Thursday Oct 31, 2013

Boo! Be Afraid, Be Very Afraid...

....if you are not using Oracle Fusion Middleware as the architectural foundation for your cloud. mobile, social and enterprise applications.

We wish our readers and those who observe it, a great All Hallows' Eve.


Wednesday Oct 30, 2013

Chalk Talk with John: How Does SOA Add Value to Your Enterprise?

In this episode of Chalk Talk with John we revisit our town of Middleware Fields from What Does User Experience Mean to You? to look at demystifying the business value of SOA.

Middleware fields is an extremely eco-conscious community and has been trying to setup a commuting program for their employees. Though a good idea, they soon run into challenges ensuring that people are able to use the commuting services easily.  Take a look below to see how SOA is like a transit pass for your enterprise and how it addresses common issues you may have with your enterprise systems.

About me:

Hi, I am John Brunswick, an Oracle Enterprise Architect. As an Oracle Enterprise Architect, I focus on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology.  Before coming to Oracle, I was a Practice Manager within BEA System's Business Interaction Division consulting organization, orchestrating enterprise systems in support of line of business goals.

Follow me on Twitter and visit my site for Oracle Fusion Middleware related tips.

Monday Oct 28, 2013

Fusion Middleware Newsletter - October Edition is Now Out

From the latest Oracle Fusion Middleware product releases to the Oracle AppAdvantage use case on Cloud and On-Premise Integration to the very latest in Developer corner and more, the October edition of Oracle Fusion Middleware is chock full of information.

Catch the latest edition to learn about the highlights in the latest releases for Oracle GoldenGate 12c and Oracle Data Integrator 12c; and Oracle WebCenter. While there, don’t miss the latest news and upcoming events for Oracle Fusion Middleware and Developers. Find out who we have in the Team Spotlight this edition and watch the latest customer success stories across the portfolio.

Did we miss anything? Would you like to hear more about a particular topic? Let us know. Simply drop us a comment and we’d be sure to discuss that in our next editorial meeting.

In the meantime, grab a coffee and enjoy the October edition of the newsletter.


Friday Oct 25, 2013

Global Perspective: Oracle AppAdvantage Does its Stage Debut in the UK

Global Perspective is a monthly series that brings experiences, business needs and real-world use cases from regions across the globe. This month’s feature is a follow-up from last month’s Global Perspective note from a well known ACE Director based in EMEA.

Author: Debra Lilley, ACE Director

My first contribution to this blog was before Oracle Open World and I was quite excited about where this initiative would take me in my understanding of the value of Oracle Fusion Middleware.

Rimi Bewtra from the Oracle AppAdvantage team came as promised to the Oracle ACE Director briefings and explained what this initiative was all about and I then asked the directors to take part in the new survey. The story was really well received and then at the SOA advisory board that many of these ACE Directors already take part in there was a further discussion on how this initiative will help customers understand the benefits of adoption.

A few days later Rick Beers launched the program at a lunch of invited customer executives which included one from Pella who talked about their projects (a quick recap on that here). I wasn’t able to stay for the whole event but what really interested me was that these executives who understood the technology but where looking for how they could use them to drive their businesses.

Lots of ideas were bubbling up in my head about how we can use this in user groups to help our members, and the timing was fantastic as just three weeks later we had UKOUG_Apps13, our flagship Applications conference in the UK. We had independently working with Oracle marketing in the UK on an initiative called Apps Transformation to help our members look beyond just the application they use today. We have had a Fusion community page but felt the options open are now much wider than Fusion Applications, there are acquired applications, social, mobility and of course the underlying technology, Oracle Fusion Middleware. I was really pleased to be allowed to give the Oracle AppAdvantage story as a session in our conference and we are planning a special Apps Transformation event in March where I hope the Oracle AppAdvantage team will take part and we will have the results of the survey to discuss.

But, life also came full circle for me. In my first post, I talked about Andrew Sutherland and his original theory that Oracle Fusion Middleware adoption had technical drivers. Well, Andrew was a speaker at our event and he gave a potted, tech-talk free update on Oracle Open World. Andrew talked about the Prevailing Technology Winds, and what is driving this today and he talked about that in the past it was the move from simply automating processes (ERP etc), through the altering of those processes (SOA) and onto consolidation. The next drivers are around the need to predict, both faster and more accurately; how to better exploit the information that we have available. He went on to talk about The Nexus of Forces: Social, Mobile, Cloud and Information – harnessing these forces of change with Oracle technology. Gartner really likes this concept and if you want to know more you can get their paper here.

