Thursday May 30, 2013

Five Best Practices for Social Collaboration Adoption

Author: John Brunswick, Principal Sales Consultant, Oracle WebCenter

Want to get the most from your social collaboration investments? If you already invested in or are contemplating investment in this technology, consider the following to boost your social collaboration adoption.

  • Drive awareness
  • Deploy within an existing process
  • Require a strong why
  • Focus on low-friction experience
  • Avoid “just because” reasoning

If you haven’t viewed our screencast already, we invite you to watch to see how you can achieve enterprise collaboration in the cloud by adopting these best practices.


You may be interested in many of the other pieces that Oracle Fusion Middleware offers as well. You can find all the videos and assets for The New Business Imperative: Social, Mobile, Cloud screencast program here.

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Wednesday May 29, 2013

Oracle Social Network -The Social Glue for Enterprise Applications

Author: Peter Reiser  - Social Business Evangelist, Oracle WebCenter 

Tom Petrocelli of Enterprise Strategy Group has published a report, “Oracle Social Network: The Social Glue for Enterprise Applications”, on Oracle Social Network (OSN) and how traditional social products create social silos whereas OSN is the “social glue” for enterprise applications. 

This report supports the point of Oracle’s Social Business Strategy to seamless integrate social capabilities into the main business processes. 

Quote from report:

“Oracle has adopted the correct approach to creating a social layer and socially enabled applications. Oracle Social Network is not simply another enterprise social network product; it is a complete social layer for the enterprise application stack. This approach will serve Oracle users well in the future.”


Are you following these three key elements? Are you delivering effective and efficient customer engagement? Be sure to download the report Oracle Social Network: The Social Glue for Enterprise Applications”, and you’ll also want to tune into the “Oracle Social Network: Collaboration in the Cloud” screencast to find out how Oracle Social Network can help your company collaborate more intelligently and effectively.

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Monday May 27, 2013

Oracle Social Network: Collaboration in the Cloud


WebCenter Product Marketing Team Blog

Are your sales teams disconnected and unengaged? Do you need a tool that can easily engage expertise across the organization and provide visibility into all the relevant business processes and activities? Do you want to work more efficiently with your partners and know your customers better? Oracle Social Network is the answer. 

“The biggest change over the past few years is social networking,” said Oracle CEO Larry Ellison.  “Today, organizations want to connect their people, their applications, their processes and their customers. Oracle Social Network provides that; all the tools are integrated and employees can work from anywhere in the world with the devices best suited to their job.”

We invite you to view this screencast as part of The New Business Imperative: Social, Mobile, Cloud series to find out how Oracle Social Network can help your company collaborate more intelligently and effectively.

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Thursday May 23, 2013

Enterprise, meet Social and Mobile…Securely

Identity Management Product Marketing Team Blog

This week we focused on the impact of mobile and social integration into an enterprise’ infrastructure and work culture and how it is putting the traditional security models to the test. We also discussed that with both social and mobile security, the problem is scale.

Consider the permutations of the number of users, their devices, the operating systems for these devices and the applications they run or access on their devices. Add to that social media channels and the process of integrating across those to allow seamless access. Since access is all about identity management, it stands to logic that so long as your underlying identity management framework is extensible enough and support identity services to the various channels across various devices and operating systems, an enterprise can securely enable mobile and social access.

Oracle Identity Management offers a platform approach to identity management that allows you to centralize and standardize your security and identity framework across all your resources, whether in-house or hosted in the cloud, accessed via social or mobile sign-on. Combined with middleware for data integration and Application Programming Interfaces (APIs) for application integration, the identity service functions are standards based and can be easily leveraged with any combination of operating system, device, networks or resources. And the platform is extensible to support enterprise requirements and grow to internet scale.

Thousands of organizations today leverage Oracle’s platform approach to identity management for scale and business enablement. Whether it is delivering services to millions of telecommunication subscribers or offering secure banking services to millions if customers or protecting patient records across the health insurance network, Oracle Identity Management has already proven to scale and provide business value. Hear how our Oracle Identity Management customers are enabling their businesses with Oracle’s platform approach to Identity Management by checking out the slew of videos here. (We recommend you bookmark the link and check back often as new videos are regularly being published here.)

With Social, Mobile and Cloud being the new norm for a business, Security is now less about satisfying regulators or protecting brand but more a business imperative. Don’t miss the screencast on Negotiating Social and Mobile Trust and be sure to catch the on-demand SANS webcast on the legal and business implications of BYOD and how best to build enterprise BYOD policy. And get the complete picture of Fusion Middleware, go to this page where you’ll be able to view the other screencasts and access to resources.

