Tuesday Feb 18, 2014

Manage the Internet of Things, Cloud Integration and Digital Experience

What do the Internet of Things, cloud integration with salesforce.com and Oracle AppAdvantage for Digital Experience have in common? Aside from the fact that these are all enabled by Oracle Fusion Middleware solutions, these are the topics we covered in the February edition of the Oracle Fusion Middleware Newsletter.

Yes, the Feb edition of the newsletter is now out. Catch an interview with our product expert on the Internet of Things, the market trends that are driving it, the solution requirements and how it may relate to your organization's business needs.

You may have recently caught our documentary webcast featuring Pella where the company's IT leaders discussed how they are revolutionizing the digital experience they are providing to their customers via Pella.com and to their dealers and sales network via the self-service portal, all enabled by Oracle AppAdvantage, or their use of Oracle Fusion Middleware technologies with Oracle E-Business Suite and other applications. The newsletter feature on Oracle AppAdvantage for Digital Experience discusses the technology science behind the success many organizations such as Pella are experiencing today.

And in case you missed our recent announcement on the availability of Oracle Cloud Adapters, catch up on this feature to learn how these adapters drastically simplify integration of on-premises and cloud applications and services, including Salesforce.com. For Oracle Applications customers, the premise of Oracle AppAdvantage for cloud and on-premise integration got further simplfied and seamless.

The newsletter offers updates on latest news, events, upcoming webcasts and the most up to date collateral, documentation and materials available so if you haven't subscribed to it yet, we recommend you do so today. Happy reading!

Monday Feb 17, 2014

Show Me the (Mobile) Money!

Author: Carlos Chang, Sr. Principal Product Marketing Director

Have you sat through one too many slide presentations? Watched one too many technology videos?  And now you’re thinking to yourself – just show me a working app. Something I can play around with myself…something out in the wild and readily available.

To borrow a line from Jerry Maguire – "SHOW ME THE MONEY!"

Enter BalaVenkataraman ... Chief Architect for Texas Industries(TXI), the largest supplier of cement in Texas, whom I had the pleasure to meet last December at the Gartner Application Architecture, Development and Integration (AADI) Summit in Las Vegas. Bala led TXI’s efforts to help their customers track their cement shipments with real-time data and tools on their mobile devices by using Oracle ADF Mobile to build mobile applications for iOS and Android.

I saw Bala’s demo, who was the guest presenter for Suhas Uliyar’s (Oracle VP for Mobile Strategy) presentation discussing Oracle’s mobile strategy. Sure there were informative slides, and at the end of the day, Bala got to show off his company’s deployed mobile app that was available on both Apple’s App Store and Google Play. It was a live demonstration, using real, live data. The audience loved it!

As Bala noted, time was of the essence. The mobile apps were delivered to iOS and Android in a matter of weeks. And just as I learned from Bala, when you see those cement trucks on the road – they have to deliver within 90 minutes, or that load of cement goes bad – so they deliver on time – just like Bala did with ADF Mobile for TXI. ;-)

Where’s the money? Search Apple’s App Store or Google Play for “ReadyTrac”

You can read the full case study here. For other customer success stories, go here. To track Oracle’s latest mobile endeavors, start by bookmarking blogs.oracle.com/mobile and www.oracle.com/mobile.

Friday Feb 14, 2014

Ignite the Bookworm Inside: Fusion Middleware

Looking to brush up on Oracle Fusion Middleware, but aren't quite sure where to start?  Check out the Oracle Press for all that's written and published on Fusion Middleware. Oracle Press has numerous titles ranging from Java, to enterprise architecture to deployment strategies and design patterns.  Not only are there books, but take a look at videos from Oracle's technical experts.  Check it out - here's the link to Oracle Press for Fusion Middleware.


Thursday Feb 13, 2014

Follow-up to Oracle AppAdvantage IT Leader Webcast with Pella

Thanks to everyone who attended yesterday's Oracle AppAdvantage IT Leader Webcast on Pella Revolutionizes the Digital Experience for Customers, Partners and Employees. If you missed it, the on-demand replay is now available here.

