Monday Apr 21, 2014

How can you Add Value to your Mobile Apps?

Author: Craig Mikus, Sr. Director, Enterprise Mobile Solutions

Seems like every customer is either building or planning to build mobile apps, especially customer facing apps.   Why?  Inevitably, all companies want to improve their customer experience through more quality interactions that drive satisfaction, loyalty, new revenue streams, and even improve the way they service their customers.    What better way to improve the experience than with mobile apps?  "Right?"

But how can customers add more value to these mobile applications to drive more business benefit?  Look closely, the answer just might be right in front of you.   What are the first 4 letters of mobile;  MO-BI?   Or pronounced differently, "MOre BI" (More Business Intelligence).

That’s right;  add more business intelligence to your overall mobile strategy.   In today’s customer-centric world where customer interactions and personalization are critical, it's important to leverage a Business Intelligence strategy that complements your mobile strategy.  For example, I was recently talking to a customer that was implementing a data warehouse project focused on customer analytics.  Their goal was to: understand their best customers; develop targeted profiles; identify trends & patterns; recommend cross sell opportunities; and much more.  Next, the company wanted to feed this information to marketing for targeted campaigns and programs.   As we continued to talk, I asked my contact if they had plans to feed this information into their customer facing mobile apps to personalize the apps, target their interactions, and hopefully drive customer loyalty and new revenue streams?   Two minutes later, my contact was calling his mobile development teams.

So my advice to everyone,  as you establish your enterprise mobile strategy and goals, remember that “MO-BI” is a critical component to add value to your mobile apps! 

As I come to think of it, did you ever notice that Big Data also starts with BI? 

Thursday Apr 17, 2014

Master Data Management: How to Avoid Big Mistakes in Big Data

Written By: Neela Chaudhari, Principal Product Marketing Director - Master Data Management & Fusion Middleware

The paradigm-changing potential benefits of big data can't be overstated—but big changes can deliver big risks as well. For example, exploding data volumes naturally create a corresponding increase in data correlations, but as leading experts warn, correlations should not be mistaken for causes.

To avoid drawing the wrong conclusions from big data, organizations first need a way to assemble reliable master data to analyze. Then they need a way to put those conclusions and that data to work operationally, in the systems that govern and facilitate their day-to-day operations.

Master data management (MDM) helps deliver insightful information in context to aid decision-making. It can be used to filter big data, isolating and identifying key entities and shrinking the dataset to a manageable size for parsing, tagging, and associating with operational system records. And it provides the key intersecting point that enables organizations to map big data results to operational systems that are built on relational databases and structured information.

Adopting master data management capabilities helps organizations create consolidated, consistent, and authoritative master data across the enterprise, enabling the distribution of master information to all operational and analytical applications, including those that contain customer, product, supplier, site, and financial information.

Oracle Master Data Management drives results by delivering the ability to cleanse, govern, and manage the quality and lifecycle of master data.

To learn more about the importance of MDM as an underlying technology that facilitates big data initiatives, read an in-depth Oracle C-Central article, "Masters of the Data: CIOs Tune into the Importance of Data Quality, Data Governance, and Master Data Management."

And don't miss the new Oracle MDM resource center. Visit today to download white papers, read customer stories, view videos, and learn more about the full range of features for ensuring data quality and mastering data in the key domains of customer, product, supplier, site and financial data.

Monday Dec 26, 2011

Oracle Fusion Middleware Newsletter - November Edition

Haven't had a chance to check out the latest copy of the Oracle Fusion Middleware newsletter?  We have some exciting content in the Nov/Dec. edition, covering a range of topics starting with Big Data, Cloud and last but not least the Oracle Social Network.  That's just the beginning.  We've added new features to this edition including a Blogosphere section and a Featured Video for you to take a look at.  As always, customer wins, product announcements are part of this edition, but we've highlighted the recent Oracle Weblogic Server 12c launch (December 1st).  Wondering what's new in Oracle Fusion Middleware? Read all about it in the latest issue available at: http://www.oracle.com/us/dm/h2fy11/100025522-index-oem-1369805.html

INFORMATION INDEPTH
Oracle Fusion Middleware Newsletter
Oracle Corp
November 2011 Stay Connected: Blog Facebook Twitter Youtube

Saturday Nov 19, 2011

Missed OpenWorld 2011 or JavaOne? See the Key Announcements Today

Learn more about Oracle OpenWorld and JavaOne Key Announcements through our six On Demand Webcasts or Podcasts. Your time is precious and you can't make time to watch all keynotes and sessions on demand. Want to get a concise overview on the Oracle OpenWorld and JavaOne key announcements?

Presented by Oracle experts in EMEA, these six webcasts will help you decide which keynotes, general or solution sessions on Oracle OpenWorld and JavaOne could be of more interest to you.

