For Thwaites Hotels, the four-star chain renowned for making guests feel like they are at a “home away from home,” preserving first-class service is priority No. 1.
The hotelier’s commitment to its hospitality culture is evident everywhere, manifesting even in its growth strategy.
“There is a long-established tradition of investing for the future, sacrificing a short-term gain for the longer-term benefit of the company,” said Chris Hill, Operations Director for Thwaites Hotels. The hotelier, for example, focuses on building properties, rather than growing through acquisitions. A new hotel means all its elements are in the right place and designed specifically to meet guests’ needs, promising an exceptional stay. Customized building also enables Thwaites to better integrate its newer concepts, including spa treatment rooms and conference cafes.
So, when the time came to select the best way to manage its food and beverage menu configuration, it came as no surprise that Thwaites sought a solution that would keep it unencumbered from the task’s challenges – and let it stay focused on its guest-service mission. That’s why Thwaites, which has six hotel and spa venues using the Simphony POS platform in its portfolio, partnered with the Oracle Hospitality Enterprise Menu Management team.
The service offering, available to hotel and restaurant operators, eliminates in-house programming and improves operations by optimizing POS configuration, employing centralized reporting and enhancing inventory management. Since handing over the task to EMM in 2015, Thwaites has reaped other benefits, too, that it doesn’t want to relinquish.
“We recently looked at taking the menu maintenance in-house, but after consideration of factoring in cost of in-house maintenance, balanced with the high level of service, expertise and coverage year-round we get from EMM, we took the decision to remain with the service,” Hill said. “We are reassured that our menu configuration is in the best of hands, plus we have the confidence that we have a team at our disposal who are experts in their field and always aware of new functionality that is relevant to our needs.”
Though it honors its heritage, Thwaites’ dedication to continuously modernize operations has defined its hotels and spas, which have operated successfully for more than 30 years and is part of the Daniel Thwaites Group. Founded in Blackburn in 1807, Daniel Thwaites still uses its famous Shire horses to deliver locally – a nod to tradition and service values that are revered across the entire company.
To continue to protect its brand reputation, both to customers and the trade, Thwaites relies on EMM to identify best practices and maximize performance of its Simphony POS platform. Critical to these efforts, EMM efficiently handles all menu and pricing updates, allowing for fast responses to changes in local markets.Said Hill: “Oracle Hospitality has not only provided us with a system that does the job we need, but their EMM team have held our hand to guide us through the process. We have learned so much from their years of experience, and they have been proactive in helping us establish best practices and ensure we get the best out of the system.”