Monday Aug 23, 2010

Getting Started with Site Studio for External Applications (SSXA)

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The majority of IT organizations realized long ago that managing content was not a business that they wanted to be in. To address this, these organizations implemented some form of a content management system to allow business users direct management of content within their web sites. Interestingly, this evolution has only partially fulfilled the promise of liberating content management from the depths of error prone, manual management, as content management systems often do not extend beyond their own walls - leaving a significant amount of web applications and additional web properties without well rounded content management capabilities. Enter Oracle WCM 11G Site Studio for External Applications (SSXA). Using a single, mature, enterprise-class platform, Oracle's WCM 11G offers comprehensive capabilities for content management within applications, web sites and or other channels requiring content managed by business users. Read on for a complete list of benefits from SSXA. [Read More]

Saturday Mar 20, 2010

´╗┐Portal Content Personalization

To make the most effective use of a portal and content management platform, personalization is a critical component of delivering the most value to end users. Regardless of what type of constituents you may be serving, content relevance is key to supporting business goals like self-service, communication within a geographically distributed organization, lead generation and customer loyalty effectively. This especially holds true when serving external parties, as they generally have a lower threshold for digging through your site to locate a particular item of interest and are apt to leave or dial a helpdesk if their efforts cannot locate the relevant information. Optimal delivery of content can be achieved through a variety of methods, but it is generally a blend of security and filtering via meta data that can drive the most return with the least amount of upfront effort and ongoing upkeep. In a portal environment various platform components have their strong suits and by combining the capabilities of enterprise portal and content platforms much of the groundwork for personalization can be achieved in a configuration-based manner. In our discussion we will cover terminology and concepts, example scenarios and technical implementation strategies to help showcase how personalization of content can be achieved within a portal from a technical and strategic standpoint. Read on to better understand the chart below and the components at our disposal to personalize content delivery. Read on...
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click here to view a full size chart [Read More]
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Enterprise 2.0 and Content Management

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