Focus on Middleware for Applications at Oracle OpenWorld 2011
By Dain C. Hansen on Sep 26, 2011
Written by Margaret Lee
Today’s industry experts typically categorize software products ether under the umbrella of “Technology Products”, such as database, middleware, management tools; or “Applications Products”, such ERP, CRM, and industry-specific business applications. That grouping has generally worked, since the former has emphasis in IT architecture and the later is mostly driven by business users. However, the line is blurring.
The practice of using proprietary runtime technology to support business applications is ending. Companies are looking to simplify their IT architecture and ensure their business applications take advantage of more modern and standards-driven technologies, those that run on best-of-breed technology infrastructure while at the same time be flexible enough to build custom applications.
Oracle designed and built Fusion Applications with that idea in mind. Oracle Fusion Applications runs on Oracle Fusion Middleware and Oracle Database, both best-of-breed technology products well known in the market. The role of Fusion Middleware in particular, is blurring the line between technology software products and business applications.
As part of the Fusion Middleware Development team, I am often asked by E-Business Suite, PeopleSoft, and other business applications’ customers, sometime line-of-business customers, why is Fusion Middleware important to them? The answer lies in the fact that what end users see in those applications is only the surface business functions. They do not see the “engine” in the background that makes these applications run. They also don’t see the “connecting fabric” that pulls data from various systems to make the information on their screen meaningful. All those things are accomplished by technology products such as middleware.
OpenWorld, we have prepared a special track of sessions to highlight how you
can use Fusion Middleware to improve your business applications. These sessions
will show you how to customize and extend business functionality, build
composite user-interface, render information to mobile devices, build real-time
business intelligence dashboards and reports, and integrate and enrich data
from more sources. These sessions showcase
how Oracle Fusion Middleware is a foundation for Oracle’s cutting edge Fusion
Applications. To learn more about the Middleware for Applications track, download our Focus on Document.
Be sure to attend the General Session: An Inside Look into Oracle Fusion Applications and Oracle Fusion Middleware, Markus Zirn - Monday, October 3rd at 2:00 pm, Moscone West 2002