All this has made me think, and I hope it will make you too. Technology can help us drive our businesses better and understanding your needs can be the first step on your journey, which was the theme of our event in the UK. I spoke to a number of the delegates and I hope to share some of their stories in later posts.

If you have a story to share, the survey is at: https://www.surveymonkey.com/s/P335DD3

About the Author:

Debra Lilley, Fujitsu Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director.

Debra has 18 years experience with Oracle Applications, with E Business Suite since 9.4.1, moving to Business Intelligence Team Leader and then Oracle Alliance Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts

Editor’s Note: Debra has kindly agreed to share her musings and experience in a monthly column on the Fusion Middleware blog so do stay tuned…

Wednesday Oct 23, 2013

Chalk Talk with John: What Does User Experience Mean to You?

Author: John Brunswick

The "Chalk Talk with John" series will explore the practical value of Middleware in the context of two fictional communities, shared through analogies aligned to enterprise technology.  This format offers business stakeholders and IT a common language for understanding the benefits of technology in support of their business initiatives, regardless of their current level of technical knowledge. I will endeavor to showcase an episode highlighting business use cases and how technology plays a role in business on a bi-weekly basis.

The debut episode highlights the benefits of user experience capabilities supplied by Portal technologies, by juxtaposing the communities of Middleware Fields and Codeaway Valley with regard to the time and effort their residents spend performing everyday tasks.  This comparison provides insight into the benefits of leveraging a common user experience foundation to support the tasks that our employees, customers and partners engage in on a daily basis with our organizations.

Take a look and let me know your thoughts!

About me:

Hi, I am John Brunswick, an Oracle Enterprise Architect. As an Oracle Enterprise Architect, I focus on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology.  Before coming to Oracle, I was a Practice Manager within BEA System's Business Interaction Division consulting organization, orchestrating enterprise systems in support of line of business goals.

Connect with me on Twitter and visit my site for Oracle Fusion Middleware related tips.

Tuesday Oct 22, 2013

It's Coming: Chalk Talk with John

...John Brunswick that is.

Who is this John Brunswick, you ask? John Brunswick is an Enterprise Architect with Oracle. As an Oracle Enterprise Architect, John focuses on the alignment of technical capabilities in support of business vision and objectives, as well as the overall business value of technology. What's more he is pretty handy with animation and digital videos as you will see shortly. Starting tomorrow, we will host a bi-weekly column with John called "Chalk Talk with John".

In our "Chalk Talk with John" series, John will leverage his skills, experience and expertise (& his passion in digital animation) to discuss technology in business terms or as he puts it "so my ma understands what I do for a living". Through this series, John will explore the practical value of Middleware in the context of two fictional communities, shared through analogies aligned to enterprise technology.  This format offers business stakeholders and IT a common language for understanding the benefits of technology in support of their business initiatives, regardless of their current level of technical knowledge.

So, be sure to tune in tomorrow and every 2 weeks for "Chalk Talk with John".


Monday Oct 21, 2013

Data Integration 12c Raising the Big Data Roof at Oracle OpenWorld

Author: Dain Hansen, Director, Oracle

It was an exciting OpenWorld 2013 for us in the Data Integration track. Our theme this year was all about ‘being future ready’ - previewing one of our biggest releases this year: Oracle Data Integration 12c. Just this week we followed up with this preview by announcing the general availability of 12c release for Oracle’s key data integration products: Oracle Data Integrator 12c and Oracle GoldenGate 12c. The new release delivers extreme performance, increase IT productivity, and simplify deployment, while helping IT organizations to keep pace with new data-oriented technology trends including cloud computing, big data analytics, real-time business intelligence.

Mark Hurd's keynote on day one set the tone for the Data Integration sessions. Mark focused on big data analytics and the changing consumer expectations. Especially real-time insight is a key theme for Oracle overall and data integration products. In Mark Hurd's keynote we heard from key customers, such as Airbus and Thomson Reuters, how real-time analysis of operational data including machine data creates value, in some cases even saves lives. Thomas Kurian gave a deeper look into Oracle's big data and fast data solutions.

In the initial lead Data Integration track session - Brad Adelberg, VP of Development, presented Oracle’s Data Integration 12c product strategy based on key trends from the initial OpenWorld keynotes. Brad talked about how Oracle's data integration products address the new data integration requirements that evolved with cloud computing, big data, and changing consumer expectations and how they set the key themes in our products’ road map. Brad explained why and how fast-time to value, high-performance and future-ready solutions is the top focus areas for product development. If you were not able to attend OpenWorld or this session I recommend reading the white paper: Five New Data Integration Requirements and How to Meet them with Oracle Data Integration, which provides an in-depth look into how Oracle addresses the new trends in the DI market.

