Friday Feb 28, 2014

NEW: Launching the AppAdvantage Solution Webcast Series

We're excited to be rolling out a brand new webcast series focused on solutions around Oracle AppAdvantage. This series is designed to help you learn more about how companies are leveraging Oracle AppAdvantage to grow their businesses and reinvent the way they interact with their employees, customers and partners.  The first webcast in the series is an overview of Oracle AppAdvantage and a great way to get yourself introduced to this new Fusion Middleware based solution.  Takeaways from this webcast are hear how AppAdvantage can set your business apart from the competition by integrating your enterprise applications with best-of-breed applications and services, whether on-premise or in the cloud.  Let's not forget that we're in the midst of a mobile era and AppAdvantage drives business innovation by connecting people, information and applications anytime and anywhere.  To register for this webcast click here

Thursday Feb 27, 2014

Standards Corner: SCIM and the Shifting Enterprise Identity Center of Gravity

In this months instalment of Standards Corner, Phil Hunt takes a look at the evolving role for SCIM and cloud provisioning and the upcoming shifts in gravity for enterprise identity management.[Read More]

Monday Feb 24, 2014

Join us @Mobile World Congress 2014!

... "Creating What’s Next?"

Flights to Barcelona were full, the airports were bustling, weeks leading up to this weekend, everyone was planning and prepping for the largest mobile event in the year. Over the course of the next four days, 24-27 February 2014, Mobile World Congress, Barcelona will host one of the world’s biggest mobile events. It is no wonder that Oracle, the #1 technology leader is also here in full force, ready to show off our capabilities across Mobile Platform and Mobile Security, Internet of Things, Communications, and much more. At this event Oracle will be speaking to customers, partners, press and analysts about many things including, Oracle’s Mobile Strategy.

I arrived this evening and before I left the airport I noticed at least 10 diferent kiosks for registration – all you needed was your ID and QR code, and there were teams of people excited to network and learn about the trends in their industry. As the mobile industry continues to diversify, how will the roles of the traditional and emerging members evolve and with what impact?  In 2014, the Mobile World Congress Conference will examine the present and debate the future of this industry with in-depth analysis of the trends that are shaping it. From the Exhibition Hall to the Keynotes and in-depth sessions, there will be a lot to learn!

I am eager to  meet with customers, partners, and learn as much as I can over this next week - and I will be sure to  share with you on  "what's coming next". Come join us at Mobile World Congress 2014 (Oracle Booth 3B20 (Hall 3)and learn more about Oracle Mobile

Friday Feb 21, 2014

Thought Leader or Thought Provoker? An ACE Director Weighs in

Author: Debra Lilley, ACE Director

I guess the term thought leader means I share my thoughts with you, but actually I believe we are more successful if after reading my post you are the one doing the thinking, more of a Thought Provoker than leader.

The social world in which we now all reside, makes thought more visible and so much easier to share. Communities share, and all the areas they touch overlap and create the outreach we all feed from. In this post I want to share a story about one small outreach, the chain of events behind it, and what that teaches us.

In my bio I am introduced as an Oracle ACE Director and so I thought I start my story with a little bit more about it, because these are people you should follow.

The ACE program is run by the Oracle Technology Network OTN and recognises people in the community to have Oracle skills and more importantly share them with the community.

For those who are recognised subject leaders and who are very active advocates, speakers, authors, bloggers there is the ACE Director designation, which I am very proud to be part of.

This community of ACE Directors has spawned a few initiatives one of which I am very honoured to have been a catalyst for, the Applications UX Advocate program. Here a group of us in the Middleware area have been working with Oracle Development looking at the User Experience and the discipline and research invested in by Oracle. We have learned through workshops and collaborative projects and in turn present in usergroup events to share back to the wider community. The value to Oracle above us simply being advocates is the feedback from a wide range of experts about the applications and approach.

One of my peers here is Sten Vesterli, a quiet Dane who likes in his spare time to compete in Triathlons, Sten is a thought leader in the development world and his latest book ADF Enterprise Application Development - Made Simple has been very well received. As part of the UX advocates group when we were looking at the design patterns used by the Fusion Applications development teams, Sten sked if these could be shared with the wider development community. Not long after they were. Sten has recently started a newsletter series called Technology that Fits which I recommend to all Oracle AppAdvantage followers. Sign up now.

