Friday Jun 27, 2014

Oracle Launches BPM Suite 12c

Today, Oracle launched BPM Suite 12c to help businesses optimize and automate their business processes, but enable them to establish deeper connections that will drive ongoing engagement.  Oracle BPM Suite 12c, the industry’s most social, unified, and complete BPM solution, helps organizations plan and manage their entire business architecture.  With the new release, organizations are able to quickly adapt to rapidly changing business requirements, enhance time-to-value for new processes, and help their customers realize improvement and efficiency gains.

Oracle BPM Suite 12c includes improvements to the product’s Business Activity Monitoring and Business Architecture Modeling features and enhanced support for Adaptive Case Management and Oracle Process Accelerators.  For more information on all the new features and enhancements BPM Suite 12c has to offer, join us on August 6th @ 10 AM PT for the launch webcast.  For more information on registering for the launch webcast click here.  


Monday Jun 02, 2014

How can you Add Value to your Mobile Apps?

Author: Craig Mikus, Sr. Director, Enterprise Mobile Solutions


Seems like every customer is either building or planning to build mobile apps, especially customer facing apps. Why? Inevitably, all companies want to improve the customer experience through more quality interactions that drive customer satisfaction, customer loyalty, new revenue streams, and even improve the way they service their customers. What better way than mobile apps? Right?

But how can customers add more value to these mobile apps to drive more business benefit? Look closely, the answer just might be right in front of you. Still need another clue? What’s the first 4 letters of mobile – mo-bi? Or pronounced differently, More BI.

That’s right – add more business intelligence to your overall mobile strategy. In today’s customer centric world where customer interactions and personalization are critical, it’s important to leverage a BI strategy that complements and feeds into your mobile strategy. For example, I was recently talking to a customer that was implementing a data warehouse project focused customer analytics. Their goal was to understand who are their best customers and why, develop customer profiles, identify customer trends & patterns, identify cross sell opportunities, and much more. The company then wanted to feed this information to marketing for targeted campaigns and programs. As we continued to talk, I asked my contact if they had plans to feed this information into their customer facing mobile apps to personalize the apps, target their interactions, and hopefully drive customer loyalty and new revenue streams? Two minutes later, my contact was calling his mobile development teams.

So my advice to everyone, as you establish your enterprise mobile strategy and goals, remember that “mo-BI” is a critical component to add value to your mobile apps! So make sure you have “mo BI” in your mobile strategy.

As I come to think of it, did you ever notice that Big Data also starts with BI?

Friday May 09, 2014

BI and Decision Making

Written By: Rick Beers - Senior Director,  Fusion Middleware Product Management

If you think you know everything you need to know about Business Intelligence technologies and decision making, prepare to be a bit unsettled. I am, and it didn’t take much to get me there.

Most recently, paper in the CIO Journal section of the WSJ entitled ‘Inner Workings of the Executive Mind’ explored the psychology of executive decision making, drawing from recent advancements in neuroimaging, in which scientists map the brain’s processing of tasks ranging from the tactical to the most strategic. What they found reinforces what most of us have believed for quite some time: there is a science to ‘gut feel’. Quoting from the paper: “…most of us assume that when we try to solve problems, we're drawing on the logical parts of our brains. But, in fact, great strategists seem to draw on the emotional and intuitive parts of their brain much more”.

These findings are similar to views expressed by economist/psychologist Daniel Kahneman in 2011's 'Thinking, Fast and Slow', which explored decision making patterns and, specifically, that the mind intuits first, then narrows choices, then decides based upon facts. Or, that facts are often used to evaluate the outcomes of intuition rather than at the start of an objective decision making process.

While many could dismiss such things as academic and not relevant in the practical world, they are in fact disruptive in many ways. Think business intelligence systems and processes that we all interact more each day. They are structured to drive increasing amounts of information at decision makers, under the belief that 'more, faster' is better. But the mind wants context and landscape first around which to logically (or emotionally!) develop and evaluate options around which to position data.

Is it perhaps possible that Big, Fast, or Real time data could actually lead to increasingly poorer decisions as our intuitive qualities are circumvented?

Consider last year’s Accenture publication ‘Analytics in Action: Breakthroughs and Barriers on the Journey to ROI’, which provides results and analysis following a survey of Analytics Practitioners. On page 6 in the section entitled ‘Data Driven Insights’ is the finding that “.…while more than six in ten users rate faster better decision making as a priority, only one in four habitually rely on data as a source of inspiration or basis for decision making.” While increasingly effective in measuring past results and predicting future events, BI’s ability to improve or even change the way decisions are made is still elusive.

But things are beginning to change in a big way. In memory computing, and the outcome of information tied to business processes and within a situational or role-based context will finally deliver upon the dream of fact-based decision making. 

 Business Intelligence technologies, and the management processes that utilize them, have been evolving since the earliest such systems in the 1970’s. The chart to the left proposes that BI Evolution from a business perspective has progressed through three levels:

· Level 1: Reactive

· Level 2: Predictive

· Level 3: Intuitive

It’s important to note that this evolution does not imply that the singular ideal is the ‘Intuitive’ level. Each level is needed for different reasons. The degree to which depends upon the organization and the purpose. Very few would argue, for example, that intuition has a role in Performance and Operational Reporting.

Translating that innovation into true business value will require us to increasingly focus on the business perspective. Many will say that BI still feels too much like an IT Project. For it to go to the next level, where a true transformation occurs in the decision making process (Level 4?), business needs to be truly engaged as equal partners. We’re getting there to be sure, but my gut says we’ve still got a way to go.

Wednesday Nov 27, 2013

Chalk Talk with John: Revisiting Business Process Management Value


It is easy to get caught up in the technical aspects of Business Process Management - potentially loosing sight of basic value that it can provide to our organizations.

Using our fictional communities of Middleware Fields and Codeaway Valley, we examine strategies to ensure that each town's teddy bear factories can meet customer demand. Is there a way for them to gain some visibility and management into the processes around them to make the most of their efforts? Let’s find out.

About me:

Hi, I am John Brunswick, an Oracle Enterprise Architect. As an Oracle Enterprise Architect, I focus on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology.  Before coming to Oracle, I was a Practice Manager within BEA System's Business Interaction Division consulting organization, orchestrating enterprise systems in support of line of business goals.

Follow me on Twitter and visit my site for Oracle Fusion Middleware related tips.

Tuesday Jun 25, 2013

Tech Talk: Can we put "Simple" in Application Business Process Management?

Customers are challenged with looking for answers to basic questions: Why can't it be simpler to connect applications in cloud to applications on-premise? How do I make my business more responsive and agile? How do I create end-to-end processes joining multiple applications?

Tune in to this Tech Talk session with Amit Zavery, Vice President of Product Management for Oracle Fusion Middleware as he discusses the relevance and importance of business process management and how Oracle BPM Suite is benefiting customers across all industries.

For other Fusion Middleware talks, subscribe to Fusion Middleware Radio today and visit us on oracle.com

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