Friday Jun 27, 2014

Oracle Launches BPM Suite 12c

Today, Oracle launched BPM Suite 12c to help businesses optimize and automate their business processes, but enable them to establish deeper connections that will drive ongoing engagement.  Oracle BPM Suite 12c, the industry’s most social, unified, and complete BPM solution, helps organizations plan and manage their entire business architecture.  With the new release, organizations are able to quickly adapt to rapidly changing business requirements, enhance time-to-value for new processes, and help their customers realize improvement and efficiency gains.

Oracle BPM Suite 12c includes improvements to the product’s Business Activity Monitoring and Business Architecture Modeling features and enhanced support for Adaptive Case Management and Oracle Process Accelerators.  For more information on all the new features and enhancements BPM Suite 12c has to offer, join us on August 6th @ 10 AM PT for the launch webcast.  For more information on registering for the launch webcast click here.  

Monday Jun 02, 2014

How can you Add Value to your Mobile Apps?

Author: Craig Mikus, Sr. Director, Enterprise Mobile Solutions

Seems like every customer is either building or planning to build mobile apps, especially customer facing apps. Why? Inevitably, all companies want to improve the customer experience through more quality interactions that drive customer satisfaction, customer loyalty, new revenue streams, and even improve the way they service their customers. What better way than mobile apps? Right?

But how can customers add more value to these mobile apps to drive more business benefit? Look closely, the answer just might be right in front of you. Still need another clue? What’s the first 4 letters of mobile – mo-bi? Or pronounced differently, More BI.

That’s right – add more business intelligence to your overall mobile strategy. In today’s customer centric world where customer interactions and personalization are critical, it’s important to leverage a BI strategy that complements and feeds into your mobile strategy. For example, I was recently talking to a customer that was implementing a data warehouse project focused customer analytics. Their goal was to understand who are their best customers and why, develop customer profiles, identify customer trends & patterns, identify cross sell opportunities, and much more. The company then wanted to feed this information to marketing for targeted campaigns and programs. As we continued to talk, I asked my contact if they had plans to feed this information into their customer facing mobile apps to personalize the apps, target their interactions, and hopefully drive customer loyalty and new revenue streams? Two minutes later, my contact was calling his mobile development teams.

So my advice to everyone, as you establish your enterprise mobile strategy and goals, remember that “mo-BI” is a critical component to add value to your mobile apps! So make sure you have “mo BI” in your mobile strategy.

As I come to think of it, did you ever notice that Big Data also starts with BI?

Wednesday Nov 27, 2013

Chalk Talk with John: Revisiting Business Process Management Value

It is easy to get caught up in the technical aspects of Business Process Management - potentially loosing sight of basic value that it can provide to our organizations.

Using our fictional communities of Middleware Fields and Codeaway Valley, we examine strategies to ensure that each town's teddy bear factories can meet customer demand. Is there a way for them to gain some visibility and management into the processes around them to make the most of their efforts? Let’s find out.

About me:

Hi, I am John Brunswick, an Oracle Enterprise Architect. As an Oracle Enterprise Architect, I focus on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology.  Before coming to Oracle, I was a Practice Manager within BEA System's Business Interaction Division consulting organization, orchestrating enterprise systems in support of line of business goals.

Follow me on Twitter and visit my site for Oracle Fusion Middleware related tips.


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