Our sincere thanks to the team at Pella for making this documentary possible. We'd especially like to thank Pella's IT Leader, Rick Hassman for sharing his vision, Pella's technology reference model and the business strategy behind their digital experience innovation. A few of you have already reached out to let us know how you found the Pella documentary and the segment with Rick Beers (an Oracle AppAdvantage "guide", the host of this documentary and an IT Leader himself) and Al Viall Jr's (Oracle Enterprise Architect) walk-through quite useful - we are very encouraged by your response and will continue to showcase other shining examples of  leadership and innovation via this Oracle AppAdvantage IT Leader series.

We did our best to answer your questions during the live webcast. However, due to time constraints, we couldn't quite get to all of those. So, we have compiled the Q&A with Rick Beers and Al Viall Jr. from the webcast here. If you have any follow-up questions, please send us a comment; we'd love to hear from you!

  1. Can you please explain how content management ties to WebCenter Sites and WebCenter Portal at Pella?
    Answer: Pella used several technologies in the Oracle AppAdvantage program to create the real-time appointment scheduling application including Oracle SOA Suite, Oracle Application Development Framework (Oracle ADF), Oracle Business Intelligence, Oracle Identity Management, Oracle WebCenter Sites, and Oracle WebCenter Portal. Oracle WebCenter Sites serves as the foundation for a new application that re-engineers the scheduling process and pulls in all the necessary information from Oracle CRM On Demand, Oracle E-Business Suite, and Oracle’s PeopleSoft applications. The information is collated across all these apps to give dealers a complete history of each account including prior purchases, service requests, responses to marketing offers, previous searches, and more. Oracle SOA Suite brings all this information together and displays it through Oracle WebCenter Portal.Pella utilizes Oracle WebCenter Content as an enterprise content store that includes all this content 
  2. Does Oracle WebCenter Portal provide dashboard and analytics capabilities?
    Answer: Absolutely - WebCenter Portal provides complete dashboard and composite application functionality along with analytics. For example - at Pella - information is collated across Oracle Applications, as well as from Google Maps and other third-party apps, to give dealers a complete history of each account including prior purchases, service requests, responses to marketing offers, previous searches, and more. Oracle SOA Suite brings all this information together and displays it through Oracle WebCenter Portal.
  3. Rick – To relate Pella story to AppAdvantage, how do you expect ERPs and CRM systems to behave with front-end tools like WebCenter Portal and Sites?
    Answer: Oracle AppAdvantage is based on a pace-layered approach. We recommend that you use applications – ERP systems, et al to do what they do best – standardize and consolidate data. Leave the ERP modules unmodified. Whatever functionality enhancements, application extensions you need, you build those in the middleware layer. Whether you need to simplify your IT infrastructure, bring capabilities in to differentiate or introduce innovation, do it in the middleware layer to minimize disruption to your application lifecycles.
  4. Does Oracle WebCenter Portal provide dashboard and analytics capabilities?
    Answer: Absolutely - WebCenter Portal provides complete dashboard and composite application functionality along with analytics. For example - at Pella - information is collated across Oracle Applications, as well as from Google Maps and other third-party apps, to give dealers a complete history of each account including prior purchases, service requests, responses to marketing offers, previous searches, and more. Oracle SOA Suite brings all this information together and displays it through Oracle WebCenter Portal.
  5. Isn’t integration between applications key to Pella’s AppAdvantage implementation?
    Answer: It's extremely key to maintaining a 360 degree view of information. Since customer information is actually housed in various systems, integration is key in providing an abstracted layer with a separation of concerns.
  6. For Al - Do we need Oracle SOA Suite to consolidate the data from different applications, Oracle and others and then present it to WebCenter portal?
    Answer: While Oracle SOA Suite is not required, it provides superior value to our customers, including Pella, in building out an abstracted information exchange layer.
  7. Al , were there clear benefits to using Oracle Webcenter Suite and Oracle SOA Suite with Oracle CRM on-demand and Oracle EBS in the back-end?
    Answer: The Pella implementation included the appointment setting application with pella.com as well as with its Oracle CRM On Demand applications. Oracle WebCenter Portal enabled a diverse, geographically dispersed team to work remotely and collaboratively, accelerating the implementation process. Oracle WebCenter Portal provided the engine that allows Pella to interact and display the right information to the right people. The information is collated across these Oracle Applications, as well as from Google Maps and other third-party apps, to give dealers a complete history of each account including prior purchases, service requests, responses to marketing offers, previous searches, and more. Oracle SOA Suite brings all this information together and displays it through Oracle WebCenter Portal.
  8. Rick, how do you see companies starting with AppAdvantage? Do they already have investments in both Oracle Middleware and Oracle Applications?
    Answer: Oracle AppAdvantage offers a business solution strategy rather than a product focused one. You already have applications in place. Some of these maybe Oracle Applications, the others could be third party applications. They may be on-premise or in the cloud. Depending upon your current business driver(s), your current business challenge, you can determine which lever to pull and see which 'entry point' suits you best and you build your IT strategy and investments accordingly. You may not need existing investment in Oracle Fusion Middleware.
  9. Where can we get more information on this and other Oracle AppAdvantage stories?
    Answer: We currently have an Oracle AppAdvantage Roundtable Series where you will hear from Oracle AppAdvantage customers and partners on real time implementations. So, we highly recommend that as a next step. And do visit www.oracle.com/appadvantage for customer case studies, technical materials, more. You should also be receiving a detailed whitepaper on Pella implementation as our thank you for attending this webcast.
  10. Al – How does this model extend to mobile? Can Oracle Middleware or Webcenter support both Apple and Android app development?
    Answer: Oracle WebCenter Suite provides both Android and IOS apps available today on the app stores.