Six informative, on-demand sessions are available as podcasts and webcasts, on Oracle Hardware and Software, each taking just 15-20 minutes. Be updated in an hour on Oracle OpenWorld on…

  1. Oracle Exadata and Exalogic Engineered Systems with Oracle Applications
  2. Oracle Exalytics Business Intelligence Machine, the industry's first in-memory hardware and software system
  3. Oracle Big Data Appliance, the end-to-end solution for Big Data
  4. Oracle Enterprise Manager 12c, the industry's first solution to combine management of the full Oracle stack with complete enterprise cloud lifecycle management
  5. Oracle Fusion Applications, a complete suite with 100+ modules
  6. Oracle Public Cloud with subscription-based, self-service access to Oracle Fusion Applications, Oracle Fusion Middleware and Oracle Database

Watch the Six JavaOne Key Announcement Webcasts anywhere you can access the Internet and learn more about:

  1. Plans for advancing the Java Platform, Standard Edition (Java SE) and an update on Java SE 8
  2. Plans announced for the evolution Java Platform, Micro Edition
  3. Availability of JavaFX 2.0
  4. The NetBeans IDE Availability for Windows, Mac, Linux and Oracle Solaris
  5. Latest developments in the evolution of Java Platform, Enterprise Edition (Java EE).
  6. Oracle Java Cloud Service.

Follow other informative, on-demand sessions on Oracle Hardware and Software on topics like Cloud, Exadata, Exalogic, Exalytics, Big Data Appliance, Enterprise Manager 12c, Hardware - SuperCluster, Server - and Storage, Oracle Fusion Applications

Register now!

Monday Oct 03, 2011

OpenWorld Recap Day 1: Innovations in Oracle Fusion Middleware, Exalogic, Cloud Application Foundation

So much buzz in a single day. I have to say I was quite blown away with the starting videos by Mark Hurd outlining our success thus far, and then ending with Thomas Kurian in the morning detailing a number of key advancements around Enterprise Manager 12c, Big Data, and Exalytics. The theme of Oracle OpenWorld (if you haven’t been paying attention to our banners) is all about Engineered for Innovation.

Hasan Rizvi during his General Session today discussed such innovations in Fusion Middleware highlighting Oracle Exalogic Elastic Cloud and Oracle Cloud Application Foundation which help provide a foundation for Cloud applications, make IT more efficient and business users more productive.

Rizvi outlined how Oracle is the leader in Fusion Middleware, with the #1 position in the market –with over 120,000 existing customers having added 9,500 new customers in the last 12 months.

In fact, Oracle runs on Oracle; running its own applications on Oracle Fusion Middleware, Oracle invests heavily in integrating its products together into cohesive solutions, reducing professional services costs compared to competition while reducing time-to-market for on-boarding new services from 3 months to 2 weeks.

Oracle also runs its most innovative business software, Fusion Applications, on Oracle Fusion Middleware - leveraging its modern user interface, in context Business Intelligence, integrated SOA, centralized security, and built for on-premise and on-Cloud.

Rizvi also discussed in detail the advantages of Oracle Exalogic,

  • Exalogic provides up to 5X processor utilization advantage for applications: Java EE, 25% processor utilization advantage for standard Linux or Solaris applications.
  • Unmatched throughput, responsiveness and efficiency on Oracle Exalogic: Oracle SOA runs 9X faster, Oracle ADF runs 10X faster.
  • For Business Applications it means better throughput, lower response times, more TPS, more users.

Ultimately that means: Oracle Exalogic provides customers a solution which relies on less hardware and software, is easier to deploy, manage, maintain, while at the same time runs faster.

In fact many Exalogic customers experienced dramatic gains. Rizvi quoted a few important customer examples:

  • Haier: 7X faster than IBM P750/AIX at ½ the cost.
  • Square Two: 9X improved response time with 5X gain in concurrent users
  • Deutsche Post DHL: ¼ rack of Exalogic 360X faster than 600 existing servers
  • Xi’an Software Pak: 22X faster performance than existing systems
  • Banco de Chile: 4X better performance over the competing solution.

In addition, Rizvi outlined new advancements in Exalogic Elastic Cloud Software which are worth highlighting:

  • Elastic Cloud Software now available on newly announced SPARC SuperCluster thereby bringing its benefits to an even larger audience
  • Virtual Assemblies for Exalogic bring together VM images and deployment configurations in order to reduce the costs of rapidly deploying new applications
  • Cloud Management provides complete cloud lifecycle management with automatic scale-up and scale-down along with metering and chargeback
  • Additionally, Cloud Management benefits from deep integration with hardware, software, and applications management to offer automatic, proactive support that monitors the day to day health of the system, provides patch recommendations, and can even contact support automatically when a problem is detected.
  • Oracle VM 3.0 for Exalogic offers the lowest overhead in the market combine with the greatest scalability for x86 architectures
  • Oracle Exabus offers high speed network virtualization, providing direct memory I/O for Java and C++ applications that results in 400% increase in process to process throughput
  • Example Exalogic Benefits for Fusion Middleware Customers: SOA 11g experiences a 9X improvement in response time, improves Tuxedo response time by 7X, and increases throughput of Oracle Universal Content Management by 300%
  • Resulting improvement in response time of sample business processes in Oracle Applications: E-Business Suite 300-800%, PeopleSoft 300%, Siebel 800%, JD Edwards 300%, Utilities Master Data Management 200%, and ATG 300%.

Looking forward to Tuesday? See the Keynote delivered by Dell: 8:00 a.m. - 9:45 a.m., Moscone North, Hall D

Stay with us on twitter if you aren’t already. Follow #OOW11 and #Middleware to be apprised of all the latest news when it happens. Join us in sessions in the Middleware stream by going to our Fusion Middleware Focus on Document.

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