Recap of Yesterday’s General Session: Transform the Enterprise - Optimize Application Investment with Fusion Middleware

Congratulations to Oracle Team USA! An unforgettable comeback and victory!

Amit Zavery, Group Vice President of Oracle Fusion Middleware, took the stage at Oracle OpenWorld in San Francisco yesterday. Amit’s general session focused on the many benefits Oracle Applications customers can achieve with Fusion Middleware.

Amit introduced a layered approach to developing an IT strategy. This begins with standardizing and consolidating core enterprise applications, followed by extending and enhancing business value across three layers:

1. Simplify IT - Minimize complexity, Improve performance and lower cost with secure and reliable systems across the entire enterprise.

2. Differentiate - Create greater business agility with process extensions, cross- application process orchestration and seamless integration.

3. Innovate - Drive business innovation by connecting people, information, and applications anywhere, anytime.

The session was co-presented with four customers: Pella Corporation, McAfee, World Fuel Services and University of Melbourne. Each customer shared their success leveraging Fusion Middleware to maximize their investment in Oracle Applications. Here is a review of each customer’s presentation:

Online Engagement

Rick Hassman, Director of Corporate Applications with Pella Corporation, spoke about the customer insight and alignment between business and IT and the competitive advantage this has created for Pella. As Pella moved along their applications journey, they realized the need to expose their applications to customers and internal team members. By leveraging SOA, ADF, BI, WebCenter, CRM On Demand, E-Business Suite, and PeopleSoft, Pella powered their new, online real-time appointment scheduling application. They also leverage Fusion Middleware for their 360 view of the customer which is used by sales and customer service. By pulling all customer interactions together, combined with external information, team members are well informed prior to each customer interaction. As result, Pella’s customer satisfaction ratings have risen.

Business Process Agility

McAfee’s VP IT Service Delivery, Ron McCutchen, told the audience about the realization that its order management system, based on three separate legacy systems, was unable to keep pace with growing order volumes. This prompted a significant project to create a new global order processing platform. Today, McAfee’s highly available 24/7 order processing platform is integrated with Siebel, and was built in BPM Suite with ADF front end and WLS clustered infrastructure. The order management solution integrates the quoting system and SAP ERP, Siebel CRM and other applications. What is most striking about this solution are the business benefits: 20% reduction in TCO through technology simplification and consolidation; 15% increase in productivity; and 98% cycle time improvement for small orders.


Enterprise Mobility

Massoud Sedigh, CIO with World Fuel Services impressed attendees with his company’s plans to adopt Oracle ADF Mobile to provide a Fuel Finder application accessible to aviators anywhere, anytime and on any device. Integrated with E Business Suite 11i and Oracle Database 11g, the Fuel Finder mobile app will become a one stop solution for locating pricing information, and order placement and fulfillment -- all from one iPad application. The benefits expected include better customer retention by bringing the convenience of the mobile app right into the cockpit. World Fuel Services also anticipates an increase in fuel sales because of the higher visibility of fuel offerings.


Business Transformation

Last, but not least, CIO from University of Melbourne, Sendur Kathir, discussed how Fusion Middleware serves as the platform for his organization’s business transformation. With a broad Oracle stack including Oracle Applications (E-Business Suite), Oracle Engineered Systems (Exalogic, Exadata), and Fusion Middleware (WebCenter, IDM, SOA, BPM, BI) University of Melbourne has delivered a comprehensive platform for a new generation of students and researchers.


Further underscoring the value of combining Oracle Applications with Fusion Middleware, three demonstrations were featured:

1. The first demo showed how to extend Oracle E-Business Suite to a mobile device. Using ADF Mobile, an order management application, running from an iPad, integrated with Oracle E-Business Suite and also leveraging BPM, WebCenter and Identity Management provides enterprise mobility.

2. In the second demo, Fusion Middleware drove on premise and cloud integration. Simulating a customer service call to a cable provider, Oracle SOA and BPM enable Oracle Applications integration to a single platform spanning cloud, mobile, and on-premise.

3. The third demo showed the quote to fulfillment business process, with a focus on Fusion Middleware powering self service engagement and the next-generation user experience.

Amit also highlighted Exalogic OVM templates and the latest benchmarks for Oracle Applications on Oracle Exalogic, and performance optimizations Oracle In-Memory Applications.

As you may have guessed, a lot of content was covered in 60 minutes. The key takeaways from yesterday’s sessions:

-- Strategies to help transform your enterprise focus on three themes: Simplify, Differentiate, and Innovate.

-- Customers choose Oracle Fusion Middleware to gain incremental value from their investment in Oracle Applications.

-- Exalogic is an optimum platform to consolidate applications deployments and enhance performance.

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