Wednesday Feb 12, 2014

Digital Experience Customer Story Told

We are fully geared up for the Pella documentary webcast at 10 am PST/1 pm EST today. Pella is a great example of how a superior digital experience can transform a business - it can change your relationship with your customers, it can improve productivity and satisfaction among your partners and employees and it can serve as great feedback to fuel continuous improvement in internal operations. If you haven't registered for the webcast yet, we encourage you to do so now. Pella is indeed a great example of Oracle AppAdvantage put to great use - applications and middleware working together to enable progress via technology.

Another great example of Oracle AppAdvantage is Schneider National. Catch this brief video to hear Judy Lemke, CIO of Schneider National talk with Mark Sunday about the challenges Schneider National faced and how they overcame them through a companywide transformational change.

Tuesday Feb 11, 2014

Reminder: Pella Documentary Webcast Airs Tomorrow

A quick reminder that the first IT Leader documentary in the Oracle AppAdvantage IT Leader Series airs tomorrow at 10 am Pacific/1 pm Eastern. This webcast will feature the IT leaders from Pella, the leading doors and windows manufacturer in North America. Don't miss it! We'd love your take on it.

Webcast: Pella Revolutionizes the Digital Experience for Customers, Partners, and Employees

Oracle Corporation
Oracle AppAdvantage IT Leaders Series-Pella Revolutionizes the Digital Experience 
for Customers, Partners, and Employees

How Does the Digital Experience Fuel Continuous Improvement at Pella?

Organizations today are challenged by the need to continuously innovate while reducing costs and driving business growth. The Oracle AppAdvantage IT Leaders Series showcases leading organizations around the world and their use of technology to fuel business innovation and meet strategic business objectives with Oracle AppAdvantage, a strategic approach to using Oracle Fusion Middleware with Oracle Applications.

Join us to hear firsthand from the IT leaders of renowned window and door manufacturer Pella about how they are leveraging Oracle AppAdvantage to reinvent the way they interact with employees, customers, and business partners. Find out how technology enables continuous improvement throughout the manufacturing and sales cycles at Pella.

Attend this webcast to:

  • Hear IT leaders from Pella discuss their business needs and challenges, and how Oracle AppAdvantage is addressing these issues
  • Walk through Pella’s enterprise architecture model and learn how the company leverages technology to provide a superior digital experience
  • Participate in a live Q&A with Oracle experts regarding Oracle AppAdvantage and plan your strategic roadmap

Register now for this webcast.

Register Now

Attend this webcast.

Wednesday, February 12, 2014
10 a.m. PT / 1 p.m. ET

Presented by:

Presenter FPO

Rick Beers

Senior Director, Product Management, Oracle

Presenter FPO

Rick Hassman

Director of Corporate Applications, Pella

Presenter FPO

Eric Carlson

Manager of Interactive Marketing, Pella

Presenter FPO

Al Viall Jr.

Oracle Enterprise Architect, Oracle

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Monday Feb 10, 2014

Mobile, Mobile and Mobile...it Just Gets Better!