Following Brad’s session, Nick Wagner provided in depth review of Oracle GoldenGate’s latest features and roadmap. Nick discussed how Oracle GoldenGate’s tight integration with Oracle Database sets the product apart from the competition. We also heard that heterogeneity of the product is still a major focus for GoldenGate’s development and there will be more news on that front when there is a major release.

After GoldenGate’s product strategy session, Denis Gray from the PM team presented Oracle Data Integrator’s product strategy session, talking about the latest and greatest on ODI. Another good session was delivered by long-time GoldenGate users, Comcast.  Jason Hurd and Amit Patel of Comcast talked about the various use cases they deploy Oracle GoldenGate throughout their enterprise, from database upgrades, feeding reporting systems, to active-active database synchronization.  The Comcast team shared many good tips on how to use GoldenGate for both zero downtime upgrades and active-active replication with conflict management requirement.

One of our other important goals we had this year for the Data Integration track at OpenWorld was hearing from our customers. We ended day 1 on just that, with a wonderful award ceremony for Oracle Excellence Awards for Oracle Fusion Middleware Innovation. The ceremony was held in the Yerba Buena Center for the Arts. Congratulations to Royal Bank of Scotland and Yalumba Wine Company, the winners in the Data Integration category. You can find more information on the award and the winners in our previous blog post: 2013 Oracle Excellence Awards for Fusion Middleware Innovation…

Selected for their innovation use of Oracle’s Data Integration products; the winners for the Data Integration Category are Royal Bank of Scotland and The Yalumba Wine Company. Congratulations!!!

Royal Bank of Scotland’s Market and International Banking division provides clients across the globe with seamless trading and competitive pricing, underpinned by a deep knowledge of risk management across the full spectrum of financial products. They handle millions of transactions daily to keep the lifeblood of their clients’ businesses flowing – whether through payment management solutions or through bespoke trade finance solutions. Royal Bank of Scotland is leveraging Oracle GoldenGate and Oracle Data Integrator along with Oracle Business Intelligence Enterprise Edition and the Oracle Database for a variety of solutions. Mainly, Oracle GoldenGate and Oracle Data Integrator are used to feed their data warehouse – providing a real-time data integration solution that feeds transactional data to their analytics system in minutes to enable improved decision making with timely, accurate data for their business users. Oracle Data Integrator’s in-database transformation capabilities and its ability to integrate with Oracle GoldenGate for real-time data capture is the foundation of this implementation. This solution makes it such that changes happening in the analytics systems are available the same day they are deployed on the operational system with 100% data quality guaranteed. Additionally, the solution has helped to reduce their operational database size from 150GB to 10GB. Impressive! Now what if I told you this solution was built in 3 months and had a less than 6 month return on investment? That’s outstanding!

The Yalumba Wine Company is situated in the Barossa Valley of Australia. It is the oldest family owned winery in Australia with a unique way of aging their wines in specially crafted 100 liter barrels. Did you know that “Yalumba” is Aboriginal for “all the land around”? The Yalumba Wine Company is growing rapidly, and was in need of introducing a more modern standard to the existing manufacturing processes to meet globalization demands, overall time-to-market, and better operational efficiency objectives of product development. The Yalumba Wine Company worked with a partner, Bristlecone to develop a unique solution whereby Oracle Data Integrator is leveraged to pull data from Salesforce.com and JD Edwards, in addition to their other pre-existing source systems, for consumption into their data warehouse. They have emphasized the overall ease of developing integration workflows with Oracle Data Integrator. The solution has brought better visibility for the business users, shorter data loading and transformation performance to their data warehouse with rapid incorporation of new data sources, and a solid future-proof foundation for their organization. Moving forward, they plan on leveraging more from Oracle’s Data Integration portfolio. Terrific!

In addition to these two customers on Tuesday we featured many other important Oracle Data Integrator and Oracle GoldenGate customers. On Tuesday the GoldenGate panel included: Land O’Lakes, Smuckers, and Veolia Water. Besides giving us yummy nutrition and healthy water, these companies have another aspect in common. They all use GoldenGate to boost their ERP application. Please read the recap by Irem Radzik.

