Keste Blog Series: Cloud Integration Success: Aramark Deploys Oracle Cloud Integration to Reduce Process Time from Days to Minutes
By Tanu Sood on Aug 27, 2013
By Michael Beattie, Vice President and CIO, Aramark Uniform Services
Preface from Sri Ayyeppen, CTO and Co-founder, Keste:
In this blog series, I have been talking about how companies deploy cloud integration with Oracle SOA Suite to achieve significant business benefits. In the case of Aramark Uniform Services, which we'll cover here, the company initiated an enterprise-wide IT project to deploy an Oracle Fusion Middleware platform. They had a list of seven major projects that would leverage this new middleware foundation, including an overhaul of their accounts receivables (AR) processes. To that end, the company needed to automate the prospect-to-customer migration process to set up new customer accounts in Oracle E-Business Suite (EBS) and perform credit checks. The solution called for an integration between their cloud-based opportunity management system, Salesforce.com, and their on-premise customer database within EBS. This project was a precursor to tackling the larger AR automation challenges ahead of them.
Michael Beattie, Vice President and CIO, Aramark Uniform Services:
Aramark Uniform Services is a global provider of uniforms and career apparel for the automotive, food, manufacturing, and healthcare industries. We serve over 300,000 businesses and offer rental and direct sales uniform programs to our clients. In early 2012, we called on Keste to conduct an on-site enterprise architecture workshop for our organization with a focus on leveraging the Oracle Fusion Middleware portfolio. They helped us identify solutions to several business challenges that we needed to address, such as automating our accounts payable (AP) invoicing process, eliminating our 3rd party AR billing vendor, and deploying a seamless single sign-on solution across all of our applications. Keste developed a roadmap for a fully integrated Oracle Fusion Middleware infrastructure that would lay a solid foundation upon which we could deploy solutions to address these issues.
One critical element for our overall project was to integrate an on-premise application with a cloud solution. Our sales team uses Salesforce.com to manage prospective customers from prospect to final contract signing. However, we stored our customer information in a legacy system called RAS and processed invoices through the AR functionality in our EBS system. To make the situation even more complex, we did credit checks in yet another SaaS system provided by DNBi. None of these systems were integrated, so the process to set up a new customer, conduct a credit check, and send an invoice took quite a bit of time and led to data errors. We needed a single source of truth for customer information and a streamlined method for converting prospects to customers so we could send invoices.
In a project that we called RAS-to-Oracle AR consolidation, we began by creating an interface between Salesforce.com and our EBS system using web services through our Oracle SOA Suite implementation. As prospects meet certain criteria in Salesforce.com, the SOA interface kicks off a message to EBS that creates a new Customer Party record. When the service agreement is executed, our Customer Desk builds out the Account in EBS, which now interfaces to RAS. Previously, sales support staff would update customer records manually in RAS. Then we would send a data feed from RAS to EBS to update customer records in the Oracle system—so we could process invoices. This new Salesforce.com to EBS interface eliminates the legacy system, the manual updates, and the RAS-to-Oracle data feed. We've integrated our on-premise EBS system with Salesforce.com's cloud application to get real-time data updates.
However, we needed to take this project a step further to automate the credit check process. Our next step was to integrate the EBS customer record system with our 3rd party credit service, DNBi. Using another Oracle SOA integration, EBS sends a message to DNBi to perform credit checks on the new customers and receives that information back into EBS automatically—and updates the credit terms in Salesforce.com. Before, employees would need to manually look up the new customer record in EBS, then log into the DNBi system and enter the customer information to look up their credit information. Finally, the person would go back into EBS to update the customer record with the appropriate credit data. This was a cumbersome process that took a lot of time and manual effort.
In fact, it took several days as we waited for the new customer record to be created and credit to be checked before we could send an invoice to a new customer. Now, the entire process is done in real-time. A prospect is converted to a customer in Salesforce.com, the new customer record is automatically created in EBS, and credit is immediately checked and updated in EBS via DNBi. We have eliminated our legacy RAS system, automated processes that were manual, increased employee productivity—and most importantly helped to shave time off our days sales outstanding since we can invoice new customers immediately.
And, if you are at Oracle OpenWorld this year, hear first-hand the details on Aramark Uniform Services’ implementation and get your questions answered live.
Automates Oracle E-Business Suite Invoices with Oracle Fusion Middleware
Wednesday, Sep 25, 3:30 pm – 4:30 pm
Moscone West, Room 2014
Add to your Schedule Builder
From Sri Ayyeppen:
Aramark has embarked on a transformational IT project to deploy an Oracle Fusion Middleware infrastructure. This cloud-to-premise integration is just one piece of the larger puzzle, but it is a critical one. Creating customer records and performing credit checks have to be automated—to speed the process, eliminate data errors, and streamline workflows. Without key integrations like Aramark's cloud-to-premise example here, the company wouldn't be able to tackle larger projects like optimizing their AR process and automating billing.
Is your organization in a similar situation? Are you struggling with manual processes that take days and could be automated with a SOA interface that connects two systems? I'd like to hear about your challenges. email: mailto:firstname.lastname@example.org
About the Authors:
Michael Beattie, VP and CIO, Aramark Uniform Services
Mike Beattie is VP and CIO for Aramark Uniform Services headquartered in Burbank, CA. He has spent the last 15 years of his career managing IT organizations in companies of various sizes, from startups to multi-billion dollar corporations. Prior to joining Aramark three years ago, Mike was a member of the IT leadership team at Intel Corporation in Folsom, CA. At Intel, Mike held several roles including Business Unit CIO, Director of IT Strategic Planning and Director of IT Program and Project Management. He received his BS in Mathematics and Computer Science from the US Naval Academy and has advanced degrees in Nuclear Engineering and Business Administration. Mike lives in Burbank with his wife and two children.
Sri Ayyepen, CTO and Co-Founder, Keste
Sri Ayyeppen is chief technology officer (CTO) and co-founder of Keste, a leading worldwide Oracle solutions provider based in Dallas. As the CTO, he is responsible for leading teams delivering solutions with Oracle Applications, technology and infrastructure. His primary focus is on applications and business process integration through service-oriented architecture (SOA) technologies and highly available enterprise deployment with Engineered Systems and Oracle Cloud. Within this role, some of his key areas of responsibility include leading Enterprise Architecture team for Keste customers, driving principles and practices around creating best-in-class architecture leveraging present-day technology like enterprise software, business integration products and mobility.
Sri is a well-known industry expert and you can find him discussing IT on @SriAyyeppen and LinkedIn: SriAyyeppen