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Wednesday May 22, 2013

BYOD – What’s Your Policy?

Identity Management Product Marketing Team Blog

BYOD (Bring Your Own Device) is the new workplace trend. With the new anytime-anywhere work culture, organizations are fast adopting BYOD to attract fresh talent; professionals that believe that having the same device for business and personal use allows for greater efficiency and agility.

BYOD has proven to be a boon for most units within the organization: HR – they can attract progressive talent, managers – their employees can now work just as effectively when remote and the CFO – the cost of new laptops, et al is significantly cut down. However, the office of the CIO and the IT security team are now dealing with additional security challenges. Risks come from an external device accessing your enterprise data. An unsecured device, unauthorized access on a secure device, network breaches – any combination of these can put your enterprise data at risk. And with that come the compliance challenges. How do you provide assurance that only the right users have access to the data, and only the data they need – no more, no less? And when you look at the different device, operating system, users permutations, you quickly realize that the scale and complexity of the security challenge that BYOD poses is way beyond what we have dealt with in the past.

Appreciating the mobile security challenge and the risk posed to business applications, SANS Institute recently conducted a survey of over 600 organizations to understand the current state of BYOD framework and mobile security policies that organizations have started to put in place. The objective was to hone in on key elements that enterprises should consider to manage their security and compliance program.

Download the SANS survey report, complete with findings and recommendations and hear first hand from SANS legal technology expert, Ben Wright, about the common legal, privacy and ownership issues that arise when considering policy for BYOD and learn how you can offer audit insight to conform to your regulatory and other compliance mandates. Catch the webcast and learn about the latest advances in Oracle Identity Management that enable secure, seamless mobile interoperability.

We hope that the survey results along with the nuggets shared in the webcast will allow you to benchmark your BYOD/mobile security strategy and adopt best practices to meet your legal, consumer and compliance requirements.

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Monday May 20, 2013

Negotiating Social and Mobile Trust

Identity Management Product Marketing Team Blog

You get the impact of social and mobile today. I know because you are reading a blog. While I will not venture a guess as to what device you are reading it on, chances are you do access your social network or email on your smartphone or a tablet. So, you are mobile, and likely social! And well, who isn’t these days?

Social interaction today is dictating consumer spending. Purchases happen based on friends’ recommendations, other users’ reviews of products and services. One report indicated that 30 customers are lost with just 1 negative review on a social site! The impact of social media on a business is huge and perhaps that is why about 80% of Fortune 500 companies are looking to connect to their customers via social media today. But how do you connect seamlessly with your customers across all the social media sites? There are way too many social channels if you were to support integration between your application(s) and the social sites. On the other hand, most of these companies feel that their employees’ behavior on social sites may endanger their corporate security. 

While social sites are the points of influence, the point of sale maybe the mobile device! Over 79% of smart phone subscribers use their mobile devices for shopping. As a result, companies are rapidly building and enabling mobile applications. But did you know that 76% of mobile applications store credentials on the device and 10% of those store the passwords in plain text? And you know the first rule of security – you are only as secure as the weakest link! So, your enterprise data is as secure as the devices accessing that data!

Security and, in effect, Identity Management is the lynchpin for today’s anytime-anywhere world. Whether it is personalizing a consumer experience, enabling access or conforming to compliance regulation, identity is what enables the online digital experience. Catch this screencast to get an overview of security points of failure in today’s social and mobile world and learn how you can safeguard your company’s data while effectively leveraging the social and mobile channels. Learn about the latest advances in Oracle Identity Management that provide the foundation for a secure mobile and social environment.

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Thursday May 16, 2013

Business Process Management delivers the right Customer Experience

BPM Product Marketing Team Blog

This week we discussed the topic of customer experience and how BPM, Social and Mobile technologies play a critical role in delivering the effective customer experience. This was covered in our screencast “Customer Experience On Your Mind? Think BPM + Social + Mobile.

Yesterday, we published a whitepaper, “Transforming Customer Experience: The Convergence of Social, Mobile and Business Process Management” (download here).

Oracle BPM suite incorporates social and mobile computing technologies to enable new modes of work. Designing and deploying customer processes with Oracle BPM Suite ensures consistent customer experience. It brings together BPM, social and mobile capabilities to design right, multi-channel experience for any organization. It also facilitates collaboration for developers and business users. Common and shared workspaces allow process designers to share thoughts and suggestions with each other while designing a new business process. BPM environments also support activity streams, chat rooms, rating systems and other techniques that support a free flow of ideas as part of a documented communication environment.

Real-time decisions and analytics help in decision management and can harvest ideas from internal and external sources to gain insight that will improve the processes and customer experience.