On Wednesday, the ODI Panel included: Barry Ralston and Ryan Weber of Infinity Insurance, Paul Stracke of Paychex Inc., and Ian Wall of Vertex Pharmaceuticals for a session filled with interesting projects, use cases and approaches to leveraging Oracle Data Integrator. Please read the recap by Sandrine Riley for more.

Thanks to everyone who joined with us and we hope to stay connected! To hear more about our Data Integration12c products join us in an upcoming webcast to learn more. Follow us www.twitter.com/ORCLGoldenGate or goto our website at www.oracle.com/goto/dataintegration

Friday Oct 18, 2013

SOA, Empowerment and Continuous Improvement


Rick Beers is Senior Director of Product Management for Oracle Fusion Middleware. Prior to joining Oracle, Rick held a variety of executive operational positions at Corning, Inc. and Bausch & Lomb.

With a professional background that includes senior management positions in manufacturing, supply chain and information technology, Rick brings a unique set of experiences to cover the impact that technology can have on business models, processes and organizations. Rick will be hosting the IT Leader Editorial on a regular basis.

I met my twin at Open World. We share backgrounds, experiences and even names.

I hosted an invitation-only AppAdvantage Leadership Forum with an overcapacity - 85 participants: 55 customers, 15 from the Oracle AppAdvantage team and 15 Partners. It was a lively, open and positive discussion of pace layered architectures and Oracle’s AppAdvantage approach to a unified view of Applications and Middleware. Rick Hassman from Pella was one of the customer panelists and during the pre event prep, Rick and I shared backgrounds and found that we had both been plant managers and led ERP deployments prior to leading IT itself. During the panel conversation I explored this with him, discussing the unique perspectives that this provides to CIO’s. He then hit on a point that I wasn’t able to fully appreciate until a week later.

First though, some background. The week after the Forum, one of the participants emailed me with the following thoughts: “I am 150% behind this concept……but we are struggling with the concept of web services and the potential use of the Oracle Service Bus technology let alone moving into using the full SOA/BPM/BAM software to extend our JD Edwards application to both integrate and support business processes”. After thinking a bit I responded this way:

While I certainly appreciate the degree of change and effort involved, perhaps I could offer the following:

  • One of the underlying principles behind Oracle AppAdvantage is that more often than not, the choice between changing a business process and invasively customizing ERP represents a Hobson's Choice: neither is acceptable. In this case the third option, moving the process out of ERP, is the only acceptable one.
  • Providing this choice typically requires end to end, real time interoperability across applications and/or services.
  • This real time interoperability, to be sustainable over time requires a service oriented architecture. There's just no way around this.
  • SOA adaptation is admittedly tough at the beginning. New skills, new technology and new headaches. But, like any radically new technology, it has a learning curve that drives cost down rather dramatically over time.
  • Tough choices to be sure, but not entirely different than we face with every major technology cycle.

Good points of course, but I felt that something was missing. The points were convincing, perhaps even a bit insightful, but they didn’t get at the heart of what Oracle AppAdvantage is focused upon: how the optimization of technology, applications, processes and relationships can change the very way that organizations operate. And then I thought back to the panel discussion with Rick Hassman at Oracle OpenWorld.

Rick stressed that Continuous Improvement is a fundamental business strategy at Pella. I remember Continuous Improvement well as I suspect does everyone who was in American manufacturing during the 80’s. Pioneered by W. Edwards Deming in Japan (and still known alternatively as Kaizen), Continuous Improvement sets in place the business culture that we must not become complacent with success and resistant to the ongoing need for change. Many believe that this single handedly drove the renaissance in American manufacturing through the last two decades, which had become complacent during the 70’s and early 80’s. But what exactly does this have to do with SOA? It was Rick’s next point.

He drew the connection that moving those business processes that need to continually change over time out of ERP and into edge applications and services enables continuous improvement by empowering people to continually strive for better ways of doing things rather than be being bound by workflows that cannot change.

A compelling connection: that SOA, and the overall Oracle AppAdvantage framework of which it is an integral part, can empower people towards continuous improvement in business processes and as a result drive business leadership and business excellence. What better a case for technology innovation?

Thursday Oct 17, 2013

Oracle Fusion Middleware at Oracle OpenWorld Spotlighted on Forbes

In case you missed it, while we were at Oracle OpenWorld 2013, Oracle Voice on Forbes hit the spotlight on the Oracle Fusion Middleware keynote by Executive Vice President of Oracle, Thomas Kurian. The feature discusses the investment Oracle is making in middleware and goes on to discuss the primary themes that are guiding research & development for Oracle Fusion Middleware namely: uptake of key technology trends Social, Mobile and Cloud, and the continued commitment to empowerment of business users.

