Purpose is the Key
By billy.cripe on Apr 01, 2009
Successful Enterprise 2.0 initiatives have business oriented purpose. This theme emerged from the Social Media Fail session at the Web 2.0 Expo. Read the twitter stream here.
One of the best quotes from the session that has emerged is:
tie your social media strategy to measurable business objectives on your existing operating plan
Social Web and Enterprise 2.0 technology needs to serve the business purpose.