By Tanu Sood on Mar 04, 2014
Looking to brush up on Oracle Fusion Middleware, but aren't quite sure where to start? Check out the Oracle Press for all that's written and published on Fusion Middleware. Oracle Press has numerous titles ranging from Java, to enterprise architecture to deployment strategies and design patterns. Not only are there books, but take a look at videos from Oracle's technical experts. Check it out - here's the link to Oracle Press for Fusion Middleware.
Author: Lance Shaw, Senior Principal Product Director, Oracle
The way that your organization delivers information has become an increasingly important aspect of how you engage with customers, partners and employees. It also reflects significantly on your corporate brand and how you are viewed in the marketplace. Oracle AppAdvantage is Oracle's approach to maximizing the value of Oracle Applications with Oracle Fusion Middleware as it helps you leverage your existing investments while standardizing on core enterprise applications. Naturally, most organizations rely on multiple business systems to process, track, coordinate and deliver vital information to customers, partners and employees. Each user expects a personal experience, but those experiences will vary according to their roles and personas.
The method and style by which information is delivered is commonly called the Digital Experience. To keep your customers engaged and satisfied, the Digital Experience must be consistent across web and mobile delivery channels, with content presented appropriately within each context.
We have all seen when a company fails at delivering a quality web experience. Information delivered to a customer or employee varies depending whether it is accessed from a tablet device or a browser. Visual branding and the “look and feel” vary widely or sometimes the information is just wrong as it is not being delivered from a central system. Customers, business partner and employees all expect a better experience.
In order to provide this type of consistent and integrated online experience, organizations using Oracle Applications must be able to integrate web content management systems with enterprise systems of record and securely deliver this information in a contextual and self-service fashion. A complete Digital Experience can’t be disconnected from these critical enterprise applications.
Oracle AppAdvantage is a program powered by Oracle Fusion Middleware technologies that helps customers strengthen their investments in Oracle Applications and integrate new technology without adding to the applications’ development lifecycles. Customers that use Oracle E-Business Suite or Oracle’s PeopleSoft, JD Edwards, or Siebel solutions—as well as any of Oracle’s industry solutions or other Oracle Applications—can fulfill customer expectations with Oracle AppAdvantage solutions for Digital Experience.
Ultimately, the success of the Digital Experience depends upon the quality and quantity of information available from enterprise applications and the ease with which it can be accessed and utilized. The middleware solutions in the Oracle AppAdvantage program enable Oracle Applications customers to deliver a seamless Digital Experience that maintains the corporate “look and feel” of your brand while targeting individuals based on their current context and preferences.
To learn more about the power of Oracle AppAdvantage for Digital Experience, watch the upcoming webcast where a leading doors and windows manufacturer, Pella discusses how they are leveraging Oracle AppAdvantage for Digital Experience to empower their customers, dealers as well as their sales network and are fueling continuous improvement, in turn.
There was a buzz in the air at Oracle CloudWorld in San Francisco last week at the Westin on Market Street. It was a great opportunity to hear Oracle's strategy for the Cloud across Applications such as ERP, HCM, Eloqua and other as well as Oracle's strategy for Mobile. There was something for everyone with a floor dedicated to demos and numerous sessions for all interested. CloudWorld in San Francisco is just one of several locations worldwide where this event is being held. CloudWorld is slated to take place in Melbourne, Moscow, Beijing and Chicago - so if you missed last week, not to worry, it's coming to a city near you!
CEO, Larry Ellison delivered an energizing keynote in the afternoon to a packed audience. He focused on Oracle's investment in HCM and why it sees this is an important initiative and one that requires additional staff resources and greater innovation in order for us to maintain our leadership position in the market. Following his keynote, there was a good amount of time set aside for Q & A from the audience. Among the many sessions, the one not to be missed was delivered by Ray Wang, Principal atConstellation Research. He had a very well attended session that covered what a sales cloud-related product should entail (feature, function and address which business needs) .
Still want to attend CloudWorld? To register for a CloudWorld near you, click here.
