Sunday Apr 11, 2010

Oracle UCM Integration with WebCenter

WebCenter_Logical_Architecture_UCM_290b.png
Portal deployments always contain some level of content that requires management. Like peanut butter and jelly, the ying and yang, they are inseparable. Unfortunately, unlike peanut butter and jelly content and portals usually require that an extensive amount of work be completed to create a seamless experience for end users who will be serviced by the portal, as well as for users who will be contributing and managing the content. With WebCenter Suite Oracle has understood this need and addressed it by including Universal Content Management (UCM, formerly Stellent) licensing to allow content to be delivered into the portal from a mature, class-leading content management technology. To unlock the most value from this content technology, WebCenter portal technology can leverage a series of integration strategies available through its open standards support, as well as a series of native components to enable content consumption from UCM. This have been done to enable IT teams to reduce solution deployment time and provide quick wins to their business stakeholders. The ongoing cost of ownership for the solution is also greatly reduced through these various integrations. Within this post we will explore various ways in which the content can be
  • Contributed through out of the box interfaces
  • Displayed natively within the portal (configuration)
  • Exposed programmatically (development)
The information below showcases how to quickly take advantage of WebCenter's marriage of content and portal technologies, then leverage various programmatic integrations available with UCM.[Read More]

Friday Mar 26, 2010

Elevating Customer Experience through Enterprise Social Networking

cust_service2.png
I am not sure about most people, but I really dislike automated call center routing systems. They are impersonal and convey a sense that the company I am dealing with does not see the value of providing customer service that increases positive perception of their brand. By the time I am connected with a live support representative I am actually more frustrated than before I originally dialed. Each time a company interacts with its customers or prospects there is an opportunity to enhance that relationship. Technical enablers like call center routing systems can be a double edged sword - providing process efficiencies, but removing the human context of some interactions that can build a lot of long term value and create substantial repeat business. Certain web systems, available through "chat with a representative" now links on some web sites, provide a quick and easy way to get in touch with someone and cut down on help desk calls, but miss the opportunity to deliver an even more personal experience to customers and prospects. As more and more users head to the web for self-service and product information, the quality of this interaction becomes critical to supporting a company's brand image and viability. It takes very little effort to go a step further and elevate customer experience, without adding significant cost through social enterprise software technologies. Enterprise Social Networking Social networking technologies have slowly gained footholds in the enterprise, evolving from something that people may have been simply curious about, to tools that have started to provide tangible value in the enterprise. Much like instant messaging, once considered a toy in the enterprise, expertise search, blogs as communications tools, wikis for tacit knowledge sharing are all seeing adoption in a way that is directly applicable to the business and quickly adding value. So where does social networking come in when trying to enhance customer experience?[Read More]

Saturday Mar 20, 2010

´╗┐Portal Content Personalization

To make the most effective use of a portal and content management platform, personalization is a critical component of delivering the most value to end users. Regardless of what type of constituents you may be serving, content relevance is key to supporting business goals like self-service, communication within a geographically distributed organization, lead generation and customer loyalty effectively. This especially holds true when serving external parties, as they generally have a lower threshold for digging through your site to locate a particular item of interest and are apt to leave or dial a helpdesk if their efforts cannot locate the relevant information. Optimal delivery of content can be achieved through a variety of methods, but it is generally a blend of security and filtering via meta data that can drive the most return with the least amount of upfront effort and ongoing upkeep. In a portal environment various platform components have their strong suits and by combining the capabilities of enterprise portal and content platforms much of the groundwork for personalization can be achieved in a configuration-based manner. In our discussion we will cover terminology and concepts, example scenarios and technical implementation strategies to help showcase how personalization of content can be achieved within a portal from a technical and strategic standpoint. Read on to better understand the chart below and the components at our disposal to personalize content delivery. Read on...
personalization_architecture620.jpg
click here to view a full size chart [Read More]

Wednesday Mar 10, 2010

WebCenter Spaces 11g - UI Customization

When developing on top of a portal platform to support an intranet or extranet, a portion of the development time is spent adjusting the out-of-box user templates to adjust the look and feel of the platform for your organization. Generally your deployment will not need to look like anything like the sites posted on http://cssremix.com/ or http://www.webcreme.com/, but will meet business needs by adjusting basic elements like navigation, color palate and logo placement. After spending some time doing custom UI development with WebCenter Spaces 11G I have gathered a few tips that I hope can help to speed anyone's efforts to quickly "skin" a WebCenter Spaces deployment. A detailed white paper was released that outlines a technique to quickly update the UI during runtime - http://www.oracle.com/technology/products/webcenter/pdf/owcs_r11120_cust_skins_runtime_wp.pdf. Customizing at "runtime" means using CSS and images to adjust the page layout and feel, which when creatively done can change the pages drastically. WebCenter also allows for detailed templates to manage the placement of major page elements like menus, sidebar, etc, but by adjusting only images and CSS we can end up with something like the custom solution shown below.
Overview620.png
view large image
Let's dive right in and take a look at some tools to make our efforts more efficient. [Read More]

Friday Mar 05, 2010

The Minimalist Approach to Content Governance - Retire Phase

[Read More]

Friday Feb 26, 2010

E2.0 Newsletter - 6 Best Practices for Enterprise 2.0 Implementations

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The Minimalist Approach to Content Governance - Manage Phase

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Friday Feb 19, 2010

The Minimalist Approach to Content Governance - Create Phase

[Read More]

Tuesday Feb 09, 2010

The Minimalist Approach to Content Governance - Request Phase

[Read More]

Monday Feb 01, 2010

The Minimalist's Approach to Content Governance

[Read More]
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