By Tanu Sood-Oracle on Jun 20, 2014
The word “Digital” is all the rage. But like most things in the world, the term means different things to different people. To customer facing enterprises, it means enabling customer interactions across multiple channels – online, mobile, social, et al. To others, it may mean leveraging technology to bring efficiency into a workplace – leveraging cloud, introducing BYOD for employees, building self-service portal, among other examples. Fore a few among us it means a painful reality that the world is changing and we must too!
To me, “Digital” means “Evolution”. I think it means having a modern, time-relevant perspective to meeting customers’ needs and solving business challenges. In my view, “Digital” is a call to action to leverage the latest technology or a combination of it to improving your bottom line – reducing time and cost overheads while building (and exploiting) new opportunities. Technology is no longer about automating IT tasks and processes, it is about delivering tangible value to the business ecosystem – its customers, partners, vendors and suppliers, and employees.
A small business can, for example, leverage social media marketing to do some effective but low-or even no-cost marketing. A manufacturing company can integrate their knowledge base with front end applications to enable self-support and troubleshooting, or perhaps build a collaboration forum for support solutions by peer customers. A high tech company can eliminate IT overhead by moving to cloud and perhaps use information security technology to secure end to end access. A credit card company can enable intuitive self service portal to enable customers and offer mobile alerts. “Digital” means taking advantage of the opportunity afforded by available technology.
And that’s what Oracle AppAdvantage is all about: leverage your existing investments in your business applications while allowing you to extend your capabilities, adopt new technology trends and enhance the value you provide to your ecosystem in a pace layered architecture.
And do you know why that matters in today’s world? Because we are living in a world where more people own a mobile phone than a toothbrush. (Source: Mobile Marketing of Asia and corroborated since)