Wednesday Jul 29, 2015

TekStream Streamlines Client Project Delivery with Oracle Documents Cloud

Read this latest announcement from Oracle to find out more about how TekStream Solutions, a solution services company in North America streamlined project management and administration and improved client project delivery with Oracle Documents Cloud Service, an enterprise-grade cloud collaboration and file sync and share solution. Learn how, within the first month of its use, TekStream was able to cut project administration costs by 30% and reduce complexity to not only drive client results faster but also provide a superior project experience to both its consultants as well as its clients.

And here's a brief video with Judd Robins, executive vice president, Consulting Services of TekStream Solutions as he discusses the specific areas where they were looking to make improvements and how Oracle Documents Cloud enabled easy and yet secure cloud collaboration not only among its consultants who are always on the go, but also with its clients.

To learn more about Oracle Documents Cloud Service and how it can help your enterprise visit us at cloud.oracle.com/documents.

Monday Jul 27, 2015

Mobile, Fast and Simple with Oracle and Xamarin!

Dear Customers and Partners:

Did you watch the Oracle Mobile Cloud Service Launch?  In case you missed our webcast:


Introducing Oracle Mobile Cloud Service

Part 1: Keeping Mobile Simple
Part 2: Pella Creating a Better View
Part 3 Go Native Fast with Xamarin

WATCH IT NOW, CLICK HERE
 WATCH IT NOW, CLICK HERE

Visit cloud.oracle.com/mobile learn more.

MARK YOUR CALENDAR ... On July 29 at 9:00 AM (PST), Tune in to the next Xamarin and Oracle webcast:

LIVE WEBCAST:

Enterprise Mobile Success with Xamarin and Oracle

Hear From: 

  • Michael Facemire, Principal Analyst, Forrester Research

  • Suhas Uliyar, Oracle VP of Mobile Strategy Product Management
  • Steve Hall, Xamarin Director of Enterprise Mobility

Join Oracle and Xamarin technical executives, and leading Forrester Analyst Michael Facemire as they discuss the Xamarin and Oracle partnership, its impact on enterprise mobility, demo the Oracle MCS SDK in action, and close with audience questions.

Xamarin and Oracle have partnered to give enterprises a fully native, end-to-end mobile development solution. Now, developers can add the Xamarin SDK for Oracle Mobile Cloud Service to their native Xamarin apps, easily integrating with Oracle MCS for robust backend access, including enterprise security, push notifications, authentication, backend integrations, data storage, diagnostics, and analytics.

CLICK HERE TO REGISTER
CLICK HERE TO REGISTER
CLICK HERE TO REGISTER


Visit xamarin.com/oracle to learn more.

See you soon!



Thursday Jul 23, 2015

Middleware Newsletter on PaaS Launch, Mobile, Process and Integration Cloud

The July edition of Oracle Fusion Middleware newsletter is now out. Coming on the heels of our big PaaS launch where Oracle Executive Chairman of the Board and CTO Larry Ellison announced over 24 new Cloud services, as new additions to the Oracle Cloud Platform, this newsletter is chock full of information on Oracle's recently announced PaaS services and the broader portfolio. This newsletter edition focuses on Oracle PaaS solutions -  a comprehensive, integrated suite of services that make it easier for developers, IT professionals, business users, and analysts to build, extend, and integrate cloud applications.

Get to know our recently announced Oracle Mobile Cloud, Oracle Integration Cloud and Oracle Process Cloud Services in more detail and find out how these complement our complete portfolio of PaaS solutions that include Oracle Java Cloud, Oracle Developer Cloud and Oracle Documents Cloud Services, among others.

And as always, we have a whole set of news resources, product and solution materials, information on upcoming web and physical events, training and more so get your cup of coffee and get reading. We recommend that you subscribe to our bi-monthly newsletter so you are always in the know.

Happy reading!


