By Michelle Kimihira on Feb 07, 2013
Author: Howard Beader, Senior Director, Product Marketing, Technology Business Group
One of the coolest parts of my day here at Oracle is being able to watch the various marketing programs launch and run all over the world with you all consuming the content. This only happens following months of effort designing the program, creating the content and then of course coordinating the various launch and execution activities. Today’s post as you might imagine is focused on a new type program we are driving called “The New Business Imperative: Social, Mobile, Cloud” and this one is rather different than what you may have seen in the past from us. This program is running only through our social channels, so you won’t get an Evite, email or direct mail asking you to sign up for yet another Oracle Webcast.
This program is also one that that will run over an almost 5-month period segmented with weekly topics that are highlighted by a video or screencast. We are making available related additional content and of course there will be lots of social activity and promotions. All of these videos are short and to the point, no more than 5-8 minutes in length.
So you may now be asking, why are we doing this via social, and not just running a set of webcasts or events or providing content for download from the Oracle website. Well, the answer really lies in the name of the program itself, New Business Imperative Social, Mobile and Cloud. The way we all work, the way we consume content and the way we access enterprise applications has significantly evolved over the past few years. Think about how often we are now always online, whether it’s via the browser on our laptop or via the smartphone we all have with us at all hours of the day. People, customers, employees all want to access and consume content the easiest way possible and this is relevant for both consumer and enterprise content. If you look at some of the newest mobile apps that are making news today, apps like Vine where you can record 6 seconds of video to tell a story are gaining huge momentum and are driving eyeballs to check it out. It provides a simple way for creative folks to tell a story. I believe that it’s this type of digital marketing that is going to drive significant value moving forward for both awareness and demand generation for organizations. Now every story can’t be told in 6 seconds, but its the short focused content that is easily accessible and easily consumable that will drive the most viewers and hopefully will translate into the most value for the organization.
I am hopeful that you all agree with our approach and enjoy the content. I hope the content is educational, relevant and interesting. Feel free to comment and engage with us across our social channels to tell us what you think!
- Product Information on Oracle.com: Oracle Fusion Middleware