Your Enterprise Web - Content, Portal or Both?

If you are launching a web project, performing a platform migration from an existing system or thinking about your organization's strategic direction with regard to web technologies - it is inevitable to ask "do we go with a portal platform or a content platform?". You know that self-service, dynamic personalized content, mobile access, application data and rich media will all need to be part of the solution at some point - so what technology is optimal to provide this experience?

Oracle Open World 2010 provided an excellent showcase of the latest and greatest from Oracle in Enterprise 2.0 technologies. During E2.0 demonstration sessions I was approached a number of times by customers asking just this question.

When architecting the ideal solution it was a luxury to have the breath and level of integration within the WebCenter Suite (Portal, Content & Services). With Oracle's single integrated stack it is possible to leverage single sources of content, personalization and user information to deploy those in an integrated fashion across all channels. The image below highlights some of what I discussed with companies at OOW seeking to best understand deployment options using the suite of technologies from Oracle.

Intranet_Extranet.png

Projects can easily incorporate assets from any one of the integrated layers above, so the main consideration becomes deciding what platform will serve as the entry point for users, on the basis of a particular experience the specific user should have.

Diving on level deeper we can also understand how common business functions fall into specific areas within the stack. The "Enterprise 2.0 Interactivity Spectrum" below helps to provides a visual to anchor platform discussions around.

Enterprise20_Interactivity_Spectrum_John_Brunswick_620.png

For complete details check out Enterprise 2.0 Interactivity Spectrum - Portal, Content or Both?.

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Enterprise 2.0 and Content Management

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