Oracle AppAdvantage is not about products; it is about business use cases. At Oracle we have the unique opportunity to see and understand how organizations - big and small, global and regional - use Oracle Applications and how they look to extend and enhance the value of their existing investments in Oracle Applications. As ACE Director, Debra Lilley had mentioned in her post last week, much like traffic and roads, it is okay to ask for directions while navigating applications. Oracle AppAdvantage is that
strategic approach to using Oracle Fusion Middleware with Oracle Applications or
other industry applications whereby organizations can extend their technology
investments to fuel innovation and meet strategic business objectives.
The Oracle AppAdvantage IT Leader program has been put together to showcase organizations and their successful technology roadmaps driving innovation for the future while enabling business success today. As part of this program, you will see Oracle's executives sit down with IT Leaders of organizations around the world to discuss the business, cultural, organizational and financial impact of the use of technology, and of the application of Oracle AppAdvantage, to drive innovation and build industry differentiation. These in-depth, on-site interviews will detail the business rationale, the road to planning, design & ultimately success as well as the IT Leader's vision for the future. We will get insights into the industry, we will explore touch points between business and IT collaboration, and more. Oracle Enterprise Architects and technical experts will be called in to walk us through the logical reference model so we understand the technology that is fueling the success. We will explore the cross-industry applications of technology. And, we will host a live Q&A session so that YOUR questions are answered by the experts.
We kick-off the IT Leader program with Pella - a well known doors and windows manufacturer in North America. Tune in Wednesday, February 12 at 10 am PT/ 1pm ET to see and hear from the IT Leaders at Pella as they describe how they are leveraging Oracle AppAdvantage to reinvent the way they interact with employees, customers, and business partners. Find out how technology is enabling continuous improvement throughout the manufacturing and sales cycles at Pella. Register for this complimentary webcast and get your questions answered live by the experts. Rick Beers, our host of the regular IT Leaders Editorial column, will be the host of this documentary webcast with Pella.
Pella Revolutionizes the Digital Experience for Customers,
Partners and Employees
Date: Wednesday, February 12, 2014
Time: 10:00am PT / 1:00pm ET
Author: Greg Jensen, Senior Principal Product Director, Oracle
This is a 2-parter on Oracle AppAdvantage for Security. Tune in next Wednesday for the concluding piece.
During the 1990’s, the world witnessed a revolution in application development and architecture with the advent of Internet enabled applications, and services. This brought an abundance of next generation requirements for these Internet-enabled applications. Some of these requirements included a need for security, reporting, auditing, maintenance and management, within each application. Over time, this model has grown to become overly complex to manage, to maintain, and impossible to fully evaluate risk and compliance on an ongoing basis. What was needed was a new architecture that could evolve with the changing business demands.
Security is Necessary to Transform
Businesses today are faced with a variety of complex business challenges that require organizations to evolve and remain agile in their ability to adapt with the demands of new market conditions, customer needs or with new enabling technologies that promise greater efficiencies, reduced costs and increased productivity. One of the key success criteria in today’s competitive environment is a business model that is capable of transforming as demands and needs call for.
Regardless of the industry your company or organization is contributing to, each industry has seen more change in the last 2 years than the previous generation saw in that same industry within a decade or more. The rate of change is accelerating at levels we have never seen. It doesn’t matter if you are in Banking, Insurance, Transportation, Construction, Government, Healthcare or even Education, we are all impacted each day by applications, processes, services and devices as a function of our jobs, and none of this can be achieved without associating an “Identity”, as it relates to your users, customers and partners. Identity is what binds all of our industries together and it is also the component that ENABLES every industry moving forward.
In the past, enterprises have utilized on premise applications that have been silo’d off from other applications and services by the use of their own proprietary event/logging systems, policy management and security frameworks. With the advantages of more capable and unique features within the apps, this also brings some disadvantages through the use of this model. These disadvantages include increased training costs, increased Audit risk and associated costs and longer provisioning/de-provisioning cycles. Customers are now delivering a new set of requirements to overcome these issues.