Tuesday Jul 21, 2015

Get to Know the Latest Features in Documents Cloud Service

While it is seamless for our Oracle Documents Cloud Service users as the updates are automatically pushed out without the users or customer organizations having to do anything at their ends, we thought you may want to learn about what additional features and capabilities we have pushed out with the latest release of Oracle Documents Cloud Service and why Oracle's cloud collaboration solution is fast becoming an industry benchmark. Our product expert and member of the product management team, Ellen Gravina discusses.

by: Ellen Gravina, Principal Product Manager, Oracle Documents Cloud Service

Oracle Documents Cloud Service was upgraded to include the latest features for our web, mobile, and desktop clients. Features include:

Oracle Documents Presenter

Wow your customers and prospects with beautiful presentations that deliver maximum impact and results!
• Present PPTs, review PDF documents, play videos, and use many more presentation formats.
• All your presentations are stored on your tablet–no need to find a WiFi hot spot.
• Author presentations by organizing material in folders on your desktop. Customize the look to your brand by using folder background and icon images.

Multiple Account Support
• Synchronize content from multiple accounts to your desktop.


• Access content from multiple accounts on your mobile device. 



Enhancements to Public Link Policy

• Administrators can set a maximum role allowed for public links.


• Folder owners can disable public links on a per-folder basis.



Customize Oracle Documents with Your Own Branding

• Change the logo in the header.
• Control where users look for help, share feedback, and get information about client downloads.




iOS Touch ID Support
• Make use of your fingerprint to protect access to your content.
• Available in the native mobile app and Oracle Documents Presenter app.


Access Version History from Your Mobile Device
• View old versions of a document.
• Delete old versions.
• Make an old version the current version.


Enterprise Installation Support for Desktop Client
• Roll out the Desktop Sync Client software to multiple client machines with the help of the EXE and MSI installer packages.
• Deploy the MSI installer through Active Directory’s group policy.
• See the Administrator’s Guide for details.

Learn More
Check out the Oracle Documents Cloud Service Getting Started page to learn more. And visit cloud.oracle.com/documents  for additional solution and market information.

Questions?
Please contact Oracle Support for any support questions.  Feedback is always welcome in our Documents Cloud Service discussion forum.


Sunday Jul 19, 2015

Mobile App Integration Trends

By Ian Wallis, Director Mobile PaaS Business Development, Oracle EMEA 

The first half of 2015 has seen big advances in mobile app, development, integration and mobile enterprise IT and these culminated for me at the Gartner AADI conference we took part in towards the end of May (see photo above).  

There was a lot of talk about how IT is becoming a toxic brand inside the enterprise, holding back innovation and blocking progress in initiatives desperately needed by the business. Almost 40% of IT spend is now being decided on by teams outside of IT and according to Gartner this will rise to 50% by 2017.

We need to transform IT into an enabler rather than a blocker of change. This means layering IT with systems of innovation, which are fluid, adaptable and innovative on top of the core systems, which need to be safe and steady. These systems of innovation should allow the organization to take risk without jeopardising the core systems.

So when considering a mobile app integration strategy, two new considerations play out for CIOs and IT organizations:

  • Executing Two Speed IT, which is part solid and part fluid delivery, referred to by Gartner as Bimodal IT and is key to allowing IT to work at business speed.
  • Enabling DevOps, which is integral to allowing for a rapid innovation cycle, working at pace, embracing failure, but failing fast and iterating quickly.

Enterprises also need to evolve away from trying to enforce Mobile Device Management (MDM) through to managing Digital Risk. Given the low adoption of MDM of between 25% and 50%, enterprises need to start to trust the untrustworthy, as we move to more usage on personal mobile devices and “things”.

Businesses also need to expect unintended consequences as mobile throws up unexpected outcomes and need to be aware of amplification given the huge reach of mobile and social.

Businesses should look to surround themselves with digital assets and remove the physical constraints of doing business. This includes tapping in to Business Moments, where transient opportunities can be exploited dynamically. To do this we see more demand for Micro apps, where one app does one thing really well, most likely on a watch or mobile phone.