Many of you already know about Oracle ADF Mobile and it’s ability to give Java developers the ability to develop mobile applications for the iOS and Android from one code base. (write once, deploy to many)

Guess what? It continues to get better with the latest support for the iOS 7 and Android native look and feel. (before/after screenshots below) That’s a nice bonus for those of you yearning for the latest and greatest look and feel. Your apps can now be freshened up and blend in with the your existing native applications on your device. You’re welcome! ;-)

To learn more, read Joe Huang’s full post on this topic, click here. To stay on top of Oracle’s latest news and mobile offering, I recommend you bookmark blogs.oracle.com/mobile.

Friday Feb 07, 2014

From Analysts to Architects: Oracle AppAdvantage

Author: Rick Beers

Rick Beers is Senior Director of Product Management for Oracle Fusion Middleware. Prior to joining Oracle, Rick held a variety of executive operational positions at Corning, Inc. and Bausch & Lomb.

With a professional background that includes senior management positions in manufacturing, supply chain and information technology, Rick brings a unique set of experiences to cover the impact that technology can have on business models, processes and organizations. Rick will be hosting the IT Leader Editorial on a regular basis.

The Oracle AppAdvantage team has kicked off its Executive Roundtable global series covering about 20 locations in North America alone, with a pilot in Boston last week. With its focus on Business Process Agility, one of our entry points, it was a very interactive discussion amongst the audience, the presenting customer, a global communications infrastructure company, and the sponsoring partner, Apps Associates. It certainly set the bar high for the rest of the series. More of that later in the blog, but for now I’d like to relay a conversation I had with one of the IT Leaders attending. After dinner he and I talked about the breakthroughs he was finally having in discussing business process management with his supply chain counterparts and the way in which Business Analysts were actually driving the discussion. In his view they were making a breakthrough in finally aligning technology and process so we did what any two responsible adults do after dinner to kick around a few ideas; we went to the bar for some single malt.

We talked about the way that the Business Analyst role was expanding beyond the traditional scope of fit and functionality, as systems moved beyond the tightly controlled ERP confines of the past.

Social, Mobile, Cloud and Big Data are certainly providing the opportunity to better (finally?) align IT and the rest of the business, but in doing so are redefining the Business Analyst role. As we were talking I began to sketch out the scope of this new breed of Business Analysts. There seemed to be four quadrants of activity involved in the ability of an enterprise platform to align with the business.

But then we discussed the dynamic nature of all this compared with the early days of the evolution of Business Analysts. That’s the reason for the continual loop of Iteration.

In ERP’s early days, from which emerged the modern Business Analyst role, we were all comfortable with a periodic review if business processes during the ‘fit/gap’ phase of an implementation or upgrade. Over time of course, business processes and even business models themselves grew much more dynamic, to the point where change became continual. The alignment between process and technology became even more elusive than before. With the emergence of digital innovations enabling the open architectures of today’s enterprise systems platforms the Business Analyst role is becoming a much more dynamic and strategic one. As a matter of fact, it’s beginning to look like a Business Architect role, but that’s a discussion for another day.

And that was the outcome for me of just one AppAdvantage Executive Roundtable. I can’t wait for the next one. We’ve designed these events to open up such ideas; to focus upon true iterative learning that we can build upon back at the workplace. Follow the link I just provided to learn more about these Roundtables, now underway in APAC, EMEA and North America. Register for one close to you and even better, bring along a functional counterpart. Get those creative juices flowing. And enjoy a scotch afterwards.

On a related note, the Oracle AppAdvantage IT Leaders Series has kicked off with a 30 minute documentary produced with the Pella Corporation, where we explored the impact that Digital Experience (one of our seven entry points) is having on Pella’s relationships with customers, partners and employees. The Webcast will occur on Wednesday, February 12, 2014 at 10 a.m. PT / 1 p.m. ET. Be sure to register for this unique online event.

Wednesday Feb 05, 2014

Oracle AppAdvantage for Digital Experience: Delivering Consistent Multichannel Experiences

Author: Lance Shaw, Senior Principal Product Director, Oracle

The way that your organization delivers information has become an increasingly important aspect of how you engage with customers, partners and employees. It also reflects significantly on your corporate brand and how you are viewed in the marketplace. Oracle AppAdvantage is Oracle's approach to maximizing the value of Oracle Applications with Oracle Fusion Middleware as it helps you leverage your existing investments while standardizing on core enterprise applications. Naturally, most organizations rely on multiple business systems to process, track, coordinate and deliver vital information to customers, partners and employees. Each user expects a personal experience, but those experiences will vary according to their roles and personas.