While the average consumer may not understand the role of Social Media within the enterprise, the fact is, a recent Enterprise Strategy Group Survey showed that 44% of apps must be social enabled in the near future. This is a great example of how technology for one vertical was rapidly adapted to industrial verticals and into applications as part of transforming the way one did business. Customers are also looking for ways to re-use and repurpose infrastructure across applications. This has been seen in areas such as event collection by using a single event consolidation platform for all applications, to use cases such as reporting where one can purchase reporting platforms that can pull event information from numerous applications and present them in a single report platform that is re-usable across applications. No more proprietary platform. The next big push is how to separate security from the application and make this a shared service across all applications. Something you configure once for a user or an identity, and you simply plug in additional applications that re-use the identity profile. This causes us to re-think security as a more strategic building block when we architect our application platforms, and not an afterthought.
In our next Blog, in this series, we will dive deeper into the Security Transformation Principles that underpin what some are calling the Great App Re-Architecture, as well as some real world customer case studies on how this is being applied in today’s enterprises.
Did you catch last month's online Oracle Mobile Platform Strategy update? if not, here's the replay link for the same. Catch Oracle executives and Gartner analysts discuss the opportunities a Mobile Strategy for an organization creates and learn about Oracle's Mobile Platform and our advancements on that front.
And, if you haven't already, check out this Oracle Fusion Middleware newsletter feature on how you too can simplify enterprise mobility with Oracle Mobile Platform. And we recommend you subscribe to our bi-monthly newsletter today.
Rick Beers is Senior Director of Product Management for Oracle Fusion Middleware. Prior to joining Oracle, Rick held a variety of executive operational positions at Corning, Inc. and Bausch & Lomb.
With a professional background that includes senior management positions in manufacturing, supply chain and information technology, Rick brings a unique set of experiences to cover the impact that technology can have on business models, processes and organizations.
Rick hosts the IT Leaders Editorial on a monthly basis.
My wife and I are finally making our move to Williamsburg Virginia, the center of the nations ‘Historic Triangle’ (Jamestown, Williamsburg and Yorktown). Long a goal of ours, we’re absolutely thrilled to see this underway and one would think that on such an occasion the editor of The AppAdvantage Oracle.com site would give me a pass on my regular IT Leaders Editorial. No such luck.
I was stumped with all those fifes and drums playing in my head and considered going into hiding when while packing up my home office yesterday I came across a book I’d read about three years ago. It was sent to me by a friend during my short time in consulting and I still remember the impact it had on the way I view enterprise technologies, which carried over to work I was about to begin as I joined Oracle. That book is ‘Wrench in the System’ by Harold Hambrose (2009, published by John Wiley & Sons, Inc.)
With a tagline of ‘Why business software doesn’t work – and how to fix it’, the Wrench in the System explores the state of business software, its perceived inability to meet the needs of business, its unjustifiably high cost and complexity and its inability to unleash the creative needs of business users. By using Auto Industry lemon laws as hyperbole at the outset, Mr. Hambrose provides the foundation for the conclusions to be reached throughout the book. It’s an entertaining read and one cannot initially disagree with any of the points being made or solutions proposed. At least in the abstract.
But I ended the book with one word: ‘Why’. Why does the condition exist and why had it not yet been resolved, given the compelling reasoning throughout the book. One can argue that there are pretty bright people in the business software industry and its customers are not easily duped. So what’s going on here?
I participated in the ERP roll out era during the mid to late 1990’s, as part of teams that designed and deployed these systems. I still have the scars to prove it. Yes, we were deploying the rigid, tightly integrated, workflow driven, waterfall developed business software that is so often criticized today. But it was done for a purpose, a critically important one at the time that remains today. To grasp that fully we need to recall the state of business computing prior to ERP.
By the early 1990's, the Client-Server era has been underway for 15 years. A vast improvement over the earlier generation mainframe technology, Client-Server, or if you will, distributed computing, allowed business applications running on multiple desktop PCs (clients) to access a database server over a network. This put business technology in the hands of business users and gave them the freedom to use that technology within their individual business processes. But this desktop independence came with an unintended consequence.
Departmental data began being created, stored and manipulated on the desktop without being passed to the central data server, and desktop applications grew to become disconnected process transaction systems. Lotus became the platform upon which Finance processes ran; and MRP managed the supply chain. Over time business organizations became increasingly siloed, processes became increasingly autonomous and data structures diverged to the point where consolidation became impossible. CFO’s became increasingly concerned that compliance to standards was becoming impossible and COO’s worried that business processes were becoming increasingly sub optimal. These were the wild wild west days of business computing.