To support these business moments via micro apps, there are a number of key trends impacting how we use mobile app platforms. Richard Marshall outlined the following shifts happening in mobile application development:

  • Growth of open source tools (e.g. node.js, Angular)
  • Cross compilation tools delivering native binaries (e.g. Xamarin)
  • Big suites evolving (e.g. Oracle, MSFT, IBM…)
  • Rapid Mobile App Development (RMAD) tools emerging

It is very reassuring to see that Oracle’s Mobile Cloud Service aligns closely with these trends:

  1. Oracle’s embrace of open source tools such as Node.js, Ionic, Angular, Knockout, Cordova and other tools
  2. Oracle’s recent partnership with Xamarin and Oracle’s own Mobile Application Framework providing cross compilation tools
  3. The evolution of Mobile Cloud Service as part of a much broader Platform as a Service offering, supporting big Digital initiatives
  4. The incredible speed of implementation of mobile apps using the combination of tools mentioned above as well upcoming Mobile Cloud Service releases further adding to RMAD capability in the Oracle PaaS platform
All in all these are very exciting times for us at Oracle. For more information on Oracle’s Mobile Cloud Service, click here.

Monday Jul 13, 2015

Dev Tools for Oracle Mobile Cloud Service

You've undoubtedly read about Oracle  latest cloud service, Oracle Mobile Cloud Service (node.js, built in mobile services, mobile analytics, life cycle management, server side elopement) If not, go to cloud.oracle.com/mobile and check out the introductory videos and more.

What about the mobile clients you ask? What about tool support? Eclipse, one of the most popular IDEs on the planet? Well, yes, as a matter of fact, Oracle Enterprise Pack for Eclipse recently announced support for Oracle Mobile Cloud Service, along with its already established support for Oracle Mobile Application Framework - which by the way, the apps can be deployed to iOS and Android.  That's right, Eclipse, development to iOS and Android, with integrated support for Oracle Mobile Cloud Service.  You can read Greg Stachnick's post here.

But wait! You ask, what about me?  In a .NET shop...coding in C#. What about me? Well, our friends at Xamarin recently announced their new Xamarin SDK for Oracle Mobile Cloud Service. Apparently they've got some cool technology for developing native mobile apps of iOS and Android, with C#.  How cool is that?  And doesn't that sound familiar?

Quick links:

We're just getting started. You know, it's more than just technology... it's really about the enterprise ecosystem that Oracle has been working on for some time.  I'd say - the whole enchilada tastes so much better than the individual ingredients....I just made that up, so I'must be hungry. Nuff said, there's more coming down the line, so stay tuned.

Follow @OracleMobile

Sunday Jul 05, 2015

From the Cloud Launch - Focusing on Mobile, the Other Side of the Proverbial Coin

No doubt you tuned into the recent Oracle Cloud Platform as a Service (PaaS) launch. Lots of new and exciting cloud based offerings including:

  • Oracle Database Cloud - Exadata Service
  • Oracle Archive Storage Cloud Service
  • Oracle Big Data Cloud Service and Big Data SQL Cloud Service
  • Oracle Integration Cloud Service
  • Oracle Process Cloud Service

And last but certainly not least Oracle Mobile Cloud Service! The Cloud is touching every facet of IT infrastructure - and the other side of the coin, that's Mobile, which is changing the interfaces to all those systems.  Mobile is the new first screen, overtaking television and growing. The web browser reached hundreds of millions of people, but yet somehow, Mobile has taken it 10X, a magnitude greater than before, reaching billions of people. It's predicted that by 2020, 80% of the world, will have a smartphone.


Get a quick intro into Oracle Mobile Cloud Service in the following easy on the eyes, mind sharpening assets:

  1. Watch the overview video here (< 3min), it's the main video on the page
  2. Watch the subsequent videos (< 1 min each) in the Learn More tab
  3. Read the eBook, the big eBook button on the page ;-)

Then get down to business in strengthening your mobile strategy by simplifying mobility.

Follow @OracleMobile 

Friday Jun 26, 2015

Oracle Cloud Platform as a Service Launch

Oracle announced more than 24 new platform and infrastructure services for the Oracle Cloud Platform on June 22, 2015. The new cloud services will help developers, IT professionals, and business users build and extend cloud applications.  Watch highlights from Oracle Cloud Platform 2015.