You can find all the videos and assets for The New Business Imperative: Social, Mobile, Cloud screencast program here.

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Wednesday May 15, 2013

Transforming Customer Experience: The Convergence of Social, Mobile and Business Process Management

BPM Product Marketing Team Blog

To stay ahead in today’s rapidly changing business environment, organizations need agile business processes that allow them to adapt quickly to evolving markets, customer needs, policies, regulations, and business models. The convergence of a trio of technologies and business practices—social computing, mobile computing and business process management (BPM) – is opening up interesting avenues for business.

We hoped you enjoyed our recent screencast, “Customer Experience On Your Mind? Think BPM + Social + Mobile”, and got a fresh perspective on delivering effective customer experiences. In case you missed the screencast, you can catch the replay here.

As the technologies and business practices surrounding Social, Mobile and BPM mature, IT and business stakeholders are discovering new ways to work together and engage customers via dynamic business processes that address important business imperatives:

Delivering consistent experiences: Fragmented data, disjointed systems and multichannel interactions make it difficult to deliver a consistent customer experience. Such inconsistent experiences result in lower customer satisfaction and NPS (net promoter score) numbers.

Increasing Revenue: There are multiple opportunities to up-sell and cross-sell products that impact the bottom line. If companies can’t identify such opportunities, bring a product to market quickly, or offer the right product to the right customer at the right time, significant loss of revenue may occur.

This paper discussed how BPM, Social, and Mobile technologies are helping to drive a fundamental business transformation. Astute organizations are implementing these technologies to respond to today’s multi-faceted business challenges and to take advantage of new opportunities.

Download the paper. Enjoy!

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Monday May 13, 2013

Customer Experience On Your Mind? Think BPM+ Social+ Mobile

BPM Product Marketing Team Blog

As products get less and less differentiated, more companies are looking towards customer experience for differentiating themselves and gaining competitive advantage. Is your company ready to deliver the right and expected customer experience? Customers expect a consistent experience when they interact with a company. They expect consistency across all the channels of communications  - email, phone, web, social - as well, consistency across all departments - Marketing, Sales, Support. They expect a personalized and contextual experience.


How can companies deliver that? Answer is by using BPM as a platform to design the experience and orchestrate the process across departments and channels to ensure consistency. Integrating Mobile and Social with your business processes using Oracle BPM Suite, you can design the right experience for your customers and empower your employees engage with the customers effectively.

This screencast delves into how bringing together BPM, Social and Mobile can deliver this.

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Thursday May 09, 2013

Mobile Is Here to Stay

Oracle Fusion Middleware Product Marketing Team

This week, we talked about Mobile and specifically enterprise mobility is on everyone’s mind and impacting all enterprises. If you missed our screencast, you can watch it now:

Leading analysts, at IDC, predict that between 2013 -2020 up to 90% of industry’s growth will be determined by the 3rd platform (i.e. mobile, social, cloud and big data) technologies and solutions. These offerings consist of only 22% of IT spend today that’s why it is obvious, that enterprises and IT vendors alike need to focus more on strengthening this 3rd platform with next-generation technology and solutions. What IDC refers to as the 3rd platform, Gartner refers to as the Nexus of Forces, no matter which analyst or publication you read, it is clear that this is an area that cannot be ignored by anyone.

If you haven't downloaded Gartner's "The Nexus of Forces: Social, Mobile, Cloud and Information" research note, download the complimentary report.

To catch up on all the videos and assets for The New Business Imperative: Social, Mobile, Cloud screencast program, visit this link and see what other pieces that Oracle Fusion Middleware offers.

Mobile for the enterprise is here to stay… embrace it!

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Wednesday May 08, 2013

Tackling Challenges of Enterprise Mobility

Oracle Fusion Middleware Product Marketing Team

Did you catch the "Enabling the Mobile Enterprise screencast on Monday? If so, you can catch the replay here

The convergence of social, mobile, cloud and information technologies is changing how customers interact and how employees and partners collaborate. Organizations need to re-evaluate their existing architecture and prepare for this transformation. Download Gartner’s research note: “The Nexus of Forces: Social, Mobile, Cloud and Information."

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Monday May 06, 2013

Enable the Mobile Enterprise

Oracle Fusion Middleware Product Marketing Team 

Enabling the mobile enterprise not as easy as it sound but becoming a top priority on everyone's agendas – including the CMO, CIO, CEO – everyone. Everyone in the enterprise recognizes that mobile is not a strategy that can be ignored nor can it be easily outsourced. In fact when it come to developing the right mobile strategy, business leaders and IT need to work together to define their use cases and determine the strategy that best addresses their needs, then they need to do it again ... after another 6 -12 months. There are competitive and market imperatives that force you to re-evaluate your mobile strategy, Just imagine how life has changed in the last 10 years... imagine how it will change in the next 10 years? Not easy is it? The mobile device has already replaced the need to carry around maps, tickets, boarding passes, music and video players, and so much more ... what else will it replace in the future? Check out this screencast on “Enabling the Mobile Enterprise.” 

