kadirvelu (from Bristlecone Inc.).

I covered the general challenges faced with cloud integration, followed by Vikas who introduced new cloud adapters that simplify some of those challenges. Raghu then gave a live demo of Salesforce.com to Oracle E-Business Suite Opportunity-to-Quote integration. A prominent SOA architect has put a detailed blog post on the session, and here is what he had to say.

Best SOA Presentation at OOW13!

The reason I mention his quote is not to encourage you to read that blog post (ok, maybe that IS one reason :), but to highlight the fact WHY the message resonated so well with the audience. As the Birds of a Feather session indicated, the cloud integration challenges are real, and pandemic. Customers are frustrated with SaaS application vendors treating the problem superficially, confusing "connectivity" with "integration",  and claiming victory with YouTube videos show casing "10 minutes to integrate with <your favorite SaaS app>".

cloud integration challenges

This session highlighted the real challenges, what it takes to solve them, and gave a live working demo of how we believe Oracle SOA Suite can help. Overall, it was a fantastic session and a great pleasure meeting many of you personally.

Friday Sep 20, 2013

Oracle Fusion Middleware at Oracle OpenWorld 2013: The View from Back Stage Before the Curtain Rises

Author: Claire Dessaux, Vice President, Oracle

As we are putting the final touches on our slides and demonstrations for next week I spent some time back stage with the speakers of the different Oracle Fusion Middleware General Sessions to get a sneak peek at what they are going to discuss in their respective presentation. 

Based on your interests and your questions to us, a lot of this content revolves around cloud computing, mobile computing, Internet of Things/M2M (Machine to Machine), big data/fast data, business-user empowerment, engineered systems, and on how Oracle Fusion Middleware uniquely provides an open, complete, and integrated platform that lets you innovate and keep pace with these new business requirements, while reducing costs.

We’ve made our content very actionable and educational, focusing on “How To’s” beyond simply restating the “marketing hype”.  For instance, you’ll learn how to extend Oracle E-Business Suite with mobile capabilities; how to integrate on-premise applications with cloud applications; how to empower business users to automate the management of their work lists; or how to extend your existing security infrastructure to support cloud applications and mobile applications.

And in addition to the Oracle experts presenting these sessions, you will also hear directly from users of Oracle Fusion Middleware who will be on stage with us to share some of their best practices and lessons learned.

Meanwhile, until next week, let’s go behind the curtain and explore five key Fusion Middleware General Sessions in more details:

1) Monday, Sep 23, 10:45 a.m. - 11:45 a.m. – Marriott Marquis Salon 8

Emerging Trends in Application Development – The Oracle Perspective (GEN9618)

Oracle’s Mobile and Application Development Tools guru, Chris Tonas, will present an update on the evolution of our development tools offering in the context of mobile computing and cloud computing. Don’t miss this session to see some very cool demonstrations, including how to use Oracle ADF Mobile to build a mobile application that manages your Oracle OpenWorld 2013 schedule.

This session is co-presented with Colab Consulting Pty Ltd.

2) Monday, Sep 23, 3:15 p.m. - 4:15 p.m. – Moscone North Hall D

Accelerate Business Innovation with Oracle Fusion Middleware (GEN9600)

Thomas Kurian, Executive Vice President, Product Development, will walk us through a day in the life of an Oracle Fusion Middleware user having to address the new requirements in application delivery around cloud computing, mobile computing, and business-user empowerment. Throughout this journey Thomas will examine the different product pillars under the Oracle Fusion Middleware family and what’s new in the next release of each component.

This session is co-presented with Agilent.

3) Tuesday, Sep 24, 10:30 a.m. - 11:30 a.m. – Moscone South - 309

Simplify Mobile Innovation with Oracle Fusion Middleware (GEN8994)

Oracle Fusion Middleware provides a complete yet modular platform to support the full lifecycle of mobile applications. Suhas Uliyar and Ed Zou will detail the different aspects of this platform across the “develop, integrate, secure, and deploy/manage” cycle with demonstrations and customer examples on stage discussing their architecture.

This session is co-presented with Accenture, INFOTECH Bilism, and LA Department of Building & Safety.

