Friday Feb 06, 2015

Oracle SVP on Top Tech Trends in 2015

Originally Published in Oracle Fusion Middleware Newsletter, January Edition

Oracle's Senior Vice President of Integration Products Amit Zavery spends a lot of time talking to both customers and developers, and that gives him a bird's-eye view of evolving trends driving digital transformation at companies worldwide. We recently had the opportunity to get his take on the top technology trends to look out for in 2015. Here is what he had to say.

Q: Almost every organization is in some stage of the journey to becoming a digital business. What do you think is the top trend in tech adoption for companies undergoing a digital transformation?
A: Regardless of whether it's a B2B or B2C company, the general trend I see is that businesses are trying to use data more efficiently. For example, they want to use real-time data to drive better decision-making and informed interactions with customers. This involves a huge volume of information and requires integration across various applications, systems, devices, processes, users, etc.

Integration is not a new trend, but the conversation is a little different now as the amount of disparate information silos has ballooned, particularly with software as a service (SaaS)–based apps. Early SaaS deployments were often not centralized. Departments generally bought and implemented SaaS-based apps in silos, simply because they were looking for function-specific usage. However, now they want to connect these apps with back-end processes and business requirements to better connect with the customer. A significant aspect of integration is how well you can automate certain business processes to support it.

Q: It sounds as though you are talking about more than just technical integration—correct?
A: Absolutely. Digital transformation has changed our understanding of integration. Integration is no longer just about tying together cloud apps and on-premises apps, but rather all the different customer touchpoints that make up a digital business. You need to know how to use the latest information to interact with customers in an experiential manner. Being a digital business means connecting these different pieces together in a way that makes sense, and is also standardized, fast, and scalable.

All this has led to integration being one of the biggest trends, as different heterogeneous systems need standardized integration—not just for apps, but for devices, users, identities of users, and different business processes.

Q: Where do you see mobile technology heading in 2015?
A: We've been talking about the convergence of the big four technologies—social, mobile, cloud, and information for years. The reality is that these technologies are maturing and being adopted at different rates. For mobile technology, adoption is undoubtedly well-along in terms of mobile-based devices and apps to interact with enterprise systems. Workers are now using mobile devices as the medium of choice, so it is critical that apps on the back end can deliver to mobile-based platforms. An associated trend is to modernize legacy apps for the mobile platform, as well as take newer technologies such as the Internet of Things (IoT) and make them part of the mobile ecosystem. For this to happen, you need a platform that makes it easy to convert and converge both new and old technologies into the mobile ecosystem.

Q: Speaking of platforms, where do you see platform as a service (PaaS) falling on the tech adoption curve?
A: I think that mobile technology and big data initiatives are further along in the maturity cycle, but that next year will be particularly big for PaaS and IoT. There are several reasons why. First, the maturity cycle is much faster now, and these technologies have evolved to the point that enterprise interest is piqued. Second, PaaS plays into the integration trend that I think will be huge next year. Companies want to run integrated applications as well as build system management apps in the cloud, and will need a standards-based infrastructure to support it. And finally, as companies move applications to the cloud or add cloud-based instances of on-premises apps, they need a platform that extends their ability to use technology that they are already familiar with. I think this adds up to critical mass for PaaS adoption.

Learn more about technology trends for this year and the future. Register now for a free Oracle Day event near you and find out how you can make digital disruption an opportunity for innovation.

Friday Jan 23, 2015

ACE Director on Clearing the ConFusion – Oracle Cloud Applications

Author: Debra Lilley, ACE Director, EMEA

As I typed that title I cringed. I have been an advocate for Oracle’s development of Next Generation Applications from the day they announced Fusion, and I hated the term quickly coined by pessimists of 'Fusion – Confusion'. But now as Oracle drops the name Fusion, for its applications, I feel there really is some confusion, so I am going to use this post to clarify to this community.

