There’s no doubt that in recent years the landscape of the restaurant industry has changed dramatically. COVID-19 has only accelerated these changes. The number of channels and ways to reach customers has increased exponentially, and while these new sales channels support business growth, they can also create challenges.
Utilizing multiple sales channels - such as online ordering, delivery aggregators, and curb-side pickup – can become difficult to manage if technology platforms and processes aren’t cohesive. This situation is referred to as ‘spaghetti infrastructure’ – it’s what happens when your technology, data, commercial arrangements and operating processes get tangled up and interconnections between them are hard to understand and to manage.
Online delivery and curb-side pickup have boomed in popularity since the start of the pandemic, causing a need for more robust online ordering platforms that restaurants can integrate with their existing point-of-sale (POS) system. We’ve also seen how contactless ordering and payment options are providing customers with a safe way to enjoy their favorite restaurants on-premises.
The innovations that have allowed businesses to rebound during the pandemic are all made possible by investing in the right restaurant tech. However, you need to ensure that your tech stack doesn’t end up in a tangled mess.
So how can you mitigate the risk of spaghetti infrastructure? Flexible systems with open APIs are the key. The Oracle MICROS Simphony point of sale platform has an open system architecture which means it can seamlessly pivot to an off-premises service model through simple APIs, providing the vehicle for innovation and growth.
This enables customers to reserve a table online, order directly from their mobile device, pay at the table and more, all from the one robust and reliable platform.
We’ve also developed the Oracle MICROS Simphony Integration Program with a diverse ecosystem so our customers can leverage the benefits of the platform’s open API to ensure they have a flexible, nimble, and cohesive technology stack.
What is the Oracle MICROS Simphony Integration Program?
The Simphony Integration Program is an ecosystem created to connect customers with experienced Oracle integration partners who are experts in building, selling, and providing value-added services for all of your Oracle technology.
As we saw at the Oracle Food and Beverage Virtual Connect 2020 event, the Simphony Integration Program has grown significantly in the last year to a marketplace of more than 90 Simphony integrated solutions. Many of these integrations were featured at our event, which allowed partners to share their knowledge and expertise with our customers and further expand the Simphony integration community.
Since the launch of our Simphony Integration Program in 2019, we’ve seen a tremendous response. Between March and May of 2020, we saw nearly 50% growth in published application listings to our Oracle Food and Beverage Cloud Marketplace. This easy to use marketplace allows our customers to not only browse our extensive partner network, but also filter it by solution type, region, or release date, to help make the decision making the process simpler.
When brands choose to integrate with Oracle, they enable restaurants to extend their Simphony platform. As a result, our growing integration community develops Simphony integrations that drive incremental revenue or help restaurants improve operational costs. Joining the Oracle Food and Beverage Cloud Marketplace puts your brand and its applications in the spotlight, increasing brand awareness and while introducing your solution to a global audience.
Looking ahead: The Simphony Integration Program strategy for 2021
At Virtual Connect 2020, Chris Adams, Vice President of Strategy at Oracle Food and Beverage, outlined our three key focuses for 2021: to keep scaling the Oracle next-gen cloud platform, to keep building new technologies and new applications and to continue bringing these innovations to our customers.
The Simphony Integration Program is integral to executing these strategic priorities.
One major improvement in the Simphony Integration Program has been the speed with which we’re able to bring on new integration partners by streamlining the application and on-boarding process, making it easier for new partners to join.
New APIs to be released in 2021 will include a real-time business intelligence API. The business intelligence API will leverage the Oracle cloud infrastructure to extend analytics to real-time and connect to broader Oracle solutions, with access to more than 40 subject areas. This will provide actionable insights and open up opportunities to operationalize data and use it to make better decisions.
The goal of the integration ecosystem is to help our customers to not only navigate COVID, but also to place our customers in the best possible position for recovery and success.
At Oracle, we’ve always taken great pride in our extensive integration partner network, and the opportunities that an integration ecosystem and an open API bring to our customers.
If you would like more information about our Oracle MICROS Simphony Integration Program or how to integrate with our Simphony restaurant management software, visit our website, email us, or request a FREE POS integration consultation today.