4) Tuesday, Sep 24, Noon - 1:00 p.m. – Moscone West - 2002/2004

Transform the Enterprise – Optimize Applications Investment with Middleware (GEN9301)

This session is a “must-to-attend” for all Oracle Applications customers to understand how Oracle Fusion Middleware helps you leverage your existing investments to innovate, differentiate, and to simplify. More specifically, Amit Zavery, Group Vice President, Oracle Fusion Middleware Product Management will showcase how to extend Oracle E-Business Suite with mobile capabilities; how to integrate Oracle E-Business Suite with Oracle RightNow Cloud Service; and how to use Oracle WebCenter and Oracle BPM Suite to streamline a quote to order process. Amit will also present the latest benchmarks for Oracle Applications on Oracle Exalogic, along with an update on the roadmap for Oracle In-Memory Applications.

This session is co-presented with McAfee, Pella, University of Melbourne, and World Fuel Services.

5) Tuesday, Sep 24, 3:45 p.m. - 4:45 p.m. – Moscone West - 3024

Oracle Fusion Middleware – Designed to Power Your Cloud Strategy (GEN12064)

Two Oracle experts in Cloud Computing, Sandeep Banerjie and Mark Nelson, will examine the different options to easily deploy Oracle Fusion Middleware components “as a service”: either on-premise in private clouds (with or without Oracle Exalogic), or as IaaS, Managed IaaS, or PaaS in public clouds – including Oracle Cloud and third party clouds such as Microsoft Windows Azure. These different options will be illustrated by extensive demonstrations.

We hope to see you at these five sessions.

For more information on these sessions and other primary Fusion Middleware sessions, you can consult the Focus On documents available here.

Safe travels.

Thursday Sep 19, 2013

Following Larry’s Cloud Keynote – Oracle’s MWaaS, Public, Private Strategy Session

How do I leverage Oracle’s Middleware-as-a-Service offerings? What is the “as-a-Service” strategy? When do I use Oracle Public vs. Private Cloud or a combination of the two? Following Larry’s keynote on Tuesday Sept 24th get the answers to these questions and more. After a 30-minute break, head over to the Red curtain3:45 PM General Session titled “Oracle Fusion Middleware: Designed to Power Your Cloud Strategy” to hear Senior Director of Product Management Sandeep Banerjie and Oracle VP/Architect Mark Nelson give an introduction of Oracle MWaaS as well as an in-depth look into Oracle Public Cloud and Oracle Private Cloud.

Included in the session are demonstrations of Oracle Public Cloud as well as Oracle Private Cloud showcasing Engineered Systems, next generation IaaS management from the Nimbula acquisition, and Oracle Enterprise Manager.

Demo

Hope to see you on Tuesday September 24th at 3:45 at Moscone West – 3024. 

For more information on Oracle Cloud and MWaaS sessions, see the Middleware Cloud Computing and MWaaS, see the Middleware Cloud Computing Focus On listing.

Thursday Aug 22, 2013

Global Perspective: Oracle AppAdvantage at Work Down Under

Global Perspective is a monthly series that brings experiences, business needs and real-world use cases from regions across the globe. This month’s feature showcases real-world business stories from the APAC region.

Author: Juliana Button

We recently had the pleasure of Mohamad Afshar, Vice President, Oracle Fusion Middleware Product Management and Rick Beers, Senior Director Oracle Fusion Middleware Product Management, join us in Australia for our inaugural Business Innovation Summit. This full-day thought leader’s event was attended by 50 business and IT leaders, and proved to be an excellent opportunity to network and share ideas and best practices around Oracle’s key mobile and cloud-based strategies for infrastructure modernisation and business transformation. The interactive agenda included joint customer/partner presentations, panel discussions and workshop exercises where attendees discussed Oracle AppAdvantage, Engineered Systems and Oracle Fusion Middleware and how these technologies provide a pathway to simplify IT complexity, support innovation and agility to reduce costs and deliver competitive differentiation in their organizations today.

Let’s take a look at how some of these Australian customers are using Oracle AppAdvantage today to deliver benefits in each of the three Oracle AppAdvantage layers.

Simplify IT by minimizing complexity, improving performance and lowering cost with secure and reliable systems across the entire Enterprise.