Why am I writing this post for this blog? Well the problem is Oracle knows it has renamed the products, but their customers don’t. If you are attending COLLABORATE in April the stream is called Fusion Applications, and if it wasn’t the number of attendees would be very small, but more and more you need to recognise the Cloud brand. The components of Cloud that Oracle developed in their technology (okay, Fusion applications), are 100% written on Oracle Fusion Middleware, that hasn’t gone anywhere and continues to be developed, and it is the use of these Oracle Fusion Middleware technologies that Oracle AppAdvantage is all about - extending the capabilities of "Fusion" Applications with Oracle Fusion Middleware. My starting position and reason I became involved with this AppAdvantage initiative is that there is no better shop window for what Oracle Fusion Middleware can do than the applications that Oracle has developed itself.

I did try an explanation on my own blog after Oracle Open World but this time I will be more succinct.

FACT : All Fusion Applications are now Cloud Applications.

Each pillar is now renamed Oracle …. Cloud , so Fusion Financials is now part of Oracle ERP Cloud, within each pillar there are the separate offerings which are normally desecrate process areas and with discrete pricing.

FACT : Not all  Cloud Applications started Life as Fusion Applications.

As part of their Cloud journey, Oracle has acquired some native cloud-delivered applications, such as Taleo and RightNow. The plan, being executed is that these products are being unified, i.e. integrated with other offerings, where possible being delivered on the same technology stack and being given the same User Experience as Oracle’s home grown offerings. 

RightNow has for some time been known as Oracle Service Cloud  and the recruiting module from Taleo as Oracle Recruiting Cloud

FACT: Cloud Applications don’t have to be SaaS

Software as a Service is the deployment of an application in a cloud environment. Oracle, or a third party in some cases, hosts the application and look after not only the infrastructure but the patching and security, and in turn you pay a subscription to use charge.

Most of these same applications could be deployed on-premise with you being responsible for all the above and with the more traditional upfront licence costs. 

Oracle have called the products Cloud because they are available and are being deployed as such more and more that way.

FACT : Oracle are trying to make it easy for you to find this all in one place.

This is a great place to start: The Applications tab goes through the offerings and you can find the PaaS offerings to extend and strengthen your SaaS.

About the Author:

Debra Lilley, VP Certus Cloud Services, Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director.

Lilley has 18 years experience with Oracle Applications, with E Business Suite since 9.4.1, moving to Business Intelligence Team Lead and Oracle Alliance Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts 

Tuesday Dec 09, 2014

REDISA Drives Sustainability Industry in South Africa

This is a story that needs to be told and re-told.

The Recycling and Economic Development Initiative of South Africa (REDISA) is a non-profit organization driving to develop a sustainable South African tire recycling industry to manage responsibly and fiscally the full lifecycle of tires. From creating jobs to driving a viable and environmentally sustainable industry for waste management, REDISA has delivered tremendous social and economic value to the region.

From adoption of could and mobile to leveraging GPS technology and more, REDISA is also a gold standard for use of technology to driving value. Recently, REDISA was awarded the 2014 Oracle Sustainability Innovation Award. The award recognizes the innovative use of Oracle technology to address the global sustainability challenge. And the use of Oracle Fusion Middleware and Oracle Applications to power their initiative makes this  a wonderful Oracle AppAdvantage story. We hope to bring you a lot more on REDISA over the next few months but for now, here's a brief video interview of REDISA executives on using Oracle technology to drive the organization.

Thursday Nov 06, 2014

Highlights from OOW: Recap of Enabling Multichannel Access to Oracle Applications

Author: Harish Doddala, Senior Product Manager, Oracle Fusion Middleware

Customers today constantly engage with companies across multiple channels. They desire a simple, secure and a consistent experience, whether it is a bank they are interacting with, or a retail store they are ordering a product from, or a service and maintenance request they are creating. A recent survey showed that “74% of customers use 3 or more channels to engage with a business to discuss service issues”. Companies need to be able to engage, sell to, and service customers across all channels: the web, in a store, over the phone, via a mobile device or through social channels.

