Predictive Analytics, Real Time Decisions and Operational BI
By billy.cripe on May 05, 2008
I recently stumbled across THIS article by Colin White. It's a piece on the changing role of data warehousing in Business Intelligence. I found the last section on "Operational Business Intelligence" very interesting. It outlines some of the trends in BI that I've been writing about for a bit. Trends like predictive analystics based on novel and semantic data sources mashed up with tranditional ETL process loaded data warehouse data. Trends like real time decisioning that takes behaviorial, structured, and web click data to pick the next best action or thow up persuasive banner ads on a web page.
Coming from the world of unstructured data I find Colin White's following quote refreshing:
... at present, business intelligence is synonymous with data warehousing. This thinking is wrong and needs to be changed. Data warehousing is a component of business intelligence, but business intelligence may employ data in other data stores. In some cases, a BI application may not even use data managed in a data warehouse. The tight connection between business intelligence and data warehousing is causing terms such as virtual data warehousing and virtual BI to be used to describe other types of BI processing. These terms are unnecessary and just confuse everybody. (emphasis mine)