Last year Oracle released ADF mobile, and the adoption is widespread. Mobile has taken over the way we work, in fact I am typing this on my iPad mini as I fly to a diving holiday in the Philippines! In business we see mobile or the need for mobile everywhere. If you are using or thinking of ADF mobile look no further than OTN for the design patterns created after 1,000s of hours research by the UX team, allowing you to adopt industry standard, proven designs quickly and make your mobile applications efficient and easy to adopt.

This is a very practical example of the benefits of using social in business. Oracle through their flagship OTN community, initiated the ACE program which reaches out to all users of Oracle technology and spawned from that was the UX program and then Sten, an individual component set off the chain of events that led to a valuable resource being made available free to that community.

Social could be an enabler for your business, and the Oracle social tools may be your Oracle AppAdvantage entry point.

About the Author:

Debra Lilley, Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director.

Lilley has 18 years experience with Oracle Applications, with E Business Suite since 9.4.1, moving to Business Intelligence Team Lead and Oracle Alliance Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts.

Wednesday Feb 19, 2014

Management of Oracle Database Authorization with Oracle Identity Manager

Oracle Identity Manager projects usually starts with management of user identity life-cycle from trusted resource to target systems. After completed user's identity management in first step second step is entitlement management of user's. For example role management of user's on Oracle Databases or Windows Servers or any custom applications.

I want to share my experience about management of Oracle Database authorization through Oracle Identity Manager in a project on this post.

We used three component for management of Oracle Database Authorization. These are Oracle Database Enterprise User Security(EUS), Oracle Unified Directory(OUD) and Oracle Identity Manager(OIM).  

Enterprise User Security enables you to centrally manage database users across the enterprise. This is a component of Oracle Database.

Oracle Unified Directory is a comprehensive next generation directory service that is designed to address large deployments, to provide high performance, to be highly extensive and to be easy to deploy, manage, and monitor. Oracle Unified Directory is used to role management integrated with Enterprise User Security.Integrating Oracle Unified Directory with Oracle's Enterprise User Security (EUS) enables you to store user identities in Oracle Unified Directory for Oracle Database authentication.

Oracle Identity Manager is used to management of Oracle Unified Directory user's life-cycle with right value and user's group.All of this process stars from Oracle Identity Manager and then insert user to OUD group or delete user from OUD group.So user will have rights via Oracle Unified Directory and Enterprise User Security.

Following steps explain integration of these three tools.

1- Enabling Oracle Unified Directory for Enterprise User Security by using Oracle Directory Services Manager(ODSM).

  • Connect to the directory server from ODSM.
  • Select the Home tab.
  • Under the Configuration menu, select Create Base DN.
  • On the Configuration Wizard, enter the details of the new suffix.
  • Select the EUS Enabled check box.
  • Click Create to add the new, EUS-enabled suffix.

2- After OUD has been enabled for EUS, you must update the realm information in the OUD configuration by performing the following steps:

  • Locate the LDIF template file at install_dir/config/EUS/modifyRealm.ldif.
  • Edit the modifyRealm.ldif file as follows:

-Replace dc=example,dc=com with the correct naming context for your server instance.

-Replace ou=people and ou=groups with the correct location of the user and group entries in your DIT.

  • Use the ldapmodify command to update the configuration with the edited LDIF template file, for example:

- $ ldapmodify -h localhost -p 4444 -D "cn=directory manager" -j pwd-file -v -f modifyRealm.ldif

3- Complete below configuration on Oracle Database

  • Configure your database for directory usage by using NetCA.
  • Register the database with the directory by using DBCA.
  • Creating a shared schema in the database.
  • Mapping enterprise users to the shared schema.

4-Install Oracle Internet Directory Connector to Oracle Identity Manager because of user provisioning to Oracle Unified Directory and manage groups so roles.

When complete all of above steps.First Enterprise User Security enabled on DB,then create DB roles -enterprise role- and map this roles to the Oracle Unified Directory global roles.And last manage user's Oracle database authorization with Oracle Identity Manager through Oracle Unified Directory.

