Oracle Open World: Publishers Seminar

This morning I had the opportunity to attend the Oracle Publishers Seminar. It was a really great event. Tech and Business publishers like McGraw-Hill (who published my book Reshaping Your Business With Web 2.0 Amazon link, Kindle link) were there along with many others. Also present were fellow authors from many different industries and practices. I sat with fellow authors Kent, Michael, Avrom, and Charles. My colleague and fellow author Frank Buytendijk was there talking about his new book and the principles behind it.

The seminar was an opportunity for Oracle executives to brief the publishers of what is out, what is coming and what the opportunities for new books may be. Ultimately the publishers (and authors) figure out what they want to write. But the briefings were detailed and very informative. We heard presentations and briefings from Andy Mendelson, Steve Miranda, and others.

Overall there seem to be opportunities to write and educate and inform on:
-Using oracle in the cloud
-Compositing with SOA and BPM and Fusion Middleware
-Development tools
-Building Web 2.0 applications
-Enterprise Security
-Fusion Apps (yes, they're out and continuing to come out)
-Oracle Enterprise Manager and the new coolness in there

I have to give a shout out to Frank Buytendijk though. His presentation on Management Excellence was fantastic. The crux of the presentation was that operational excellence is expected these days. While we continue to push operational efficiency and while gains continue to be made on the operational side, there is substantial competitive and economic advantage to bringing intelligence and capability to management. If the pillars of operational excellence are Cost, Quality and Speed, then the pillars of Managerial excellence are Intelligence, Agility and Alignment.

Take a look at his book.

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