Yarra Valley Water (YVW) – YVW needed to upgrade its IT infrastructure to better support its Oracle Utilities Customer Care and Billing system and its plans for creating customer-facing Web portals. In mid-2012, the organization developed a private cloud infrastructure, based on Oracle Exadata Database Machine, Oracle Exalogic Elastic Cloud, and Oracle Enterprise Manager. The infrastructure includes a pair of Oracle Exadata and Oracle Exalogic engineered systems at YVW’s production and disaster recovery centers. By taking advantage of Oracle Exadata and Oracle Exalogic’s high performance and stability, YVW ensured its Oracle Utilities Customer Care and Billing applications can reach their full potential. It reduced application response times from up to 9 seconds to a subsecond, lowered average customer call times by 30 seconds, and cut the overnight batch processing time by 71%. It has also reduced the time required for development, testing, and production tasks by 30%. For more information you can read the full case study or watch one of the videos - Exalogic Boosts Performance / Streamlines Resources for YVW | YVW Streamlines IT Practices with Exalogic and Exadata | YVW Uses Oracle Identity and Access Management

Differentiate Layer: Move business specific processes and applications to the Differentiate Layer, thus creating greater business agility with process extensions and best of breed applications using standards-based re-usable integration, managed by cross- application process orchestration.

Jurlique – Jurlique has experienced significant growth in online sales in the U.S. When Jurlique’s products were featured on The Today Show in the U.S., the company received 16,000 orders in a 24-hour period, and it took more than one month to settle the orders. Jurlique quickly realized it needed to automate its online ordering process to cut down transaction processing time and deliver a better service to its customers. This involved integrating its online ordering application with the JD Edwards EnterpriseOne system to create a streamlined service-oriented architecture (SOA) framework. SOA has reduced the time it took to complete online product orders by at least 20%, and it accelerates delivery times from order to shipment by 50%.

More recently, Jurlique has extended its SOA footprint to (i) support real-time standards-based integration between its third-party warehouse management systems and JD Edwards EnterpriseOne manufacturing systems, (ii) integrate with third party credit card provider, (iii) implement mobile ordering , and (iv) deliver a business activity dashboard. OPN Platinum partner UXC Red Rock, delivered the SOA integration solution for Jurlique. For more information take a look at the Jurlique Presentation from the Business Innovation Summit, read the full case study or watch one of the videos - Jurlique Uses Oracle SOA Suite to Extend JD Edwards | Jurlique Streamlines Online Ordering with Oracle SOA Suite | Jurlique Streamlines Wholesale Order Process with Oracle ADF |

Engineers Australia – Engineers Australia needed to replace its aging legacy IT infrastructure, redefine its business processes, and develop new online and customer relationship management (CRM) functions to improve the services it provides to engineers. The organization’s system, which it calls eChartered, went live in November 2012. It provides new online self-service capabilities that improves the user experience for Engineers Australia members and replaces many cumbersome manual processes. In 2012, the organization implemented Oracle Business Process Management Suite 11g and Oracle SOA Suite 11g, integrating with E-Business Suite and cloud-based Salesforce.com, running on Oracle WebLogic Suite 11g, to support its eChartered system.

Engineers Australia moved from paper-based to online processes, improved monitoring, management, and visibility of its chartered engineer processes, and ensured seamless integration for eChartered, thereby reducing the time and effort required to manage members’ enrollments, assessments, and registrations. It now completes the enrollment processes 90% faster, while staff can generate assessment reports in seconds rather than taking 45 minutes, as was the case previously. The organization also has cut the time to develop new system modules by three to four weeks. OPN Platinum partner UXC Red Rock, delivered the BPM solution for Engineers Australia. For more information take a look at the Engineers Australia Presentation from the Business Innovation Summit, read the full case study or watch one of the videos - Engineers Australia Recognises AppAdvantage | eChartered Built with Oracle BPM Suite and SOA Suite | Engineers Australia Transforms eChartered Process

Innovation Layer: Drive business innovation by connecting people, information, and applications anywhere, anytime.

Stryker South Pacific - Stryker South Pacific, a global organisation that provides a wide array of medical devices, needed to streamline its business critical manual ordering process for surgical kits. OPN Partner Intelligent Pathways, delivered a SOA-based mobile solution for Stryker South Pacific to enable surgery kit bookings to be captured in the field on laptop or mobile devices, with booking data automatically entered into JD Edwards EnterpriseOne via SOA-based business services with an automated approval process. The integrated mobile solution has improved customer service, reduced errors and improved the user experience. For more information take a look at the Stryker South Pacific Presentation from the Business Innovation Summit.

We hope you have found these Oracle AppAdvantage customer case studies insightful to help you on the journey to delivering Business-IT alignment and enhanced business value from Oracle Applications, in your own organizations. The Oracle AppAdvantage customer reference booklet available off oracle.com showcases additional business use cases and customer examples so do take a look at it. And, I look forward to hearing from you on which business case you best relate to.