The feature calls out specific investments made on those fronts marked by recent product releases and  new capabilities added across the entire Oracle Fusion Middleware product stack. Whether you are an applications user or a middleware buff, this feature might be worth a read. And don't forget to catch up on our ongoing series capturing the highlights from Oracle OpenWorld across all the Oracle Fusion Middleware solution sets.


Wednesday Oct 16, 2013

Oracle OpenWorld 2013: BPM is Hotter Than Ever

Originally Posted on Oracle BPM Blog

Author: Ajay Khanna, Director, Oracle


This year Oracle OpenWorld was bigger than ever. Oracle BPM team designed more than 20 best practices and customer sessions, set-up six demo booths and had many hands on labs available to the attendees. For those who were unable to come to Oracle OpenWorld (or missed some sessions), I want to share some ideas, messages, and takeaways from several BPM sessions that ran at this event. Processes are the key differentiators for most of the organizations. Processes provide a competitive edge, efficiencies and desired customer experience to make an organization successful.

To make our customers successful and help them deliver the right customer experience to their end-customers, Oracle is making a significant investment in enhancing the Oracle BPM Suite and adding pre-built solutions called Process Accelerators. Some of these significant enhancements were discussed by Oracle’s Executive Vice President Thomas Kurian in General Session : Accelerate Business Innovation with Oracle Fusion Middleware.

Thomas was joined by Gangadhar Konduri , VP Product Management who showcased some of the cool features like web based Process Composer and Mobile workspaces. We have the entire session recorded for you, you can replay it on-demand.

Another subject of significant interest at OpenWorld was Adaptive Case Management. Oracle Open World Session: Managing Knowledge Worker Processes discussed the key aspects of ACM, its capabilities and how it allows users to manage unstructured Processes.

Oracle Process Accelerators provide quick time-to-solution with production grade, best-practices process solution that is ready to deploy. Details of that session can be read in the blog “Oracle Open World Redux: A Manifesto for Adaptable yet Out-Of-the-Box BPM Business Solutions

Then there were many sessions discussing methodology and best practices to create process based solutions. Some of these sessions are recapped in articles below:

Open World Session: Ensure BPM Success with the Right Methodology

OpenWorld Session: Oracle Unified Business Process Management Suite: Development Best Practices

Achieving Business Visibility

Oracle OpenWorld Session: 5 Easy Ways to Modernize Applications with BPM

This OpenWorld we saw many Oracle BPM customers taking the stage and discussing how they achieved business excellence with BPM. Links below will give you a quick overview of these sessions and stories that they shared.

Process with a Purpose – Sicredi wins Fusion Middleware Excellence Award

Oracle Open World: The Path to Process Excellence: Notes from the Trenches

San Joaquin County: The Path to Process Excellence

Alliance Data Creates Smart Process for Capital Expenditure Request

It is always exciting to hear from customers and learn directly from the BPM practitioners. These sessions provided all an opportunity to interact with experts who have traveled the road and have been successful in delivering phenomenal business results by using Oracle BPM to manage, control and optimize their business processes.

Even if you missed this year’s OpenWorld, you can discover all the current trends and solutions by attending an Oracle Day 2013, and OTN Developer Day – Oracle Business Process Management Suite, and other simplifying integration events at the following site (link)

Tuesday Oct 15, 2013

Unleashing Your Mobile Workforce

Author: Kevin Moulton, Oracle

Your employees use their smartphones and tablets in every aspect of their lives. The days of carrying a second mobile device for corporate calls and emails are over. They don't want to carry multiple devices to do the same job, and they sure don't want to have to go to the office or go back to their desk just to access some corporate application. They want mobile access!

Sure, you have to deal with the challenges of BYOD, but that's for another day. Today, let's talk about how to get your employees what they are demanding. In other words, how do you unleash your mobile workforce?

There are many advantages. Think of your employees out in the field, in the showroom with your customers, or on your manufacturing floor, with all of the data they need to answer questions, make decisions, or write proposals right at their fingertips. Think about the efficiency of your business processes when your employees can complete their workflow tasks anytime, and from anywhere.

Developing Mobile Apps

Oracle ADF Mobile allows you to quickly develop applications using your existing HTML, CSS and Java skills that can be deployed to iOS and Android. There is no need to train or hire staff to write native mobile OS code.  ADF Mobile uses HTML5 for displaying content and Java for business logic. Write the code once, and you have an app that will work on the Apple and Android smartphones and tablets that your employees own and carry. ADF Mobile will render the content appropriately for whatever device the content need be displayed on. In this way, ADF mobile gives you the flexibility of a mobile web app combined with the control of the device capabilities of a native app, such as camera control, location services, and contacts. It is truly the best of both worlds.