Emerging to address this need was Enterprise Resource Planning (an evolution from Manufacturing Resource Planning). With its common data structures, rigid workflows, common business processes and tight integration across the enterprise, ERP retained the value delivered by distributed computing but within tightly bound structures. While some now see this as a basic set of flaws (as in Wrench in the System), it’s necessary to remind ourselves that the design was deliberate and the deployment stayed true to the needs at the time. And those needs remain. Quite frankly, Finance processes are rigid for a reason (think Sarbanes Oxley) and compliance to regulatory standards, whether legal or ethical, are reliant upon enterprise technology to control. ERP succeeded in accomplishing its goal.
But once again there was an unintended consequence. ERP’s rigidity was like oil and water to the agility required by the increasingly volatile marketplace. And far reaching innovations such as the Consumerization of IT, Cloud Computing and Mobility have put increasing strains on the rigid, tightly integrated protocols of ERP. Enterprise systems have been increasingly customized to attempt to meet those needs, at a high cost and complexity. In response, there has been an explosion in Business leaders purchasing software that meets their particular needs. This puts enterprise IT on a downward spiral that cannot be sustained.
In response to this need, Oracle has launched AppAdvantage, a unified view of applications, technologies and infrastructure With its adaptable architecture that can flex with business requirements as they change over time - a hybrid of ERP, best of breed applications and services, interoperating in real time (either On Premise or in the Cloud). This truly represents the best of all worlds: the ability to standardize around common processes and data where necessary, to deliver the agility and openness that business requires for market leadership, while maintaining a secure and compliant enterprise platform.
For more views on AppAdvantage, keep up with Debra Lilley’s posts. Debra, an ACE Director with 18 years of experience with Oracle Applications, is another veteran of ERP and offers terrific insights on all this from the business user’s point of view.
The moving van is here. Off to Williamsburg.
Rick Beers is Senior Director of Product Management for Oracle Fusion Middleware. Prior to joining Oracle, Rick held a variety of executive operational positions at Corning, Inc. and Bausch & Lomb.
With a professional background that includes senior management positions in manufacturing, supply chain and information technology, Rick brings a unique set of experiences to cover the impact that technology can have on business models, processes and organizations. Rick will be hosting the IT Leader Editorial on a regular basis.
I met my twin at Open World. We share backgrounds, experiences and even names.
I hosted an invitation-only AppAdvantage Leadership Forum with an overcapacity - 85 participants: 55 customers, 15 from the Oracle AppAdvantage team and 15 Partners. It was a lively, open and positive discussion of pace layered architectures and Oracle’s AppAdvantage approach to a unified view of Applications and Middleware. Rick Hassman from Pella was one of the customer panelists and during the pre event prep, Rick and I shared backgrounds and found that we had both been plant managers and led ERP deployments prior to leading IT itself. During the panel conversation I explored this with him, discussing the unique perspectives that this provides to CIO’s. He then hit on a point that I wasn’t able to fully appreciate until a week later.
First though, some background. The week after the Forum, one of the participants emailed me with the following thoughts: “I am 150% behind this concept……but we are struggling with the concept of web services and the potential use of the Oracle Service Bus technology let alone moving into using the full SOA/BPM/BAM software to extend our JD Edwards application to both integrate and support business processes”. After thinking a bit I responded this way:
While I certainly appreciate the degree of change and effort involved, perhaps I could offer the following:
Good points of course, but I felt that something was missing. The points were convincing, perhaps even a bit insightful, but they didn’t get at the heart of what Oracle AppAdvantage is focused upon: how the optimization of technology, applications, processes and relationships can change the very way that organizations operate. And then I thought back to the panel discussion with Rick Hassman at Oracle OpenWorld.
Rick stressed that Continuous Improvement is a fundamental business strategy at Pella. I remember Continuous Improvement well as I suspect does everyone who was in American manufacturing during the 80’s. Pioneered by W. Edwards Deming in Japan (and still known alternatively as Kaizen), Continuous Improvement sets in place the business culture that we must not become complacent with success and resistant to the ongoing need for change. Many believe that this single handedly drove the renaissance in American manufacturing through the last two decades, which had become complacent during the 70’s and early 80’s. But what exactly does this have to do with SOA? It was Rick’s next point.