So where do you start? How can you devise a strategy to determine which services will be delivered to whom, employing which technologies and applications and onto what devices/channels? All this might seem a little ominous at first given that you need to think about delivering a consistent experience, integrating multiple applications and ensure that it is done securely. The session titled: “Bridging Mobile and Desktop: Enabling Multichannel Access to Oracle Applications” at Oracle OpenWorld 2014 helped address some of these questions which I’ll summarize in this post.

The session began with an overview of Oracle’s product portfolio to enable multi channel access. We recommend that you adopt a scenario driven approach to figure out which of these components might be applicable to your solution. You obviously may not need every single component, and will be able to leverage on some of your existing investments.

Mobile Suite and WebCenter Sites & Portals provide a unified portal for customers, partners and employees to engage with the enterprise. Oracle SOA Suite and BPM Suite helps you manage cross enterprise business processes for maximum efficiency and effectiveness. The Identity and Access Management layer provides consistent role management, SSO and governance to cross- application processes and transactions.

We presented a few compelling customer stories:


Pella is a privately held window and door manufacturing company headquartered in Iowa. The company wanted to improve the digital experience for customers, dealers and employees and by that they wanted to provide a Self-Service portal for dealer/sales network so their sales team has current, accurate information to deliver a better customer experience and close more deals. Pella also wanted to improve the online experience for customers which include the online scheduling process for in-home consultations. By leveraging Oracle WebCenter and Oracle Middleware technologies, Pella was able to get a better handle on its customers’ online behavior and purchase patterns. It was also able to collate information about service levels, determine what is relevant to each buyer, assess which processes need to be improved, and feed that insight back into its sales, marketing and manufacturing cycles to enforce continuous improvement. Through a multichannel engagement platform, the company was able to achieve industry leading transformation in customer and dealer interaction.

City of LA:

Another customer that was mentioned was “City of LA”. City of LA Department of Water & Power and Dept of Building a Safety services provided its customers the ability to use their desktops, mobile phones or tablets to submit a service requesting the City’s most popular services, including graffiti removal, pothole repair, and bulky-item pickup. MyLA311 app lets customers pay their Los Angeles Water and Power Bill from their mobile devices. Oracle WebCenter, Oracle Identity Management, Oracle SOA Suite and Oracle ADF helped bring this solution together and provide multichannel access to City of LA’s customers.

Agilent Technologies

We also had a customer, Agilent Technologies, a spinoff of Hewlett Packard labs, join us at the session. Rajesh Gathwala, the architect of the solution, talked about how the company had to integrate multiple backend approval systems so its customers can use a single app to file approvals. He explained how the Oracle Service Bus helped achieve this integration across applications such as EBS for PO approvals, PeopleSoft for HR approvals and custom ADF for Points approvals. Thus a single set of services could be exposed for access across different channels such as smartphones or tablets running on any platform i.e iOS or Android. The overall infrastructure was secured using Oracle Access Manager and Oracle Internet Directory. This drastically improved productivity leading to faster approvals and increased ease of use across a secure multichannel environment.

The session ended with a live demo which showcased most of the Oracle products in Figure 1. The demo centered around a field service use-case and illustrates how a multichannel strategy can be adopted to enhance customer experience and help improve productivity.

I’ll talk about the demo in greater detail in a follow up post.

Tuesday Oct 14, 2014

Highlights from OOW: Bringing Applications and Middleware Together

One of the key sessions discussing the value of middleware at this year’s Oracle OpenWorld was Group Vice President, Amit Zavery’s General Session: Enabling Applications for Cloud, Mobile and Beyond.

The Oracle executive stressed how digital technologies have completely disrupted the way we do business today and how the very same technologies present unique business opportunities that were unheard of just a few years back. For example, a recent survey showed that 74% of customers use 3 or more channels to engage with a business to discuss service issues. And that 70% of the buying cycle takes place before a customer engages with a live sales person meaning the customer does research/comparisons/due diligence based on the information available off the various channels even before he/she directly communicates with a sales person. The engagement model has changed and not just for our customers. Think about it. When was the last time you picked up the phone to call helpdesk to reset your password on a portal or a website? Or, are you still carrying a mobile phone for work and another for your personal use or are those one and the same? Whether you are in the customer, partner or an employee role, your expectations on how you interact with a business (B2B or B2C) have completely changed and businesses are either meeting those and succeeding (a la Amazon) or they are left biting the dirt (Amazon’s initial rival, Borders).