P.S.: if you want to manage Oracle Database 9i you have to use Oracle Internet Directory instead of Oracle Unified Directory.

About me:

Mustafa Kaya is a Senior Consultant in Oracle Fusion Middleware Team, living in Istanbul. Before coming to Oracle, he worked in teams developing web applications and backend services at a telco company. He is a Java technology enthusiast, software engineer and addicted to learn new technologies,develop new ideas.

Follow Mustafa on Twitter,Connect on LinkedIn, and visit his site for Oracle Fusion Middleware related tips.

Tuesday Feb 18, 2014

Manage the Internet of Things, Cloud Integration and Digital Experience

What do the Internet of Things, cloud integration with and Oracle AppAdvantage for Digital Experience have in common? Aside from the fact that these are all enabled by Oracle Fusion Middleware solutions, these are the topics we covered in the February edition of the Oracle Fusion Middleware Newsletter.

Yes, the Feb edition of the newsletter is now out. Catch an interview with our product expert on the Internet of Things, the market trends that are driving it, the solution requirements and how it may relate to your organization's business needs.

You may have recently caught our documentary webcast featuring Pella where the company's IT leaders discussed how they are revolutionizing the digital experience they are providing to their customers via and to their dealers and sales network via the self-service portal, all enabled by Oracle AppAdvantage, or their use of Oracle Fusion Middleware technologies with Oracle E-Business Suite and other applications. The newsletter feature on Oracle AppAdvantage for Digital Experience discusses the technology science behind the success many organizations such as Pella are experiencing today.

And in case you missed our recent announcement on the availability of Oracle Cloud Adapters, catch up on this feature to learn how these adapters drastically simplify integration of on-premises and cloud applications and services, including For Oracle Applications customers, the premise of Oracle AppAdvantage for cloud and on-premise integration got further simplfied and seamless.

The newsletter offers updates on latest news, events, upcoming webcasts and the most up to date collateral, documentation and materials available so if you haven't subscribed to it yet, we recommend you do so today. Happy reading!

Monday Feb 17, 2014

Show Me the (Mobile) Money!

Author: Carlos Chang, Sr. Principal Product Marketing Director

Have you sat through one too many slide presentations? Watched one too many technology videos?  And now you’re thinking to yourself – just show me a working app. Something I can play around with myself…something out in the wild and readily available.

To borrow a line from Jerry Maguire – "SHOW ME THE MONEY!"

Enter BalaVenkataraman ... Chief Architect for Texas Industries(TXI), the largest supplier of cement in Texas, whom I had the pleasure to meet last December at the Gartner Application Architecture, Development and Integration (AADI) Summit in Las Vegas. Bala led TXI’s efforts to help their customers track their cement shipments with real-time data and tools on their mobile devices by using Oracle ADF Mobile to build mobile applications for iOS and Android.

I saw Bala’s demo, who was the guest presenter for Suhas Uliyar’s (Oracle VP for Mobile Strategy) presentation discussing Oracle’s mobile strategy. Sure there were informative slides, and at the end of the day, Bala got to show off his company’s deployed mobile app that was available on both Apple’s App Store and Google Play. It was a live demonstration, using real, live data. The audience loved it!

As Bala noted, time was of the essence. The mobile apps were delivered to iOS and Android in a matter of weeks. And just as I learned from Bala, when you see those cement trucks on the road – they have to deliver within 90 minutes, or that load of cement goes bad – so they deliver on time – just like Bala did with ADF Mobile for TXI. ;-)

Where’s the money? Search Apple’s App Store or Google Play for “ReadyTrac”

You can read the full case study here. For other customer success stories, go here. To track Oracle’s latest mobile endeavors, start by bookmarking and

Friday Feb 14, 2014

Ignite the Bookworm Inside: Fusion Middleware

Looking to brush up on Oracle Fusion Middleware, but aren't quite sure where to start?  Check out the Oracle Press for all that's written and published on Fusion Middleware. Oracle Press has numerous titles ranging from Java, to enterprise architecture to deployment strategies and design patterns.  Not only are there books, but take a look at videos from Oracle's technical experts.  Check it out - here's the link to Oracle Press for Fusion Middleware.