  • Hear Larry Ellison, Oracle Executive Chairman of the Board and Chief Technology Officer, announce the new Oracle Cloud Platform Service
  • Hear Thomas Kurian, Oracle President of Product Development, discuss the details of Oracle's new Cloud Platform Services
  • Watch the panel discussion, moderated by Steve Daheb, Oracle, and featuring Accenture, Avaya, JDSU and Pharmavite from the live Oracle Cloud Platform launch
  • Listen to theCube interviews by John Furrier and David Vellante of SiliconANGLE with Oracle customers Avaya, Calix, JDSU and Pharmavite
  • Plus Go Deep and view Oracle Cloud Platform Services deep dives featuring Oracle customers
    • Pella: Creating a Better View with Oracle Mobile Cloud Service
    • Oracle Integration Cloud Service deep dive featuring JDSU and Global Foundries

Watch for more on the Oracle Cloud Platform launch on the Oracle FMW blog.

Thursday Jun 25, 2015

Submit Your Nominations for the 2015 Oracle Excellence Awards

The call for nominations for the 2015 Oracle Excellence Awards for Oracle Fusion Middleware Innovation is currently underway with a deadline of July 31. The Oracle Excellence Awards for Oracle Fusion Middleware Innovation honor organizations using Oracle Fusion Middleware to deliver unique business value. This year, the awards will recognize customers across nine distinct categories:

PaaS Cloud

Mobile Platform

Big Data and Business Analytics

Security

Oracle Exalogic Elastic Cloud

Oracle Cloud Application Foundation

Oracle Service-Oriented Architecture

Oracle WebCenter

Oracle Business Process Management

If you are using Oracle Fusion Middleware in innovative ways to achieve significant business value, submit your nomination by Friday, July 31, 2015, for a chance to win a FREE pass to Oracle OpenWorld 2015 (October 25-29) in San Francisco, California. Award winners will be showcased at Oracle Open World 2015, get a chance to mingle with Oracle executives, network with their peers and be featured in Oracle publications.

Customers and partners may submit separate nominations forms for multiple categories. Solutions should be in production or active deployment. All nominations are also considered for Oracle OpenWorld Session presentations and speakers (speakers chosen receive FREE passes to Oracle OpenWorld as well).

For additional details and nomination forms, See: Oracle Fusion Middleware Innovation

Related links:

Oracle Fusion Middleware Innovation: http://www.oracle.com/us/corporate/awards/middleware/index.html

OpenWorld: https://www.oracle.com/openworld/index.html

Last year’s winners: https://blogs.oracle.com/fusionmiddleware/entry/and_the_winners_are

Wednesday Jun 24, 2015

PaaS Launch and Cloud File Sharing and Collaboration

Originally published on WebCenter blog

Thanks for joining us for the big PaaS launch on Monday, June 22nd with Larry Ellison, Thomas Kurian and other senior Oracle and customer executives. Ellison announced more than 24 new services to Oracle Cloud Platform which is a comprehensive, integrated suite of services that make it easier for developers, IT professionals, business users, and analysts to build, extend, and integrate cloud applications and drive co-existence with the existing on-premise infrastructure. For more details on the announcement, cloud services and customer videos, you can catch the on demand online replay of the event.

One of the key areas for PaaS is cloud content and collaboration that drives frictionless user collaboration, content sharing and business process automation anywhere, anytime and on any device. As an enterprise, you will well recognize the need to drive workforce productivity and operational efficiency by enabling secure availability and access to content on any device, within and beyond the firewall and connecting it to the business processes and the applications (SaaS and on-premise) to well, get work done. So, beyond just cloud file sharing which is what current Enterprise File Sync and Share (EFSS) solutions do, you need to be able to share and access content in context and then be able to drive business processes using that content. That is true cloud content and collaboration and that is what will drive output and improve productivity in a digital workplace.

Check out this video that we recently released. While it discusses a specific use case tracking the lifecycle from marketing to sales to service, imagine the power of enabling real time collaboration among employees, remote workforce, external vendors and partners and being able to drive output from anywhere, anytime and any device. And let us know what use case do you come across often in your workplace; we look forward to hearing from you.

Monday Jun 22, 2015

Now Launching Oracle Process Cloud Service

Announcing Oracle Process Cloud Service
- Empowering Business Users with Process Automation

Oracle Process Cloud Service equips your line of business to deliver on digital automation of process applications - independent of IT. In a zero-code, cloud based infrastructure, Oracle Process Cloud Service empowers the business user to manage the entire lifecycle of business processes and gain actionable insight on process health and SLAs. This takes business empowerment to a new level of automation and efficiency.