In this session, Amit discusses how technology can play a key role in getting the business digital ready. For that to happen, the applications infrastructure needs to be modernized; it needs to be renovated for the digital future. But rather than throwing away what you already have, Amit outlines an architectural framework to modernizing the infrastructure while leveraging the existing investments. He discusses the role middleware services can play to add capabilities and extensions to your existing applications to allow them to adopt social, mobile, cloud and IoT.

Amit was joined on stage by IT executives from Ricoh Americas and The Sherwin Williams Company. Ricoh’s CIO, Balaji Rangaswamy discussed how they are using the integration service to enable mobile customer service, a self-service portal for dealers and how the same integration service is also allowing their SaaS Salesforce Applications to connect with their On-Premise E-Business Suite application to provide their dealers and salesteam with the information they need to be successful. Incidentally, Ricoh is also a great example of how they have enabled employee social collaboration on the same integration foundation.

Sherwin Williams’ lead architect, Biplab Roy underscored the need for IT to provide the optimization and consolidation platform to keep the operational costs down, drive business efficiencies and enable high performance of its business critical applications to provide stable business operations. The company relied on Oracle Exalogic to do so and have since seen tremendous performance gains.

At Oracle we are learning from our customer experiences as well as their evolving business requirements. AppAdvantage is a direct result of those learnings and where possible, we try and showcase customer use cases, experiences and lessons learned. If you missed Amit’s session at Oracle OpenWorld or are keen to know more and see how you can adopt digital technologies while leveraging your existing investments, we recommend you join as at an Oracle Day event coming to a city near you. And, as always, we look forward to hearing from you via blog, twitter @OracleMiddle or on Facebook.

Thursday Sep 11, 2014

Thomas Kurian to Deliver Middleware Keynote at OpenWorld

Oracle Executive Vice President, Thomas Kurian to Keynote the Oracle Fusion Middleware General Session

GEN8589: Oracle Fusion Middleware - Cloud Platform for Digital Business
Monday, September 29, 1:15 p.m. -2:00 p.m.
Marriott Marquis, Salon 7/8/9

Don't miss the session that will set the tone for Oracle Fusion Middleware at Oracle OpenWorld 2014. Today’s digital transformation is creating the need for an IT platform that helps organizations develop modern mobile applications, modernize and integrate existing applications, redesign business processes for greater agility, collaborate with rich media and social tools, and effectively use big data. This session, by Thomas Kurian, Executive Vice President Product Development at Oracle, highlights cutting-edge products in Oracle Fusion Middleware that provide these capabilities on a secure, highly reliable, cloud platform.

Be sure to mark the session in your schedule builder today.

Thursday Sep 04, 2014

Video trailer: Siram Tackles Commercial Efficiency with EBS and BPM

Here's a sneak preview of what is in store for you on the live webcast scheduled for next week.

Oracle AppAdvantage IT Leader Series
Siram Achieves Business Process Agility
Tuesday, Sep 9 @ 10 am PT/1 pm ET/ 5 pm GMT
Register today

Tuesday Sep 02, 2014

It is LIVE!

OpenWorld attendees, great news! The Schedule Builder is now live. That means, you can not only look up the sessions, the dates, time and location for these but you can also pre-enroll at these sessions and build these in your calendar using the Schedule Builder. Since some of the key sessions like executive and track keynotes do get over-capacity at times, we recommend a you take a look at the Focus On documents for your areas of interest to determine the sessions you'd want to attend and then use the Schedule Builder tool to pre-enroll. Please note that access to these sessions is available on a first-come, first-served basis and inclusion of these sessions on your schedule does not guarantee access.

How to Schedule Sessions

There are two approaches to scheduling, and you can mix and match depending on which best meets your needs.

You can search for sessions in the Content Catalog and add them to your schedule from there. The Catalog gives you many ways to filter your search.

