Oracle Mobile Platform Breakfast Seminar Series - Australia

Written By: Juliana Button, Director - Fusion Middleware 

With the escalating usage of smart phones, we are already seeing mobile phones replacing cameras, cash, maps, remote controls, boarding passes and more.  Smartphone and tablet sales continue to accelerate. IT has a clear opportunity to work with line-of-business leaders to establish enterprise, cross-channel mobile strategies

With keen interest in Mobility from the Australian market, we recently hosted Breakfast Seminars in Sydney and Melbourne with 60+ attendees in each location, to provide an update on the Oracle Mobile Platform, and showcase some of the mobile innovations from local Australian customers and partners.


With a highly engaged and interactive audience in both Sydney and Melbourne, Chris Muir, Senior Principal Mobile Product Manager at Oracle, and Ruben Garcia Mohedano, ‏Business Integration & Mobility Advisor at Oracle provided an excellent overview of the Oracle Mobile Platform – Keynote Presentation, addressing many questions on Mobile Security.

The Oracle Mobile Platform delivers one single platform for our customer’s multi channel needs, supporting any device, any application, any data and secured with the leading enterprise security solution. The mobile platform has all the components and tools required to build cross platform device-resident hybrid apps that share the same code base across mobile OS and form factors, tools to integrate with backend data and services, comply with existing enterprise security policies and extend for mobile specific security requirements and provide enterprise grade deployment. 


Oracle Gold Partner Colab Managing Director, James Stocks and Echo Entertainment Portfolio Manager Hospitality, Sarah Robinson discussed Cel+ Mobile implemented at Echo Entertainment.  Colab was tasked to mobilize key Oracle E-Business Suite (EBS) processes and integrate third party applications through the provision of a single access point and enterprise mobility platform. Colab delivered the Cel+ Mobile application which provided key business processes via smartphones, tablets and desktop with seamless integration to their Virtual Roster application.

The key challenge faced at Echo was to architect a solution that allowed data and services from highly restricted and secured internal systems, that were currently available only to those connected within the corporate network, by either being onsite or connected through a VPN. Oracle WebLogic Server was utilized with a standards-based security approach. Web Services were written using the REST protocol to expose E-Business Suite functionality which provided the performance required for the mobile application. Oracle E-Business  Suite SDK for JAAS authentication was used to authenticate and authorize users. 

From an organizational perspective, there were varied technical capabilities across the organization. Many users did not have English as their first language, and many users could not access or did not have smart phones or tablets and were unfamiliar with the general concepts, navigation and the user interface. This demanded that the Cel+ Mobile user experience be highly intuitive with an easy to use interface that adopts common design patterns found in consumer applications. Additionally, Cel+ Mobile was rendered for desktop so that those users that did not have a smartphone or tablet could still access the system from a home computer.

Oracle ADF, with its MVC architecture, was the framework selected for the web-based application and this made the transition to ADF Mobile a seamless process where the experienced developers were able to reuse their existing Oracle ADF skills and apply them to Oracle ADF Mobile development. Check out the presentation or read the full case-study here.

Oracle Gold Partner Intelligent Pathways Founder and Lead Architect, Gary Crosby, discussed Jetstream, implemented as application system “RED” at Qantas. Jetstream is a mobile solution that enables rapid guest recognition, fast customer recovery and electronic operational reporting in the air.  Jetstream has three applications, Cabin, Forms and Ground, which connect to the Jetstream Ground Server.

Jetstream Cabin integrates with reservation and departure systems, as well as CRM, operations and crewing systems to bring current data into the cabin. Jetstream Cabin enables electronic capture of passenger and operations data in the air, and sends this back to ground systems on completion of the flight. Jetstream Forms enables users to gather and share data via an electronic form on a mobile device. Completed forms are submitted back to the airline for operational reporting. Jetstream Ground is a mobile application used by staff within the airport. It provides users with real time flight and passenger information at the kerb side, lounge, check-in and gate.

The solution uses Oracle SOA Suite to implement the Jetstream services, running on Oracle WebLogic Server, and empowers cabin crew to deliver seamless one-on-one customer service. Check out the presentation or watch one of the Qantas customer testimonial videos – YouTube | YouTube.

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