About the Author:

Juliana Button is Director of Product Management, Oracle Fusion Middleware. Since 1992, Juliana has held various technical and management positions in Oracle Corporation based in Australia and at Oracle Headquarters in Redwood Shores. Juliana's current responsibilities include supporting go-to-market initiatives for Oracle Fusion Middleware and Oracle AppAdvantage, and working with customers and Partners across the globe.

Tuesday Aug 13, 2013

The AppAdvantage of Oracle Cloud & On-premises Integration

Are you an Oracle application customer wondering:

“How do I avoid a nightmare of complexity while expanding my application integration infrastructure from on-premises to a hybrid mix of cloud and on-premises?”

If so, your awareness of the complexity that results when departments develop a growing patchwork of cloud integrations independent from a cohesive enterprise strategy, is an important first step. This naturally evolving complexity, known as the “Accidental Cloud Architecture” returns enterprises to the painful pre-SOA days of point-to-point integration. Much has been written on this phenomenon including a recent Forrester report (“The Hybrid2 Integration Challenge” by Stefan Ried, PH.D., May 1 2013) which states:

“…the existing integration tool landscape at most large enterprises is simply too varied and disparate to support full implementation of a digital business design strategy”

The image below shows a visual description of the challenge of managing a growing collection of disparate integration toolkits and their associated disparate standards and non-standards.

Disparate Toolkits

Oracle’s solution to simplifying the complexity of cloud and on-premises integration is based on removing the distinction between cloud and on-premises integration with a unified approach to integration regardless of deployment location. As shown in the image below, this includes a single standards-based toolkit (using Java, BPEL, etc.) across all applications.

Unfied Toolkits

In addition to the simplified complexity of a unified approach to integration, the following additional features describe the AppAdvantage that Oracle customer’s benefit from when using Oracle Fusion Middleware to integrate Oracle applications.


  • Developed by Oracle Application Software Developers – When using Oracle SOA Suite to integrate with Oracle E-Business Suite, the implementation for selecting application data was developed by the Oracle E-Business Suite software development team for Oracle SOA Suite. This close level of collaboration between Oracle’s application and integration teams minimizes risk by providing you a fully integrated and application version-aware integration solution.
  • Oracle Fusion Applications are Pre-integrated with Oracle SOA Suite – Oracle Fusion Applications already include the core features of Oracle SOA Suite such as the BPEL Process Manager for orchestrating flow between applications and other data stores. When you are ready to expand your integration into an unified platform across your enterprise, you are simply extending the foundation embedded within Oracle Fusion applications.
  • Common Policy Management Between Oracle Fusion Applications & Oracle SOA Suite – Instead of one policy management implementation for your applications and another for your integration platform, Oracle Fusion Applications shares the same Oracle Web Services Management policy management solution with Oracle SOA Suite which simplifies complexity and reduces time to integrate. Policy management for signing messages, performing encryption, authentication, and role-based access control is greatly simplified. Furthermore, changing policies is done independent of the end-points (such as services) so you have greater flexibility and security throughout your enterprise.
  • Mobile-ready Application Enablement & Integration – Instead of splintering off a new mobile enablement and integration platform that will eventually require some form of integration with your enterprise integration platform, Oracle SOA Suite spans the needs of the enterprise developer building SOAP-based services as well as newer mobile application enablement with RESTful services within Oracle SOA Suite's enterprise service bus, known as Oracle Service Bus.  Your enterprise developers can immediately expose services for mobile, cloud, and whatever comes next with this unified approach to integration.

For more information on Oracle's solution to simplifying hybrid cloud integration complexity, download the white paper "Cloud Integration - A Comprehensive Solution"

Wednesday Apr 10, 2013

Demystifying Data Integration for Cloud

Data Integration Product Marketing Team Blog

In our screencast on Tuesday, we presented how to use data integration products to move to cloud computing successfully. If you missed the screencast you can watch it here.

In this screencast, we explained 3 key ways Oracle’s data integration products can support and enhance your cloud computing architecture. These solution areas are:

(1) Consolidation/migration to cloud without downtime and enabling highly available data infrastructure

(2) Providing data services for data-layer application integration as part of platform-as-a-service

(3) Real-time application data synchronization within private cloud, and between non-cloud and private cloud systems

In our white paper “Demystifying Data Integration for Cloud” we explain these solutions in more detail. The white paper goes into specific uses such as loading bulk data into cloud, and integrating data between on-premise systems and public cloud, as well as how to meet availability and performance related SLAs.

You can download this white paper here along with other assets describing our cloud oriented solutions.

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