The method and style by which information is delivered is commonly called the Digital Experience. To keep your customers engaged and satisfied, the Digital Experience must be consistent across web and mobile delivery channels, with content presented appropriately within each context.

We have all seen when a company fails at delivering a quality web experience. Information delivered to a customer or employee varies depending whether it is accessed from a tablet device or a browser. Visual branding and the “look and feel” vary widely or sometimes the information is just wrong as it is not being delivered from a central system. Customers, business partner and employees all expect a better experience.

In order to provide this type of consistent and integrated online experience, organizations using Oracle Applications must be able to integrate web content management systems with enterprise systems of record and securely deliver this information in a contextual and self-service fashion. A complete Digital Experience can’t be disconnected from these critical enterprise applications.

Oracle AppAdvantage is a program powered by Oracle Fusion Middleware technologies that helps customers strengthen their investments in Oracle Applications and integrate new technology without adding to the applications’ development lifecycles. Customers that use Oracle E-Business Suite or Oracle’s PeopleSoft, JD Edwards, or Siebel solutions—as well as any of Oracle’s industry solutions or other Oracle Applications—can fulfill customer expectations with Oracle AppAdvantage solutions for Digital Experience.

Ultimately, the success of the Digital Experience depends upon the quality and quantity of information available from enterprise applications and the ease with which it can be accessed and utilized. The middleware solutions in the Oracle AppAdvantage program enable Oracle Applications customers to deliver a seamless Digital Experience that maintains the corporate “look and feel” of your brand while targeting individuals based on their current context and preferences.

To learn more about the power of Oracle AppAdvantage for Digital Experience, watch the upcoming webcast where a leading doors and windows manufacturer, Pella discusses how they are leveraging Oracle AppAdvantage for Digital Experience to empower their customers, dealers as well as their sales network and are fueling continuous improvement, in turn.

Oracle AppAdvantage IT Leader Series: Pella Revolutionizes Digital Experience for Customers, Partners and Employees

Wednesday, February 12 at 10 am Pacific/1 pm Eastern.

Register Today.

Tuesday Feb 04, 2014

Oracle CloudWorld: The Recap

There was a buzz in the air at Oracle CloudWorld in San Francisco last week at the Westin on Market Street.  It was a great opportunity to hear Oracle's strategy for the Cloud across Applications such as ERP, HCM, Eloqua and other as well as Oracle's strategy for Mobile.  There was something for everyone with a floor dedicated to demos and numerous sessions for all interested.  CloudWorld in San Francisco is just one of several locations worldwide where this event is being held.  CloudWorld is slated to take place in Melbourne, Moscow, Beijing and Chicago - so if you missed last week, not to worry, it's coming to a city near you!

CEO, Larry Ellison delivered an energizing keynote in the afternoon to a packed audience.  He focused on Oracle's investment in HCM and why it sees this is an important initiative and one that requires additional staff resources and greater innovation in order for us to maintain our leadership position in the market.  Following his keynote, there was a good amount of time set aside for Q & A from the audience.  Among the many sessions, the one not to be missed was delivered by Ray Wang, Principal atConstellation Research. He had a very well attended session that covered what a sales cloud-related product should entail (feature, function and address which business needs) . 

Still want to attend CloudWorld?  To register for a CloudWorld near you, click here.

Monday Feb 03, 2014

The Next Frontier: Oracle Mobile


Oracle Cloudworld was a rousing success supported by insightful keynotes, hands-on-demos, real world case studies and not to mention ample opportunities to network and make new connections.  The Mobile keynote preceded CEO, Larry Ellison's much awaited keynote and the audience was all ears to hear Oracle's story around this hot space.  Rimi Bewtra, Senior Director-Product Marketing, Mobile and Fusion  Middleware explained Oracle's mobile strategy as having two aspects to it: enabling people to build their own applications or leverge Oracle's mobile applications, all supported by a robust Mobile Platform with Mobile Security.   Oracle Mobile Solution is a complete offering with a choice of out-of-the-box mobile applications or a mobile platform that allows you the flexibility to develop your own mobile applications wrapped around mobile security. Oracle Mobile Solutions has three primary components: Mobile Applications, Mobile Platform and Mobile Security. Mobile Platform provides a common technology framework for building, integrating, securing and managing mobile applications on any device. 