Thursday Feb 13, 2014

Follow-up to Oracle AppAdvantage IT Leader Webcast with Pella

Thanks to everyone who attended yesterday's Oracle AppAdvantage IT Leader Webcast on Pella Revolutionizes the Digital Experience for Customers, Partners and Employees. If you missed it, the on-demand replay is now available here.

Our sincere thanks to the team at Pella for making this documentary possible. We'd especially like to thank Pella's IT Leader, Rick Hassman for sharing his vision, Pella's technology reference model and the business strategy behind their digital experience innovation. A few of you have already reached out to let us know how you found the Pella documentary and the segment with Rick Beers (an Oracle AppAdvantage "guide", the host of this documentary and an IT Leader himself) and Al Viall Jr's (Oracle Enterprise Architect) walk-through quite useful - we are very encouraged by your response and will continue to showcase other shining examples of  leadership and innovation via this Oracle AppAdvantage IT Leader series.

We did our best to answer your questions during the live webcast. However, due to time constraints, we couldn't quite get to all of those. So, we have compiled the Q&A with Rick Beers and Al Viall Jr. from the webcast here. If you have any follow-up questions, please send us a comment; we'd love to hear from you!

  1. Can you please explain how content management ties to WebCenter Sites and WebCenter Portal at Pella?
    Answer: Pella used several technologies in the Oracle AppAdvantage program to create the real-time appointment scheduling application including Oracle SOA Suite, Oracle Application Development Framework (Oracle ADF), Oracle Business Intelligence, Oracle Identity Management, Oracle WebCenter Sites, and Oracle WebCenter Portal. Oracle WebCenter Sites serves as the foundation for a new application that re-engineers the scheduling process and pulls in all the necessary information from Oracle CRM On Demand, Oracle E-Business Suite, and Oracle’s PeopleSoft applications. The information is collated across all these apps to give dealers a complete history of each account including prior purchases, service requests, responses to marketing offers, previous searches, and more. Oracle SOA Suite brings all this information together and displays it through Oracle WebCenter Portal.Pella utilizes Oracle WebCenter Content as an enterprise content store that includes all this content 
  2. Does Oracle WebCenter Portal provide dashboard and analytics capabilities?
    Answer: Absolutely - WebCenter Portal provides complete dashboard and composite application functionality along with analytics. For example - at Pella - information is collated across Oracle Applications, as well as from Google Maps and other third-party apps, to give dealers a complete history of each account including prior purchases, service requests, responses to marketing offers, previous searches, and more. Oracle SOA Suite brings all this information together and displays it through Oracle WebCenter Portal.
  3. Rick – To relate Pella story to AppAdvantage, how do you expect ERPs and CRM systems to behave with front-end tools like WebCenter Portal and Sites?
    Answer: Oracle AppAdvantage is based on a pace-layered approach. We recommend that you use applications – ERP systems, et al to do what they do best – standardize and consolidate data. Leave the ERP modules unmodified. Whatever functionality enhancements, application extensions you need, you build those in the middleware layer. Whether you need to simplify your IT infrastructure, bring capabilities in to differentiate or introduce innovation, do it in the middleware layer to minimize disruption to your application lifecycles.
  4. Does Oracle WebCenter Portal provide dashboard and analytics capabilities?
    Answer: Absolutely - WebCenter Portal provides complete dashboard and composite application functionality along with analytics. For example - at Pella - information is collated across Oracle Applications, as well as from Google Maps and other third-party apps, to give dealers a complete history of each account including prior purchases, service requests, responses to marketing offers, previous searches, and more. Oracle SOA Suite brings all this information together and displays it through Oracle WebCenter Portal.
  5. Isn’t integration between applications key to Pella’s AppAdvantage implementation?
    Answer: It's extremely key to maintaining a 360 degree view of information. Since customer information is actually housed in various systems, integration is key in providing an abstracted layer with a separation of concerns.
  6. For Al - Do we need Oracle SOA Suite to consolidate the data from different applications, Oracle and others and then present it to WebCenter portal?
    Answer: While Oracle SOA Suite is not required, it provides superior value to our customers, including Pella, in building out an abstracted information exchange layer.
  7. Al , were there clear benefits to using Oracle Webcenter Suite and Oracle SOA Suite with Oracle CRM on-demand and Oracle EBS in the back-end?
    Answer: The Pella implementation included the appointment setting application with as well as with its Oracle CRM On Demand applications. Oracle WebCenter Portal enabled a diverse, geographically dispersed team to work remotely and collaboratively, accelerating the implementation process. Oracle WebCenter Portal provided the engine that allows Pella to interact and display the right information to the right people. The information is collated across these Oracle Applications, as well as from Google Maps and other third-party apps, to give dealers a complete history of each account including prior purchases, service requests, responses to marketing offers, previous searches, and more. Oracle SOA Suite brings all this information together and displays it through Oracle WebCenter Portal.
  8. Rick, how do you see companies starting with AppAdvantage? Do they already have investments in both Oracle Middleware and Oracle Applications?
    Answer: Oracle AppAdvantage offers a business solution strategy rather than a product focused one. You already have applications in place. Some of these maybe Oracle Applications, the others could be third party applications. They may be on-premise or in the cloud. Depending upon your current business driver(s), your current business challenge, you can determine which lever to pull and see which 'entry point' suits you best and you build your IT strategy and investments accordingly. You may not need existing investment in Oracle Fusion Middleware.
  9. Where can we get more information on this and other Oracle AppAdvantage stories?
    Answer: We currently have an Oracle AppAdvantage Roundtable Series where you will hear from Oracle AppAdvantage customers and partners on real time implementations. So, we highly recommend that as a next step. And do visit for customer case studies, technical materials, more. You should also be receiving a detailed whitepaper on Pella implementation as our thank you for attending this webcast.
  10. Al – How does this model extend to mobile? Can Oracle Middleware or Webcenter support both Apple and Android app development?
    Answer: Oracle WebCenter Suite provides both Android and IOS apps available today on the app stores.

