Rich Media for corporate users
By javier.cabrerizo on Apr 28, 2008
I've been in several situations lately where large organizations are realizing about the power of using more rich media and more social networking capabilities with their own customers. Everyone realizes that these two trends go hand in hand: the more power you give to end users, the more video you'll have to manage. Looking at the volumes on the web, the proportion of rich media compared with the static text and image does nothing but grow. In addition, customers find that video and audio actually help in the way they promote, communicate, train or even support their customers. So far so good.
What most of them are then wondering is should I build my own internal capacity to deal with this? Or should I simply give it to someone who takes care of managing my rich media assets and processes? Is it efficient for me to develop the infrastructure to store, manage, serve, stream these assets?
The ability to use CM systems in a form that allows corporate customers to satisfy their needs for rich media and social networking in a hosted environment, while keeping control of other information assets, is emerging. We're actively exploring the topic and we're interested in comments or references to similar needs in other places.