The next frontier for mobile is about much  more, it is about the internet of things and mobile coming together and creating the Connected Enterprise. For more information on Oracle's Mobile offerings click here.

Wednesday Jan 29, 2014

Intuit Makes Learning Easy - Fusion Middleware Style

Intuit has always focused on improving the lives of more than 50 million people with its flagship products and services such as QuickBooks, Quicken and TurboTax.  Continuing with their focus on helping people take charge of the finances, they were looking to deploy a SaaS based solution, specifically a learning platform geared toward accounting professionals. They chose Oracle for assistance with ensuring that the platform can support a large number of users, provide 24/7 availability, scale effectively and deliver a seamless user experience.  In addition, Intuit wanted to be able to deliver courses on a single system via any device - PC, laptop or tablet. 

Intuit was able to train 132,000 customers and awarded 21,000 certifications in fiscal year 2013 and set even more ambitious goals for the next fiscal year.  They laid the foundation to expand their learning offerings on a worldwide scale.  This customer success focuses on enablement and improving the user experience,  but the business drivers for Oracle AppAdvantage can be any of the following: building security across all applications, providing a centralized and standardized identity management, single sign-on across desktop, mobile, social for apps or reducing IT overhead and helpdesk calls by providing online self-service. For more information on this customer success click here.

Tuesday Jan 28, 2014

Oracle AppAdvantage IT Leader Documentary Webcast on Pella

Oracle AppAdvantage is not about products; it is about business use cases. At Oracle we have the unique opportunity to see and understand how organizations - big and small, global and regional - use Oracle Applications and how they look to extend and enhance the value of their existing investments in Oracle Applications. As ACE Director, Debra Lilley had mentioned in her post last week, much like traffic and roads, it is okay to ask for directions while navigating applications. Oracle AppAdvantage is that strategic approach to using Oracle Fusion Middleware with Oracle Applications or other industry applications whereby organizations can extend their technology investments to fuel innovation and meet strategic business objectives.

The Oracle AppAdvantage IT Leader program has been put together to showcase organizations and their successful technology roadmaps driving innovation for the future while enabling business success today. As  part of this program, you will see Oracle's executives sit down with IT Leaders of organizations around the world to discuss the business, cultural, organizational and financial impact of the use of technology, and of the application of Oracle AppAdvantage, to drive innovation and build industry differentiation. These in-depth, on-site interviews will detail the business rationale, the road to planning, design & ultimately success as well as the IT Leader's vision for the future. We will get insights into the industry, we will explore touch points between business and IT collaboration, and more. Oracle Enterprise Architects and technical experts will be called in to walk us through the logical reference model so we understand the technology that is fueling the success. We will explore the cross-industry applications of technology. And, we will host a live Q&A session so that YOUR questions are answered by the experts.

We kick-off the IT Leader program with Pella - a well known doors and windows manufacturer in North America. Tune in Wednesday, February 12 at 10 am PT/ 1pm ET to see and hear from the IT Leaders at Pella as they describe how they are leveraging Oracle AppAdvantage to reinvent the way they interact with employees, customers, and business partners. Find out how technology is enabling continuous improvement throughout the manufacturing and sales cycles at Pella. Register for this complimentary webcast and get your questions answered live by the experts. Rick Beers, our host of the regular IT Leaders Editorial column, will be the host of this documentary webcast with Pella.

Pella Revolutionizes the Digital Experience for Customers, Partners and Employees

Date: Wednesday, February 12, 2014
Time: 10:00am PT / 1:00pm ET

Register Now

Monday Jan 27, 2014

Oracle AppAdvantage Executive Roundtable in New York: Register Today


Oracle Corporation
Drive Today's Business and Tomorrow's Growth

Drive Today's Business and Tomorrow’s Growth.

Enterprise applications are the backbone of most businesses and are essential for standardizing and consolidating IT environments. Some enterprise applications designed to bring control and efficiency to your business may be too rigid to take advantage of mobility, cloud, security, personal productivity, analytics and collaboration.

