The Online Customer Experience Challenge
By Michelle Kimihira on Mar 04, 2013
WebCenter Product Marketing Team Blog
Web, mobile and social channels have ushered in what Altimeter analyst, Brian Solis, referred to in a recent Oracle WebCenter Social Business Thought Leaders webcast as connected consumers. These connected consumers have more choices, influence and access to online information than ever before. Engaging these customers and earning their sales and loyalty can be a great challenge.
Customers decide how, when, and where they want to engage with your brand--whether it's in the store, over the phone or on the web. They expect you to know who they are and what they need, and to seamlessly recognize them at every touch-point.
We invite you to learn how you can start engaging these connected customers through exceptional online experiences by viewing this screencast from the The New Business Imperative: Social, Mobile, Cloud program.
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