Alternatively, you can go to View My Calendar and add sessions using the calendar view. Just click on a time slot and the sessions available around that time will be listed. You can filter from there based on keyword searches.

Happy searching and we will see you at Oracle OpenWorld 14.

Thursday Aug 21, 2014

Announcing the Next AppAdvantage IT Leader Documentary

Close on the heels of the very successful launch of Oracle BPM 12c, we are so excited to be announcing the next video in the Oracle AppAdvantage IT Leaders Series. As you know, the Oracle AppAdvantage IT Leaders Series profiles a successful executive in an industry leading organization that has embarked on a business transformation or platform modernization journey by taking full advantage of the Oracle AppAdvantage pace layered architecture.

Tune in on Tuesday, September 9th at 10 am Pacific/1 pm Eastern to catch our IT executive, Regis Louis in an in-depth conversation with IT executives from Siram S.p.a., a major energy services management company in Italy. The documentary will explore how the company is doing process orchestration and business process management to build inter-department collaboration, maintain data integrity and offer complete transparency throughout their Request for Proposal (RFP) process. Oracle’s technology expert will then do a comprehensive walk-through of Siram’s IT model, the various components and how Oracle Fusion Middleware technologies are enabling their Oracle E-Business Suite processes.

Experts will be at hand to answer your questions live. Check out this live documentary webcast and find out how organizations like yours are building business agility leveraging existing investments in Oracle Applications.

Register today. And if you are on twitter, send your questions to @OracleMiddle with #ITLeader, #AppAdvantage. We look forward to connecting with you on Tue, Sep 9.

Siram Achieves Commercial Efficiency with Improved Business Process Agility

Date: Tuesday, September 9, 2014
Time: 10:00 AM PT / 1:00 PM ET

Wednesday Aug 20, 2014

In Technology, Ignorance is NOT Bliss

Author: Debra Lilley, ACE Director, UK

Proof I’m not technical - 

I’ve just finished a Latin America tour with OTN and a funny thing happened that I want to share with you; because it is quite a good analogy for how many of us use technology today and you know how I love analogies.

In Costa Rica we had a really long journey up through the mountains to where our conference was to be. The road was windy and narrow and once it got dark there was no scenery to see, boredom set in. At one stage I looked at my watch to see the time, but in the dark I couldn’t make it out, so I thought I would be clever and use the torch in my smartphone! Even though as soon as I switched on the phone it showed the time, I ignored it and used the torch to read my watch.

That’s us when we pay maintenance on software, ask for enhancements, and either chose not to upgrade or as I have seen so many times, upgrade but don’t use the new features. I know there are always other factors not least the upgrade costs themselves but in the later releases of all the Oracle family of applications Oracle have done a lot to make the interoperability of them with Oracle Fusion Middleware more successful and in many cases for the first time. My heritage is Oracle E Business Suite (EBS) and the availability of Oracle Weblogic for EBS is fantastic for an Oracle powered organisation that can move away from supporting multiple flavours of application server. The same release made available  - the no downtime patching that Oracle Database 11g introduced with Edition Based Redefinition.

I am not saying you must use these features but you must be aware of what each release of your application brings and make a business based decision as to whether it is for you or not. I like to have a simple spreadsheet of features with no-value, nice-to-have, must-have ratings, but make the spreadsheet cumulative so that when you do upgrade you have all the features listed you previously didn’t take up. That way you can avoid the ‘using your phone to read your watch’ scenario.

About the Author:

Debra Lilley, Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director.

Lilley has 18 years experience with Oracle Applications, with E Business Suite since 9.4.1, moving to Business Intelligence Team Lead and Oracle Alliance Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts  

Thursday Aug 07, 2014

Focus on AppAdvantage for Oracle Applications at Oracle OpenWorld

A couple of days back, I did a post to highlight some key links and resources to prepare you for your trip to Oracle OpenWorld 2014. Today, my post focuses on one of the key focus areas for us here at Oracle and one that you will find at the upcoming OpenWorld - Oracle AppAdvantage. If you follow this blog regularly, you must already be familiar with Oracle AppAdvantage - the framework to empower organizations to adopt modern technologies like social, cloud and mobile while leveraging the existing investments in Oracle Applications. Oracle Fusion Middleware technologies power Oracle AppAdvantage, and at Oracle OpenWorld this year, you will find a comprehensive set of sessions that will likely speak to a use case of your interest. Just take a look at the Content Catalog.