Do these modern disruptive technologies make enterprise applications obsolete? How can you enhance these critical IT investments so they are flexible enough to utilize current and future technology trends? Is there a way to build upon these?

Join Oracle, Apps Associates, Intel® and Hologic for an interactive roundtable where you will hear first-hand how Hologic, Inc., a leading global manufacturer of diagnostic and medical imaging systems for women’s health, was able to optimize their business processes to get the most from its enterprise resource planning (ERP) environment. As a result, the company obtained greater efficiency across business processes and was able to realize a five-day global account close at the end of the fiscal year.

This interactive roundtable, on March 4th, will explore how Hologic, Inc., and others are using agile IT solutions to keep pace with changing business demands, employ new technologies, and optimize processes across systems and applications.

You'll get insights and proven strategies to help you:

  • Boost application performance, scalability, and deployment time
  • Contain operational costs and fuel business growth
  • Capitalize on digital trends like social, mobile, and cloud

To RSVP Register Here or 1.800.820.5592 ext. 12216.
Register Now

Register Now


To RSVP call 1.800.820.5592 ext. 12216.

Tuesday, March 4, 2014
8:00 a.m. – 10:45 a.m.

Refinery Hotel – Rooftop
63 West 38th Street, New York, NY 10018
Get Directions

In association with:
Intel Logo

Featured Speaker:

Dave Rudzinsky
Dave Rudzinsky
CIO at Hologic, Inc.

"We wanted to take more orders without adding more order takers." Dave Rudzinsky, CIO, Hologic, Inc.

Stay Connected
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8:00 a.m. Breakfast and Registration
9:00 a.m. Welcome and Introduction
9:10 a.m. Hologic Story: How Hologic Optimized their Quote to Cash Business Process and Obtained Great Efficiency
9:40 a.m. Oracle AppAdvantage: Empower Your Enterprise. Technology Your Way
10:05 a.m. Roundtable Discussion
10:45 a.m. Summary and Close
Sponsored By:

apps associates
If you are an employee or official of a government organization, please click here for important ethics information regarding this event.
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Friday Jan 24, 2014

ACE Director Ponders on "Which Way Do I Go?"

Author: Debra Lilley, ACE Director

I live in Northern Ireland about 20 miles from Belfast and just today I asked a friend for directions. You see I don’t know Belfast very well, which was fine when I first moved here but now it is embarrassing, but I don’t have a need to go very often and didn’t need to learn and whenever I do need to go. I rely on friends who do know the city to give me advice.

Interestingly, cities where I need to go often or have lived in, I know very well such as London and Berlin; still it gives my Northern Ireland friends something to giggle about.

Asking for directions is also valid with Applications, they are also a journey. And like many a journeys there are so many options that you turn to those who know for advice and guidance. To me there is no better place to start than to go to a User Group for an idea on those options.

During our UKOUG Applications Conference, Oracle’s Karen Clarke VP Applications Cluster Lead talked about the journey, the journey that takes your organization to new productivity, efficiency and success and how that journey is not the same for all organizations.

In her keynote, Karen shared a video link that her team had made to set the scene for this journey.

Within UKOUG we launched the Applications Transformation Community last summer and many members declared an interest because what to do next is something that they’re interested in. I talked more about this in an earlier post.

One of the things we worked with Oracle on was AppNav the working title for a GPS concept, identifying ‘Points of Interest’ for different pillars of Applications; what may be useful for Financial, Human Capital Management and Supply Chain Customers. A few of these sites were explored during our Apps13 conference but now we’re ready to drill further and are holding a dedicated event on 18th March in London.

We hope that we will then be able to share the AppNav content wider and I will talk more about it in my March post here.

The Oracle AppAdvantage initative is showcasing many of the technology paths that you can take on this journey, extending your applications footprint using the same development tools and solutions that Oracle themselves use. If you are new to this blog then I recommend you back over previous articles and look at what people are doing and how they are transforming their businesses with Oracle technology.

About the Author:

Debra Lilley, Fusion Champion, UKOUG Board Member, Fusion User Experience Advocate and ACE Director.

Lilley has 18 years experience with Oracle Applications, with E Business Suite since 9.4.1, moving to Business Intelligence Team Lead and Oracle Alliance Director. She has spoken at over 100 conferences worldwide and posts at debrasoraclethoughts.


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