Wednesday Feb 12, 2014

Digital Experience Customer Story Told

We are fully geared up for the Pella documentary webcast at 10 am PST/1 pm EST today. Pella is a great example of how a superior digital experience can transform a business - it can change your relationship with your customers, it can improve productivity and satisfaction among your partners and employees and it can serve as great feedback to fuel continuous improvement in internal operations. If you haven't registered for the webcast yet, we encourage you to do so now. Pella is indeed a great example of Oracle AppAdvantage put to great use - applications and middleware working together to enable progress via technology.

Another great example of Oracle AppAdvantage is Schneider National. Catch this brief video to hear Judy Lemke, CIO of Schneider National talk with Mark Sunday about the challenges Schneider National faced and how they overcame them through a companywide transformational change.

Tuesday Feb 11, 2014

Reminder: Pella Documentary Webcast Airs Tomorrow

A quick reminder that the first IT Leader documentary in the Oracle AppAdvantage IT Leader Series airs tomorrow at 10 am Pacific/1 pm Eastern. This webcast will feature the IT leaders from Pella, the leading doors and windows manufacturer in North America. Don't miss it! We'd love your take on it.

Webcast: Pella Revolutionizes the Digital Experience for Customers, Partners, and Employees

Oracle Corporation
Oracle AppAdvantage IT Leaders Series-Pella Revolutionizes the Digital Experience 
for Customers, Partners, and Employees

How Does the Digital Experience Fuel Continuous Improvement at Pella?

Organizations today are challenged by the need to continuously innovate while reducing costs and driving business growth. The Oracle AppAdvantage IT Leaders Series showcases leading organizations around the world and their use of technology to fuel business innovation and meet strategic business objectives with Oracle AppAdvantage, a strategic approach to using Oracle Fusion Middleware with Oracle Applications.

Join us to hear firsthand from the IT leaders of renowned window and door manufacturer Pella about how they are leveraging Oracle AppAdvantage to reinvent the way they interact with employees, customers, and business partners. Find out how technology enables continuous improvement throughout the manufacturing and sales cycles at Pella.

Attend this webcast to:

  • Hear IT leaders from Pella discuss their business needs and challenges, and how Oracle AppAdvantage is addressing these issues
  • Walk through Pella’s enterprise architecture model and learn how the company leverages technology to provide a superior digital experience
  • Participate in a live Q&A with Oracle experts regarding Oracle AppAdvantage and plan your strategic roadmap

Register now for this webcast.

