By Michelle Kimihira on May 13, 2013
BPM Product Marketing Team Blog
As products get less and less differentiated, more companies are looking towards customer experience for differentiating themselves and gaining competitive advantage. Is your company ready to deliver the right and expected customer experience? Customers expect a consistent experience when they interact with a company. They expect consistency across all the channels of communications - email, phone, web, social - as well, consistency across all departments - Marketing, Sales, Support. They expect a personalized and contextual experience.
How can companies deliver that? Answer is by using BPM as a platform to design the experience and orchestrate the process across departments and channels to ensure consistency. Integrating Mobile and Social with your business processes using Oracle BPM Suite, you can design the right experience for your customers and empower your employees engage with the customers effectively.
This screencast delves into how bringing together BPM, Social and Mobile can deliver this.
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