Connecting to Back-End Data

The key to a successful mobile workforce is access to applications and data. You want your employees to have access to what they need to get their jobs done without having to go back to the office or back to their desks. Most mobile apps will connect to an application server in order to retrieve, create, and modify data. With ADF Mobile and Weblogic, you can connect to your back-end data with REST-based web services. Weblogic Server supports the WebSocket protocol, included in the HTML5 standard, which allows the client and the server to send data independently of one another over a single connection.



While REST and JSON can be used to connect your mobile apps to your back-end data, enterprise applications are generally not built using these technologies. You need a translator to mediate the changes in protocol and data formats between the mobile apps and your back-end applications. Oracle Service Bus is that mediator. 

Oracle Service Bus can provide a connection via many protocols, including REST, SOAP, HTTP, JMS, RMI, and FTP. Adapters are available for numerous applications, including E-Business Suite, PeopleSoft, Siebel, and SAP.

Business Process Management

Human interaction is often required to complete a business process. For example, expense reports must be approved by managers, tasks need to be routed through different departments, and purchases need to be requested, approved, and fulfilled. With your mobile workforce, your employees will demand the ability to complete their workflow tasks on their smartphones and tablets.  Oracle Business Process Management (BPM) can accomplish your workflow needs, and BPM includes a task list application for iPad, iPhone, and Android.

Summary

The pressure to provide mobile access to enterprise applications is growing by the day.  Oracle Fusion Middleware provides all of the components you need to build mobile apps and give them access to your back end applications and data.

Oracle provides a complete solution to unleash your mobile workforce.

About the Writer:

Kevin Moulton has been in the IT industry for more than 25 years, and with Oracle for 7 years. Kevin is responsible for facilitating technology discussions on social and mobile technologies. He is also a Distinguished Toastmaster. Follow Kevin on Twitter at twitter.com/kevin_moulton, where he sometimes tweets about technology, but might also tweet about running, beer, food, baseball, football, good books, or whatever else grabs his attention. Kevin is a regular contributor to this blog so stay tuned for more posts from him.

Sunday Oct 13, 2013

Oracle OpenWorld 2013 - Highlights from Oracle Cloud Application Foundation with WebLogic, Coherence, and more….

Originally Published on  Cloud Application Foundation Blog

Author: Ruma Sanyal, Director, Oracle

Interest in Cloud and Mobility drove significant focus on Oracle Cloud Application Foundation products at this year’s Oracle OpenWorld . In case you missed it, here is a recap:

Oracle WebLogic Server received significant limelight in Executive Vice President Thoman Kurian’s keynote -- The Oracle Cloud Platform: Database as a Service. Java as a Service. Complementing the existing Oracle Cloud Platform Services, the new Oracle Java as a Service provides full control of dedicated Oracle WebLogic Server clusters, supports any Java application, and gives users greater flexibility and choice over their services.

In the classic roadmap session by CAF vice president of product management Mike Lehmann, Mike focused on the recent 12.1.2 release. The session provided insights into how Oracle is evolving this infrastructure to be the next-generation application foundation for its customers to build on in a private cloud setting, Oracle's vision, product plans, and roadmap for this server infrastructure, and how it will be used in the rapidly maturing cloud infrastructure space. We hope the presentation helped you make key decisions about running your enterprise applications on Oracle's enterprise Java server foundation.

Oracle Coherence provided a many sessions at OpenWorld, focused around improving the customer experience with real-time data processing and application scalability to meet mobile and cloud demands. Many customers were excited to learn that Coherence can now update the data cache in real-time, delivering on the expectations of instantaneous updates. All sessions were well-attended, with several customers noting that the 12c release of Coherence was helping them solve strategic problems for both their organization and their own customers.

Developers, Mobile and Cloud!

Chris Tonas kicked off exciting development trends in his General Session “Emerging Trends in Application Development” which covered Oracle’s perspective in addressing the development opportunities in mobile and cloud environments. Mobile continues to be a dominant topic and Chris discussed real-world applications built with Oracle ADF Mobile, a Java based hybrid-mobile framework that helps Java developers build hybrid-mobile apps for iOS and Android from one code base. Java’s mantra to write once, deploy to many – lives on in the mobile arena!