Register Now

Attend this webcast.

Wednesday, February 12, 2014
10 a.m. PT / 1 p.m. ET

Presented by:

Presenter FPO

Rick Beers

Senior Director, Product Management, Oracle

Presenter FPO

Rick Hassman

Director of Corporate Applications, Pella

Presenter FPO

Eric Carlson

Manager of Interactive Marketing, Pella

Presenter FPO

Al Viall Jr.

Oracle Enterprise Architect, Oracle

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Monday Feb 10, 2014

Mobile, Mobile and Just Gets Better!

Many of you already know about Oracle ADF Mobile and it’s ability to give Java developers the ability to develop mobile applications for the iOS and Android from one code base. (write once, deploy to many)

Guess what? It continues to get better with the latest support for the iOS 7 and Android native look and feel. (before/after screenshots below) That’s a nice bonus for those of you yearning for the latest and greatest look and feel. Your apps can now be freshened up and blend in with the your existing native applications on your device. You’re welcome! ;-)

To learn more, read Joe Huang’s full post on this topic, click here. To stay on top of Oracle’s latest news and mobile offering, I recommend you bookmark

Friday Feb 07, 2014

From Analysts to Architects: Oracle AppAdvantage

Author: Rick Beers

Rick Beers is Senior Director of Product Management for Oracle Fusion Middleware. Prior to joining Oracle, Rick held a variety of executive operational positions at Corning, Inc. and Bausch & Lomb.

With a professional background that includes senior management positions in manufacturing, supply chain and information technology, Rick brings a unique set of experiences to cover the impact that technology can have on business models, processes and organizations. Rick will be hosting the IT Leader Editorial on a regular basis.

The Oracle AppAdvantage team has kicked off its Executive Roundtable global series covering about 20 locations in North America alone, with a pilot in Boston last week. With its focus on Business Process Agility, one of our entry points, it was a very interactive discussion amongst the audience, the presenting customer, a global communications infrastructure company, and the sponsoring partner, Apps Associates. It certainly set the bar high for the rest of the series. More of that later in the blog, but for now I’d like to relay a conversation I had with one of the IT Leaders attending. After dinner he and I talked about the breakthroughs he was finally having in discussing business process management with his supply chain counterparts and the way in which Business Analysts were actually driving the discussion. In his view they were making a breakthrough in finally aligning technology and process so we did what any two responsible adults do after dinner to kick around a few ideas; we went to the bar for some single malt.

We talked about the way that the Business Analyst role was expanding beyond the traditional scope of fit and functionality, as systems moved beyond the tightly controlled ERP confines of the past.

Social, Mobile, Cloud and Big Data are certainly providing the opportunity to better (finally?) align IT and the rest of the business, but in doing so are redefining the Business Analyst role. As we were talking I began to sketch out the scope of this new breed of Business Analysts. There seemed to be four quadrants of activity involved in the ability of an enterprise platform to align with the business.

But then we discussed the dynamic nature of all this compared with the early days of the evolution of Business Analysts. That’s the reason for the continual loop of Iteration.

In ERP’s early days, from which emerged the modern Business Analyst role, we were all comfortable with a periodic review if business processes during the ‘fit/gap’ phase of an implementation or upgrade. Over time of course, business processes and even business models themselves grew much more dynamic, to the point where change became continual. The alignment between process and technology became even more elusive than before. With the emergence of digital innovations enabling the open architectures of today’s enterprise systems platforms the Business Analyst role is becoming a much more dynamic and strategic one. As a matter of fact, it’s beginning to look like a Business Architect role, but that’s a discussion for another day.

And that was the outcome for me of just one AppAdvantage Executive Roundtable. I can’t wait for the next one. We’ve designed these events to open up such ideas; to focus upon true iterative learning that we can build upon back at the workplace. Follow the link I just provided to learn more about these Roundtables, now underway in APAC, EMEA and North America. Register for one close to you and even better, bring along a functional counterpart. Get those creative juices flowing. And enjoy a scotch afterwards.

On a related note, the Oracle AppAdvantage IT Leaders Series has kicked off with a 30 minute documentary produced with the Pella Corporation, where we explored the impact that Digital Experience (one of our seven entry points) is having on Pella’s relationships with customers, partners and employees. The Webcast will occur on Wednesday, February 12, 2014 at 10 a.m. PT / 1 p.m. ET. Be sure to register for this unique online event.