He drew the connection that moving those business processes that need to continually change over time out of ERP and into edge applications and services enables continuous improvement by empowering people to continually strive for better ways of doing things rather than be being bound by workflows that cannot change.
A compelling connection: that SOA, and the overall Oracle AppAdvantage framework of which it is an integral part, can empower people towards continuous improvement in business processes and as a result drive business leadership and business excellence. What better a case for technology innovation?
Are you an Oracle application customer wondering:
“How do I avoid a nightmare of complexity while expanding my application integration infrastructure from on-premises to a hybrid mix of cloud and on-premises?”
If so, your awareness of the complexity that results when
departments develop a growing patchwork of cloud integrations independent from
a cohesive enterprise strategy, is an important first step. This naturally evolving complexity, known as
the “Accidental Cloud Architecture” returns enterprises to the painful
pre-SOA days of point-to-point integration. Much has been written on this phenomenon including a recent Forrester
report (“The Hybrid2 Integration Challenge” by Stefan Ried, PH.D.,
May 1 2013) which states:
“…the existing integration tool landscape at most large enterprises is simply too varied and disparate to support full implementation of a digital business design strategy”
The image below shows a visual description of the challenge of managing a growing collection of disparate integration toolkits and their associated disparate standards and non-standards.
Oracle’s solution to simplifying the complexity of cloud and on-premises integration is based on removing the distinction between cloud and on-premises integration with a unified approach to integration regardless of deployment location. As shown in the image below, this includes a single standards-based toolkit (using Java, BPEL, etc.) across all applications.
In addition to the simplified complexity of a unified approach to integration, the following additional features describe the AppAdvantage that Oracle customer’s benefit from when using Oracle Fusion Middleware to integrate Oracle applications.
For more information on Oracle's solution to simplifying hybrid cloud integration complexity, download the white paper "Cloud Integration - A Comprehensive Solution"
Last week, I attended the second largest IT conference. It was Gartner Symposium IT Expo held in Orlando, Florida. Earlier this month, I also had the opportunity to be part of the largest IT conference earlier in the month – Oracle Open World . Both were gatherings for senior IT professionals – CIOs, Senior IT and Line of Business executives, and Developers. At both events, I learned a great deal about how companies are innovating and leveraging technology. Here are my top 10 take-aways:
#10. Everyone is talking about Social, Mobile and Cloud - Whether listening to Gartner discuss The Nexus of Forces or listening to Oracle’s Executive Vice President Hasan Rizvi deliver Oracle Fusion Middleware General Session -- everyone is talking about Social, Mobile Cloud, and Information – Gartner, Oracle, our customers, partners, -- everyone.
#9. SOA is NOT dead, it is more important than ever before – it is an imperative!
#8. The big question around IT security is not “what will you do IF?” but “what will you do WHEN?”
#7. General Colin Powell is an IT guy! Aside from having served as National Security Advisor, Chairman of the Joint Chiefs of Staff and as the U.S. Secretary of State. Gen Colin Powell was an inspirational speaker at the Gartner Symposium and it was clear he understands IT and the powerful impact it has on our society and our youth today.
#6. Change will happen, we need to plan for it!
#5. When everything is connected and just works, we have harnessed the power of technology. Middleware is at the heart of social, mobile and cloud.
#4. Innovation is happening everywhere! Attending both IT events I was able to hear from companies of all sizes and across industries – including Tesco, Nike, Electronic Arts, Nintendo, International Speedway-- they all discussed how they are transforming their companies and their industries.
#3. “One size fits all” strategy does not work instead it alienates IT and business. The PACE Layered Application Strategy is a framework that allows IT to have that Nexus of Forces conversation with the business.
#2. To stay relevant, we need to hire the innovation workers, develop for that innovation layer.
#1. My smartphone is the most valuable tool I own! Everyday with it, I am able to communicate via phone, email, text with family, friends, colleagues. I am able to look up directions to my hotel, make reservations at restaurants, view my calendar, take pictures, record messages, check in for flights and so much more…. I can never leave home without it.
Look forward to catching up again soon!
