Oracle AppAdvantage for Digital Experience: Delivering Consistent Multichannel Experiences
By Tanu Sood on Feb 05, 2014
Author: Lance Shaw, Senior Principal Product Director, Oracle
The way that your organization delivers information has become an increasingly important aspect of how you engage with customers, partners and employees. It also reflects significantly on your corporate brand and how you are viewed in the marketplace. Oracle AppAdvantage is Oracle's approach to maximizing the value of Oracle Applications with Oracle Fusion Middleware as it helps you leverage your existing investments while standardizing on core enterprise applications. Naturally, most organizations rely on multiple business systems to process, track, coordinate and deliver vital information to customers, partners and employees. Each user expects a personal experience, but those experiences will vary according to their roles and personas.
The method and style by which information is delivered is commonly called the Digital Experience. To keep your customers engaged and satisfied, the Digital Experience must be consistent across web and mobile delivery channels, with content presented appropriately within each context.
We have all seen when a company fails at delivering a quality web experience. Information delivered to a customer or employee varies depending whether it is accessed from a tablet device or a browser. Visual branding and the “look and feel” vary widely or sometimes the information is just wrong as it is not being delivered from a central system. Customers, business partner and employees all expect a better experience.
In order to provide this type of consistent and integrated online experience, organizations using Oracle Applications must be able to integrate web content management systems with enterprise systems of record and securely deliver this information in a contextual and self-service fashion. A complete Digital Experience can’t be disconnected from these critical enterprise applications.
Oracle AppAdvantage is a program powered by Oracle Fusion Middleware technologies that helps customers strengthen their investments in Oracle Applications and integrate new technology without adding to the applications’ development lifecycles. Customers that use Oracle E-Business Suite or Oracle’s PeopleSoft, JD Edwards, or Siebel solutions—as well as any of Oracle’s industry solutions or other Oracle Applications—can fulfill customer expectations with Oracle AppAdvantage solutions for Digital Experience.
Ultimately, the success of the Digital Experience depends upon the quality and quantity of information available from enterprise applications and the ease with which it can be accessed and utilized. The middleware solutions in the Oracle AppAdvantage program enable Oracle Applications customers to deliver a seamless Digital Experience that maintains the corporate “look and feel” of your brand while targeting individuals based on their current context and preferences.
To learn more about the power of Oracle AppAdvantage for Digital Experience, watch the upcoming webcast where a leading doors and windows manufacturer, Pella discusses how they are leveraging Oracle AppAdvantage for Digital Experience to empower their customers, dealers as well as their sales network and are fueling continuous improvement, in turn.