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Marketing, Oracle News, Oracle OpenWorld | September 16, 2019

From the Inside Out

By: Rupal Hollenbeck | Senior Vice President of Corporate Marketing

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This week I’ll be attending my first Oracle OpenWorld as a member of the team.

I joined Oracle to lead Corporate Marketing last December. When I realized during discussions with executives that the company was ready to breathe new life into its story I was intrigued. Safra Catz said something that left an indelible impression. “We don’t do the easy stuff here Rupal,” she said, “we do the hard stuff.” Indeed.

The world has changed significantly during Oracle’s 40-year-plus history. The way technology is delivered and consumed today looks nothing like it did when the company released the first relational database in 1979. My intrigue turned to commitment as I learned about the significant transformations that were happening on the inside to put customers at the center of everything we do. I saw this firsthand in our business models, our processes, and our product decisions. 

This new world needed to see Oracle in a new way as we shifted our business focus from a product to a services company, from customer satisfaction to ongoing success. This is change from the inside out. 

In marketing, we started by listening. The company needed to be grounded in a common mission, and after spending time with our customers, partners, and employees, we arrived at one:

We help people see data in new ways, discover insights, unlock endless possibilities.

Our new mission and those endless possibilities are what excite me about coming to the office. I work alongside a group of people who believe in their technology, who are committed to our customers, and who are eager to live this story. We are reimagining the role of marketing inside Oracle as we serve the business and the brand through effortless and delightful experiences. 

The role of modern marketing is an infinity loop of art and science. We are telling the story of our own marketing journey to the cloud as a way to share what we’ve learned with our customers. We are using more advanced analytics than ever before to bring simplicity and reduce friction in our prospects’ buying journey. We’ve created a new visual design system that reflects our new mission and is true to our brand. Our communication platform is rooted in the success of our customers. In telling their stories, we tell our own.   

While we continue to tackle the kind of hurdles that face a company of approximately 140,000 employees serving about 430,000 customers, we’ve reached some big milestones. Today we’re excited to share with you the outward manifestation of our internal transformation.  

It’s about our mission and how we bring that mission to life every day through our development, our operations, our sales, and our marketing. It's about how 140,000 people show up ready to put customers at the center.

I’m excited and privileged to be part of the team that gets to tell this amazing story from the inside out.   

While we have a long way to go, we want to re-introduce ourselves to you—starting today. 

Hi, we’re Oracle and we’re here to help you.

Senior Vice President of Corporate Marketing

Rupal Shah Hollenbeck is senior vice president of corporate marketing at Oracle. She leads the company’s corporate marketing organization, including significant aspects of marketing direction and innovation.

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