Join us in Making History

We are excited Larry Ellison will be breaking ground with Oracle Process Cloud Service on Monday June 22. Join us online or on the web – we have an exciting lineup of customers, hands on demos, product experts and more.

[Event |Redwood Shores] Jun 22 Integrate, Accelerate, Lead with Oracle Cloud Platform (link
[Event |Webcast] Jun 22 Larry Ellison Unveils New Oracle Cloud Platform Services (link)

How to Learn More on Oracle Process Cloud Service?

[BPM-CON Webcast] Rapid Process Automation on the Cloud (link
[Solution Brief] A New Approach to Digital Transformation (link)
[Datasheet] Productive Work Management in the Cloud (link)
[Video] Introducing Oracle Process Cloud Service (link)
[Infographic] Empowering the Business to Deliver at Market Speed (link)
[eBook] Rapidly Design, Automate and Manage Processes on the Cloud (link)
[Video] Technical dive into Process Cloud Service (link)

Testimonials: PCS Customers and Partners in Action

[Video] Land O Lakes Extends SaaS with Oracle Process Cloud Service (link)
[Video] Flextronics Speeds up BPM with Oracle Process Cloud Service (link)
[Video] Avio Empowers Business with Oracle Process Cloud Service (link)
[Video] eProseed Digitizes with Oracle Process Cloud Service (link)
[Video] Sofbang Extends SOA with with Oracle Process Cloud Service (link)
[Video] Hitachi Manages Contracts with Oracle Process Cloud Service (link)

Publications

[Analyst Report] Ovum: Oracle Brings Process to the Cloud (link)
[Byline] Forbes: What IT Pros Must do to Survive, Thrive Amid Rapid Change (link)

Events

[Event |Webcast] Jun 19 Oracle Public Cloud: Platform as a Service (link)
[Event |Webcast] Jun 22 Larry Ellison Unveils New Oracle Cloud Platform Services (link)
[Event |Redwood Shores] Jun 22 Integrate, Accelerate, Lead with Oracle Cloud Platform (link)
[More Events] BPM Events: Click here

To learn more join us at cloud.oracle.com/process Follow us on twitter @OracleBPM

Tuesday Jun 02, 2015

Sofbang Launches Oracle Public Sector Mobile Showcase Applications

Sofbang, an Oracle Platinum Partner, recently launched the Oracle Public Sector Mobile Showcase Applications on Apple's AppStore and Google Play. Sofbang's clearly recognized the tremendous growth in mobility and is taking advantage of where customers are congregating, the new "first screen" of modern society. And by "first screen" I mean mobile has surpassed the almighty television as the most watched platform. 

Built on Oracle Mobile App Framework (MAF), the Oracle Public Sector Mobile Showcase Applications demonstrate the value of utilizing mobility in government, healthcare and higher education enterprises. To learn more, click here and here.

Don't forget, follow us on Twitter @OracleMobile

Tuesday May 26, 2015

Mobile – it is all about the user journey

By Ian Wallis – issue 3

Can you recall your first experience of early smartphone apps? Where they based on trivial, or informational use cases? The first iPhone 3 app I witnessed was a beer-drinking app, which would mimic a glass of beer being drunk empty as the user tilted the phone over to much hilarity in the office.

Fast-forward to today and we are in the midst of a mobile digital age where apps understand the context of what we are doing. Whatsapp knows which friends are online, Spotify suggests playlists, Netflix recommends films, Tripcase knows my next flight and Waze can get me home fast with two finger presses.

Every time I run one of our Talk Mobile workshops, I ask the audience what is their favourite app. Most people mention two, one they use frequently and one they love to use. And every time, I learn about a new app that does fantastically useful stuff for us.

This has involved a significant shift beyond information and transactions to user experiences where context and advice make our life easier, encompassed in what is being termed the Digital journey. And at the heart of this journey are mobile apps that know what you want to do next.

Nevertheless time and again we encounter mobile apps that come up short. Our banking apps should be warning us if we over spend this week. Our supermarket apps should flag up what we are likely to need or more importantly what we will not need in our cart almost like an inventory management service. We most certainly should not be receiving the load of outbound notifications and marketing clutter we get through poorly conceived push notifications or email.

