Oracle AppAdvantage Customer Stories

In my last post, I had shared the excerpts from my interview with Howard Beader, senior director for Oracle Fusion Middleware. Howard shared some insights into the genesis of Oracle AppAdvantage. Oracle AppAdvantage discusses different approaches Oracle Applications customers can take to extend and enhance the value of their existing investments.

In Oracle AppAdvantage, we have started with nine of the most common business value approaches for Oracle Applications customers. Whether the business need is to simplify IT infrastructure and reduce operational costs with the use of engineered systems, centralized access control or ensure zero downtime during applications migrations and upgrades, or if the business goal is to differentiate from competition by building agile business processes, build composite applications with ease or integrating applications across enterprise and cloud deployments, or if the organizations are on the innovation track looking to enrich customer experience and build enhanced online or mobile engagement, Oracle AppAdvantage recommends guided paths for each of these strategies.

And these paths are not concocted by a solution vendor. These are proven, real-world use cases we have seen across industry in recent years. You see, Oracle is in a unique position with an end-to-end offering starting from systems to database, middleware and applications. With that, at Oracle, we have the privilege to partner with our customer organizations and understand deployment use cases. This, in turn, allows us to better anticipate and understand the needs of the organizations moving forward. And, Oracle AppAdvantage is a direct result of those findings. Oracle AppAdvantage captures how organizations today are extending their use of Oracle Applications with IT.

We have compiled a list of actual customer examples to highlight the use cases we have come across most often and those that have become the building blocks for the oracle AppAdvantage program.

Do check the customer brochure out and explore where your organization fits in the Simplify, Differentiate, Innovate spectrum. Find out which business use case you most identify with and can leverage. Let us know if we can help with the use case assessment. There is also more information on www.oracle.com/appadvantage

And, like always, we look forward to hearing from you.

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