Your Enterprise Mobile Strategy

Posting on behalf of Martin Jarvis, Senior Director, Fusion Middleware Market Development

For many enterprises Mobility is rapidly becoming a strategic issue. The way in which you interact with both your customers and you employees via their smart phone or tablet can have dramatic impact on the business. Much has been written about the importance of developing a Mobile Strategy unique to your organizations needs and aspirations, but what exactly does a mobile strategy look like?

Oracle has worked with many customers to help them maximize the benefits from deploying Enterprise Mobile solutions. Through this experience we have developed an 8 point domain model to ensure the customer’s mobile strategy covers the key subject areas: 



Alongside the Mobile Strategy it’s important to plan a roadmap that will take you from where you are now to a point where you are fully exploiting the benefits of enterprise mobility.  We divide the roadmap into three distinct phases, starting at “App Fast” getting the quickest possible returns from implementing the strategy, through being “Mobile Ready” to finally becoming a true “Connected Enterprise”.



Since developing this approach to Mobile Strategy we have worked with a number of customers to help them get started on their own mobile strategy using this model. We generally start the process with a half-day Mobile Strategy Workshop involving the key stakeholders from the customer’s IT, enterprise architects and lines of business management. Together we go through the elements of the strategy, facilitating discussion and capturing key points. We also present Oracle’s Mobile Strategy and look to align it to the customer’s requirements.   Feedback from customers who have been through the workshop has been very positive and all have found it a worthwhile and valuable experience. After the workshop we consolidate all the points captured into a report, which is provided to the customer.

If you are interested in learning more about how we can help you develop your own mobile strategy please get in touch through your usual Oracle sales contact.
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