Considering how mobile can enhance this experience is key: consider my entire user journey, allow me to upload a photo if it saves me time, use my location to guide me, if I complain get back to me immediately with what I require, push me stuff I really need to know and drop the rest. You don’t have to ask me my customer number, address, post-code, birthday and mother’s maiden name every time, you have access to my finger print.

By linking mobile, business process, data and customer insight these great Digital experiences are possible and they do not need to take years to implement. By using mobile cloud services, organizations can get started immediately, providing fantastic user experiences, driving loyalty, attracting business, achieving efficiency and gaining significant advantage over the competition.

To download our eBook on Oracle’s Mobile Cloud Service, click here.


Thursday May 21, 2015

Why I'm Excited About Oracle Integration Cloud Service - New Video

By Bruce Tierney Oracle February 26, 2015 

Having worked with Service Oriented Architecture (SOA) products for many years, I have come to the conclusion that,

in the early days, SOA was a solution looking for a problem.  

Businesses deployed standalone CRM, ERP, and other applications that were closed off from easy integration and had few if any small services that could be assembled as part of a composite application, thereby limiting the value of SOA.

Pre-integration Video LinkFast forward to today and “services“ are everywhere providing easy justification for SOA. If you want to deliver new offerings on your web site for your customers quickly, you don’t start from scratch. You leverage internal and external services (ex: GetCustomerRecord, GetCreditScore, etc.) and your project is already partially completed. That’s great progress but it took over 20 years for the concept of SOA (coined in 1994) to become the accepted standard in most medium-to-large enterprises.

Integration complexity

In contrast, Oracle Integration Cloud Service marks a dramatic shift in how we approach integration… equal to the shift from EAI to SOA but with one major difference. Instead of requiring a new learning curve on how to integrate with loosely coupled SOA, Oracle Integration Cloud Service goes in the opposite direction with a focus on ease of use. And instead of integration from scratch, its pre-integration; instead of your best guess, its crowdsourced recommendation ratings. In the past, it was a shame that the application developers who knew their respective CRM, ERP, service, marketing, etc. applications best didn’t embed the integrations themselves into the integration platforms. With Oracle Cloud Integration Service and the Oracle Cloud Adapters…that’s what happened.

And so I wrote the script for this video to graphically convey the ease of use and dramatic shift that Oracle Cloud is bringing to integration into a story of how Oracle Integration Cloud Service can connect a disconnected business.

It’s not very often that a solution to a long-standing problem is such a major shift in the right direction. It’s my belief this has happened with Oracle Integration Cloud Service.Built by Oracle

Watch the new video now to see for yourself.  I expect it will be 3 minutes of time well used. 

Link to video

Monday May 18, 2015

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Today's post comes courtesy of Chris Lynch, Senior Director, Product Marketing, Oracle Marketing Cloud. To follow the Modern Marketing blog, click here.

When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.”

That’s because mobile is so pervasive—doing nearly everything everywhere—that it’s become passé and cliché to make such statements. According to research from Nielsen, 87% of US smartphone and tablet owners are using their mobile devices for shopping and that consumers check their mobile devices 150 times a day.

Mobile is big. We all get it.

But while today’s marketers and advertisers realize that mobile marketing should be a key component of their overall marketing mix and cross-channel strategy, they face significant hurdles to do it right.

One issue is around identity. As consumers use a mobile device, they create different identifiers depending on whether they log into an app or browse more anonymously on the mobile web.

The data they create—whether it’s behaviors, preferences, or attributes—can end up in silos across channels. In fact, 85% of digital marketers say the biggest challenge to cross-channel marketing is customer data that’s spread across multiple channels.

But help is on the way. New mobile marketing innovations can help marketers and advertisers target their ideal customer and orchestrate a mobile experience that’s coordinated with other marketing channels. Mobile touches different areas of the customer lifecycle—from acquisition to retention to advocacy. Let’s walk through these innovations with that in mind.

1. Enhance Mobile Advertising and Acquisition with Smarter Data Strategy  

Now you can connect identities across disparate mobile channels and devices to one person while easily building mobile audience segments using your owned proprietary data and third-party data. To target those customers with relevant advertising, you can use hundreds of pre-integrated media and ad providers so you can serve up a mobile ad on your preferred paid media providers.

