The Green Meme
By billy.cripe on Mar 23, 2009
Earth Day is less than one month away.
Spring has Sprung.
Regardless of where you stand on warming, ice caps, trees and carbon sinks, some things just make sense. Saving money by reducing the costs of printing is one way. Reducing emissions by using electronic distribution rather than shipping documents is another. Reusing assets rather than recreating them...the list goes on.
Unfortunately the politicization of the "green" meme has polarized much of the environmental discussion. That's why I give props to AIIM (Association for Information and Image Management) for their new Green ECM initiative. The tangible, bottom line benefits are something businesses will immediately understand. That the solutions tread lighter on the earth is something we can all understand.
Whether we're hugging a tree or wise-use advocates it's something that makes sense.