Wednesday Feb 05, 2014

Oracle AppAdvantage for Digital Experience: Delivering Consistent Multichannel Experiences

Author: Lance Shaw, Senior Principal Product Director, Oracle

The way that your organization delivers information has become an increasingly important aspect of how you engage with customers, partners and employees. It also reflects significantly on your corporate brand and how you are viewed in the marketplace. Oracle AppAdvantage is Oracle's approach to maximizing the value of Oracle Applications with Oracle Fusion Middleware as it helps you leverage your existing investments while standardizing on core enterprise applications. Naturally, most organizations rely on multiple business systems to process, track, coordinate and deliver vital information to customers, partners and employees. Each user expects a personal experience, but those experiences will vary according to their roles and personas.

The method and style by which information is delivered is commonly called the Digital Experience. To keep your customers engaged and satisfied, the Digital Experience must be consistent across web and mobile delivery channels, with content presented appropriately within each context.

We have all seen when a company fails at delivering a quality web experience. Information delivered to a customer or employee varies depending whether it is accessed from a tablet device or a browser. Visual branding and the “look and feel” vary widely or sometimes the information is just wrong as it is not being delivered from a central system. Customers, business partner and employees all expect a better experience.

In order to provide this type of consistent and integrated online experience, organizations using Oracle Applications must be able to integrate web content management systems with enterprise systems of record and securely deliver this information in a contextual and self-service fashion. A complete Digital Experience can’t be disconnected from these critical enterprise applications.

Oracle AppAdvantage is a program powered by Oracle Fusion Middleware technologies that helps customers strengthen their investments in Oracle Applications and integrate new technology without adding to the applications’ development lifecycles. Customers that use Oracle E-Business Suite or Oracle’s PeopleSoft, JD Edwards, or Siebel solutions—as well as any of Oracle’s industry solutions or other Oracle Applications—can fulfill customer expectations with Oracle AppAdvantage solutions for Digital Experience.

Ultimately, the success of the Digital Experience depends upon the quality and quantity of information available from enterprise applications and the ease with which it can be accessed and utilized. The middleware solutions in the Oracle AppAdvantage program enable Oracle Applications customers to deliver a seamless Digital Experience that maintains the corporate “look and feel” of your brand while targeting individuals based on their current context and preferences.

To learn more about the power of Oracle AppAdvantage for Digital Experience, watch the upcoming webcast where a leading doors and windows manufacturer, Pella discusses how they are leveraging Oracle AppAdvantage for Digital Experience to empower their customers, dealers as well as their sales network and are fueling continuous improvement, in turn.

Oracle AppAdvantage IT Leader Series: Pella Revolutionizes Digital Experience for Customers, Partners and Employees

Wednesday, February 12 at 10 am Pacific/1 pm Eastern.

Register Today.

Tuesday Feb 04, 2014

Oracle CloudWorld: The Recap

There was a buzz in the air at Oracle CloudWorld in San Francisco last week at the Westin on Market Street.  It was a great opportunity to hear Oracle's strategy for the Cloud across Applications such as ERP, HCM, Eloqua and other as well as Oracle's strategy for Mobile.  There was something for everyone with a floor dedicated to demos and numerous sessions for all interested.  CloudWorld in San Francisco is just one of several locations worldwide where this event is being held.  CloudWorld is slated to take place in Melbourne, Moscow, Beijing and Chicago - so if you missed last week, not to worry, it's coming to a city near you!

CEO, Larry Ellison delivered an energizing keynote in the afternoon to a packed audience.  He focused on Oracle's investment in HCM and why it sees this is an important initiative and one that requires additional staff resources and greater innovation in order for us to maintain our leadership position in the market.  Following his keynote, there was a good amount of time set aside for Q & A from the audience.  Among the many sessions, the one not to be missed was delivered by Ray Wang, Principal atConstellation Research. He had a very well attended session that covered what a sales cloud-related product should entail (feature, function and address which business needs) . 

Still want to attend CloudWorld?  To register for a CloudWorld near you, click here.


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