2. Increase Retention and Customer Lifetime Value (CLV) with Mobile Marketing Orchestration

Too often, mobile messages don’t take into account other cross-channel interactions, especially when marketers try to reach consumers with new promotions, cross-sell offers, or in-store messages. Now mobile enhancements for B2C Marketers can be orchestrated alongside email, social, display, and other key marketing channels. 

These include:

  • SMS Campaign Management. You should be able to use a variety of campaign templates to support various SMS use cases within easy-to-use frameworks for building two-way customer interactions. Customers could then text in a coupon code to redeem at a store, or receive notifications when their favorite products are in store.
  • Link Tracking for SMS. Go ahead and embed branded short URLs in your SMS messages to get deeper insights into how well campaigns perform by monitoring SMS click through rates, conversions, and click recency. SMS click recency behavior is recorded at the individual level and can be used for advanced targeting.
  • SMS Keyword Listening. You can now listen for customers who text in keywords to short or long codes. When you receive a keyword, you can trigger a marketing program and an orchestrated response.
  • Multimedia Messaging Service (MMS). How about delivering rich MMS to mobile devices as part of your cross-channel orchestration strategy? What’s an example? You could use mobile coupons and promotions that include images, audio, color, and animation.
  • Push Picture Notifications. On Android devices, push picture notifications can now incorporate images such as coupons. Images sent as part of a mobile message entices recipients into taking a follow-up action. This could encourage users to open the notification and further engage with a mobile app.
  • Push Campaign Management. Campaign marketers need push capabilities that are fully integrated into their cross-channel marketing solution. Now you can design, configure, and manage all push campaigns with greater personalization with data tied to your contact profile table. 
  • Dynamic Deep Links in Push & Email Messages. Bring customers back to their mobile app by embedding dynamic deep links in push and email messages. When customers click on these dynamic links, it will open offers directly inside the mobile app, creating a more seamless mobile experience. 

3. Improve the Mobile Experience for Business Buyers and Sales Teams with Better Connections

B2B marketers need mobile connections that help marketing and and sales teams support better customer interactions with their product or services while they’re on the go.

  • Mobile Profile Access. Sales executives can now use their mobile device to access customer profile and Digital Body Language information such as customer web, email, and social activity. This puts rich contact data literally in the hands of a sales rep, wherever the rep is working. 
  • Visualizing Responsive Design. Make it easy to see how an email or landing page will scale across devices, including to a mobile or tablet experience.
  • Engagement Tracking. Business marketers can include trackable links in either SMS or push messages orchestrated within their campaigns to better understand engagement with their content.
  • Connected Vendor Functionality. Marketers can now connect to their mobile technology vendors of choice for SMS and MMS messaging, including sending images, managing short and long codes, and sending QR codes to their customers.

Mobile Case Study: ACE Cash Express

So what’s an example of a company successfully incorporating some of these mobile tools into their cross-channel marketing strategy? ACE Cash Express, a check cashing business providing payday loans and cash advancing services, is one. The world of lending is highly regulated, making mobile a critical channel to engage and communicate with ACE’s customers.

ACE uses behavioral data to personalize interactions across email and SMS as part of an orchestrated experience. For example, starting at sign up, ACE asked customers to opt-in for email and SMS during their loan applications in order to provide the relevant and timely messages they needed. Then they receive a series of messages personalized to where they are in the lifecycle and based on how they responded to previous messages. Each customer’s path evolves in various ways depending on when they sign up and how they interact along the way.

These campaigns have generated a 2x lift in response rates when SMS was used in conjunction with emails. Furthermore, the company reported that they saved more than 15 hours per month in company resources from this automation.

If you’re an Oracle Marketing Cloud customer, these new mobile innovations are now available and at your service courtesy of Oracle ID Graph, Oracle Data Management Platform (DMP), SMS Campaign Management Tool, Push Campaign Manager, and our mobile DMP.

While we discussed a lot about technology, your strategy is just as important.

Learn more in our upcoming webinar on Maximizing Your Mobile Marketing Strategy on May 27 at 11:00 a.m. PT / 1:00 p.m. ET, where the experts will highlight the value and benefits in using mobile marketing as part of an overall effective marketing strategy and identify the key points you need to achieve mobile marketing success.


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