Thursday Apr 24, 2014

ACE Director Discusses How AppAdvantage Can Help Enterprises

Written By: Debra Lilley, ACE Director, Fusion Applications

I just got back from Collaborate 2014 where I spoke about AppAdvantage with Ed Zou, VP Product Management Oracle who is responsible for the AppAdvantage team. We gave a joint presentation explaining the thought process behind AppAdvantage and the renewed importance of looking at business challenges and how perhaps Fusion Middleware may help.

Our audience was small, something that I noticed in a of sessions at collaborate, perhaps there is simply just too much choice, but that aside those that did attend believed our content resonated with what they were seeing in their own organisations. In fact this is a topic that I’ve written about in my own blog about how I found the users attending collaborate to be at an exciting point in their own applications journey.

I talked about mobile amongst the other entry points into AppAdvantage. Again as I normally do I used the example of the Fusion expenses app and how that can be used not just with Fusion Applications but also other ERP systems. Ed expanded this with Oracle’s mobile strategy and explained that selecting the app that you want to write or commission is actually the simple part, it is more important and challenging to achieve the security and integration into your ERP systems. Ed gave the example of MYLA311 mobile app available to residents of the LA area. This mobile app looks really cool and it would be great if I could download it and show it when talking about mobile however the security recognises that I am not normally U.S.-based and does not allow me to do so.

So if Ed and I were able to engage our audience and discuss with them how the AppAdvantage concept can help them, which proves the value of the presentation, how do we get more people interested in the first place?

I saw a lot presentations where customers using E Business suite, PeopleSoft, JDE and Siebel were using Fusion Middleware for all sorts of solutions, so the problem is with the marketing of the concept not the idea.

As I write this posting today it is the last day of the Oracle Open World call for papers and I’m pleased to see that there is a stream dedicated to AppAdvantage, which means that hopefully there will be good content and a successful dedicated track for delegates to attend. The other thing at Oracle Open World is the Fusion Middleware Innovation Awards which showcase customers who have gone down this route. My advice Oracle is to talk both about this track and these awards with more emphasis on the AppAdvantage name.

If your organisation has used Fusion Middleware to extend the reach of your ERP systems then submit your story for the Fusion Middleware Innovation Awards not only for the opportunity to be showcased at Oracle Open World but it also comes with a free ticket.

Debra Lilley, Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director.  Lilley has 18 years experience with Oracle Applications, with E Business Suite since 9.4.1, moving to Business Intelligence Team Lead and Oracle Alliance Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts


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