If you have Oracle Applications in your organization and are thinking of extending or enhancing the capabilities or if you are looking to optimize your application infrastructure or are ready for a digital initiative, you may want to bookmark some of the following sessions:

General Session: Enable Apps for Cloud, Mobile, and Beyond [GEN8238]

A "keynote" on Oracle AppAdvantage, this session will explore how Oracle Applications customers can adopt latest technologies like social, mobile and cloud and extend the capabilities of their existing investments.

Bridging Mobile and Desktop: Enabling Multichannel Access to Oracle Applications [CON8363]

Multichannel enablement is a strategy for creating business process systems and views of business information across all channels. Attend this session to find out how you can build a digital enterprise.

Simplify SaaS and On-Premises Integration by Using Oracle Fusion Middleware[CON7646]

With the increasing popularity of software as a service (SaaS), there is a key imperative to quickly, efficiently, and easily integrate these newer SaaS applications with on-premise applications. Learn how Oracle can help.

Jazz Up Your Oracle SaaS with the #1 PaaS [CON8489]

Attend this session to learn how Oracle platform as a service (PaaS) and infrastructure as a service (IaaS) can extend and integrate your application investments.

Panel Session: Prepare for ERP Upgrades [CON8534]

Planning an ERP upgrade? Then don't miss this session at Oracle OpenWorld to learn from experts' experiences and best practices.

Automate Financial Processes for PeopleSoft and Oracle E-Business Suite[CON7529]

Still processing paper documents manually and entering them into Oracle Financials? Looking to do invoice process automation for PeopleSoft Financials operations? Attend this customer panel to hear first hand from customers who have done so and successfully at that.

The Oracle AppAdvantage track has a lot more to offer. So, do bookmark Focus on Oracle AppAdvantage for Oracle Applications where you will get up to date information on relevant sessions, times and venues.

And don't forget to attend our red carpet event:

Oracle Fusion Middleware: Meet This Year’s Most Impressive Innovators[CON7029]

And watch this space as we continue to roll out more information and resources for all things middleware at Oracle OpenWorld.

Thursday Jun 26, 2014

Disruptive Innovation: Using Oracle Technology

Written By: Debra Lilley - ACE Director, Fusion Applications 

I love the term ‘disruptive technology’ – disruptive appeals to the rebel within me, but it actually refers to technology that changes what we do

Mobile and social are two examples of disruptive technology, you may not think it but remember my first blog posting 6 years ago we didn’t even have these in the mainstream, and they have so changed the way we live and do business.

If you are looking to bring these new technologies to your enterprise, they have to be disruptive, don’t simply use Fusion Middleware to do what you have always been doing, there will be little or no business benefit.

When you implemented your existing applications you probably did a lot of process mapping and gap analysis with your processes against the application. When implementing Fusion Applications best practice is not to do that initially, look at what Oracle offers as a process and then see if it works for you. Unless it is a mission critical or so unique it is your business differentiator there is probably not much to change, and you will be amazed at how the technology allows you to work. A great example is reporting in Financials, today we typically have many reports and yet in Fusion there are very few ‘printed’ reports because you don’t need them, the specialized analytics gives you all the information you need at your fingertips.

And my favourite but very simple disruptive technology in Fusion Apps (which uses webcentre) is the simple way to interact with a person or customer every time you come across them in a transaction. A simple over the field exposes their name, a direct link to email, the ability to phone if you have VOIP, etc etc. Simple, yet changes the way we do business, disruptive technology.