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Thursday May 02, 2013

Five Things to not Forget on Fast Data Thursday

Oracle Fast Data Product Marketing Team

This week we hit on some brave new developments in the world of high velocity big data solutions: enter Fast Data. Let’s review the essential top five:

1)    As increased volumes of data become commonplace across many industry sectors, the value of applying a big data strategy (which includes high velocity) has become the new normal.

2)    The increased importance of the Internet of Things and now the Internet of Everything #IoT has made the importance of reconciling the speed of information as more of these devices become connected.

3)    No longer do we see fast data in only financial stock exchanges or limited to Hadoop based deployments; but it’s becoming more and more pervasive across industries as companies are recognizing the need to run their businesses in real-time.

4)    Fast Data is a complimentary approach to big data for managing large quantities of in-flight data that helps organizations get a jump on those business-critical decisions. Fast data is the continuous access and processing of events and data in real-time for the purposes of gaining instant awareness and instant action. Fast data can leverage big data sources, but it also adds a real-time component of being able to take action on events and information before they even enter a Big Data or a traditional BI / DW system.

5)    Oracle’s fast data solutions offer multiple technologies that work hand-in-hand to create value out of high-velocity, high-volume data. They are designed to optimize the efficiency, scale for processing high volume events and transactions. Only Oracle provides a complete and best-of-breed platform for fast data to handle increasing volume, velocity & variety of events and data to generate value for customers looking to implement a range of real time analytics use cases.

You can find our solution whitepaper on Oracle Fast Data here.

You can find all the videos and assets for The New Business Imperative: Social, Mobile, Cloud screencast program here.

Remember to follow us on #OracleFastData and keep watching

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Wednesday May 01, 2013

Big Data Get’s Real-time with Oracle Fast Data

Oracle Fast Data Product Marketing Team

If you have been following us this week on #OracleFastData you know that in order to keep up with today's high volumes of data and the ever-increasing number of mobile and device connections, every organization needs to process very large volumes of dynamically changing data. Though high-velocity data brings high value, especially to volatile business processes, some of this data loses its operational value in a short time frame. To extract the maximum value from highly dynamic and perishable data, data needs to be processed very quickly so that timely actions can be taken.

In our previous posts we talked about the main ingredients for implementing Fast Data architectures. If you missed our screencast, you can watch it now.

Oracle’s fast data solutions offer multiple technologies that work hand-in-hand to create value out of high-velocity, high-volume data. They are designed to optimize the efficiency, scale for processing high volume events and transactions.

  • Filter and Correlate. With Oracle Event Processing you can use predefined rules to filter and correlate data through big data sources. In addition, this solution has the advantage that it can run in-memory to optimize performance, scale by integrating with Oracle Coherence.  Oracle Event Processing is a complete solution for building applications to filter, correlate and process events in real-time so that downstream applications, service oriented architectures and event-driven architectures are driven by true, real-time intelligence.
  • Move and Transform.  With Oracle Data Integrator and Oracle GoldenGate you can capture data (structured or unstructured) and immediately move information where it is needed—and in the right format—to best support decision making. Oracle Data Integration product family combines all the elements of data integration—real-time and bulk data movement, data synchronization, big data transformation, data quality, and data services into a unified platform.
  • Analyze. Oracle Business Analytics enable you to discover what’s possible for real-time analysis. Oracle Endeca Information Discovery is an enterprise data discovery platform for advanced, yet intuitive, exploration and analysis of complex and varied data.
  • Act. Oracle Real-time Decisions together with Oracle BPM, helps support both automated decision-making as well as more complex, human-based interactions, such as business process management. Oracle Real Time Decisions makes optimized real-time decisions based on available data by leveraging real-time predictive models, business rules and performance goals

All of these components run on a rich data tier environment which supports both: Big Data Hadoop/NoSQL, as well as SQL, and scales elastically on standards based Java platforms. Only Oracle has a complete and integrated solution with the best-of-breed components when it comes to processing events, data, and analytics in real time. And, only Oracle can run these fast data components on diverse deployment architectures, including device gateways, big data environments, or engineered systems.

To learn more about Oracle Fast Data Solutions and how to accelerate your business for real-time, download the solution white paper today.

For more information, go to our Oracle Fast Data or follow us on twitter #OracleFastData

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