Please join Hasan Rizvi, Cliff Godwin, and other key Oracle executives on July 25 for the launch of Oracle Exalogic Elastic Cloud Software 2.0. Oracle’s latest release of hardware and software is engineered to work together to run your business applications.
Learn how Oracle Exalogic Elastic Cloud Software 2.0 can help your company:
Oracle Executive Panel:
Senior Vice President,
Senior Vice President,
Senior Vice President,
Linux and Virtualization
Mohamad Afshar, PhD
Oracle Fusion Middleware is the industry's most versatile middleware platform in terms of connecting disparate applications and bringing innovation to them. Organizations rely on applications like PeopleSoft, JD Edwards, and Siebel as the backbone of their backoffice processes and middleware plays an integral role in connecting these applications to each other. Oracle Fusion Applications provide a rich and intuitive user interface behind which is some remarkable technology. For example, key component layers such as the Application Development Framework are critical to making Fusion Applications relevant to business needs and scalable to any type of location -- even on the mobile phone. Oracle Fusion Middleware provides a cohesive platform for Fusion Applications to execute on while making all the services that composeMiddleware available to any of the Fusion Applications. For more information on Fusion Applications and how Fusion Middleware, visit the all new resource kit - Oracle Fusion Middlware and Oracle Applications: Engineered for Innovation.
Learn more about Oracle OpenWorld and JavaOne Key Announcements through our six On Demand Webcasts or Podcasts. Your time is precious and you can't make time to watch all keynotes and sessions on demand. Want to get a concise overview on the Oracle OpenWorld and JavaOne key announcements?
Presented by Oracle experts in EMEA, these six webcasts will help you decide which keynotes, general or solution sessions on Oracle OpenWorld and JavaOne could be of more interest to you.
Six informative, on-demand sessions are available as podcasts and webcasts, on Oracle Hardware and Software, each taking just 15-20 minutes. Be updated in an hour on Oracle OpenWorld on…
Watch the Six JavaOne Key Announcement Webcasts anywhere you can access the Internet and learn more about:
Follow other informative, on-demand sessions on Oracle Hardware and Software on topics like Cloud, Exadata, Exalogic, Exalytics, Big Data Appliance, Enterprise Manager 12c, Hardware - SuperCluster, Server - and Storage, Oracle Fusion Applications
Written by Margaret Lee
Today’s industry experts typically categorize software products ether under the umbrella of “Technology Products”, such as database, middleware, management tools; or “Applications Products”, such ERP, CRM, and industry-specific business applications. That grouping has generally worked, since the former has emphasis in IT architecture and the later is mostly driven by business users. However, the line is blurring.
The practice of using proprietary runtime technology to support business applications is ending. Companies are looking to simplify their IT architecture and ensure their business applications take advantage of more modern and standards-driven technologies, those that run on best-of-breed technology infrastructure while at the same time be flexible enough to build custom applications.
Oracle designed and built Fusion Applications with that idea in mind. Oracle Fusion Applications runs on Oracle Fusion Middleware and Oracle Database, both best-of-breed technology products well known in the market. The role of Fusion Middleware in particular, is blurring the line between technology software products and business applications.
As part of the Fusion Middleware Development team, I am often asked by E-Business Suite, PeopleSoft, and other business applications’ customers, sometime line-of-business customers, why is Fusion Middleware important to them? The answer lies in the fact that what end users see in those applications is only the surface business functions. They do not see the “engine” in the background that makes these applications run. They also don’t see the “connecting fabric” that pulls data from various systems to make the information on their screen meaningful. All those things are accomplished by technology products such as middleware.
OpenWorld, we have prepared a special track of sessions to highlight how you
can use Fusion Middleware to improve your business applications. These sessions
will show you how to customize and extend business functionality, build
composite user-interface, render information to mobile devices, build real-time
business intelligence dashboards and reports, and integrate and enrich data
from more sources. These sessions showcase
how Oracle Fusion Middleware is a foundation for Oracle’s cutting edge Fusion
Applications. To learn more about the Middleware for Applications track, download our Focus on Document.
Be sure to attend the General Session: An Inside Look into Oracle Fusion Applications and Oracle Fusion Middleware, Markus Zirn - Monday, October 3rd at 2:00 pm, Moscone West 2002[Read More]