Debra Lilley, Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director.  Lilley has 18 years experience with Oracle Applications, with E Business Suite since 9.4.1, moving to Business Intelligence Team Lead and Oracle Alliance Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts 

Tuesday Apr 22, 2014

Mark Your Calendars: Registration is here for Ricoh Americas webcast

If you  haven't registered already -- then go ahead and register for this customer-led webcast with Ricoh and hear how Oracle AppAdvantage powered by Fusion Middleware is more than just a solution a but a strategy for maximizing your application investment. In this webcast you will learn how Ricoh provided value-added mobile services to their customers and how they developed a services-oriented integration architecture designed to be flexible and drive innovation.  To register for this webcast click on the link below.

Webcast: Ricoh Differentiatest Business with Unified Cloud and On-Premises Business Integration

Date: April 29, 2014

Time: 10 AM PT/1 PM ET

Tuesday Apr 15, 2014

Ricoh Americas Delivers on Anytime, Anywhere Promise with Cloud and On-Premise Integration

 Cloud.  On-Premise.  Mobile.  Integration.  Not just buzz words in the IT industry, but real ways that organizations are deploying and implementing software in the enterprise to drive business value.  Join us on this webcast with the CIO of Ricoh Americas Corporation - Balaji Rangaswamy to hear how they are leveraging Oracle AppAdvantage powered by Oracle Fusion Middleware.  In this webcast you will learn how Ricoh provided value-added mobile services to their customers and how they developed a services-oriented integration architecture designed to be flexible and drive innovation.  To register for this webcast click on the link below.

Webcast: Ricoh Differentiatest Business with Unified Cloud and On-Premises Business Integration

Date: April 29, 2014

Time: 10 AM PT/1 PM ET

Friday Apr 11, 2014

Self Service and the Digital Revolution

Written By: Rick Beers - Senior Director, Product Management - Oracle Fusion Middleware 

Gartner’s ‘Taming the Digital Dragon: The 2014 CIO Agenda’ is now available on our AppAdvantage home page. It’s a very insightful look into what’s driving IT Leadership in 2014 and for the second consecutive year it explores the dynamic of two separate yet complimentary goals for CIO’s: Renovating the core of IT and exploiting new (digital) technology and trends.

Gartner: February 2014, Taming the Digital Dragon: The 2014 CIO  Agenda 

Yes, the digital revolution has arrived to enterprise IT and has matured beyond hope and hype. It’s now reality and will drive a competitive advantage for those that embrace it and the reverse for those that do not. That much is certain.

On the other hand, this revolution heralds the end of the client server era after a 30 year run and today’s single instance ERP-centric architectures will need to evolve. To be sure, ERP is still, and will continue to be the dominant transactional platform within an enterprise, either on premise or cloud based. However, too many enterprises are burdened with heavily customized and overly rigid ERP architectures that simply cannot adapt sufficiently on their own. Gartner’s view of Postmodern ERP captures this need perfectly. 

To be sure, the tandem goals of modernization and digitization rely upon one another for success, but how can this be accomplished? Too many organizations are stuck in a holding pattern and don’t need to be. In fact, this has been explored previously in these blogs and is an underpinning of Oracle AppAdvantage, a layered Framework that offers the opportunity to modernize while delivering new digital capabilities. Good in theory perhaps, but how about in practice. What is an example of ways in which an enterprise can ‘re-imagine the core’ while simultaneously exploiting new digital technologies? Something with demonstrable business results and measurable ROI?

For that, look no further than self service, either B2B or B2C. But this isn’t the self service of even 5 years ago, which was still typically limited to those processes and data that were resident within a single application such as ERP. Self Service today, fueled by proven SOA technologies, deliver an automated, managed and fully informed digital experience resulting in significant cost savings as well as the increased customer awareness and satisfaction that comes from a true 360 degree view of the enterprise. With full security and process management. And, of course, mobile enabled. Access Anytime, from Anywhere, by Anyone. The Reference model below provides a blueprint for enterprise-wide self service. Once in place and delivering solid ROI in its own right, enterprises can then leverage the reusable technologies and skills that were created to expand their digital revolution. 

For more information on getting started with the AppAdvantage Framework visit our website (here). For a detailed look at Self Service at work watch our 30 minute documentary Pella Revolutionizes the Digital Experience for Customers, Partners and Employees.


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