Global Perspective: Oracle AppAdvantage at Work Down Under

Global Perspective is a monthly series that brings experiences, business needs and real-world use cases from regions across the globe. This month’s feature showcases real-world business stories from the APAC region.

Author: Juliana Button

We recently had the pleasure of Mohamad Afshar, Vice President, Oracle Fusion Middleware Product Management and Rick Beers, Senior Director Oracle Fusion Middleware Product Management, join us in Australia for our inaugural Business Innovation Summit. This full-day thought leader’s event was attended by 50 business and IT leaders, and proved to be an excellent opportunity to network and share ideas and best practices around Oracle’s key mobile and cloud-based strategies for infrastructure modernisation and business transformation. The interactive agenda included joint customer/partner presentations, panel discussions and workshop exercises where attendees discussed Oracle AppAdvantage, Engineered Systems and Oracle Fusion Middleware and how these technologies provide a pathway to simplify IT complexity, support innovation and agility to reduce costs and deliver competitive differentiation in their organizations today.

Let’s take a look at how some of these Australian customers are using Oracle AppAdvantage today to deliver benefits in each of the three Oracle AppAdvantage layers.

Simplify IT by minimizing complexity, improving performance and lowering cost with secure and reliable systems across the entire Enterprise.

Yarra Valley Water (YVW) – YVW needed to upgrade its IT infrastructure to better support its Oracle Utilities Customer Care and Billing system and its plans for creating customer-facing Web portals. In mid-2012, the organization developed a private cloud infrastructure, based on Oracle Exadata Database Machine, Oracle Exalogic Elastic Cloud, and Oracle Enterprise Manager. The infrastructure includes a pair of Oracle Exadata and Oracle Exalogic engineered systems at YVW’s production and disaster recovery centers. By taking advantage of Oracle Exadata and Oracle Exalogic’s high performance and stability, YVW ensured its Oracle Utilities Customer Care and Billing applications can reach their full potential. It reduced application response times from up to 9 seconds to a subsecond, lowered average customer call times by 30 seconds, and cut the overnight batch processing time by 71%. It has also reduced the time required for development, testing, and production tasks by 30%. For more information you can read the full case study or watch one of the videos - Exalogic Boosts Performance / Streamlines Resources for YVW | YVW Streamlines IT Practices with Exalogic and Exadata | YVW Uses Oracle Identity and Access Management

Differentiate Layer: Move business specific processes and applications to the Differentiate Layer, thus creating greater business agility with process extensions and best of breed applications using standards-based re-usable integration, managed by cross- application process orchestration.

Jurlique – Jurlique has experienced significant growth in online sales in the U.S. When Jurlique’s products were featured on The Today Show in the U.S., the company received 16,000 orders in a 24-hour period, and it took more than one month to settle the orders. Jurlique quickly realized it needed to automate its online ordering process to cut down transaction processing time and deliver a better service to its customers. This involved integrating its online ordering application with the JD Edwards EnterpriseOne system to create a streamlined service-oriented architecture (SOA) framework. SOA has reduced the time it took to complete online product orders by at least 20%, and it accelerates delivery times from order to shipment by 50%.

More recently, Jurlique has extended its SOA footprint to (i) support real-time standards-based integration between its third-party warehouse management systems and JD Edwards EnterpriseOne manufacturing systems, (ii) integrate with third party credit card provider, (iii) implement mobile ordering , and (iv) deliver a business activity dashboard. OPN Platinum partner UXC Red Rock, delivered the SOA integration solution for Jurlique. For more information take a look at the Jurlique Presentation from the Business Innovation Summit, read the full case study or watch one of the videos - Jurlique Uses Oracle SOA Suite to Extend JD Edwards | Jurlique Streamlines Online Ordering with Oracle SOA Suite | Jurlique Streamlines Wholesale Order Process with Oracle ADF |

Engineers Australia – Engineers Australia needed to replace its aging legacy IT infrastructure, redefine its business processes, and develop new online and customer relationship management (CRM) functions to improve the services it provides to engineers. The organization’s system, which it calls eChartered, went live in November 2012. It provides new online self-service capabilities that improves the user experience for Engineers Australia members and replaces many cumbersome manual processes. In 2012, the organization implemented Oracle Business Process Management Suite 11g and Oracle SOA Suite 11g, integrating with E-Business Suite and cloud-based Salesforce.com, running on Oracle WebLogic Suite 11g, to support its eChartered system.

Engineers Australia moved from paper-based to online processes, improved monitoring, management, and visibility of its chartered engineer processes, and ensured seamless integration for eChartered, thereby reducing the time and effort required to manage members’ enrollments, assessments, and registrations. It now completes the enrollment processes 90% faster, while staff can generate assessment reports in seconds rather than taking 45 minutes, as was the case previously. The organization also has cut the time to develop new system modules by three to four weeks. OPN Platinum partner UXC Red Rock, delivered the BPM solution for Engineers Australia. For more information take a look at the Engineers Australia Presentation from the Business Innovation Summit, read the full case study or watch one of the videos - Engineers Australia Recognises AppAdvantage | eChartered Built with Oracle BPM Suite and SOA Suite | Engineers Australia Transforms eChartered Process

Innovation Layer: Drive business innovation by connecting people, information, and applications anywhere, anytime.

Stryker South Pacific - Stryker South Pacific, a global organisation that provides a wide array of medical devices, needed to streamline its business critical manual ordering process for surgical kits. OPN Partner Intelligent Pathways, delivered a SOA-based mobile solution for Stryker South Pacific to enable surgery kit bookings to be captured in the field on laptop or mobile devices, with booking data automatically entered into JD Edwards EnterpriseOne via SOA-based business services with an automated approval process. The integrated mobile solution has improved customer service, reduced errors and improved the user experience. For more information take a look at the Stryker South Pacific Presentation from the Business Innovation Summit.

We hope you have found these Oracle AppAdvantage customer case studies insightful to help you on the journey to delivering Business-IT alignment and enhanced business value from Oracle Applications, in your own organizations. The Oracle AppAdvantage customer reference booklet available off oracle.com showcases additional business use cases and customer examples so do take a look at it. And, I look forward to hearing from you on which business case you best relate to.

About the Author:

Juliana Button is Director of Product Management, Oracle Fusion Middleware. Since 1992, Juliana has held various technical and management positions in Oracle Corporation based in Australia and at Oracle Headquarters in Redwood Shores. Juliana's current responsibilities include supporting go-to-market initiatives for Oracle Fusion Middleware and Oracle AppAdvantage, and working with customers and Partners across the globe.
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