A Five Step Roadmap for Mobilizing a Digital business
By Carlos Chang-Oracle on May 12, 2014
Geoffrey Bock, Principal, Bock & Company
Michael Snow, Principal Product Marketing Director, Oracle WebCenter
Over the past few years, we have been fascinated by the impact of mobility on business. As employees, partners, and customers, we now carry powerful devices in our pockets and handbags. Our smartphones and tablets are always with us, always on, and always collecting information. We are no longer tethered to fixed work places; we can frequently find essential information with just a few taps and swipes. More and more, this content is keyed to our current context. Moreover, we often are immersed in an array of sensors that track our actions, personalize the results, and assist us in innumerable ways. Our business and social worlds are in transition. This is not the enterprise computing environment of the 1990’s or even the last decade.
Yet while tracking trends with the mobile industry, we have encountered a repeated refrain from many technology and business leaders. Sure, mobile apps are neat, they say. But how do you justify the investments required? What are the business benefits of enterprise mobility? When should companies harness the incredible opportunities of the mobile revolution?
To answer these questions, we think that it is important to recognize the steps along the mobile journey. Certainly companies have been investing in their enterprise infrastructure for many years. In fact, enterprise-wide mobility is just the latest stage in the development of digital business initiatives.
What is at stake is not simply introducing nifty mobile apps as access points to existing enterprise applications. The challenge is weaving innovative digital technologies (including mobile) into the fabric (and daily operations) of an organization. Companies become digital businesses by adapting and transforming essential enterprise activities. As they mobilize key business experiences, they drive digital capabilities deeply into their application infrastructure.
Please join us for a conversation about how Oracle customers are making this mobile journey, our five-step roadmap for delivering the moments of engagement across the enterprise.
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