Furthering Oracle’s focus on mobile and cloud computing trends, Chris introduced Oracle Mobile Cloud Services, a mobile backend as a service (MBaaS) that helps mobile app developers readily create more powerful, sophisticated applications that tap into enterprise backend services and simplify enterprise mobile connectivity. Learn more.

Even if you missed this years OpenWorld, you can watch all the keynotes and general sessions here. In addition, you can catch all the current trends and solutions by attending an Oracle Day 2013, the OTN Virtual Developer Day – Harnessing WebLogic and Oracle Coherence, and other Cloud Application Foundation events at following site (link)

Friday Oct 11, 2013

Oracle OpenWorld 2013 - Real-World Cloud Integration Session Highlights

Rajesh Raheja
It was a great week at Oracle OpenWorld 2013 in San Francisco. There are other blog posts that cover the overall themes, general SOA and Cloud sessions, so in this post, I would like to present my thoughts on two of my sessions focused on hybrid cloud integration.

The Monday evening Birds of a Feather session "Using Patterns to Simplify Integration of Cloud Services with On-Premises Applications" was a reminder of how important cloud integration was to real-world practitioners. We had 3/4 of the room filled with attendees at 7:15pm, with more than 80% actively engaged in cloud integration projects. What followed was a lively discussion around various topics of interest, which not only gave us great inputs from the product side, but also allowed attendees to learn from each other. The panel consisted of our product management and architecture team, including myself, Vikas Anand, Simone Geib, Ravi Sankaran; and also a last minute surprise entry by Dave Shaffer (Middleworks), who engaged the attendees with deep, probing questions.

Some insights from the attendees:
  • Number of Integrations: 5 or more cloud apps typically with a variety of SaaS apps including Cornerstone, E2Open, Eloqua, NetSuite, Oracle Fusion Applications, Oracle OnDemand, Salesforce.com, Servicenow. One customer had 19 different SaaS instances (one per country), and another had 30+ cloud based applications!
  • Business Processes: Sales and Marketing (Quote to Cash) and also ERP (Record to Report, Procure to Pay). Interestingly, while most used on-premises systems as "systems of record", in many cases, a a hybrid approach was preferred. Interesting implications for MDM and data governance in the days ahead.
  • Integration Styles: Most used all types of integration including real-time, bulk, batch and files. There was significant interest in Managed File Transfer (MFT) for monitoring file based interactions within the enterprise and to the cloud.
Challenges faced by the attendees in cloud integration:

  • Connectivity: Connection pooling, number of concurrent sessions, timeouts/limitations on usage of API callouts
  • Granularity: Too granular service operations
  • Reliability: Reliable message ordering and sequencing, reliability when cloud apps not available, handling retries automatically, traceability and audit in case of "lost" messages
  • Flexibility: Impact on API changes on point-to-point integration with cloud apps
  • Protocols: Plethora of protocols that don't necessarily simplify cloud integration: as one attendee put it ... "nowadays, everyone with an open HTTP port claims to be a cloud provider"

The session was a great lead-in for the Wed morning cloud integration session "Real-World Cloud Integration Simplified with Oracle SOA Suite" with myself, Vikas Anand and Raghu Kadirvelu (from Bristlecone Inc.).

I covered the general challenges faced with cloud integration, followed by Vikas who introduced new cloud adapters that simplify some of those challenges. Raghu then gave a live demo of Salesforce.com to Oracle E-Business Suite Opportunity-to-Quote integration. A prominent SOA architect has put a detailed blog post on the session, and here is what he had to say.

Best SOA Presentation at OOW13!

The reason I mention his quote is not to encourage you to read that blog post (ok, maybe that IS one reason :), but to highlight the fact WHY the message resonated so well with the audience. As the Birds of a Feather session indicated, the cloud integration challenges are real, and pandemic. Customers are frustrated with SaaS application vendors treating the problem superficially, confusing "connectivity" with "integration",  and claiming victory with YouTube videos show casing "10 minutes to integrate with <your favorite SaaS app>".

cloud integration challenges

This session highlighted the real challenges, what it takes to solve them, and gave a live working demo of how we believe Oracle SOA Suite can help. Overall, it was a fantastic session and a great pleasure meeting many of you personally.

