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The Menu – the latest insights on restaurant technology trends, customer successes, and best practices.

The Lucky Shag elevates restaurant POS with Simphony Cloud

Gene Yasuda
Content Strategist

For restaurateurs, problems like these are the worst of nightmares: POS crashing without warning. Weak reporting systems that can’t capture accurate snapshots of business performance.

And for The Lucky Shag Waterfront Bar, unfortunately, it was also their reality.

The well-established venue in Perth, Western Australia, serving delicious modern Australian cuisine by the water’s edge, opened in 1987. It has expanded over the years and is now split across two levels with an outdoor deck and a rooftop bar, accommodating as many as 800 guests.

But hindered by inadequate technology, The Lucky Shag determined it needed a new POS and established criteria for an upgrade: It sought an integrated cloud platform with unfailing reliability, capability to improve speed of service, and functionality to enhance operations, from managing inventory to running loyalty programs. After doing intensive research, management found the solution that met all its requirements: Oracle Simphony Cloud.

Facing Challenges:

The Lucky Shag was more than eager to put Simphony Cloud to work. When its old POS would go down, staff needed to calibrate the screens daily. Without adequate reporting, management couldn’t “drill down” into critical sales data. The impact on business was significant: With POS disruption, staff reverted to the old days of pen and paper to take orders, meaning slower service and more frustrated customers. With inadequate reporting, business critical decisions couldn’t be made in a timely manner, which ultimately impacted the bottom line.

How Simphony Orchestrates Success:

The implementation of a cloud-based POS platform – such as Simphony Cloud that fully integrates point-of-sale and back-office systems – enables The Lucky Shag to reduce the cost and complexity of IT. Simphony Cloud eliminates the need for on-site hardware to run their business software, which also means greatly reduced software maintenance and technical support. And its “always-on” architecture ensures that business can continue even when internet connectivity is lost.

Simphony Cloud also “centralizes the enterprise,” which allows every POS terminal to be updated from a central location – providing complete and faster control over menus, pricing and promotions. Continuous upgrades also means accelerating innovation to capitalize on every business opportunity.

“After a lot of research into POS systems we found Oracle had a lot more flexibility in what the system can do compared to other POS vendors,” said Bil Richardson, Managing Director, The Lucky Shag Waterfront Bar. “The move to a cloud-based platform means we can reduce the cost and complexity of maintaining hardware servers on site, and we also benefit from improved IT security.”

Simphony Cloud’s powerful reporting and analytics engine gives The Lucky Shag better access to sales data so it can improve forecasting, monitor trends and glean insights to make the right business decisions. And integration with Oracle’s Gift and Loyalty solution provides an efficient means to drive repeat business.

“Putting in place a loyalty program is an effective strategy for The Lucky Shag to retain and acquire customers,” said Bil. “Being able to identify, reward and retain loyal customers can have a big impact on revenues and business success.”

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