Thursday Oct 10, 2013

Oracle OpenWorld 2013: Highlights for Oracle SOA Suite, the Foundation for Cloud and Mobile

Originally Published on Oracle SOA - Team Blog

Author: Bruce Tierney, Senior Principal Product Marketing Director, Oracle

Oracle SOA Suite took center stage at the Oracle OpenWorld 2013 this year as a result of strong customer interest in enabling mobile services and integrating with cloud applications. In case you missed it, here is a recap:

In the General Session: "Accelerate Business Innovation with Oracle Fusion Middleware" by Executive Vice President Thomas Kurian and Vice President of Product Management for Oracle SOA Suite Demed L'Her @demed. Some cool cloud integration and mobile enablement capabilities were demonstrated.

The urgency for companies to rapidly integrate with cloud and mobile have significantly increased interest in service-based integration.   As a result, there were 8 sessions focused on mobile integration with Oracle SOA Suite and 7 sessions covering cloud integration.   Topics ranged from high-level integration strategies down to deep dive architectural best practices, customer presentations on how they have integrated with Salesforce.com and other SaaS vendors with Oracle SOA Suite and more



Here are a few session titles that provide insight into the cloud & mobile topics. You can look to download the presentations as well here:

Oracle SOA Suite Customer Panel: Unifying Cloud Applications with On-Premises Applications

Take Your Services Mobile with Oracle SOA Suite (Customer Panel)

BPM and SOA Are Going Mobile: An Architectural Perspective

Mobile Apps for Oracle E-Business Suite with Oracle ADF Mobile, SOA, Oracle Identity Management

Real-World Cloud Integration Simplified with Oracle SOA Suite

And for those looking to roll up there sleeves, there were hand-on labs covering topics like:

Build Mobile Apps for Oracle E-Business Suite with Oracle ADF Mobile and Oracle SOA Suite

RESTful APIs with Oracle Service Bus

Developing REST for On-Premises or the Cloud

Another topic receiving signification attention is renewed interest in Business to Business (B2B) with presentations by SPS Commerce which has integrated over 9,000 partners, Stryker medical technologies, and British Telecom (BT).  See the zoomed in portion of the BT architecture below showing how their B2B architecture is integrated into the core infrastructure:


We had a record number of customers presenting in the SOA Sessions including Ricoh Americas, Agilent, Amway, Emdeon, British Telecom, Garmin, Ascension, ER2, Canon, BMC Software, Electronic Arts, Cisco, Xerox, IEEE,  Telefonica Mexico, Nextel, CableVision, DirecTV, Ally Financial, Stryker, Northern Trust, Green Mountain Power, Land O'Lakes and several others represented by partners. Here is how you can access the details on each of these successes: Oracle Open World 2013 Presentations.

Even if you missed this years OpenWorld, you can catch all the current trends and solutions by attending an Oracle Day 2013, and OTN Developer Day - Service Integration using Oracle SOA Suite, and other simplifying integration events at following site: Oracle Events.

Wednesday Oct 09, 2013

Oracle OpenWorld 2013 - WebCenter Highlights

Originally Published on Oracle WebCenter Blog

Author: Christie Flanagan, Principal Product Director, Oracle

As we come to the end of Oracle OpenWorld 2013, I thought I’d reflect on some of my favorite aspects of this truly dynamic event:

Oracle WebCenter Customer Appreciation Reception

This year’s Oracle WebCenter Customer Appreciation Reception was one of our best and definitely a highlight of my trip. The reception moved to a great new venue in 2013, San Francisco’s Old Mint, a National Historic Landmark where the Oracle WebCenter community had the chance to mingle and make new connections. Many thanks to our partners aurionPro SENA, Bluenog, Fishbowl Solutions, Fujitsu, Keste, Redstone Content Solutions and Tekstream for sponsoring!

Oracle WebCenter Customer Success Stories

This year’s lineup of customers participating in Oracle WebCenter sessions was truly impressive. Our various WebCenter customer panel and conference sessions gave everyone the chance to hear real world experiences with various WebCenter products whether Content, Portal, or Sites. Standouts for me (coming from the WebCenter Sites side of the house), were the travel and hospitality brand, Choice Hotels, electrical and network infrastructure solutions provider, Panduit, world renowned football club, Real Madrid, and financial services provider, TIAA-CREF. A special thanks to all our WebCenter customers who put their time and effort into sharing their stories with the broader WebCenter community.

The Oracle WebCenter Community

And that brings me to my final and favorite aspect of Oracle OpenWorld 2013 – the Oracle WebCenter community itself. Oracle OpenWorld is unmatched in providing you with opportunities to interact and engage with other WebCenter customers and WebCenter experts from among our partner and employee communities. It was great to see everyone and I look forward to seeing you all again next year.

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